Elementia Wellness

What Elementia Wellness does

Elementia Wellness Pvt. Ltd. operates Tattva Wellness Spa, a premium spa brand with 100+ locations across 40+ Indian cities. The network is built primarily through embedded spa operations inside partner hotels and resorts (Hyatt, Marriott, Radisson, Hilton, Vivanta, Novotel, Courtyard, Holiday Inn) supplemented by standalone centers, a franchise channel, and an e-commerce booking and gifting storefront at tattvaspa.com.

The service portfolio combines modern massage techniques with traditional Ayurvedic therapies (Swedish, Deep Tissue, Abhyanga, Thai Yoga, Ayurvedic Potli, Jet Lag Therapy, plus facials, body polishes, and express therapies), all delivered by certified therapists under a standardized protocol that was independently audited by MGC Global Risk Advisory LLP in connection with the GlobalSpa Awards 2026. Distribution is reinforced by registered trademarks covering Tattva Spa, Vilasa, and Unora, and by a five-element brand philosophy (Prithvi, Agni, Jal, Vaayu, Aakash).

The business operates four revenue streams: per-session spa services priced INR 1,680 to INR 7,350; four-tier Tattva REViBE memberships (Simpli Spa at INR 14,160 to Tranquillity at INR 41,580) with prepaid credits valid 4-18 months; E-Gift Cards in INR 3,500-15,000 denominations (6-month validity); and corporate wellness programs including bulk gift cards, MICE activations, and Wellness Wednesday sessions. Customer acquisition blends hotel-embedded foot traffic, direct-to-consumer online booking (mandatory 24-hour advance reservations, processed via Razorpay), franchise inquiries, and partnerships with Air India Maharaja Club, Vistara Club Vistara, and Gyftr. The company was founded in 2013, is headquartered in Delhi, India, and has 101-250 employees, with co-founder Shipra Sharma publicly representing the brand.

Name

Elementia Wellness

Legal name

Elementia Wellness Pvt. Ltd.

Website

https://tattvaspa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Elementia Wellness operates Tattva Wellness Spa, a premium spa chain with 100+ locations across 40+ Indian cities, delivering Ayurvedic and modern massage therapies, memberships, gift cards, and corporate wellness programs through hotel partnerships and standalone centers.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Destination Spas & Spa Resorts (HSALAFAC), Spa Packages & Ritual Experiences (HSALAFAN), Couples Spa Treatment Services (HSALAFAK)

Keywords

• Spa and wellness services
• Massage therapy
• Ayurvedic treatments
• Corporate wellness programs
• Spa memberships

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spa Membership Subscriptions: Four tiered membership plans (Simpli Spa, Peace, Serenity, Tranquillity) providing prepaid credits valid for 4-18 months at specific spa locations. Members receive discounts implied by higher opening balance compared to purchase price. Redemption via OTP at partner centers.
2. One-time Spa Services: Individual therapy sessions purchased per visit - ranging from 30 to 90 minute massages, facials, body scrubs, wraps, and express therapies. Session prices typically range from INR 1,680 to INR 7,350 depending on treatment type and duration.
3. Gift Cards and E-Gift Cards: Digital and physical gift cards sold in denominations from INR 3,500 to INR 15,000, valid for 6 months. Sold directly to consumers and in bulk to corporate clients. Redeemable at 85+ spa locations across 40+ cities in India.
4. Corporate Wellness Programs: B2B services including bulk gift card purchases for employee wellness, Wellness at MICE (meetings/incentives/conferences/exhibitions), and Wellness Wednesday corporate sessions. Customized messages and co-branding available for minimal charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Elementia Wellness operates Tattva Wellness Spa, a premium spa chain delivering massage therapies, facials, body scrubs and wraps, express therapies, and couple wellness experiences at 100+ locations across 40+ Indian cities, primarily through embedded hotel spas and standalone outlets. The company also sells prepaid membership subscriptions (Simpli Spa, Peace, Serenity, Tranquility), Tattva Pass loyalty program, gift cards, and corporate employee wellness programs, all anchored by a five-element treatment philosophy and standardized certified therapist protocols.

Product overview

Elementia Wellness Pvt Ltd operates Tattva Wellness Spa, a premium spa chain offering massage therapies, facials, body treatments, and holistic wellness services. The company operates 100+ spa locations across 40+ cities in India through partnerships with hospitality brands (Hyatt, Radisson Blu, Marriott, Hilton, ITC, Taj, Vivanta) and standalone locations. The product portfolio centers on Tattva Wellness Spa with complementary offerings including Tattva Spa E-Gift Cards for gifting occasions, four membership tiers (Simpli Spa, Peace, Serenity, Tranquility) under the Tattva REViBE program, Tattva Pass loyalty program, and corporate Employee Wellness Programs. Core services are organized into massage therapies (Swedish, Deep Tissue, Abhyanga, Thai Yoga, Ayurvedic Potli, Jet Lag, Head, Leg Fatigue, Signature), facials (Rejuvenate, Pure, Shine), body treatments (Detox Body Polish, Radiance Body Scrub, Illuminating Face & Body Mask), Beauty Elixirs, couple experiences, and express therapies. All services are delivered by certified therapists with treatments conducted in single and couple spa rooms equipped with steam and shower facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Vilasa: Registered trademark of Elementia Wellness Pvt. Ltd.
• Unora

Products and services

• Tattva Wellness Spa Premium spa brand offering massage therapies, facials, body treatments, and holistic wellness services at 100+ locations across 40+ cities in India through partnerships with hospitality brands and standalone locations. Targeted at individual consumers seeking wellness services, plus corporate clients and hotel guests.
• Tattva Spa E-Gift Cards Digital and physical gift cards redeemable at 100+ Tattva Spa locations across 40+ cities in India for massages, facials, and holistic therapies. Sold to individual consumers and in bulk to corporate clients, with denominations ranging from INR 3,500 to INR 15,000 and a six-month validity.
• Simpli Spa Membership Entry-level Tattva REViBE membership valid for 4 months at INR 14,160, offering 6 sessions of Swedish or Deep Tissue massage (60 minutes each). Does not include steam services. Redeemable Monday to Thursday exclusively at the center where purchased.
• Peace Membership Mid-tier Tattva REViBE membership valid for 8 months with an opening balance of INR 24,000 and an implied 25% discount through higher opening balance versus price paid. Maximum 2 individuals can redeem on a single day with up to 120 minutes of service each, at the purchased center.
• Serenity Membership Premium Tattva REViBE membership valid for 12 months with an opening balance of INR 36,000 and an implied 33% discount. Maximum 3 individuals can redeem on a single day with up to 120 minutes of service each, at the purchased center.
• Tranquillity Membership Top-tier Tattva REViBE membership valid for 18 months with an opening balance of INR 72,000 and an implied 45% discount, plus 25% discount at non-home centers. Maximum 3 individuals can redeem on a single day with up to 120 minutes of service each.
• Tattva Pass Annual loyalty pass valid for 365 days from registration, offering privileges and discounts redeemable via a validated email ID at Tattva Spa locations. Not valid with other promotions, non-transferable, and subject to blackout dates including major Indian holidays.
• Employee Wellness Program Corporate wellness program offering R&R Gift Cards, Wellness at MICE, and Wellness Wednesday packages for employee wellness initiatives. Includes bulk purchase of E-Gift cards or physical gift cards with co-branding options, customizable messages, and pan-India redemption.
• Massage Therapies Core service category including Swedish Massage, Deep Tissue Massage, Abhyanga (Ayurvedic), Thai Yoga Massage, Ayurvedic Potli Massage, Jet Lag Therapy, Head Massage, Leg Fatigue Reliever, and Signature Tattva Massage, available in 60-minute and 90-minute durations.
• Facials Skincare treatments including Rejuvenate Facial (kiwi extract), Pure Facial (lavender extract for acne-prone skin), and Shine Facial (glycoside for brightening), each a 6-step 60-minute treatment.
• Beauty Elixirs Body treatments including Detoxifying Sea Salt and Spirulina Body Polish (45 min), Hydrating Rose and Lotus Seed Body Scrub (45 min), and Illuminating Liquorice and Turmeric Face and Body Mask (30 min).
• Couple Massage Shared wellness sessions for couples available in 60-minute and 90-minute durations. Includes couple rooms with two massage beds, welcome fruit bowl, and detox juice.
• Express Therapies Short-duration treatments including Head Massage (30 min), Leg Fatigue Reliever (30 min), and Travel Energizers designed for quick relaxation during busy schedules.
• Beauty Essentials Additional spa services including Hydra Facial, Detoxifying Neem Bath, Purifying Ganga Jal Bath, Royal Rose Concoction, bleach, hair services, manicure and pedicure, and shave.

