Urns Northwest

What Urns Northwest does

Urns Northwest is a privately held, family-owned direct-to-consumer e-commerce retailer specializing in cremation urns and memorial products, headquartered in Medford, Oregon. Founded in 2003 (with operating history extending back to the early 2000s), the company sells a broad catalog of handcrafted urns across wood, ceramic, glass, marble, metal, and biodegradable materials, plus companion products such as biodegradable caskets, memorial bird feeders, burial flag displays, grave markers, sympathy gifts, and memorial jewelry. The commerce platform is built on Shopify, with phone-based customer support (877-900-5309) supplementing online ordering and enabling direct-to-mortuary fulfillment as well as international shipping arranged by request.

The business model is straightforward unit e-commerce: one-time product sales priced individually by material and craftsmanship, with price points ranging from approximately $52 (memorial bird feeders) to $3,995 (Living Cocoon mushroom biodegradable casket), and most core urns priced $294-$1,695. Customization services (engraving, photo urns, scene selection on wood inlay art urns) function as add-ons rather than a separate revenue line. The company emphasizes American-made artisan manufacturing, particularly Oregon-based woodworkers, and has cultivated a 4.88/5.0 rating across 2,138 verified reviews. Free ground shipping is offered on US contiguous orders over $100, with a $5 flat rate below that threshold.

Customer segments are fragmented across individual bereaved families (primary), military and veteran families, pet owners, and sympathy gift buyers. Marketing is entirely organic, centered on a content library (blog at usurnsonline.com, urn size calculator, 5-minute buying guide, YouTube channel) and an email newsletter with a 5% discount capture, with no evidence of paid advertising or marketplace presence. There are no disclosed funding rounds, acquisitions, or institutional investors; the company operates as an independent, founder-led retailer with 11-50 employees.

Name

Urns Northwest

Legal name

Urns Northwest

Website

https://urnsnw.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Urns Northwest is a family-owned, direct-to-consumer e-commerce retailer in Medford, Oregon, selling handcrafted cremation urns and memorial products across wood, ceramic, glass, marble, metal, and biodegradable materials to bereaved families, veterans, pet owners, and sympathy gift buyers throughout the US and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company operates a direct-to-consumer online store selling cremation urns, memorial products, and related items. Customers purchase products at listed prices through the website. The revenue model is primarily one-time product sales with no recurring subscription component. Some products offer optional customization (engraving) as an add-on.
2. Shipping and Delivery Fees: Orders under $100 incur a flat $5 shipping fee. Alaska, Hawaii, Puerto Rico, and international destinations are charged standard shipping rates. Free ground shipping is offered on orders over $100 within the contiguous USA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Urns Northwest is a direct-to-consumer e-commerce retailer specializing in handcrafted cremation urns and memorial products. The company sells adult, companion, child, pet, keepsake, and scattering urns made from wood, ceramic, glass, marble, metal, and biodegradable materials, along with biodegradable caskets, burial flag displays, memorial bird feeders, grave markers, sympathy gifts, and urn engraving services. Products are fulfilled through a Shopify-powered online store and shipped directly to customers or mortuaries across the United States and internationally.

Product overview

Urns Northwest is an e-commerce retailer specializing in cremation urns and memorial products, operating as an online marketplace featuring handcrafted goods from American artisans and manufacturers. The product portfolio centers on cremation urns available in multiple materials (wood, ceramic, glass, marble, metal, biodegradable/eco-friendly) and various styles for different needs (adult, companion, child, pet). Supporting memorial offerings include biodegradable caskets, memorial bird feeders, burial flag displays, grave markers, and sympathy gifts. The company also provides customization services including engraving and photo engraving. All products are fulfilled through their Shopify e-commerce platform and shipped directly to customers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 93% of 2,138 verified reviews are 5-star ratings (1,996 reviews)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Memorials.com: Memorials.com is an online memorial products retailer offering cremation urns, jewelry, and sympathy gifts across a wide price range. It competes directly with Urns Northwest for the same grieving-family customer segment through a similar direct-to-consumer e-commerce model.
• Titan Caskets: Titan Caskets is a direct-to-consumer casket and urn retailer selling funeral products online at transparent pricing. It is the most direct head-to-head peer to Urns Northwest in the online memorial products space, sharing the same e-commerce-first, bypass-traditional-funeral-home positioning.
• Perfect Memorials: Perfect Memorials is an established online retailer of cremation urns, memorial products, and sympathy gifts, serving grieving families through a direct e-commerce model. It directly competes with Urns Northwest in the same product categories and customer segments.

Broad incumbents

• Wilbert Funeral Services: Wilbert is a major manufacturer and supplier of burial vaults, urns, and other concrete-based memorial products serving funeral homes across North America. As a broad incumbent in the urn and burial vault category, it competes with Urns Northwest through wholesale funeral home distribution channels rather than direct consumer sales.
• Matthews International: Matthews International is a funeral services conglomerate operating across casket manufacturing, cremation equipment, and memorial products. As a broad incumbent in the deathcare industry, it represents both a potential acquirer of Urns Northwest and a competitive threat through scale.
• Etsy: Etsy is a global marketplace for handmade and artisan goods, including a significant selection of cremation urns and memorial products from independent makers. It competes with Urns Northwest as a discovery channel for artisan handmade urns, though without the curation, education, and personalization services Urns Northwest provides.
• Batesville Casket Company: Batesville is the largest North American manufacturer of caskets and burial products, owned by Hillenbrand. As a broad incumbent, it serves funeral homes with a full portfolio including urns, competing with Urns Northwest at the distribution and manufacturing level rather than direct consumer sales.

Emerging players

• Legacy.com: Legacy.com is the leading online obituary platform and has expanded into memorial products, sympathy flowers, and related deathcare services. It is adjacent to Urns Northwest as a complementary channel capturing grieving-family intent during the same purchase window, with growing overlap in memorial product sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/UrnsNorthwest
• Facebookfacebook.com/UrnsNW
• LinkedInlinkedin.com/company/urns-northwest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urns Northwest