TAM Akademie

What TAM Akademie does

TAM Akademie GmbH is a Berlin-based professional training academy specializing in modern leadership development and New Work methodologies. Founded originally as 'Trainer Akademie München' (TAM) in 1980 and rebranded and relocated to Berlin Kreuzberg in 2016, it operates as Germany's oldest trainer academy in its second generation of family ownership under Managing Director Lorenz Illing. The company delivers cohort-based open enrollment programs (Executive Leadership, Team Leadership, AI for Leaders, New Work Facilitator, Business Trainer) capped at 12 participants per cohort and three annual intakes, alongside bespoke in-house corporate training engagements and Steelcase-equipped training room rentals.

The underlying technology layer is minimal and typical of a boutique services firm: the company uses HubSpot for website live chat, Google Tag Manager and Google Analytics for tracking, and conducts training through face-to-face and blended delivery formats. There is no proprietary software platform, no mobile app, and no disclosed AI/ML capabilities; the AI leadership program is curriculum content rather than a technology product. The business model is professional services revenue: per-participant fees for open cohorts, project-based contracts for in-house engagements, and ancillary income from training room rentals and the TAM Tribe Membership community.

Go-to-market is consultative and enterprise-focused, targeting CHROs, Heads of People & Culture, and CEOs/Geschäftsführer:innen across DACH-region corporations, unicorns, SMEs, and NGOs. Demand generation relies on content marketing (a blog with 50+ articles), gated downloadable resources, the bi-weekly TAM2Grow newsletter, organic social media (LinkedIn, Instagram, Facebook, YouTube), and the annual TAM Leadership Festival. The company has cumulatively trained over 1,000 business trainers and executives across 200+ training projects with 5,000+ participants and holds the Deutscher Bildungsaward. The operating team is small (1-10 employees), and no external investors, funding rounds, or M&A activity are disclosed.

Name

TAM Akademie

Legal name

TAM Akademie GmbH

Website

https://tam-akademie.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

TAM Akademie GmbH is a Berlin-based training academy delivering cohort and in-house programs in modern leadership, AI transformation, and New Work methodology to executives, team leads, and HR professionals across the DACH region, operating as Germany's oldest trainer academy.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL)

Keywords

• Leadership development training
• Corporate training programs
• New work facilitation
• Executive coaching services
• Professional development academy

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Open Enrollment Training Programs: TAM offers six open training programs: TAM Executive Leadership Programm (for CEOs, founders, C-Level), TAM Leadership Programm (for Teamleads/Head-ofs), KI für Führungskräfte (AI Leadership), New Work Facilitator Ausbildung, and Business Trainer Ausbildung. These are cohort-based programs with limited seats (max 12 per cohort, 3 intakes per year in January, May, and August). Revenue is generated through per-participant program fees.
2. Inhouse Corporate Training Solutions: TAM provides bespoke in-house training engagements for organizations, from needs analysis through transfer assurance. These are custom-contracted engagements billed per organization/project.
3. Training Room Rental: TAM rents out seminar/training rooms at its Berlin Kreuzberg location, with separate AGB terms for room rental.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

TAM Akademie delivers cohort-based open enrollment leadership development programs and bespoke in-house corporate training focused on Modern Leadership, AI transformation leadership, and New Work facilitation. Its portfolio spans executive, team-lead, AI-leadership, New Work facilitator, and business trainer certification programs, supplemented by training room rentals at its Berlin Kreuzberg facility and the annual TAM Leadership Festival. Training is delivered face-to-face and in blended formats using Steelcase-equipped New Work training offices.

Product overview

TAM Akademie is a provider of professional training and development programs focused on Modern Leadership and New Work. The company offers a portfolio of open enrollment programs (Executive Leadership, Team Leadership, AI for Leaders, New Work Facilitator, Business Trainer) along with customized inhouse training solutions. The product portfolio includes leadership training for executives and team leads, AI transformation leadership, New Work methodology certification, business trainer certification, and seminar room rentals in Berlin. The company serves corporations, startups, SMEs, and NGOs across Germany.

Differentiator

Problem solved

Functional benefit

Brands

• TAM Executive Leadership Programm: Leadership program for C-Level executives, founders, and managing directors
• TAM Leadership Programm
• KI für Führungskräfte
• New Work Facilitator Ausbildung
• Business Trainer Ausbildung
• Inhouse Trainingslösungen
• TAM Leadership Festival

Products and services

• TAM Executive Leadership Programm Cohort-based leadership development program for CEOs, founders, and C-Level executives focusing on leadership in the digital age. Limited to a maximum of 12 participants per cohort, with three intakes per year.
• TAM Leadership Programm
• KI für Führungskräfte (Leading the AI Transformation)
• New Work Facilitator Ausbildung
• Business Trainer Ausbildung
• Inhouse Trainingslösungen
• Trainingsräume mieten (Training Room Rental)

Quantifiable outcome

• Over 200 training projects completed with over 5,000 total participants across Modern Leadership Development and New Work topics
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• SteelcaseminorOthersTAM's training offices in Berlin Kreuzberg are equipped with Steelcase collaborative workspace solutions. This is a vendor/equipment partnership for the physical training environment rather than a strategic commercial partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haufe Akademie: One of Germany's largest corporate training and professional development providers, offering leadership, management, and New Work programs to enterprises and SMEs. Closely comparable in geography (DACH), buyer persona (HR/People & Culture), and curriculum focus (modern leadership, agile methods).
• ESMT Berlin: Berlin-based top-tier business school with executive education and custom corporate programs in leadership and transformation. Comparable through its premium executive-cohort model, Berlin footprint, and focus on leadership development for senior managers.
• Dale Carnegie Training Germany: Established global leadership and communication training franchise operating in Germany with in-person and corporate programs. Direct competitor for executive and emerging-leader development, with comparable cohort-based delivery and similar buyer personas.
• WBS Training AG: Large German vocational and corporate training provider with leadership and management tracks serving both individuals and corporate clients. Overlaps with TAM on DACH geography, leadership curriculum, and hybrid open-enrollment/corporate delivery.
• St. Gallen Management Seminar: Premium Swiss-German leadership program rooted in the St. Gallen management tradition, offering executive seminars for senior leaders. Comparable premium positioning, science-based leadership curriculum, and DACH buyer base to TAM.

Broad incumbents

• FranklinCovey: Global leadership and effectiveness methodology provider with established DACH presence, delivering programs such as "The 7 Habits" and "Leader in Me." Comparable buyer persona and curriculum themes but operates at much greater scale and broader scope than TAM's boutique offering.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development practice, serving enterprises on leadership pipeline and executive coaching. Comparable buyer persona (CHRO, C-suite) and leadership curriculum, but delivers as part of a much broader talent and consulting portfolio.
• Center for Creative Leadership (CCL): U.S.-headquartered research-driven leadership development provider offering open-enrollment programs, custom corporate solutions, and leadership coaching globally. Comparable on the science-based curriculum, premium cohort model, and enterprise buyer; CCL operates at significantly larger scale and broader geographic footprint.
• DDI (Development Dimensions International): Global leadership and talent strategy firm with assessment-driven leadership development programs for large enterprises. Comparable on leadership development methodology and enterprise buyer, but DDI serves multinational accounts at a much larger scale than TAM's boutique DACH focus.

Regional players

• IMD (International Institute for Management Development): Premium Swiss-based executive education provider offering leadership programs and MBAs to senior executives globally. Comparable premium executive-cohort model and science-based leadership curriculum, but operates internationally and at a substantially higher price/scale point than TAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trainerakademie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAM Akademie