Wesense Motion

What Wesense Motion does

Wesense Motion 2012 Ltd is a privately held Israeli value-added distributor specializing in precision motion control components — encoders (optical, magnetic, and inductive), servo drives, frameless torque motors, and accessories. The company, founded in 2012 and headquartered in Afula, curates a portfolio of 200+ products sourced from more than ten global manufacturing partners including PWB Encoders, Lika Electronic, Bogen Magnetic, Precizika Metrology, and Celera Motion (encompassing MicroE and Applimotion). Wesense's core technical differentiator is its custom product co-development capability, in which the in-house engineering team works with supplier partners to engineer bespoke encoders that replace multiple standard components with a single higher-performance, lower-cost unit, particularly for mature serial production systems facing component obsolescence.

The company operates an enterprise field-sales motion centered on direct engineering consultation, supported by participation in industry trade shows including SPS Nuremberg, New-Tech Tel Aviv, and Motion Control, Automation, Robotics & Power Solutions. Pricing is quote-based and not publicly disclosed, reflecting the B2B custom-engineering nature of the business. Revenue is generated through one-time hardware sales with serial-production reorder dynamics, and the company has signaled 2026 as a year of significant catalog expansion with five new encoder launches in the first five months.

Wesense serves enterprise customers across defense (Rafael, Elbit Systems, Israel Aerospace Industries), industrial robotics and automation (Yaskawa, Bental), semiconductors (Applied Materials), digital printing (Landa, HP), electronics manufacturing (Flextronics), and specialty motor markets (Maxon). Primary verticals are defense and security, medical and healthcare, and robotics and automation, with secondary exposure to semiconductors, space and aerospace, digital printing, pulp and paper, and water and wastewater treatment. The company is founder-led by CEO Sharon Gilboa and has received the Dun & Bradstreet Credibility Seal in both 2024 and 2025.

Name

Wesense Motion

Legal name

Wesense Motion 2012 Ltd

Website

https://wesense.co.il

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Wesense Motion is an Israeli value-added distributor of precision encoders, servo drives, and motors from global suppliers, serving defense, medical, robotics, and industrial automation enterprises with standard products and custom co-developed motion control solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Haifa

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Motion Control Hardware Products: Sale of precision encoders, servo drives, frameless torque motors, and motion control accessories. Products are sourced from global manufacturing partners (PWB, Lika, Bogen, Precizika, Celera Motion, etc.) and distributed to Israeli industrial customers. Revenue is generated through one-time product sales with potential for repeat orders as customers move into serial production.
2. Custom Product Development: Wesense initiates custom development projects in collaboration with supplier partners to create bespoke motion control solutions where standard catalog products do not meet customer requirements. This involves engineering co-development and often results in unique products tailored to specific applications.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Wesense Motion designs, supplies, and co-develops precision motion control components — including optical, magnetic, and inductive encoders, servo drives, and frameless torque motors — sourced from a curated set of 10+ global supplier partners (PWB, Lika Electronic, Bogen Magnetic, Precizika Metrology, Celera Motion / MicroE / Applimotion). The company operates as an engineering-led value-added distributor in Israel, providing application-specific product selection and custom encoder co-development where off-the-shelf catalogue products do not meet customer mechanical, environmental, or integration requirements, serving defense, medical, robotics, semiconductor, aerospace, and industrial automation customers.

Product overview

Wesense Motion is a motion control solutions provider offering precision encoders, servo drives, frameless torque motors, and accessories through a distribution and custom development model. The product portfolio centers on three core categories: Encoders (optical, magnetic, and inductive technologies in various form factors including hollow-shaft, kit, and bearingless designs), Motors (direct drive torque motors from partners like Celera Motion/Applimotion, and Mercury/Omni series), and Drives (Everest, Denali, and Capitan servo drive series). The company serves diverse industries including robotics, medical, defense, semiconductors, digital printing, industrial automation, aerospace, and space applications. Products are sourced from global partners (PWB, Lika Electronic, Bogen Magnetic, Precizika Metrology, Celera Motion/MicroE/Applimotion) with custom development capabilities for specialized requirements. Key product lines include the C83 incremental encoder, IMEA multiturn magnetic encoder, STD 27 optical encoder, WEM20 magnetic encoders, InCo inductive encoder series, and comprehensive servo drive families.

