Smartemis

What Smartemis does

Smartemis is a Switzerland-headquartered partnership platform that aggregates independent veterinary clinics across Europe under a capital-light shared-services model. Founded in 2020 and based in Luzern, the company operates in France and Germany and had grown to 131 member clinics, 550+ veterinarians, and approximately 1,500 nurses and support staff by Q4 2025, with combined clinic-network revenue of €157M. The model targets independent veterinary clinic owners who reject full corporate acquisition but want access to scale benefits, preserving clinical and operational autonomy at the clinic level.

The company delivers five service lines to member clinics: Clinic Development & Digitalization, Recruiting & Talent, Marketing, Change Management, and Finance/Controlling/BI. Its sister company Tradelios operates a centralized purchasing group that consolidates procurement across the network, providing a cost-side lever independent clinics could not achieve alone. The technology backbone is not described in detail in available materials, but the "Digitalization" service line and the Finance/Controlling/BI offering imply shared tooling, data infrastructure, and benchmarking across the network.

Smartemis's revenue mechanics combine minority equity stakes in partner clinics, revenue sharing, and professional services fees, supplemented by managed procurement services via Tradelios. The company has achieved zero clinic churn since inception, with the network expanding from 2 clinics in 2022 to 131 by Q4 2025 — a roughly 205% CAGR in membership. Co-founders Bill Hughson (CEO) and Greg Radke (General Counsel) lead the platform, with practicing veterinarians represented on the board.

Name

Smartemis

Legal name

Smartemis AG

Website

https://smartemis.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartemis is a Switzerland-headquartered partnership platform aggregating independent veterinary clinics in France and Germany, offering shared services (digitalization, recruiting, marketing, change management, finance/BI) and centralized procurement via sister company Tradelios, with minority equity stakes in 131 member clinics.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (54194)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI)

akta.pro secondary industry

Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM)

Keywords

• Veterinary clinic network
• Veterinary consulting services
• Practice management consulting
• Collective purchasing group
• Veterinary partnership model

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Minority Equity Partnership & Revenue Sharing: Smartemis acquires a minority stake in partner clinics through call options and revenue-sharing agreements. Clinic owners retain majority ownership and decision-making authority. Smartemis generates returns through the appreciation of its minority stakes and shared economics as the network grows.
2. Consulting & Professional Services: Smartemis provides a range of consulting services to partner clinics including IT/PMS optimization, HR and recruiting, marketing strategy, change management, and financial planning. These services are delivered through service contracts as part of the partnership agreement.
3. Tradelios Purchasing Group: Through sister company Tradelios, Smartemis enables collective purchasing of medications, materials, and equipment across the network, generating purchasing efficiencies and cost savings for member clinics.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Smartemis builds and operates a partnership-based network of independent veterinary clinics across Europe, taking a minority equity stake in each partner clinic while the veterinarian-owner retains full ownership and decision-making authority. Through five integrated consulting pillars—clinic digitalization and PMS optimization, HR and recruiting, marketing, change management, and finance/BI—and its sister company Tradelios for collective purchasing, Smartemis delivers shared services, knowledge, and scale economies to clinics in France and Germany. The offering is services-based and consultative, not sold as standalone software.

Product overview

Smartemis operates as a partnership-based network platform for independent veterinary clinics across Europe, offering a suite of consulting and support services rather than a traditional software product. The core offering includes five interconnected service lines — Clinic Development & Digitalization, Recruiting & Talent Acquisition, Marketing for Veterinary Practices, Change Management & Personnel Development, and Finance, Controlling & Business Intelligence — all delivered by in-house experts and designed to work together holistically to strengthen clinics from internal operations to external presence. A sister company, Tradelios, provides a shared purchasing group for exclusive procurement conditions. The network is not a SaaS platform with modular licensing but a membership-based partnership model where clinics retain full independence while gaining access to collective strength, shared knowledge, and strategic support.

Differentiator

Problem solved

Functional benefit

Brands

• Tradelios: A sister company and strong purchasing group of veterinarians, enabling exclusive conditions for medications, materials, and equipment.

