Mohawk
Mohawk General Store is a Los Angeles-based multi-brand fashion retailer offering curated designer clothing, footwear, accessories, and home goods from over 100 international brands plus its own in-house SMOCK label, sold through e-commerce and a flagship Sunset Boulevard store.
- Company typePrivate
- Founded2008
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mohawk does
Mohawk General Store is a Los Angeles-based multi-brand fashion retailer operating a flagship store on Sunset Boulevard and a Shopify-powered e-commerce site. The company curates a portfolio of more than 100 international designer brands alongside its own in-house SMOCK label, selling men's and women's clothing, footwear, accessories, and home goods. Product depth is substantial, with 841+ items in the women's collection alone and prices ranging from $68 to $1,980 across categories, signaling a positioning that spans accessible entry points and premium price ceilings.
The retailer sells directly to consumers through both online and physical channels, with an active marketing presence on Instagram, Facebook, and Pinterest and a newsletter-driven acquisition incentive (10% off first order). The flagship store complements the digital channel with a private appointment retail experience, suggesting a hybrid DTC model that monetizes curation and physical brand presence in parallel. SMOCK functions as a proprietary vertical, providing margin capture and merchandising control that pure third-party retailers lack.
Revenue is generated through direct retail sales (e-commerce plus brick-and-mortar), periodic promotional events, and the SMOCK brand. International shipping via Shopify extends the geographic footprint beyond the LA retail catchment. The company is privately held with no disclosed parent, funding events, or wholesale distribution, making it a focused independent operator whose economics depend on curation quality, brand mix, and channel execution.
Mohawk firmographics
Firmographics- Name
- Mohawk
- Legal name
- Mohawk General Store
- Website
- https://mohawkgeneralstore.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mohawk General Store is a Los Angeles-based multi-brand fashion retailer offering curated designer clothing, footwear, accessories, and home goods from over 100 international brands plus its own in-house SMOCK label, sold through e-commerce and a flagship Sunset Boulevard store.
- Ownership category
- akta.pro rank
Mohawk industry classification
Industry- Product category
- Curated Multi-Brand Designer Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industries
- Women’s Apparel Retail (CRAAABAB), Men’s Apparel Retail (CRAAABAC), Luxury & Designer Footwear Retail (CRAAADAH)
Keywords
Where Mohawk is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mohawk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Revenue generated through direct sales of curated designer fashion items including clothing, shoes, accessories, and home goods. Products are sold at fixed retail prices with periodic sale promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for designer fashion items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mohawk product offering
Product offeringCore offering
Mohawk General Store retails curated men's and women's designer apparel, footwear, accessories, and home & body products from over 100 international and independent designer brands through its own Shopify e-commerce site and flagship Los Angeles boutique. The assortment spans clothing categories (tops, pants, dresses, outerwear, swimwear, loungewear, intimates), footwear, accessories (bags, jewelry, sunglasses), and home goods (fragrances, candles, tableware, bedding). It also sells its own in-house SMOCK menswear label.
Product overview
Mohawk General Store is a multi-brand fashion retail platform offering curated men's and women's clothing, footwear, and accessories from contemporary and luxury designer brands. The store operates as a unified e-commerce platform featuring both third-party designer brands (including St. Agni, Tibi, Our Legacy, Lemaire, Dries Van Noten, Jacquemus, Cecilie Bahnsen, and 80+ other designer labels) and its own in-house SMOCK brand. The product portfolio spans clothing categories (tops, pants, skirts, dresses, outerwear, swimwear, intimates, loungewear), footwear, accessories (bags, jewelry, sunglasses, belts), and home & body products (fragrances, candles, tableware, bedding). The store is headquartered in Los Angeles, California.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Apparel
- Men's Apparel
- Footwear Men's and women's footwear including loafers, sneakers, boots, sandals, heels, and flats from brands such as Paraboot, Martiniano, Hereu, Salomon, and Satisfy Running.
- Accessories Men's and women's accessories including bags, jewelry, sunglasses, socks, belts, wallets, hats, scarves, ties, and gloves from brands such as Rachel Comey, Hender Scheme, SENA, and Paloma Wool.
- Home & Body Products Curated home and body goods including candles, incense, vases, tableware, objects, books, pantry items, bedding textiles, fragrances, makeup, bath, and skincare products from brands such as Aesop, D.S. & Durga, Flamingo Estate, TEKLA, and Baserange.
- SMOCK In-House Brand Mohawk General Store's own in-house menswear label featuring shirts, pants, t-shirts, shorts, suits, blazers, outerwear, sweatshirts, sweatpants, hats, and ties made with selvedge denim, sun-dried linen, washed pigment-dyed cotton, and crushed cotton.
- In-Store Private Shopping Appointments Personalized shopping experience offered at the flagship Los Angeles retail location at 4011 W Sunset Blvd, providing curated one-on-one service for customers seeking designer fashion.
Companies that use Mohawk
Customer profileSegments4 records
Ideal customer profiles1 record
Mohawk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mohawk partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mohawk competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks1 record
Key highlights6 records
Customer concentration
Mohawk social profiles
Digital presenceMohawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mohawk leadership team
Management profileNumber of profiles
Mohawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mohawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mohawk
What does Mohawk do?
Mohawk General Store retails curated men's and women's designer apparel, footwear, accessories, and home & body products from over 100 international and independent designer brands through its own Shopify e-commerce site and flagship Los Angeles boutique. The assortment spans clothing categories (tops, pants, dresses, outerwear, swimwear, loungewear, intimates), footwear, accessories (bags, jewelry, sunglasses), and home goods (fragrances, candles, tableware, bedding). It also sells its own in-house SMOCK menswear label.
Is Mohawk a public or private company?
Mohawk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mohawk founded?
Mohawk was founded in 2008. It employs 1 to 10 people.
Where is Mohawk based?
Mohawk is headquartered in Los Angeles, United States, in the North America region.
How does Mohawk make money?
One revenue line is on record: retail Product Sales.
Does Mohawk have an API?
No public API is recorded for Mohawk.
What industry is Mohawk in?
Mohawk's product category is Curated Multi-Brand Designer Fashion Retail. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAAABAB, Women’s Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.