G&G Outfitters

What G&G Outfitters does

G&G Outfitters, Inc. is a US-based branded merchandise agency founded in 1990 by University of Maryland sophomores Douglas A. Gardner (President) and Richard L. Gergar (Executive Vice President). The company provides a full-service, integrated stack of capabilities — creative design, global sourcing from a 120+ factory worldwide supply chain, in-house decoration and embellishment, warehousing and fulfillment through its SureShip division, and custom e-commerce platform development and hosting — to enterprise clients seeking promotional merchandise, licensed sports and entertainment products, and retail apparel programs. Its go-to-market is sales-led, with dedicated account teams serving national and global brands across verticals including sports leagues and sponsors (NFL, NHL, NASCAR, IMG, Collegiate Licensing Company, Major League Lacrosse, Pro Football Hall of Fame), consumer products and retail (Walmart, Kohl's, Target, Disney, Under Armour, Tide, Macy's), beverage (MillerCoors, Mike's Hard Lemonade, Bojangles'), automotive (Hyundai, Sunoco), financial services (Fiserv), and telecom (Ericsson).

The underlying technology stack comprises in-house creative design tooling, web-based inventory and order tracking systems, a proprietary Brand Management Guarantee (BMG) quality-control process that institutionalizes 100% brand-standard compliance, a Preferred Supplier Network enabling 24-hour production turnarounds, C-TPAT-certified supply-chain compliance, and a multi-layer product integrity system. Operations are supported by offices in Lanham, MD (HQ); Capitol Heights, MD (SureShip fulfillment); Concord, NC (Licensed Sports Group); Aurora, CO (Internal Sourcing); Middletown, DE (Motorsports Division); and a Chicago sales field office, with sourcing coordination from a Hong Kong office.

Revenue is generated through three primary streams: project-based professional services and product margins on branded merchandise programs; licensing royalties from co-exclusive and exclusive promotional merchandise rights with NFL, NHL, NASCAR, Disney, Collegiate Licensing Company, and IMG; and recurring service fees from custom e-commerce platform development, hosting, and integrated fulfillment. Pricing is quote-based and not publicly disclosed. The company is privately held, founder-owned, and has not raised external funding.

Name

G&G Outfitters

Legal name

G&G Outfitters, Inc.

Website

https://ggoutfitters.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

G&G Outfitters is a US-based, founder-owned branded merchandise agency founded in 1990 that delivers integrated design, global sourcing, decoration, fulfillment, e-commerce, and licensed sports and entertainment merchandise programs to enterprise clients across sports, retail, beverage, and consumer products.

Ownership category

akta.pro rank

Product category

Branded Merchandise Services

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Branded merchandise agency
• Promotional products services
• Custom apparel decoration
• Licensed sports merchandise
• Corporate fulfillment distribution

Headquarters

HQ city

Lanham

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Merchandise Programs: G&G provides comprehensive branded merchandise services including creative design, global sourcing, production, decoration, fulfillment, and e-commerce solutions. Revenue is generated through project-based fees and product margins on merchandise sold to enterprise clients.
2. Licensed Merchandise Sales: As a licensee of sports leagues (NFL, NHL, NASCAR) and entertainment properties (Disney, various films), G&G earns revenue from the production and sale of licensed branded merchandise.
3. E-commerce Platform Services: G&G develops and hosts secure e-commerce websites for clients, integrating with inventory and fulfillment services, generating ongoing service fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

G&G Outfitters is a premier branded merchandise agency that designs, sources, produces, decorates, fulfills, and distributes custom-branded merchandise for national and global enterprises. It operates an integrated 360-degree service model spanning in-house creative design, global sourcing across 120+ factories, decoration/embellishment, licensed sports and entertainment merchandise programs, e-commerce storefronts, and warehouse fulfillment via its SureShip division.

Product overview

G&G Outfitters is a premier branded merchandise agency providing a comprehensive suite of integrated services under one roof. The core offering centers on branded merchandise agency services encompassing design & concept development, global sourcing, quality production, decoration, fulfillment, distribution, and e-commerce solutions. The company operates through specialized divisions including the Licensed Sports Group (handling sports and entertainment licensing partnerships with entities like NASCAR, NFL, NHL, and collegiate organizations) and SureShip warehouse fulfillment. Key service modules include Design & Concept Services (in-house creative agency), Global Sourcing (with 120+ factory network spanning US and Hong Kong), Quality Assurance with proprietary Brand Management Guarantee (BMG), Time to Market/Rush Services, E-commerce Solutions, and Fulfillment & Distribution. The integrated 360-degree approach enables clients to manage fewer vendors while maintaining better control over quality, cost, and time to market.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Merchandise Agency Services End-to-end branded merchandise program management for national and global businesses, including creative design, global sourcing, production, decoration, fulfillment, distribution, and e-commerce solutions delivered as a single-vendor engagement.
• Design & Concepts Services In-house creative agency providing graphic design, branding/logo design, e-marketing, product design, web design, multimedia, photography, POS displays, marketing collaterals, and prototype & sampling for enterprise branded merchandise campaigns.
• Global Sourcing International procurement service leveraging 120+ factory partners worldwide and 24-hour procurement between U.S. and Hong Kong offices, with C-TPAT certification and social compliance auditing.
• E-commerce Solutions End-to-end e-commerce platform service for clients, including custom website design, hosting, secure payment processing, call center support, content management, web-based help desk, and integration with inventory and fulfillment.
• Fulfillment & Distribution Services Comprehensive kitting, assembly, packaging, and nationwide distribution services for branded merchandise programs, operated under the SureShip division in Capitol Heights, MD.
• SureShip Warehouse Fulfillment Dedicated warehouse fulfillment division (SureShip, Inc.) providing kitting, assembly, packaging, and nationwide shipment for client merchandise programs.
• Licensed Sports Group Division specializing in sports and entertainment licensing partnerships with NASCAR, NFL, NHL, IMG/IMG College, Collegiate Licensing Company, Major League Lacrosse, motorsports teams (Ganassi, Petty, Penske), and entertainment properties such as Disney, producing licensed apparel, memorabilia, and promotional merchandise.

