Petrol Ofisi

What Petrol Ofisi does

Petrol Ofisi Anonim Şirketi is a privately held Turkish fuel distribution and lubricants company headquartered in Üsküdar, Istanbul, tracing its history to 1941. It operates Turkey's largest fuel station network, selling gasoline, diesel, autogas/LPG, and AdBlue under its own brand and the inherited BP Ultimate line following the 2022 acquisition and merger of BP Petrolleri A.Ş. The core product platform comprises differentiated V/Max 95 and V/Max Diesel retail fuels, the Maxima lubricant range for passenger, commercial, motorcycle, and industrial applications built on proprietary Adaptech adaptive chemistry, aviation fuels including Sustainable Aviation Fuel, and marine bunker fuels and lubricants (RMG 380, VLSFO, ULSFO) distributed under PO Marine.

The business generates revenue through six primary streams: retail fuel transactions; lubricants sold via distributors (Artos, Daşlar, CANEGE, İnallar, and others), Maxima oil-change centers, and direct channels; subscription and transaction-based fleet management (AutoMatic Filo with UTTS vehicle identification); aviation fuel supply to airports; marine fuel supply at marinas; and non-fuel in-station services including MarketPlus, Migros Jet, Tchibo cafés, car washes, Western Union money transfer, E-Power EV charging, POLAB oil analysis, and VavaCars used-car sales. Customers span individual vehicle owners, corporate and commercial fleet operators, airlines and airports, maritime operators, and industrial accounts served domestically across Turkey with no disclosed international footprint beyond a Middle East & Africa regional tag.

Operational technology assets include the Adaptech lubricant formulation platform, the POLAB oil-condition analysis and predictive-maintenance system, the LUBİ LLM-based WhatsApp chatbot assistant for lubricant recommendation and data-sheet retrieval, and the UTTS national vehicle-identification system underpinning fleet clients. Go-to-market mixes direct-to-consumer retail at stations, enterprise field sales for fleets (via Garanti BBVA VISA and Mükellef integrations), and wholesale fuel sales to industrial and logistics customers. Marketing and engagement run through a mobile app, the Positive Card loyalty program, the co-branded Miles & Smiles program with Turkish Airlines, partner-led in-station promotions, and continuous network expansion via new station openings in the Istanbul Airport corridor, Samandıra, and central Istanbul.

Name

Petrol Ofisi

Legal name

Petrol Ofisi Anonim Şirketi

Website

https://petrolofisi.com.tr

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Petrol Ofisi is a privately held Turkish fuel retailer and lubricants company operating Turkey's largest station network, selling V/Max and BP fuels, Maxima lubricants, PO Marine bunker fuels, aviation fuel, and AutoMatic fleet solutions to consumers, fleets, and industrial customers.

Ownership category

akta.pro rank

Product category

Fuel Retail and Lubricants Distribution

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Fuel Dealers (45721), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Miscellaneous Products Of Petroleum & Coal (2990)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

• Retail fuel distribution
• Automotive lubricants
• Fleet management services
• Aviation fuel supply
• Marine bunkering services

Headquarters

HQ city

Maslak

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail (Akaryakıt): Retail fuel sales through company-owned and franchise gas stations across Turkey. Includes gasoline (V/Max Kurşunsuz 95), diesel (V/Max Diesel), and autogas/LPG (Otogaz) products.
2. Lubricants (Madeni Yağlar): Sale of automotive, motorcycle, commercial vehicle, marine, and industrial lubricants through distributors, Maxima oil change centers, and direct sales.
3. Fleet Management (AutoMatic Filo): Fleet card and vehicle management solutions for corporate clients with fuel tracking, payment processing, and reporting services.
4. Aviation Fuel (Havacılık): Jet fuel and aviation gasoline supply to airports and aviation operators, including sustainable aviation fuel options.
5. Marine Fuel (Denizcilik): Marine fuel oils (RMG 380, VLSFO, ULSFO) and lubricants for maritime vessels through PO Marine brand at marina stations.
6. In-Station Services: Non-fuel revenue including convenience stores (MarketPlus, Migros Jet), Tchibo cafes, car washes, Western Union transfers, vehicle charging (E-Power), oil change centers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Petrol Ofisi distributes and retails gasoline, diesel, and autogas (LPG) fuels through Turkey's largest fuel station network, complemented by a full Maxima-branded lubricants portfolio for automotive and industrial applications. The company also provides AutoMatic fleet management with vehicle identification, aviation and marine fuel supply (including Sustainable Aviation Fuel), EV charging stations (E-Power), wholesale fuel sales, and oil analysis services for industrial customers.

