Butech Bliss

Name

Butech Bliss

Legal name

Butech Bliss

Website

https://butechbliss.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Industrial Metal Processing Equipment

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519), Machine Shops (332710), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Metalworkg Machinery & Equipment (3540), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industry

Bulk Solids Handling & Processing Equipment (Conveying, Silo, Feeders) (IMAHAEAG)

Keywords

• Coil processing equipment
• Rolling mill equipment
• Metal processing machinery
• Cut-to-length lines
• Leveling equipment

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Manufacturing: Custom-engineered heavy industrial equipment including rolling mills, coil processing lines, leveling equipment, material handling systems, shears, and scrap choppers sold as complete lines or individual machines to steel producers and service centers.
2. Field Services: On-site installation, maintenance, retrofit, and turnkey solutions for coil processing and rolling mill equipment, available 24/7 through service hotline.
3. Spare Parts & Contract Manufacturing: Replacement parts, upgrades, repairs, and assemblies for equipment including scrap choppers, shears, levelers, coil cars, and rolling mill equipment. Rapid 24-hour turnaround available. Also includes contract manufacturing leveraging 100+ machining centers.
4. Rebuild Services: Complete disassembly, inspection, repair, and testing services for HAGC cylinders, shears, levelers, and downcoilers to restore equipment performance.
5. Engineering Services: Engineering studies, FEA analysis, equipment alignment using FARO laser tracker technology, and automation support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Butech Bliss designs, manufactures, and services custom-engineered heavy industrial equipment for ferrous and non-ferrous metal producers. The portfolio includes rolling mills, leveling equipment, shears, scrap choppers, material handling systems, and complete coil processing and cut-to-length lines. The company also delivers on-site field services, equipment alignment, rebuilds, spare parts, and engineering support to steel mills, service centers, and toll processors.

Product overview

Butech Bliss is a leading manufacturer of custom-engineered coil processing and metal processing equipment, formed from the merger of Butech (founded 1985) and Bliss (135+ years of rolling mill heritage). The company operates as a unified portfolio of heavy industrial equipment and services. The core equipment portfolio includes rolling mills (hot, cold, skin-pass), extrusion press and forging equipment, leveling equipment (hydraulic plate levelers, hydraulic roller levelers, stretch levelers), material handling equipment (coil cars, conveyors, scissor lifts), scrap choppers and side trimmers, shears, and comprehensive coil processing and cut-to-length lines (roller leveling CTL, stretch leveling CTL, temper mill CTL, push-pull pickling, slitting, multi-blanking). The company also manufactures copper-based melting equipment for VAR, ESR, EBM, and PAM applications. Key proprietary technologies include the Synergy Leveling System with dual work roll sizes and quick-change cartridge design, Hawkeye Flatness Detection System, and direct drive shear with quick-change knife cartridge. The services arm includes field services (24/7), equipment alignment (FARO laser tracker), HAGC cylinder service program, spare and replacement parts (24-hour turnaround), rebuild services, contract manufacturing (100+ machining centers), engineering services (FEA, 3D modeling), and equipment automation with remote support. The company holds multiple US patents and offers the FASTR Slitter Tooling Robot by Fagor Arrasate as part of their slitting solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Synergy Leveling System: Proprietary hydraulic roller leveler technology featuring dual work roll sizes, individually driven rolls, and quick-change cartridge system.

Products and services

• Rolling Mill Equipment

Quantifiable outcome

• Processing material up to 1 inch thick and 120 inches wide
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Fagor ArrasatecoreStrategic or Co-development Partner · 18 February 2026Strategic partnership to strengthen global coil processing solutions combining Fagor Arrasate's global engineering and automation capabilities with Butech Bliss's localized execution and lifecycle support in North America. Fagor Arrasate gains access to Butech Bliss scrap choppers and stretch levelers for integration into their global product offering. Collaboration includes service, aftermarket, rebuild support, and evaluation of localized manufacturing for spare parts in the US.
• LM Equipment & DesigncoreOthers · 1 September 2021Acquisition of LM Equipment & Design, a company in Salem Ohio that enhances Butech Bliss's ability to deliver complete coil-processing cut-to-length lines and auxiliary systems. LM Equipment's expertise supports push-pull pickling lines, slitting lines, and multi-blanking lines.
• Lehmann MillssupportingOthers · 1 September 2021Acquisition of Lehmann Mills, a company with over 100-year history building more than 5,000 dispersion mills. Lehmann also provides reconditioning, service, and spare parts for both its own equipment and competitive brands.
• Samuel Nelson TechnologycoreStrategic or Co-development Partner · 16 January 2018Strategic bidding agreement for joint marketing and selling of push-pull, semi-continuous and continuous pickling lines in the United States, Canada, and Mexico. Samuel Nelson Technology provides the process section with 45+ years of pickling line design experience, while Butech Bliss provides entry and exit terminal equipment. Both companies jointly serve as preferred supplier of steel pickling equipment.
• ICE ConstructionsupportingImplementation/ SI/ Consulting PartnerICE Construction serves as project manager and prime contractor for equipment installations, providing industrial fabrication, engineering, electrical work, and installation services. They deliver complete turnkey installations utilizing 3D scanning technology for perfect fitment.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Andritz: Andritz is an Austrian industrial group with metal forming equipment and services for steel processing. Broader industrial conglomerate with relevant capabilities in coil processing and rolling mill equipment alongside pulp/paper and hydropower businesses.
• Primetals Technologies: Primetals Technologies is a joint venture of Mitsubishi Heavy Industries and Siemens providing rolling mill and continuous casting equipment. Large incumbent competitor in heavy metal processing equipment serving integrated steel mills worldwide.
• Danieli: Danieli is a major Italian manufacturer of metal processing equipment including rolling mills, coil processing lines, and continuous casting equipment. Global incumbent serving the same ferrous and non-ferrous metal producers but at significantly larger scale and broader product portfolio.
• SMS group: SMS group is a German global plant manufacturer for the metals industry offering rolling mills, processing lines, and integrated steelworks. Large incumbent competitor in heavy rolling mill equipment with broader metallurgical plant scope than Butech Bliss.

Direct peers

• Red Bud Industries: Red Bud Industries manufactures coil processing equipment including stretch levelers, cut-to-length lines, slitting lines, and multi-blanking lines. Direct competitor in North American heavy-gauge coil processing equipment with overlapping target customers in steel service centers.
• Fagor Arrasate: Spanish manufacturer of coil processing and metal forming equipment including press lines, slitting lines, and leveling systems. Both partner and direct competitor in coil processing equipment with global reach complementary to Butech Bliss's North American focus.
• Herr-Voss Stamco: Herr-Voss Stamco is a leading manufacturer of coil processing equipment including levelers, cut-to-length lines, and tension leveling systems. Direct competitor with similar focus on flat-rolled steel processing for service centers and toll processors.
• Braner USA: Braner USA designs and manufactures coil processing equipment including slitting lines, cut-to-length lines, and tension leveling lines. Direct competitor serving similar steel service center and toll processor customer base in North America.
• Samuel Nelson Technology: Samuel Nelson Technology specializes in pickling line design and engineering for steel processing. Strategic bidding partner with Butech Bliss on pickling line projects in North America and a relevant peer in process equipment design.
• Atlas Technologies: Atlas Technologies manufactures coil processing and material handling equipment for steel service centers. Direct competitor offering slitting lines, cut-to-length lines, and integrated material handling solutions to overlapping customer base.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/butech-bliss

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butech Bliss