Urns Northwest
Urns Northwest is a family-owned, direct-to-consumer e-commerce retailer in Medford, Oregon, selling handcrafted cremation urns and memorial products across wood, ceramic, glass, marble, metal, and biodegradable materials to bereaved families, veterans, pet owners, and sympathy gift buyers throughout the US and internationally.
- Company typePrivate
- Founded2003
- HeadquartersMedford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Urns Northwest does
Urns Northwest is a privately held, family-owned direct-to-consumer e-commerce retailer specializing in cremation urns and memorial products, headquartered in Medford, Oregon. Founded in 2003 (with operating history extending back to the early 2000s), the company sells a broad catalog of handcrafted urns across wood, ceramic, glass, marble, metal, and biodegradable materials, plus companion products such as biodegradable caskets, memorial bird feeders, burial flag displays, grave markers, sympathy gifts, and memorial jewelry. The commerce platform is built on Shopify, with phone-based customer support (877-900-5309) supplementing online ordering and enabling direct-to-mortuary fulfillment as well as international shipping arranged by request.
The business model is straightforward unit e-commerce: one-time product sales priced individually by material and craftsmanship, with price points ranging from approximately $52 (memorial bird feeders) to $3,995 (Living Cocoon mushroom biodegradable casket), and most core urns priced $294-$1,695. Customization services (engraving, photo urns, scene selection on wood inlay art urns) function as add-ons rather than a separate revenue line. The company emphasizes American-made artisan manufacturing, particularly Oregon-based woodworkers, and has cultivated a 4.88/5.0 rating across 2,138 verified reviews. Free ground shipping is offered on US contiguous orders over $100, with a $5 flat rate below that threshold.
Customer segments are fragmented across individual bereaved families (primary), military and veteran families, pet owners, and sympathy gift buyers. Marketing is entirely organic, centered on a content library (blog at usurnsonline.com, urn size calculator, 5-minute buying guide, YouTube channel) and an email newsletter with a 5% discount capture, with no evidence of paid advertising or marketplace presence. There are no disclosed funding rounds, acquisitions, or institutional investors; the company operates as an independent, founder-led retailer with 11-50 employees.
Urns Northwest firmographics
Firmographics- Name
- Urns Northwest
- Legal name
- Urns Northwest
- Website
- https://urnsnw.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urns Northwest is a family-owned, direct-to-consumer e-commerce retailer in Medford, Oregon, selling handcrafted cremation urns and memorial products across wood, ceramic, glass, marble, metal, and biodegradable materials to bereaved families, veterans, pet owners, and sympathy gift buyers throughout the US and internationally.
- Ownership category
- akta.pro rank
Where Urns Northwest is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Urns Northwest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company operates a direct-to-consumer online store selling cremation urns, memorial products, and related items. Customers purchase products at listed prices through the website. The revenue model is primarily one-time product sales with no recurring subscription component. Some products offer optional customization (engraving) as an add-on.
- Shipping and Delivery Fees: Orders under $100 incur a flat $5 shipping fee. Alaska, Hawaii, Puerto Rico, and international destinations are charged standard shipping rates. Free ground shipping is offered on orders over $100 within the contiguous USA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wood Urns (turned, carved, inlay art) — entry to mid range |
| Unit Pricing | Pay-as-you-go | Glass and Ceramic Urns — artisan art pieces |
| Unit Pricing | Pay-as-you-go | Marble and Cultured Stone Urns |
| Unit Pricing | Pay-as-you-go | Companion/Double Urns |
| Unit Pricing | Pay-as-you-go | Biodegradable Caskets |
| Unit Pricing | Pay-as-you-go | Keepsake Urns and Small Urns |
| Unit Pricing | Pay-as-you-go | Memorial Bird Feeders |
| Unit Pricing | Pay-as-you-go | Shipping |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Urns Northwest product offering
Product offeringCore offering
Urns Northwest is a direct-to-consumer e-commerce retailer specializing in handcrafted cremation urns and memorial products. The company sells adult, companion, child, pet, keepsake, and scattering urns made from wood, ceramic, glass, marble, metal, and biodegradable materials, along with biodegradable caskets, burial flag displays, memorial bird feeders, grave markers, sympathy gifts, and urn engraving services. Products are fulfilled through a Shopify-powered online store and shipped directly to customers or mortuaries across the United States and internationally.