Product overview

Petrol Ofisi operates as Turkey's largest fuel retail and convenience store operator, offering a multi-segment energy platform composed of fuel retail (petrol, diesel, autogas), differentiated V/Max branded fuels, marine and aviation fuels, a full-range Maxima lubricant portfolio, fleet management (AutoMatic), and loyalty programs (Positive Card, Miles & Smiles, Money Club). The ecosystem also includes EV charging (E-Power), mineral oil analysis services (POLAB), an AI-powered customer assistant (LUBİ), and a technical knowledge platform (POEXPERT). Following the acquisition of BP Turkey's station network, the company now also operates BP-branded stations and products alongside its own Petrol Ofisi brand.

Differentiator

Problem solved

Functional benefit

Brands

• V/Max: Differentiated fuel product line including V/Max Kurşunsuz 95 (unleaded gasoline) and V/Max Diesel.
• Maxima
• AutoMatic
• Positive Card
• E-Power
• Miles & Smiles
• Money Club
• PO Marine
• POLAB
• LUBİ

Products and services

• V/Max Kurşunsuz 95 (Premium Unleaded Gasoline) Premium unleaded gasoline with a 95 octane rating sold under the V/Max differentiated brand family at Petrol Ofisi fuel stations across Turkey for passenger vehicle owners.
• V/Max Diesel (Premium Diesel Fuel) Differentiated diesel fuel product sold under the V/Max brand at Petrol Ofisi fuel stations, formulated for diesel passenger and commercial vehicles.
• Otogaz (LPG / Autogas) Liquefied petroleum gas (LPG) automotive fuel sold at Petrol Ofisi stations under the PO/gaz brand, including the LPG Pass loyalty program and Yakıt Emniyet safety systems.
• Toptan Akaryakıt Satışı (Wholesale Fuel Sales) Bulk wholesale fuel supply service for commercial and industrial customers including logistics companies, construction firms, and manufacturing facilities.
• BP Branded Fuels (BP Ultimate Diesel, BP Ultimate Gasoline, BP Diesel) BP-branded differentiated fuel products (BP Ultimate Diesel, BP Ultimate Gasoline, BP Diesel) offered at stations operating under the BP brand within the Petrol Ofisi station network following the BP Turkey acquisition.
• Maxima Motor Yağları (Lubricants Portfolio) Full range of Maxima-branded engine oils and lubricants for passenger cars, motorcycles, heavy commercial vehicles, and industrial applications, distributed through Maxima oil change centers and a nationwide distributor network.
• AutoMatic Filo Yönetimi (Fleet Management) Fleet management system for commercial and corporate fleet operators featuring automatic vehicle identification via the National Vehicle Identification System (UTTS), digital invoicing, fuel consumption tracking, and integrated fleet card payment (including Garanti BBVA VISA and Mükellef partnerships).
• Havacılık Yakıtları (Aviation Fuels) Aviation fuel supply to airlines, airports, and aviation operators including Jet A-1 for commercial aircraft and AVGAS for piston-engine aircraft.
• Sürdürülebilir Havacılık Yakıtı (Sustainable Aviation Fuel / SAF) Sustainable Aviation Fuel (SAF) supplied to airlines and aviation operators as a lower-carbon alternative to conventional jet fuel.
• PO Marine Denizcilik (Marine Fuels and Lubricants) Marine fuel and lubrication products and services for maritime customers under the PO Marine brand, including bunker fuel grades (RMG 380, VLSFO, ULSFO), marine diesel, and lubrication solutions supplied at marine terminals and marina stations.
• E-Power (Electric Vehicle Charging) Electric vehicle charging stations (E-Power) available at select Petrol Ofisi stations across Turkey, operated in partnership with Borusan EnBW BEŞ, providing EV charging points alongside conventional fuel.
• Petrol Ofisi Mobil Uygulaması (Mobile App) Mobile application for customers to find nearby Petrol Ofisi stations, view fuel prices, participate in the Positive loyalty program, manage digital cards, perform mobile payments (Öde Geç, Mobil Öde-Geç), and access promotional campaigns.
• Positive Card Loyalty Program Petrol Ofisi's loyalty card program allowing members to earn points on fuel and convenience purchases, redeemable for discounts and promotional rewards.
• Miles & Smiles Loyalty Program Co-branded loyalty program in partnership with Turkish Airlines allowing members to earn miles from fuel purchases and convert them between Turkish Airlines miles and Petrol Ofisi MaxiPoints.
• Money Club Loyalty Program Loyalty and promotional program offering special deals and savings for registered Petrol Ofisi customers.
• POLAB Laboratuvar Hizmetleri (Oil Analysis Services) Mineral oil analysis laboratory service (POLAB) that analyzes oil samples from industrial customer equipment to generate predictive maintenance reports, detect potential failures, and optimize oil change intervals.
• Maxima Adaptech Lubricants (Adaptive Lubrication Technology) Adaptive lubrication technology integrated into Maxima-branded lubricants that automatically adjusts viscosity and protective properties in response to engine operating conditions for improved wear protection.
• Akaryakıt Ürünleri (Fuel Products Range) Integrated retail fuel platform offering petrol, diesel, autogas (LPG), and AdBlue (diesel exhaust fluid) sales through Petrol Ofisi's nationwide network of fuel stations, complemented by convenience store services and ancillary retail offerings.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BP TurkeycoreStrategic or Co-development PartnerPetrol Ofisi acquired BP Turkey's station network, integrating BP-branded stations into its operations. This acquisition significantly expanded Petrol Ofisi's footprint in the Turkish fuel retail market.
• MigrosminorChannel Partner/ Reseller/ DistributorMigros Jet convenience stores operating within Petrol Ofisi stations, offering grocery and daily essentials to station customers.
• TchibominorChannel Partner/ Reseller/ DistributorTchibo coffee shops operating within Petrol Ofisi stations, providing hot beverages and cafe services.
• Western UnionminorChannel Partner/ Reseller/ DistributorMoney transfer services available at Petrol Ofisi stations, providing Western Union transactions for customers.
• Garanti BBVA VISAminorGTM or Marketing PartnerAutoMatic Filo fleet management collaboration with Garanti BBVA VISA for fleet card services and expense tracking.
• MükellefminorGTM or Marketing PartnerAutoMatic Filo fleet management partnership with Mükellef for corporate expense management integration.
• Turkish Airlines (Miles & Smiles)coreStrategic or Co-development PartnerMiles & Smiles loyalty program partnership allowing members to earn miles from fuel purchases and convert to Turkish Airlines miles.
• GarentaminorGTM or Marketing PartnerCar rental partnership offering Petrol Ofisi customers discounts on Garenta vehicle rentals.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• TotalEnities Turkey: TotalEnergies' Turkish subsidiary operates retail fuel stations, lubricants, and specialty fluids, with overlapping offerings including EV charging and fleet services. It is a direct competitor for both consumer and commercial fuel accounts in Turkey.
• AYGAZ: AYGAZ is Turkey's leading LPG (otogaz) distributor and a major autogas retailer, competing directly with Petrol Ofisi's LPG/autogaz business. Its scale and channel depth in bottled and autogas LPG make it the closest pure-play peer in this segment.
• Opet: Opet is one of Petrol Ofisi's closest Turkish competitors, operating a nationwide retail fuel station network, lubricants (Opet Fuchs), fleet services, and station-based convenience retail. The product mix, geographic focus, and customer segments closely mirror Petrol Ofisi's.
• Shell & Turcas: Shell & Turcas is the joint venture between Shell and Turcas Holding and one of the top three fuel retailers in Turkey, with branded Shell V-Power fuels, lubricants, and convenience stores. It competes head-to-head with Petrol Ofisi across retail, fleet, and lubricants.
• Lukoil Turkey: Lukoil Turkey operates branded retail fuel stations across Turkey offering gasoline, diesel, and lubricants. While smaller than PO, it competes for the same consumer fleet and wholesale customers in the Turkish market.