Quantifiable outcome

• 81% of promotional product recipients keep promo items because they are considered useful
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and secondary.

• NASCARcoreOEM/ Whitelabel/ Licensing PartnerCo-exclusive Promotional Licensee for NASCAR branded merchandise. G&G leverages NASCAR licensing for motorsports merchandise programs and sponsor activations.
• IMG / IMG CollegecoreOEM/ Whitelabel/ Licensing PartnerCo-exclusive Promotional Merchandise Partner for IMG and IMG College licensing. G&G creates merchandise for college sports sponsorships and events.
• Major League Lacrosse (MLL)coreOEM/ Whitelabel/ Licensing PartnerExclusive Licensed Merchandise Provider for MLL. G&G produces official league merchandise.
• NHLcoreOEM/ Whitelabel/ Licensing PartnerPreferred Promotional Merchandise Partner for NHL. G&G creates branded merchandise for hockey sponsorships and fan engagement.
• NFLcoreOEM/ Whitelabel/ Licensing PartnerPartner for NFL licensed merchandise programs through promotional licensing agreements.
• Collegiate Licensing Company (CLC)coreOEM/ Whitelabel/ Licensing PartnerPreferred Promotional Merchandise Licensee for collegiate licensing through CLC and LRG.
• IZODsecondaryOEM/ Whitelabel/ Licensing PartnerPromotional and Retail Licensee for IZOD brand merchandise.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerEntertainment licensing partner for Disney properties including A Christmas Story, Home Alone, and Christmas Vacation apparel.
• Under ArmourcoreOEM/ Whitelabel/ Licensing PartnerExclusive decoration partner for Under Armour's entire apparel line including screen-printing, embroidery, and distribution.
• WalmartcoreOEM/ Whitelabel/ Licensing PartnerMerchandise apparel partner exclusively for Walmart retail stores.
• Kohl'scoreOEM/ Whitelabel/ Licensing PartnerMerchandise apparel partner exclusively for Kohl's retail stores.
• TargetsecondaryOEM/ Whitelabel/ Licensing PartnerEntertainment and consumer products licensing partner.
• Penske CorporationcoreStrategic or Co-development PartnerPromotional Partner for motorsports activities.
• Ganassi RacingcoreStrategic or Co-development PartnerPromotional Partner for racing team merchandise.
• Richard Petty MotorsportssecondaryStrategic or Co-development PartnerOfficial Promotional Partner for Richard Petty Motorsports.
• Indianapolis Motor Speedway / ISCcoreOEM/ Whitelabel/ Licensing PartnerPromotional Licensee for Indianapolis Motor Speedway and ISC venues.
• Asia Inspection (AI)coreTechnology or IntegrationISO-certified third-party agency that tours, inspects, and certifies overseas factory partners for fair labor standards compliance.
• C-TPAT (Customs-Trade Partnership Against Terrorism)coreTechnology or IntegrationU.S. Customs and Homeland Security initiative ensuring security across the global supply chain. All G&G partnered factories are C-TPAT compliant.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 4imprint: Public (LSE) U.S. promotional products distributor offering decorate-and-distribute services to enterprise customers. Direct one-stop comparable to G&G's branded merchandise agency model, with overlapping major-account focus and licensing-driven sports merchandise programs.
• Geiger: Family-owned promotional products distributor and one of the larger U.S. industry players. Comparable enterprise customer base and bundled services, frequently appearing alongside G&G on Counselor Top 40 and Promo Marketing Top 50 lists.
• HALO Branded Solutions: Large privately held promotional products distributor with integrated creative, sourcing, decoration, fulfillment, and e-commerce. Closest direct competitor to G&G's one-stop agency positioning, particularly in enterprise and sports licensing.
• Boundless: Technology-enabled branded merchandise distributor offering e-commerce storefronts and global sourcing to enterprise clients. Direct competitor to G&G's e-commerce and fulfillment module.
• Proforma: Franchise-based promotional products distributor network serving enterprise clients with branded merchandise programs. Overlaps with G&G on multi-vendor consolidation and licensed merchandise distribution.
• Image Source: Promotional products and branded merchandise agency providing end-to-end enterprise programs. Comparable agency model with similar mix of in-house decoration, sourcing, and licensing.
• National Pen (a Tenex company): Promotional products and print-on-demand distributor serving enterprise and SMB customers. Comparable on custom decoration, sourcing scale, and direct-to-end-user branded merchandise fulfillment.
• Brandwear Inc. Mid-size branded merchandise and uniform distributor with in-house decoration and global sourcing. Comparable end-to-end service model targeting enterprise and licensed apparel programs.
• Custom Ink: Custom apparel and promotional products platform serving SMB through enterprise buyers. Comparable on custom decoration, e-commerce storefronts, and bulk branded apparel, though with a stronger digital/consumer-facing brand.

Broad incumbents

• Cimpress / Vistaprint: Public mass-customization platform (parent of Vistaprint and National Pen) overlapping in custom print, decoration, and promotional merchandise. Broader portfolio and scale than G&G, with overlapping B2B custom product programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ggoutfitters
• Facebookfacebook.com/gg-outfitters-100759079981924

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G&G Outfitters