Ashleigh & Burwood

What Ashleigh & Burwood does

Ashleigh & Burwood is a UK-based, privately held home fragrance company founded in 1993 and headquartered in West Molesey. It operates as a direct-to-consumer e-commerce retailer (ashleigh-burwood.co.uk, Shopify-powered) complemented by a UK stockist network recruited through a formal "Become a UK Stockist" program. The company employs 11-50 staff and serves individual UK consumers and gift purchasers across two identified segments: homeowners seeking ambient home fragrance and gift buyers shopping by price band (gifts under £30 and under £50).

The product portfolio is anchored by mouth-blown catalytic fragrance lamps and proprietary "Lamp Fragrance" refills, supported by reed diffusers, scented candles, fragrance oils, oil burners, incense, and accessories organized across 7 fragrance families (Citrus & Zest, Clean & Airy, Green & Botanical, Floral Blooms, Fruity & Juicy, Warm & Woody, and Wellbeing). The portfolio spans two organizational layers - the core Ashleigh & Burwood brand and The Scented Home sub-brand - covering 300+ curated SKUs and has reportedly fragranced 45K+ households with an average customer rating of 4.8.

Revenue is generated through one-time product sales at unit pricing (lamp fragrances from £9.00, reed diffusers at £15.00, gifting tiers under £30 and £50), supplemented by consumable refills that create a modest recurring-revenue stream for customers who own a fragrance lamp. Marketing is concentrated on blog content, email newsletter, and organic social, with no disclosed paid acquisition, app, marketplace, or international footprint beyond the UK.

Name

Ashleigh & Burwood

Legal name

Ashleigh & Burwood

Website

https://www.ashleigh-burwood.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashleigh & Burwood is a privately held UK home fragrance company founded in 1993, selling mouth-blown fragrance lamps, lamp fragrances, reed diffusers, candles, and accessories via its Shopify D2C site and a UK stockist network, serving UK consumers and gift buyers across 7 scent families.

Ownership category

akta.pro rank

Product category

Luxury Home Fragrance

NAICS

Home Furnishings Retailers (44912), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

akta.pro secondary industries

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Home fragrance products
• Fragrance lamps
• Reed diffusers
• Scented candles
• Lamp fragrance oils

Headquarters

HQ city

West Molesey

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: One-time purchase revenue from fragrance products including lamp fragrances, reed diffusers, scented candles, incense, and home accessories. Products include both initial purchase items and consumable refills.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ashleigh & Burwood manufactures and sells a luxury home fragrance product portfolio anchored by mouth-blown fragrance lamps and specialised lamp fragrance fuels that use catalytic combustion to scent rooms. The company also offers reed diffusers, scented candles, fragrance oils, oil burners, incense, and home accessories, organized across seven scent families and complemented by gift sets, discovery sets, and gift cards through its UK-focused e-commerce platform.

Product overview

Ashleigh & Burwood is a luxury home fragrance company established in 1993, offering a comprehensive portfolio of scent solutions centered around Fragrance Lamps and associated Lamp Fragrances as their signature technology. The core product line encompasses Reed Diffusers, Scented Candles, Fragrance Oils, Oil Burners, Incense, and Home Accessories (Scented Sachets, Room & Linen Sprays, Scented Ceramics, Hand Care). These products are organized under the Ashleigh & Burwood main brand, The Scented Home sub-brand, and the Wellbeing Collection, with offerings spanning consumables, accessories, gift bundles, and gift cards. The company crafts scents across seven fragrance families: Citrus & Zest, Clean & Airy, Green & Botanical, Floral Blooms, Fruity & Juicy, Warm & Woody, and Wellbeing.

Differentiator

Problem solved

Functional benefit

Brands

• The Scented Home: A product collection featuring home fragrance and accessory items including hand care products.

Products and services

• Fragrance Lamps Mouth-blown decorative lamps that diffuse fragrance into living spaces using a catalytic combustion process; sold to individual consumers and gifting buyers in the UK.
• Lamp Fragrance Specialised fuel-based fragrances formulated for use with Ashleigh & Burwood fragrance lamps, available across multiple scent families; consumable refills drive repeat purchases.
• Reed Diffusers Passive fragrance diffusers using porous rattan reeds to disperse scented oils into the air, sold to home consumers at £15.00 per unit.
• Scented Candles Scented candles in various sizes and fragrances for home ambiance; complementary candle accessories are also offered.
• Fragrance Oils Concentrated ambient fragrance oils intended for use with oil burners or as refills for compatible diffusers, sold across multiple scent families.
• Oil Burners Traditional heat-based fragrance diffusers that use a small candle to warm scented oils, paired with Ashleigh & Burwood fragrance oils.
• Incense Incense sticks and related holders (including garden incense and indoor incense) for ambient scenting.
• Scented Sachets Decorative sachets that release fragrance into drawers and closets; part of The Scented Home home accessory line.
• Room & Linen Sprays Quick-use sprays that provide instant fragrance in rooms and on fabrics, available across multiple scent families.
• Scented Ceramics Decorative ceramic pieces designed to hold and diffuse fragrance, combining home décor with ambient scenting.
• Hand Care Fragranced hand care products sold under The Scented Home collection, complementing the brand's fragrance portfolio.
• Fragrance Lamp Gift Sets Curated gift sets that bundle a fragrance lamp with complementary lamp fragrances, positioned as premium gifting bundles.
• Reed Diffuser Refills Refill bottles of fragrance oil designed for use with existing Ashleigh & Burwood reed diffusers.
• Gift Cards Digital or physical gift cards usable across the Ashleigh & Burwood product range.
• The Scented Home Collection A sub-brand collection of home fragrance and accessory items including candles, diffusers, sachets, room sprays, and hand care.
• Wellbeing Collection Fragrance products curated around the Wellbeing scent family, designed for relaxation and wellness purposes.
• Travel Accessories Portable fragrance accessories for travel, including car air fresheners and other on-the-go scented items.
• Discovery Set Sampler set that allows customers to explore multiple fragrances before committing to full sizes.

Quantifiable outcome

• 45K+ homes fragranced with company products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/ashleighburwood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashleigh & Burwood