TreeMetrics

What TreeMetrics does

TreeMetrics is an Ireland-based forestry technology company founded in 2005 by Enda Keane (CEO) and Garret Mullooly (COO), headquartered in Cork. The company develops ForestHQ, a cloud-based climate-smart forest management platform that integrates satellite imagery, drone imagery, remote sensing data, IoT sensors, and field inventory data into a single forestry analytics environment. Its product surface spans four core modules (Forest Measurement & Valuation, Forest Carbon, Sustainable Harvesting, Forest Management) plus a Forest Certification module, complemented by iOS (Arboreal) and Android (HarvestSync) mobile applications, the ForestBidder online auction marketplace, and an IoT dendrometer project (IoTrees). Technology differentiators include a species-specific taper and growth equations database validated by peer-reviewed papers across 40+ countries, StanForD compatibility for harvester data ingestion, and QField integration for offline field data collection.

The company operates a tiered SaaS subscription model denominated in Euros, with annual pricing from €120 (Single User, 0-50 ha) through €1,200 (Pro), €5,000 (Business), to custom Enterprise pricing for forests exceeding 5,000 ha. Distribution is primarily self-serve via foresthq.treemetrics.com for SMB/individual buyers, with direct sales for enterprise clients. The go-to-market relies heavily on earned media through Irish national press (Irish Times, Irish Examiner), European Parliament recognition (MEP Sean Kelly), and institutional endorsements from the European Space Agency (InCubed programme), Enterprise Ireland, and PEFC Global. The platform supports English, Spanish, and Romanian languages.

TreeMetrics targets four primary customer segments: individual and corporate forest owners seeking measurement and certification tools, forest management companies handling multi-property portfolios, forest carbon project developers requiring REDD+/AFOLU-compliant MRV systems, and harvesting operations using mobile and machine data for log optimization. The company has operated for 18+ years but remains very small (1-10 employees), with a single undisclosed funding event recorded in 2016 from Enterprise Equity and Enterprise Ireland. Revenue is not publicly disclosed.

Name

TreeMetrics

Legal name

Treemetrics Ltd.

Website

https://treemetrics.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

TreeMetrics (Cork, Ireland) develops ForestHQ, a cloud-based climate-smart forest management platform integrating satellite imagery, drone data, IoT sensors, and mobile field apps for forest owners, forest management companies, carbon project developers, and harvesting operators across 40+ countries, sold via tiered annual SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Forestry Management Software

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (115310)

SIC

Forestry (800), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Timberland GIS, Remote Sensing & Data Analytics (AFAMAKAG)

akta.pro secondary industries

Forest Inventory, Mapping & Monitoring (GIS/Remote Sensing/MRV) (IMAMAJAB), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE), Timberland Asset Management & Consulting (AFAMAAAI)

Keywords

• Forest management software
• Forest carbon MRV
• Timber valuation platform
• Satellite forest monitoring
• Forest certification compliance

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. ForestHQ SaaS Subscriptions: Annual subscription-based revenue model with four tiers (Single User €120/year, Pro €1,200/year, Business €5,000/year, Enterprise custom pricing). Revenue is recurring annually with scalability based on forest size and user count.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

TreeMetrics sells ForestHQ, a cloud-based climate-smart forest management SaaS platform that integrates satellite imagery, drone processing, mobile field data, and harvester machine data to deliver forest measurement, timber valuation, carbon MRV, sustainable harvesting monitoring, and certification compliance workflows. The platform is sold via tiered annual subscriptions (Single User €120/year to Enterprise custom pricing) and is targeted at forest owners, forest management companies, and forest carbon project developers globally.

Product overview

TreeMetrics offers ForestHQ as a unified climate-smart forest data management platform, complemented by specialized mobile applications (Arboreal for iOS, HarvestSync for Android) and an online marketplace (ForestBidder). The core platform comprises integrated modules for Forest Measurement & Valuation, Forest Carbon, Sustainable Harvesting, Forest Management, and Forest Certification. The platform leverages satellite imagery, drone processing, and IoT sensors to provide comprehensive forest monitoring. TreeMetrics has over 18 years of experience working across 40+ countries and is supported by the European Space Agency.

Differentiator

Problem solved

Functional benefit

Brands

• ForestHQ: Climate-smart forest management platform providing tools for sustainable adaptive forest management that protect and enhance forests' potential to adapt and mitigate climate change while maximizing efficiency.
• Arboreal
• HarvestSync
• ForestBidder

Products and services

• ForestHQ Cloud-based climate-smart forest data management SaaS platform integrating satellite imagery, drone imagery, remote sensing, mobile field data, and harvester production data for forest measurement, valuation, carbon monitoring, harvesting management, and certification workflows. Sold via tiered annual subscriptions targeting forest owners, forest management companies, and carbon project developers globally.
• Arboreal App iOS mobile application for forest measurement and valuation, enabling GPS-enabled field data collection with automated transfer to the ForestHQ cloud. Provides a lighter single-device alternative to electronic caliper and hypsometer measurements.
• HarvestSync App Android mobile application for onboard harvesting machine data collection, with automatic retrieval and auto-syncing of StanForD-format production files from harvester machines to the ForestHQ platform for remote harvest monitoring.
• ForestBidder Online marketplace platform for marketing and selling forests through digital auctions, integrated with the ForestHQ valuation module so forest owners can market and sell their forest assets online.
• Forest Carbon MRV Service Measurement, Reporting, and Verification service for forestry carbon projects supporting REDD+ and AFOLU methodologies approved by leading carbon standards. Quantifies forest carbon storage, generates compliant reports, and monitors deforestation trends in real time.

