What MAF INDUSTRIES does

MAF RODA AGROBOTIC (operating as MAF INDUSTRIES in the US) is a French family-owned manufacturer of post-harvest automation systems for fresh fruit and vegetable packhouses, headquartered at Alzira, Spain and operating from 16+ locations across Europe, the Americas, Africa, and Oceania. Founded in 1902 by fruit growers who set out to mechanize their own farms, the company designs and builds 100% in-house — from destacking and depalletizing equipment through sizing, electronic grading, sorting, packing, palletizing, intralogistics (AGVs, Pick & Place Robots), process-water treatment (ozone, filtration), and facility-management software (Order Management, Process Optimization, Traceability).

The core technology stack centers on AI-enabled electronic grading and sorting systems (Globalscan 7, Berryscan G7, Cherryscan G7, IDD 8, Twinscan, Datescan, Optiscan, Insight) that perform color, diameter, external, and internal quality analysis across roughly 20 fruit and vegetable types — apples, pears, cherries, berries, citrus, stone fruit, tomatoes, avocados, mangoes, kiwis, pomegranates, and pineapples among others. Customers are large enterprise packhouse operators in fresh-produce-intensive geographies (Martin's Family Fruit Farm, Frutinter, AGROKASA, VILTIFRUITS, Saint Victor, SICA Pom'alpes, Rucaray, Cooperativa San Alfonso, PSB Producción Vegetal, Agrimur).

Revenue is generated primarily through one-time equipment sales of turnkey, quote-priced installations on multi-year contracts, supplemented by professional-services revenue from after-sales support, maintenance, and customer training programs. The go-to-market is enterprise field sales combined with active presence at trade shows and fairs (e.g., Fruit Logistica-style events), targeting large-scale packhouses via direct consultation rather than channel partners. Ownership is concentrated within the Blanc family (Philippe, Fabrice, and Sébastien Blanc are referenced in transactional communications), with no disclosed institutional or private-equity shareholders. Strategic activity has accelerated in the past two years, including the November 2023 acquisition of Caustier and the formation of the MAFTECH joint venture with South Africa's MAINTECH in early 2026.

Name

MAF INDUSTRIES

Legal name

MAF RODA AGROBOTIC

Website

https://mafindustries.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

101–250 employees

Short description

MAF RODA AGROBOTIC (operating as MAF INDUSTRIES) is a French family-owned manufacturer of in-house-designed post-harvest automation equipment — electronic grading, sorting, sizing, packing, robotics, and traceability software — sold to large fresh-produce packhouses worldwide.

Ownership category

akta.pro rank

Product category

Post-harvest processing and packing machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Packaging & Bagging Equipment (Weighers, Baggers, Sealers) (AFAAAJAI)

Keywords

• Post-harvest automation
• Electronic fruit grading
• Packhouse equipment
• Fruit sorting systems
• Produce packing machinery

Headquarters

HQ city

Traver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of turnkey post-harvest processing equipment including graders, sorters, packers, and palletizers. Custom solutions tailored to customer needs with 100% in-house design and production.
2. After-Sales Services: Ongoing after-sales support, maintenance, and technical services for installed equipment
3. Training Services: Training programs for customers on equipment operation and maintenance

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MAF INDUSTRIES (MAF RODA AGROBOTIC) designs, manufactures and installs turnkey post-harvest automation equipment and software for commercial fruit and vegetable packhouses. Its offering spans the entire workflow: destacking/depalletizing/emptying, treatment and cleaning, presizing, mechanical and electronic sizing, electronic grading and sorting (including AI-driven vision and internal quality analysis), packing, palletizing and strapping, automated guided vehicles, pick-and-place robots, process water treatment, and facility management software for traceability and order management. The portfolio is sold as custom-engineered systems, with supporting after-sales service and training.

Product overview

MAF RODA is a French family-owned company with over 100 years of experience offering a comprehensive portfolio of post-harvest processing solutions for fresh fruits and vegetables. The portfolio consists of interconnected systems covering the entire pack house workflow: destacking and depalletizing equipment (Boxes Depalletizers, RC Bin Dumper, Boxes Emptyers), treatment and cleaning systems (Drying Tunnel, Blueberry Blower, Treatment Tank), presizing solutions (Dry Bins Filler, Water Bins Filler), electronic sizing machines (Cherryway IV, Pomone IV, Freeway IV, Genesis, Integra, Integrita, Berryway, Biaxone, Oneway IV, Uniway, Rollway), electronic sorting and grading systems (Globalscan 7, Twinscan, Berryscan G7, Cherryscan G7, Datescan, IDD 8, Insight, Optiscan, Orphea, Micropilot), packing solutions (Automatic Baggers, Box Filler, Fast Pack, Line Pack, Pack Master K, Punnets Filler, Speed Packer), palletizing and strapping equipment (Palletizer, Strapper), facility management software (Order Management, Process Optimization, Traceability), automated guided vehicles (AGV), water treatment systems (Ozone Water Treatment, Water Filtration), and pick-and-place robots. The company emphasizes 100% in-house design and production, integrating high-performance electronic grading systems with AI-powered sorting by color, diameters, and external/internal quality analysis, covering the entire value chain from field reception to final packaging and palletizing.

Differentiator

Problem solved

Functional benefit

Products and services

• Globalscan 7 Electronic vision-based grading system that analyzes fresh fruits and vegetables by color, size, diameter and quality for inline sorting in commercial packhouses.
• Twinscan Electronic sorting system using dual-view inspection technology for produce quality assessment.
• Berryscan G7 Electronic grading system designed specifically for berries, using vision-based quality assessment for delicate small fruits.
• Cherryscan G7 Electronic grading system for cherries with advanced sorting capabilities tailored to cherry handling.
• Datescan Electronic grading system designed for date sorting and internal/external quality assessment.
• IDD 8 (Internal Quality) Non-destructive internal quality detection system for fruit (brix, acidity, internal defects) used inline during sorting.
• Insight Internal quality analysis system for non-destructive inspection of fresh produce.
• Micropilot Precision quality control system for fruit grading accuracy and consistency.
• Optiscan Optical vision system for detailed external inspection and sorting of produce.
• Orphea Sorting system for produce quality classification in packhouse operations.
• Cherryway IV High-capacity mechanical sizing and grading machine specifically designed for cherries.
• Cherryway P50 Precision mechanical sizing system for cherries with advanced grading capabilities.
• Pomone IV Mechanical sizing machine for pome fruits including apples and pears.
• Plumone P50 Mechanical sizing system designed for plums and stone fruits.
• Freeway IV High-speed mechanical fruit sizing and grading system for commercial packhouses.
• Oneway IV Single-lane mechanical fruit sizing system for lower-throughput packhouse operations.
• Genesis Advanced multi-lane mechanical fruit sizing system for high-capacity packhouses.
• Integra Integrated mechanical sizing and grading system combining sizing lanes with quality classification.
• Integrita Quality-focused mechanical sizing system for fruit classification.
• Calinea Mechanical sizing system designed for specialty fruits.
• Pianokey Key-based mechanical sizing system for gentle fruit calibration.
• Uniway Universal single-lane mechanical sizing system for general fruit applications.
• Rollway Roller-based mechanical sizing system for fruit calibration by diameter.
• Berryway Specialized mechanical sizing system for small fruits such as berries.
• Biaxone Dual-lane mechanical fruit sizing system for higher capacity sorting lines.
• Cherryfree Cherry-specific system that combines stem removal with mechanical sizing.
• Exotica Mechanical sizing system designed for exotic fruits such as mangoes, avocados and pineapples.
• Boxes Depalletizers Automated equipment for depalletizing fruit boxes at the entry of the packhouse line.
• RC Bin Dumper Bin emptying (dumper) system for bulk fruit handling at intake.
• Boxes Emptyers Equipment for emptying standard fruit boxes at the start of the processing line.
• Boxes Emptyers Small Fruits Specialized emptying equipment designed to gently handle small fruits.
• DIR Bin destacker Automated bin destacking system for handling bulk produce bins at intake.
• Cherry Water Boxes Emptyers Water-assisted emptying system for cherry boxes, enabling gentle handling during intake.
• Drying Tunnel Tunnel system for drying fruits after washing or post-harvest treatment.
• Blueberry Blower Air-blowing system used to remove debris, leaves and foreign matter from blueberries.
• Small Fruits Eliminator System for removing undersized or damaged fruits during cleaning of small fruits.
• Cluster Separator System for separating cherry (or other) fruit clusters during processing.
• Treatment Tank Immersion tank for applying post-harvest chemical or water treatments to fruit.
• Dry Bins Filler Equipment for filling bins with dry produce during the presizing stage of packhouse operations.
• Water Bins Filler Water-filled bin system for gentle handling of delicate fruit during presizing.
• Automatic Baggers Automated bagging machines for packing produce into retail bags.
• Box Filler Automated box filling system for filling shipping or retail boxes with packed produce.
• Bulk Box Filler (small fruits) Bulk filling system for packaging small fruits into boxes.
• Fast Pack High-speed packing system for fast throughput of produce into final package formats.
• Line Pack In-line packing system designed for continuous-flow packaging lines.
• Packing Tables Workstations used for manual or assisted packing operations in packhouses.
• Netpacker Automated net-bagging packaging system for produce such as citrus, onions and potatoes.
• Pack Master K Automated packing system for filling cartons and other containers with produce.
• Punnets Filler Automated system for filling retail punnets/trays with small fruits such as berries or cherry tomatoes.
• Semi-automatic Punnet Filler Semi-automated system for filling punnets with small fruits.
• Speed Packer High-speed packing system for produce at high-volume packhouse lines.
• Palletizer Automated palletizing system that stacks finished packed produce onto pallets for shipment.
• Strapper Automated strapping system for securing packed pallets and boxes.
• Order Management Software Software system for managing packhouse warehouse orders and fulfillment workflows.
• Process Optimization Software Software that optimizes packhouse operations and throughput, including line balancing and performance analytics.
• Traceability Software End-to-end traceability software providing chain-of-custody tracking from field reception through final package.
• Automated Guided Vehicles (AGV) Self-guided vehicles used to automate internal transport of bins, boxes and pallets within a packhouse.
• Ozone Water Treatment System Ozone-based water treatment system for sanitizing process water used in packhouse washing and treatment operations.
• Water Filtration System Filtration system used to treat process water in packhouse operations.
• Pick & Place Robots Robotic arms that automate picking and placing of fresh produce during sorting and packing operations.
• After-Sales Service Post-installation support, maintenance and technical services provided to customers of MAF RODA's installed equipment fleet.
• Training Services Training programs delivered to customers covering operation and maintenance of MAF RODA equipment.

Quantifiable outcome

• 252 KW solar power at headquarters demonstrates commitment to sustainability and operational efficiency

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• MAINTECHcoreStrategic or Co-development Partner · 1 January 2026MAF RODA AGROBOTIC and South African engineering company MAINTECH formed a joint venture, MAFTECH, establishing South Africa's first fully integrated packhouse solution provider. This partnership combines MAF RODA's automation expertise with MAINTECH's local engineering capabilities.
• CaustiercoreStrategic or Co-development Partner · 1 November 2023MAF RODA Group announced acquisition of Caustier, representing a major alliance in the fresh fruit and vegetable sizing, sorting and packaging sector that benefits industry players through expanded capabilities and market reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BBC Technologies: New Zealand-based specialist in blueberry and small-fruit sorting and packing, integrated within TOMRA Fresh Food; directly comparable to MAF's Berryscan G7 and berry packhouse line.
• TOMRA: Norwegian publicly listed group whose TOMRA Fresh Food division offers optical sorting, grading, and packing solutions for fresh fruits and vegetables — the closest large-scale direct competitor to MAF RODA across packhouse automation.
• Ellips: Developer of optical sorting technology for fruits and vegetables, now part of TOMRA Fresh Food; competes head-to-head with MAF's Globalscan, Berryscan, and Cherryscan platforms.
• Compac: Provider of integrated sorting and packing lines for fresh produce, now part of TOMRA Fresh Food; competes with MAF's turnkey packhouse offering, especially in apples, citrus, and stone fruit.
• Greefa: Dutch manufacturer of electronic sorting, grading, and packaging equipment for fruits and vegetables — comparable specialty competitor to MAF in the European fresh-produce machinery market.
• UNITEC: Italian company specializing in sorting, grading, and packing solutions for fresh fruits and vegetables, with strong installed base in apples, citrus, and stone fruit — directly comparable to MAF's sizing and grading portfolio.
• Turatti Group: Italian manufacturer of food processing equipment including washing, sorting, and grading machinery for fresh produce — adjacent competitor in the post-harvest processing equipment category.
• Sorma Group: Italian group producing machinery for sorting, grading, and packaging of fruits and vegetables; competes with MAF across electronic sizing lines and post-harvest handling equipment.

Broad incumbents

• John Bean Technologies (JBT): Large US-listed food processing and air transportation equipment manufacturer; broader incumbent that supplies some fresh-produce processing equipment alongside much larger industrial-food lines.
• Key Technology (Duravant): Producer of digital sorting and conveying equipment for food processing, now part of Duravant; broader incumbent whose optical sorters overlap with MAF's vision-based grading systems in fresh-produce applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mafindustries

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAF INDUSTRIES