Product overview
Urns Northwest is an e-commerce retailer specializing in cremation urns and memorial products, operating as an online marketplace featuring handcrafted goods from American artisans and manufacturers. The product portfolio centers on cremation urns available in multiple materials (wood, ceramic, glass, marble, metal, biodegradable/eco-friendly) and various styles for different needs (adult, companion, child, pet). Supporting memorial offerings include biodegradable caskets, memorial bird feeders, burial flag displays, grave markers, and sympathy gifts. The company also provides customization services including engraving and photo engraving. All products are fulfilled through their Shopify e-commerce platform and shipped directly to customers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 93% of 2,138 verified reviews are 5-star ratings (1,996 reviews)
- +2 more outcomes
Companies that use Urns Northwest
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Urns Northwest technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Urns Northwest partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Urns Northwest competitors and assessment
Company assessmentDirect peers
- Memorials.com: Memorials.com is an online memorial products retailer offering cremation urns, jewelry, and sympathy gifts across a wide price range. It competes directly with Urns Northwest for the same grieving-family customer segment through a similar direct-to-consumer e-commerce model.
- Titan Caskets: Titan Caskets is a direct-to-consumer casket and urn retailer selling funeral products online at transparent pricing. It is the most direct head-to-head peer to Urns Northwest in the online memorial products space, sharing the same e-commerce-first, bypass-traditional-funeral-home positioning.
- Perfect Memorials: Perfect Memorials is an established online retailer of cremation urns, memorial products, and sympathy gifts, serving grieving families through a direct e-commerce model. It directly competes with Urns Northwest in the same product categories and customer segments.
Broad incumbents
- Wilbert Funeral Services: Wilbert is a major manufacturer and supplier of burial vaults, urns, and other concrete-based memorial products serving funeral homes across North America. As a broad incumbent in the urn and burial vault category, it competes with Urns Northwest through wholesale funeral home distribution channels rather than direct consumer sales.
- Matthews International: Matthews International is a funeral services conglomerate operating across casket manufacturing, cremation equipment, and memorial products. As a broad incumbent in the deathcare industry, it represents both a potential acquirer of Urns Northwest and a competitive threat through scale.
- Etsy: Etsy is a global marketplace for handmade and artisan goods, including a significant selection of cremation urns and memorial products from independent makers. It competes with Urns Northwest as a discovery channel for artisan handmade urns, though without the curation, education, and personalization services Urns Northwest provides.
- Batesville Casket Company: Batesville is the largest North American manufacturer of caskets and burial products, owned by Hillenbrand. As a broad incumbent, it serves funeral homes with a full portfolio including urns, competing with Urns Northwest at the distribution and manufacturing level rather than direct consumer sales.
Emerging players
- Legacy.com: Legacy.com is the leading online obituary platform and has expanded into memorial products, sympathy flowers, and related deathcare services. It is adjacent to Urns Northwest as a complementary channel capturing grieving-family intent during the same purchase window, with growing overlap in memorial product sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urns Northwest social profiles
Digital presenceUrns Northwest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urns Northwest leadership team
Management profileNumber of profiles
Urns Northwest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urns Northwest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urns Northwest
What does Urns Northwest do?
Urns Northwest is a direct-to-consumer e-commerce retailer specializing in handcrafted cremation urns and memorial products. The company sells adult, companion, child, pet, keepsake, and scattering urns made from wood, ceramic, glass, marble, metal, and biodegradable materials, along with biodegradable caskets, burial flag displays, memorial bird feeders, grave markers, sympathy gifts, and urn engraving services. Products are fulfilled through a Shopify-powered online store and shipped directly to customers or mortuaries across the United States and internationally.
Is Urns Northwest a public or private company?
Urns Northwest is a private company. It is classified as family owned and is currently operating.
When was Urns Northwest founded?
Urns Northwest was founded in 2003. It employs 11 to 50 people.
Where is Urns Northwest based?
Urns Northwest is headquartered in Medford, United States, in the North America region.
How does Urns Northwest make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are shipping and Delivery Fees.
Who are Urns Northwest's main competitors?
Direct peers on record are Memorials.com, Titan Caskets and Perfect Memorials. Broad incumbents are Wilbert Funeral Services, Matthews International, Etsy and Batesville Casket Company. Legacy.com is listed as an emerging player.
Does Urns Northwest have an API?
No public API is recorded for Urns Northwest.