Products and services

• Clinic Development & Digitalization Consulting IT and practice management software (PMS) consulting that helps partner veterinary clinics use electronic documentation faster and more effectively, optimize billing parameters, ensure tariff compliance, and improve documentation quality for better clinic management insights. Delivered to independent veterinary clinic owners within the Smartemis network.
• Recruiting & Talent Acquisition Services Human resources management services supporting clinic owners in creating optimal working conditions, developing employees, retaining talent long-term, and running employer-branding and targeted recruitment measures. Targeted at independent veterinary clinics facing talent shortages.
• Marketing for Veterinary Practices Strategic optimization of the online presence of veterinary clinics within the Smartemis network, including website analysis, reputation management, referral-process optimization, and targeted marketing strategies. Targeted at independent veterinary clinic owners seeking stronger demand generation.
• Change Management & Personnel Development Support for developing clear visions and strategic plans, guiding transformation identification and execution, and optimizing internal workflows and processes for lasting efficiency and performance. Targeted at independent veterinary clinic owners managing growth and succession transitions.
• Finance, Controlling & Business Intelligence Financial health strengthening through KPI analysis, target-actual analysis, investment planning, and annual planning to help independent veterinary clinic owners successfully implement their practice visions. Targeted at owner-operator veterinary clinics seeking better financial visibility and planning.
• Tradelios Collective Purchasing Group A sister-company purchasing group that enables Smartemis partner clinics to obtain exclusive conditions for medications, materials, and equipment through aggregated buying power, saving time and money while improving practice profitability. Targeted at independent veterinary clinics within the Smartemis network.

Quantifiable outcome

• Revenue increased 18% without adding patients or raising prices
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TradelioscoreStrategic or Co-development PartnerTradelios is Smartemis's sister company forming a purchasing group of veterinarians that enables exclusive conditions for medications, materials, and equipment. Through collective purchasing, partner clinics save significant time and money while improving profitability. Dr. Bronson Schmitz serves as General Manager of both Smartemis Deutschland and Tradelios, indicating integrated management of both entities.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• IVC Evidensia: One of the largest veterinary care providers in Europe with 2,500+ clinics across 20+ countries. Operates as a multi-site veterinary network across Europe, directly competing with Smartemis for the same independent clinic owners, but typically through majority acquisition rather than minority partnership.
• CVS Group: Listed UK veterinary services group operating small animal practices, laboratories, and crematoria. A broad incumbent in the European vet consolidation space, with comparable scale and a multi-site clinic network model.
• Mars Veterinary Health: Global veterinary care platform owned by Mars, encompassing BluePearl, Banfield, VCA, and other regional brands. Operates one of the largest multi-site vet networks worldwide and competes for veterinarians and clinics globally, including in Europe.
• Pets at Home Group: UK-listed pet care retailer with an integrated veterinary services arm (Vets4Pets, Companion Care). A broader incumbent offering vet services as part of a wider retail and care ecosystem, competing indirectly for veterinary talent and clinic relationships.
• NVA (National Veterinary Associates): US veterinary community with 1,000+ locations across North America, Australia, and New Zealand, owned by JAB Holding. A large multi-site veterinary network consolidator comparable in scale and operating philosophy to Smartemis, with similar emphasis on preserving local clinic identity.

Direct peers

• AniCura: Pan-European veterinary network of specialty and general practice clinics headquartered in the Nordics, now part of IVC Evidensia. Competes for the same pool of independent European veterinary clinics and shares a multi-country, multi-site operating model with Smartemis.
• VetPartners: UK-based veterinary group with hundreds of clinics built through a mix of partnership and acquisition models. Directly comparable as a network consolidator pursuing independent vets, with overlapping value proposition on shared services and clinical autonomy (within partnership tiers).
• Linnaeus Veterinary Limited: UK veterinary group with primary care, referral, and specialist hospitals. Now part of Mars Veterinary Health. Comparable as a multi-site veterinary network pursuing independent clinic partnerships in a similar geography to Smartemis's European footprint.
• VetStrategy: Canadian veterinary network with 400+ clinics operating on a partnership-and-acquisition model across Canada. Directly comparable business model of consolidating independent veterinary clinics while preserving clinical autonomy, scaled to a similar size bracket as Smartemis.
• PetVet Care Centers: US-based veterinary network with 400+ clinics operating as general practices, specialty, and emergency hospitals. Comparable as a multi-site veterinary consolidator pursuing independent veterinarians through partnership and acquisition structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smartemis-deutschland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartemis