Craig Realty Group

What Craig Realty Group does

Craig Realty Group is a privately held, full-service real estate development and management company headquartered in Newport Beach, California, founded in 1995 by Steven L. Craig. The company specializes in upscale factory outlet centers, defined operationally as Class A retail assets leased to national brand-name retailers and differentiated from generic outlet strip malls through themed architecture, wide walkways, awning-covered spaces, and amenities such as premium mothers' lounges. Across seven U.S. states the company operates a portfolio of 12 retail centers totaling more than 4 million square feet, plus an additional 1 million square feet of office and industrial space. The flagship assets include Citadel Outlets (Commerce, CA; 431,064 sq ft; 145+ stores), Outlets at Castle Rock (CO; 478,000 sq ft; 95+ stores), the regional-format East Hills Mall (St. Joseph, MO; 622,259 sq ft), and Outlets at San Clemente (CA; 350,000 sq ft, opened November 2015). Tenant rosters feature national apparel, footwear, accessories, and lifestyle brands — Nike, Adidas, Coach, Michael Kors, Tory Burch, Tommy Hilfiger, Lululemon, Sephora, and Under Armour among them.

The business model is straightforward commercial real estate leasing: Craig Realty Group generates revenue primarily through rental payments from retail tenants under multi-year leases, with no disclosed pricing schedule and terms negotiated individually based on square footage, location, and lease duration. Site selection is the core competency — the company targets dominant interstate corridors (I-15, Highway 99, I-40) and high-traffic tourist markets with favorable demographics, and reports sales performance at flagship assets more than double the industry average. Distribution is wholly physical/domestic; there is no e-commerce channel, no consumer-facing app, no public API, and no third-party integrations. Marketing is limited to the corporate website, press releases, and community events at individual centers. The company also operates through select co-development joint ventures, notably with MD Management (East Hills Mall, 2009) and with MacNaughton Group and Kobayashi Group (Kapolei Commons, Hawaii), and maintains a senior leadership team anchored by founder-CEO Steven L. Craig, CFO Rino LaRosa, General Counsel Deborah Siegel, and Vice President of Real Estate Operations Donna Balderrama.

Name

Craig Realty Group

Legal name

Craig Realty Group

Website

https://craigrealtygroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Craig Realty Group is a Newport Beach-based private real estate developer and operator that builds and manages upscale factory outlet centers across the United States, leasing space to national brand-name retailers across a portfolio of 12 centers spanning seven states and over 4 million square feet.

Ownership category

akta.pro rank

Product category

Retail Real Estate / Outlet Center Development

akta.pro primary industry

Retail Brokerage (BPAJABAB)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Outlet center development
• Retail real estate
• Commercial property leasing
• Factory outlet centers
• Shopping center management

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Space Leasing: Craig Realty Group generates revenue through leasing retail space in their outlet centers to brand-name retailers. The company develops, owns, and operates upscale factory outlet centers, collecting rent from tenants across their portfolio of over 4 million square feet of retail space.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Craig Realty Group develops, owns, and operates upscale factory outlet centers in high-traffic locations near dominant interstate routes across the United States. The company leases retail space to prominent designer and brand-name retailers (Nike, Coach, Adidas, Michael Kors, Lululemon, etc.) and also owns and operates one million square feet of office and industrial space. Its portfolio totals over 4 million square feet across 12 centers in 7 states.

Product overview

Craig Realty Group is a full-service real estate development and management company specializing in outlet centers. The company operates a portfolio of 12 outlet centers across seven states, totaling over 4 million square feet of retail space. The portfolio includes upscale factory outlet centers offering brand-name merchandise in architecturally rich environments (Citadel Outlets, Outlets North Phoenix, Outlets at Silverthorne, Outlets at Traverse Mountain, Tulare Outlets, Outlets at Barstow, Outlets at Conroe, Outlets at San Clemente, Outlets at Castle Rock, Cabazon Outlets), one regional mall (East Hills Mall), and one mixed-use development (Kapolei Commons). The company also owns and operates one million square feet of office and industrial space. Each center features a mix of national retail brands with themed architecture, wide walkways, awning-covered spaces, and five-star amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Citadel Outlets A 431,064 square foot outlet center located in Commerce, CA (Los Angeles area) featuring 145+ stores including Adidas, Armani, Boss, Calvin Klein, Coach, Diesel, Levi's, Michael Kors, Nike, The North Face, Tommy Hilfiger, and Tory Burch. This is the largest store-count center in the portfolio.
• Outlets at Castle Rock A 478,000 square foot outlet center in Castle Rock, CO featuring 95+ stores including Arc'Teryx, Coach, Columbia, Lululemon, Michael Kors, Nike, Polo Ralph Lauren, Sephora, The North Face, Tommy Bahama, Tumi, and Vuori.
• Outlets at San Clemente A 350,000 square foot outlet center in San Clemente, CA (Orange County), opened November 2015, with Pacific Ocean views. Stores include Adidas, American Eagle, Ann Taylor, Banana Republic, Gap, Levi's, Loft, Metrolux Theatres, Nike, Lululemon, Under Armour, and Vuori.
• Outlets North Phoenix A 293,000 square foot outlet center in Phoenix, AZ featuring 55+ stores including Ann Taylor, Calvin Klein, Coach, Columbia, Gap, Guess, Levi's, Michael Kors, Nike, Polo Ralph Lauren, Skechers, Tommy Hilfiger, Under Armour, and Vans.
• Outlets at Traverse Mountain A 269,117 square foot outlet center in Lehi, UT (Salt Lake City Metro) featuring 50+ stores including American Eagle, Ariat, Coach, Columbia, Gap, Kate Spade, Levi's, New Balance, Nike, Polo Ralph Lauren, The North Face, and Under Armour.
• Tulare Outlets A 226,413 square foot outlet center in Tulare, CA, located along Highway 99 in the Central San Joaquin Valley. Highway 99's only outlet center, drawing over 4 million visitors per year and more than 50,000 cars passing daily. Features 45+ stores including Ann Taylor, Banana Republic, Coach, Columbia, Gap, Kate Spade, Levi's, Michael Kors, Nike, Skechers, Tommy Hilfiger, and Vans.
• Outlets at Conroe A 281,415 square foot outlet center in Conroe, TX featuring 20+ stores including Carter's Childrenswear, HanesBrands, Levi's Outlet, and Maurices.
• Outlets at Silverthorne A 214,965 square foot outlet center in Silverthorne, CO featuring 40 stores including Banana Republic, Calvin Klein, Columbia, Crocs, Famous Footwear, J.Crew, Le Creuset, Levi's, Lucky Brand, Polo Ralph Lauren, and Under Armour.
• Outlets at Barstow A 171,300 square foot outlet center in Barstow, CA along the I-15 Corridor at the Lenwood Exit, featuring 35+ stores including Adidas, Ariat, Coach, Crocs, Kate Spade, Lacoste, Levi's, Michael Kors, Nike, Old Navy, Polo Ralph Lauren, and Swarovski.
• Cabazon Outlets A 63,133 square foot outlet center in Cabazon, CA featuring 15+ stores including Brighton, Columbia, Le Creuset, New Balance, Oakley, Sunglass Hut, Tillys, Tommy Bahama, Under Armour, and Vuori.
• East Hills Mall A 622,259 square foot regional mall in St. Joseph, MO, redeveloped by MD Management in partnership with Craig Realty Group in 2009. Offers lifestyle retail stores and restaurants including Five Guys Burgers, Great Clips, JC Penney, Maurices, Off Broadway Shoes, Texas Roadhouse, and Visionworks.
• Kapolei Commons A mixed-use development in Kapolei, HI with 30+ stores including Target, Pier 1 Imports, Petco, Ross Dress For Less, TJMaxx, plus entertainment and restaurant components. Developed in partnership with MacNaughton Group and Kobayashi Group.
• Carlsbad Company Stores A 300,000 square foot, $50 million upscale factory outlet center developed and completed in late 1997, described as the most architecturally attractive factory outlet center built to-date. Sales performance has consistently been more than double the industry average.

Quantifiable outcome

• Double industry average sales performance
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• MD ManagementcoreStrategic or Co-development Partner · 1 January 2009MD Management completed the redevelopment of East Hills Mall in 2009. Craig Realty Group partnered with MD Management on this regional mall redevelopment project in Saint Joseph, Missouri, offering Lifestyle retail stores and restaurants.
• MacNaughton GroupcoreStrategic or Co-development PartnerCraig Realty Group partnered with MacNaughton Group, one of Hawaii's most respected developers, to expand Kapolei Commons. The partnership includes entertainment and restaurant components alongside preexisting retail.
• Kobayashi GroupcoreStrategic or Co-development PartnerCraig Realty Group partnered with Kobayashi Group, one of Hawaii's most respected developers, to expand Kapolei Commons. The partnership includes entertainment and restaurant components alongside preexisting retail.

Scale indicators15 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Tanger Inc. Publicly-traded pure-play outlet center REIT operating ~35+ factory outlet centers across the U.S. Tanger is the most direct strategic peer to Craig Realty Group, competing for the same brand tenants (Nike, Coach, Michael Kors, etc.) in the same outlet retail category with similar value-oriented customer positioning.
• Horizon Group Properties: Privately-held, founder-led outlet center developer and operator. Like CRG, Horizon focuses on premium outlet centers in dominant traffic locations and competes for the same upscale brand tenants and skilled design talent.

Broad incumbents

• Simon Property Group: Largest U.S. retail REIT, owner of Simon Premium Outlets (formerly Chelsea Premium Outlets). CRG's founder Steven L. Craig was previously COO of Chelsea Property Group, now a Simon subsidiary — the two companies compete directly for premium brand tenants and dominant interstate outlet sites across the U.S.
• Macerich: Major publicly-traded shopping center REIT with a portfolio of premium U.S. malls. While broader than CRG's outlet focus, Macerich competes for high-traffic retail real estate assets, top brand tenants, and coastal-demographic sites similar to CRG's portfolio.
• CBL & Associates: Regional mall and lifestyle center REIT with presence in similar secondary and tertiary U.S. markets (e.g., serving communities comparable to CRG's Missouri and Texas centers). Provides broader retail real estate investment comparison for CRG's portfolio.
• PREIT (Pennsylvania Real Estate Investment Trust): Regional mall and outlet REIT operating across the Mid-Atlantic and Midwest U.S. — partially overlapping with CRG's geographic footprint and competing for similar middle-market brand tenants.
• Unibail-Rodamco-Westfield (URW) / Westfield: Global retail real estate operator with a U.S. portfolio of premium shopping destinations (former Westfield U.S.). Comparable in targeting affluent shopper-demographic locations and high-end anchor brand relationships.
• Brookfield Properties (Brookfield Asset Management): Operates a large portfolio of retail and mixed-use real estate in North America through the former Rouse Properties platform. Comparable to CRG in owning and operating premier retail destinations across multiple U.S. markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/craig-realty-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craig Realty Group