Differentiator

Problem solved

Functional benefit

Products and services

• Encoders (Optical, Magnetic, Inductive) Motion control encoders — sensors that measure position, velocity, or direction of moving components and convert mechanical motion into electrical signals for precise feedback in control systems. Available in optical, magnetic, and inductive variants for robotics, automation, and defense applications.
• Motors (Direct Drive and Frameless Torque) Electrical motors that convert electrical energy into mechanical motion, providing precise control over movement, speed, position, and torque for robotics, automation, and industrial machinery applications. Includes Mercury Series (M1500V, M1000V, MII6000, M1500H, M1000), Omni Series (UTO, UTH, Omni+, OmniRH), and frameless direct drive torque motors.
• Servo Drives (Everest S, Denali, Capitan) Servo drives — electronic systems that manage motor operations by regulating speed, position, and torque based on sensor feedback, ensuring precise and efficient motion control in automation and robotics. Includes Everest S (XCR-E, XCR-C, NET-C, NET-E), Denali (XCR-E, XCR-C, Net-E, Net-C), and Capitan (XCR-E, XCR-C, Net-E, Net-C, CORE) models.
• Motion Control Accessories Supporting components and supplementary products for motion control systems, complementing Wesense's encoder, motor, and drive offerings.
• C83 Incremental Encoder High-performance incremental encoder with 45mm hollow shaft, optical sensing, resolution up to 4096 PPR, maximum speed up to 3000 rpm, IP54 standard protection (IP65 optional), operating temperature -40°C to +100°C, designed for industrial motion control applications including electric motors, servo systems, packaging machinery, material handling, automated production lines, and robotics.
• PWB IMEA Absolute Magnetic Multiturn Encoder Rotary and linear magnetic kit encoder providing absolute position feedback for servo motors, torque motors, direct drives, and motor-gearbox combinations. Up to 262,144 steps per revolution (18-bit singleturn), up to 16,777,216 revolutions (24-bit multiturn), rotation speeds up to 25,000 rpm, linear speeds up to 50 m/s, SSI or BiSS interfaces, operating temperature -40°C to +85°C, vibration resistance up to 20g, battery-buffered position memory with backup lifetime up to 24 years.
• STD 27 Absolute Optical Encoder High-accuracy absolute optical encoder with integrated bearing and rigid shaft for direct coupling. Absolute resolution up to 21 bit, accuracy up to 20 arcseconds, SSI or BiSS-C communication protocols, suitable for demanding military and industrial applications.
• WEM20 S Magnetic Encoder Compact absolute magnetic encoder with outer diameter of only 20mm. Resolution up to 16 bit, magnet diameter 4 or 6 mm, SSI or BiSS communication protocols, operating temperature -40°C to +125°C, supply voltage 5V. Developed in cooperation with PWB. Ideal for compact motion control systems, actuators, and integrated positioning solutions.
• PWB InCo Series Inductive Encoders Inductive encoders insensitive to magnetic fields, resistant to dirt and moisture, and wear-free. Includes InCo 30 (compact incremental with ABI interface up to 8000 ppr), InCo 40 (incremental and absolute combined, up to 19 bits / 20,000 ppr), InCo 64 (absolute kit encoder with SSI interface, 20-bit resolution), and InCo 75 (analogue sin/cos encoder, bearingless with large hollow shaft diameter).
• Celera Motion Products (MicroE + Applimotion) Precision motion components under the Celera Motion sub-brand, combining MicroE miniature optical encoders (resolutions down to 1.2 nm, scale accuracy to 1 µm) and Applimotion direct-drive motors and actuators (Mercury, Omni series). Product brands remain unchanged under the Celera Motion umbrella.
• ALS26 Linear Encoder Ultra-compact linear encoder for precision position measurement in industrial automation applications, from Bogen Magnetic. Dimensions of 24mm length, 16mm width, 3.4mm height, weight of 2.5 grams, absolute resolution up to 18 bits with incremental output up to 16 bits, operating temperature range -40°C to +80°C.
• Frameless Direct Drive Torque Motors Bearingless frameless torque motors designed for direct integration into customer machinery, providing high torque density and compact design from Applimotion (Celera Motion).
• Precizika Metrology Encoders Motion measuring solutions from Precizika Metrology including rotary encoders, linear encoders (including new absolute linear encoders), and high-accuracy angle encoders for robotics, medical equipment, industrial automation, CNC machines, and defense applications. Precizika has been in the motion control industry since 1961.
• Lika Electronic Encoders and Positioning Systems Optical and magnetic encoders, rotary actuators, and positioning systems from Lika Electronic, an internationally recognized encoder manufacturer, distributed by Wesense in Israel for robotics, industrial automation, new-space, medical, semiconductor, and defense applications.
• Bogen Magnetic Rings and Tapes Highly customizable magnetic rings (Ø5mm to 2000mm) and magnetic tapes (up to 210 meters) from Bogen Magnetic for unique encoder configurations, featuring tailor-made magnetic coding including PRC, Nonius, and custom patterns.
• Custom Encoder Co-Development Service Custom encoder development service in which Wesense co-develops bespoke encoders with supplier partners to meet specific customer requirements where off-the-shelf catalogue products do not exist. Wesense studies system specs, environment, and mechanical limitations to engineer a solution that often replaces multiple standard components with a single custom unit, improving performance and reducing cost and weight. Example outcome: a custom encoder replaced two discontinued encoders in serial production.
• Helix Precision Industrial Gears Advanced industrial gears and mechanical components developed through partnership between Helix Precision (an Israeli company not subject to EU or US export restrictions) and a leading Western European R&D partner. Specializes in R&D, materials, manufacturing techniques, and gear performance for defense, motors, sensors, and precision measurement applications.