Quantifiable outcome

• 4.9/5 average customer rating across locations
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• Hyatt Place VijayawadacoreChannel Partner/ Reseller/ Distributor · 22 May 2026Tattva Wellness Spa operates an outlet within Hyatt Place hotel in Gunadala, Vijayawada. The spa features 2 single-therapy rooms with attached shower and steam facilities, serving hotel guests and local residents seeking wellness services. Located approximately 15 km from Vijayawada International Airport.
• Radisson Blu Resort VisakhapatnamcoreChannel Partner/ Reseller/ DistributorTattva Wellness Spa operates within Radisson Blu Resort in Visakhapatnam at Yendada, Rushikonda. The location features single rooms with shower and steam facilities. Operational Hours: 10:00 AM - 08:00 PM. Serves hotel guests and external customers seeking spa experiences.
• Hotel Hospitality Partners (Vivanta, Novotel, Marriott, Courtyard, Hilton, Radisson, Holiday Inn)coreChannel Partner/ Reseller/ DistributorPartnerships with major international and domestic hospitality brands for operating spa locations within their properties across India. These partnerships form the core distribution channel, providing captive hotel guest audiences and prime retail locations in hotels.
• Air India (Maharaja Club)strategicGTM or Marketing PartnerMaharaja Club loyalty program partnership allowing Air India frequent flyers to earn and redeem Maharaja Points when booking Tattva spa services online across 80+ locations in India. Points credited within 30 days after availing service. Only online reservations eligible.
• Vistara (Club Vistara)strategicGTM or Marketing PartnerClub Vistara loyalty program partnership allowing Vistara frequent flyers to earn CV Points when booking Tattva spa services online across 80+ locations in India. Valid until May 25, 2025 per agreement terms. Only online reservations eligible.
• GyftrminorChannel Partner/ Reseller/ DistributorGift card distribution platform partnership allowing Gyftr users to purchase Tattva Spa gift cards redeemable across 100+ spa locations in 40+ cities in India. Gift cards valid for 180 days from purchase date.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mandara Spa: Mandara Spa operates spa outlets within international luxury hotel chains (Banyan Tree-affiliated) across Asia and beyond. Comparable to Tattva in offering hotel-embedded premium spa services with standardized protocols, though at a smaller scale within a broader hospitality portfolio.
• Six Senses Spas: Six Senses operates luxury spas within IHG-affiliated luxury hotels and standalone wellness resorts worldwide. Comparable to Tattva in wellness-led branding and Ayurvedic-inspired treatment menus, but operating as part of a global luxury hospitality group's portfolio.
• Anantara Spa: Anantara Spa is the wellness brand of Anantara Hotels, Resorts & Spas (Minor Hotels), operating spa locations within their luxury hotel properties globally. Comparable to Tattva's hotel-embedded spa model and premium positioning, but as part of a broader international hospitality portfolio.

Emerging players

• Forest Essentials: Forest Essentials is an Indian luxury Ayurvedic beauty brand offering premium products and spa services rooted in traditional Ayurveda. Comparable to Tattva in Ayurvedic heritage, premium positioning, and Indian wellness consumer base, though focused on product retail with select spa offerings.

Direct peers

• O2 Spa: O2 Spa is one of India's largest day spa chains with outlets across hotels, airports, and standalone locations. Directly comparable to Tattva in product mix (massage, facials, body treatments), customer segment (hotel guests and urban professionals), and multi-city distribution model.
• Sohum Spa: Sohum Spa is an Indian spa chain offering massage and wellness therapies across multiple cities with a focus on standardized service quality. Directly comparable on service category, multi-city presence, and target customer (urban Indian wellness seekers).
• Four Fountains Spa: Four Fountains Spa operates a chain of day spas across major Indian cities with a similar therapy-led, membership-friendly model. Comparable in scale, pricing tiers, and Indian urban wellness positioning to Tattva Wellness Spa.
• The Body Care: The Body Care is an Indian wellness and spa chain offering salon, spa, and slimming services across multiple cities. Comparable to Tattva in operating a multi-outlet Indian wellness business with standardized protocols and walk-in + membership models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tattvaspa
• Facebookfacebook.com/tattvaspa
• LinkedInlinkedin.com/company/tattva-spa
• Instagraminstagram.com/tattva_spa/#

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elementia Wellness