Others

• Tüpraş: Tüpraş is Turkey's sole oil refiner and the principal upstream supplier of fuel products to Turkish retailers including Petrol Ofisi. It is not a direct competitor but a critical ecosystem participant shaping PO's fuel procurement costs and supply chain.

Regional players

• ENOC: ENOC (Emirates National Oil Company) is a UAE-based integrated fuel retailer with station networks, lubricants, aviation, and convenience retail. As a regional fuel retail operator outside Turkey, it is comparable to PO in scale, multi-segment platform, and energy-transition initiatives.
• Indian Oil Corporation: Indian Oil operates India's largest fuel station network along with lubricants, aviation fuel, and marine bunkering. While geographically distinct, its mix of high-volume retail fuel, lubricants, and downstream diversification mirrors Petrol Ofisi's structural profile.
• Repsol: Repsol is an integrated Spanish energy company with a sizeable European fuel retail network, lubricants, and mobility services. It is comparable to Petrol Ofisi as a non-Oil-Major incumbent combining downstream fuels, lubricants, and station-based services.

Broad incumbents

• Castrol: Castrol is BP's global lubricants brand and a major international competitor to Petrol Ofisi's Maxima lubricant portfolio in industrial, automotive, and marine applications. Following BP's Turkish retail exit, Castrol's position in the Turkish lubricants market overlaps with PO's specialty lubricant business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petrol Ofisi