Quantifiable outcome

• Custom encoder replaced two discontinued encoders in serial production, improving performance and reducing cost and weight
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered emerging, core and significant.

• Helix PrecisionemergingTechnology or Integration · 1 January 2026Helix Precision is a new partner combining local expertise with international innovation, working closely with a leading Western European partner in R&D. Specializes in gears and mechanical solutions. As an Israeli company, Helix Precision is not subject to EU or US export restrictions, enabling standard solutions across a wide range of modern industries.
• Lika ElectroniccoreTechnology or IntegrationLika Electronic is an internationally recognized encoder manufacturer designing and producing optical and magnetic encoders, rotary actuators, and positioning systems. Wesense serves as their trusted regional partner bringing Lika's products to Israeli customers, combining global engineering excellence with local technical support.
• Bogen MagneticcoreTechnology or IntegrationBogen Magnetic specializes in highly customizable magnetic rings and tapes enabling unique encoder configurations. Their ultra-compact encoders (e.g., ALS26) are distributed by Wesense in Israel. Bogen is renowned for producing some of the most accurate encoders in the world.
• PWB EncoderscoreTechnology or IntegrationPWB is a technology partner for Wesense's encoder products including the WEM20 S magnetic encoder and the InCo series inductive encoders. PWB develops encoders in close collaboration with Wesense for specific customer requirements.
• Precizika MetrologycoreTechnology or IntegrationPrecizika Metrology is a Lithuanian manufacturer of motion control products including rotary encoders, linear encoders, and high-accuracy angle encoders. The company has been in the motion control industry since 1961 and focuses on defense and industrial automation sectors. Their collaboration with Wesense has substantially grown Wesense's footprint in the Israeli market.
• Celera MotioncoreTechnology or IntegrationCelera Motion is the new unified name for MicroE and Applimotion, two leaders in precision motion control. MicroE offers miniature optical encoders with resolutions down to 1.2 nanometers; Applimotion designs direct drive motors and actuators. The product brands remain unchanged under the Celera Motion umbrella.
• Statum MotionsignificantChannel Partner/ Reseller/ DistributorStatum Motion is a partner with whom Wesense co-exhibits at trade shows. They work together to serve Israeli industrial customers seeking motion control solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Renishaw: Global leader in precision encoders, position encoders, and metrology. Directly comparable because Wesense's CEO founded Renishaw's Israeli branch; Renishaw is also a supplier/competitor edge case in precision encoders that Wesense distributes.
• Heidenhain: German manufacturer of high-accuracy linear and rotary encoders, angle encoders, and CNC controls. Directly comparable product overlap with Wesense's encoder portfolio and a primary potential competitor for Israeli industrial and defense customers.
• Baumer Group: Swiss manufacturer of sensors, encoders, and motion control components for industrial automation. Overlaps with Wesense's encoder-centric offering and competes in the same Israeli robotics and industrial automation accounts.
• SICK AG: German manufacturer of industrial sensors including encoders and motion control feedback devices. Comparable in encoder product category and in serving automotive, robotics, and industrial automation end markets.
• Beckhoff Automation: German PC-based automation specialist offering drives, motors, and motion control solutions comparable to Wesense's drive portfolio. Competes for Israeli machine builder and integrator accounts.
• Rockwell Automation: US-based industrial automation incumbent offering motion control, drives, motors, and encoders across discrete and process industries. Competes with Wesense at Israeli enterprise accounts and serves overlapping verticals such as semiconductors, robotics, and defense.
• Yaskawa Electric: Japanese global leader in servo motors, drives, and motion control robots. Listed as a Wesense enterprise customer and also a principal supplier of motion technologies overlapping with Wesense's drives and motors portfolio.

Direct peers

• Maxon Group: Swiss manufacturer of high-precision drives, motors, and motion control components for medical, robotics, aerospace, and industrial automation. Maxon is listed as a Wesense customer AND a partner; comparable product overlap in precision motion components.
• Statum Motion: Israeli motion control co-exhibitor and trade-show partner of Wesense. Most directly comparable peer as a regional motion control solutions provider serving the same Israeli customer base with adjacent product portfolios.

Regional players

• Helix Precision: Israeli precision gears and mechanical components partner announced in January 2026. Regional peer serving overlapping Israeli defense, motor, sensor, and precision measurement customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wesense-motion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wesense Motion