Quantifiable outcome

• Greatly improved precision in forest measurement compared to traditional methods
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• European Space Agency (ESA)coreStrategic or Co-development Partner · 9 June 2022ESA supported the two-year development of TreeMetrics' ForestHQ platform through its InCubed programme. ESA provides satellite data and imagery processing technology that enables forest monitoring, canopy change detection, and climate-smart forest management capabilities. The partnership delivers state-of-the-art satellite and drone imagery processing for forest certification and carbon certification markets.
• PEFC GlobalcoreStrategic or Co-development Partner · 9 June 2022PEFC Global, the leading global forest certification standard that certifies 790 million acres of forestry worldwide, supported TreeMetrics to ensure the ForestHQ system meets the needs of their certificate holders internationally. This partnership ensures the platform complies with PEFC certification requirements.
• ESA Space Solutions Centre IrelandcoreStrategic or Co-development PartnerPart of Ireland's space technology ecosystem anchored by ESA Space Solutions Centre Ireland, fostering innovation across aerospace, satellite communications, and advanced manufacturing sectors that TreeMetrics participates in.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Esri: Esri's ArcGIS platform is the dominant GIS foundation used by forestry agencies and large forest owners worldwide, including for inventory and remote-sensing analysis. Comparable to TreeMetrics in the spatial analytics layer; serves the same forestry customers but as a broad geospatial incumbent rather than a vertical specialist.
• Hexagon Geosystems: Hexagon (including Leica Geosystems and the former Intergraph) provides broad geospatial and remote-sensing technology used heavily in forestry, surveying, and environmental monitoring. Comparable to TreeMetrics as an incumbent offering overlapping capabilities (spatial data, imagery analysis) as part of a much larger portfolio serving many verticals.

Emerging players

• Pachama: Pachama uses satellite imagery and AI to monitor nature-based carbon projects (including forestry/AFOLU) and connect buyers with high-integrity credits. Comparable to TreeMetrics' Carbon MRV capability but at the marketplace layer; represents an emerging competitor in tech-enabled forest carbon verification.
• NCX (Nori): NCX operates a carbon marketplace that quantifies forest carbon and issues credits to landowners, with built-in MRV. Comparable to TreeMetrics in forest carbon quantification and verification, though NCX is more consumer/SMB-focused on US landowners while TreeMetrics is more globally diversified.
• Sylvera: Sylvera is a carbon credit ratings and analytics company that assesses forest-based and other nature-based carbon projects using satellite imagery and ML. Directly comparable to TreeMetrics' Forest Carbon MRV module in the carbon-credit data layer, though Sylvera is ratings-focused while TreeMetrics provides MRV tooling for project developers.
• Open Forest Protocol: Open Forest Protocol is an open-source MRV and carbon credit platform for forestry projects using remote sensing and field data. Comparable to TreeMetrics' Forest Carbon module in the forestry MRV use case, but positioned as an open-source/developer alternative rather than a paid SaaS product.

Direct peers

• PlanTower (PlanGeo): PlanTower / PlanGeo provides GIS-based forest management and timber cruising software widely used across the Nordics, with similar inventory, mapping, and operational planning features to ForestHQ. Comparable as a direct competitor in vertical forestry management software for both smallholders and enterprise forest owners.
• Trimble Forestry: Trimble Forestry (formerly Trimble/Forestica) is a leading global provider of forestry management and timber measurement software, serving forest owners and managers with inventory, harvest, and operational planning tools. Directly comparable to TreeMetrics in product scope (forest inventory, valuation, harvest analytics) and customer base (forest owners and contractors), and represents the most established direct competitor in the same category.

Others

• Verra: Verra is the operator of major carbon standards (including VCS and REDD+ methodologies) that TreeMetrics' Forest Carbon MRV module supports. Comparable as an adjacent ecosystem participant — Verra sets the methodologies and registers credits while TreeMetrics provides the measurement technology that generates them.

Regional players

• SoftForest: SoftForest is a Brazilian forestry management software provider focused on plantation forestry (eucalyptus, pine) inventory, harvest planning, and operational analytics. Comparable to TreeMetrics in vertical forestry software product offering, but primarily serves the Latin American plantation market rather than competing directly in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/treemetrics
• Facebookfacebook.com/TreeMetrics
• LinkedInlinkedin.com/company/1413747

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TreeMetrics