Veeps
Veeps is a Live Nation-owned livestream concert platform offering pay-per-view and subscription streaming of live and on-demand concerts from major and emerging artists to global fans across web, mobile, and smart TV apps.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Veeps does
Veeps is a direct-to-consumer livestream concert platform operating as a wholly-owned subsidiary of Live Nation Entertainment since its 2021 acquisition. Founded in 2017 by Joel and Benji Madden of Good Charlotte and headquartered in Glendale, California, the platform specializes in real-time and on-demand broadcasts of concerts from marquee artists (Coldplay, Imagine Dragons, Alicia Keys, Alanis Morissette, Mary J. Blige, Gloria Trevi, Bad Omens, Rascal Flatts) across genres including rock, metal, country, pop, R&B, hip-hop, indie, and alternative. The product is distributed through a native web platform plus apps on iOS, Android, Apple TV, Roku, Samsung TV, and Amazon Fire TV, with additional content syndication on YouTube and beIN Sports for select programming (notably Major League Wrestling).
The platform operates a hybrid revenue model combining transactional pay-per-view tickets (priced $5.99–$29.99) with a tiered subscription offering, VEEPS All Access, priced at $19.99/month or $199/year in the United States (C$14/month or C$140/year in Canada). Reported scale includes approximately 500 live and on-demand events per year, a catalog of more than 3,000 hours of on-demand content, and over 100,000 Android app downloads. Beyond streaming, Veeps offers event-tied merchandise through VEEPS Shop and a recurring original-content series, Artist Friendly, which monetizes artist-fan intimacy. The visual identity was redesigned in 2025 by PORTO ROCHA, with the firm claiming that engagement tripled.
Veeps monetizes for artists via direct distribution and for fans via content access, with the company's structural advantage sitting on its integration into Live Nation's touring, venue, and ticketing infrastructure — including Ticketmaster cross-promotion. The customer base is two-sided: live music fans (consumer segment) on one side and recording artists, bands, and increasingly adjacent verticals (MLW wrestling, horror/crossover content via Bloody Disgusting) on the supply side. Recent strategic activity includes the Canada subscription launch (2025), an MLW programming partnership (May 2026), and a John Carpenter Halloween concert streamed via the Bloody Disgusting partnership (October 2025).
Veeps firmographics
Firmographics- Name
- Veeps
- Legal name
- Veeps Inc.
- Website
- https://veeps.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veeps is a Live Nation-owned livestream concert platform offering pay-per-view and subscription streaming of live and on-demand concerts from major and emerging artists to global fans across web, mobile, and smart TV apps.
- Ownership category
- akta.pro rank
Veeps industry classification
Industry- Product category
- Live Music Streaming
- NAICS
- Musical Groups and Artists (711130)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)
- akta.pro secondary industries
- Virtual Fan Events & Meet-and-Greets (Q&A, VIP Access) (MPAGAOAG), On-Demand Music Streaming (Interactive) (MPAIACAA), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
Keywords
Where Veeps is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veeps business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- VEEPS All Access Subscription: Monthly or annual subscription providing unlimited access to all live and on-demand events, including extended rewatch windows for subscribers. The subscription model generates recurring revenue and is positioned as the primary loyalty tier.
- Individual Pay-Per-View Tickets: One-time purchase tickets for specific live or on-demand events, priced individually per concert. This transactional model allows casual viewers to pay for single shows without a subscription commitment.
- Merchandise Add-Ons: The platform sells limited-edition merchandise collections associated with live events (e.g., MLW partnership merchandise, concert film merchandise), generating ancillary revenue per transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VEEPS All Access Monthly Subscription |
| Subscription | Annual | VEEPS All Access Annual Subscription |
| Subscription | Monthly | VEEPS All Access Canada (Promotional) |
| Unit Pricing | Pay-as-you-go | Individual Event Ticket (Standard) |
| Unit Pricing | Pay-as-you-go | Individual Event Ticket (Premium PPV) |
| Unit Pricing | Pay-as-you-go | Individual Event Ticket (Value) |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels6 records
Veeps product offering
Product offeringCore offering
Veeps is a live music streaming platform that enables artists to broadcast concerts and live performances directly to fans worldwide. The company sells individual pay-per-view event tickets as well as an All Access subscription that grants unlimited streaming of live concerts, with viewing available across web, mobile, and connected TV applications.
Product overview
VEEPS is a streaming platform offering both free individual event purchases and a premium VEEPS All Access subscription service. The platform provides live and on-demand access to concerts, music documentaries, comedy shows, and artist interviews. Content spans multiple genres (rock, metal, indie, country, pop, R&B, rap, jazz, folk, alternative) and is accessible via mobile apps (iOS, Android), smart TVs (Apple TV, Roku, Samsung, Fire TV), and web browsers. The ecosystem includes the VEEPS Shop for merchandise and the Artist Friendly series of original interviews. The service operates approximately 500 events per year with over 3,000 hours of on-demand content.
Differentiator
Problem solved
Functional benefit
Products and services
- VEEPS All Access
- Individual Event Tickets (Pay-Per-View)
- VEEPS Shop
- Live Event Streaming Platform
- VEEPS Mobile and TV Apps
Quantifiable outcome
- Visual identity redesign by PORTO ROCHA tripled engagement
- +1 more outcomes
Companies that use Veeps
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles1 record
Veeps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Veeps partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and secondary.
- Major League Wrestling (MLW)coreMLW partnered with Veeps to bring its weekly program 'MLW Fusion' to the Veeps platform, making the show available without a paywall. The partnership also covers quarterly live pay-per-view events, limited-edition merchandise collections, and music culture integration connecting wrestling audiences with artists from metal, country, punk, hardcore, and alternative music communities. MLW CEO Court Bauer described the cross-promotional opportunities with Live Nation's touring, ticketing, and artist networks as having 'unlimited potential' for accelerating MLW's global growth.
- JK MediaminorJK Media produced Gloria Trevi's 'Live from BMO Stadium' concert, which was livestreamed as a VEEPS Live pay-per-view event.
- Cineverse (Bloody Disgusting)secondaryJohn Carpenter performed a live Halloween concert in Los Angeles on October 31, 2025, streamed globally via Veeps in partnership with Cineverse's horror brand Bloody Disgusting. The event featured collaborations with Cody Carpenter and Daniel Davies.
- TicketmastercoreVeeps operates as an official partner of Ticketmaster alongside Live Nation. This relationship enables ticketing integration and cross-promotion with Ticketmaster's global event discovery and ticketing platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Veeps competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Veeps social profiles
Digital presenceVeeps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veeps leadership team
Management profileNumber of profiles
Profiles5 records
Veeps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veeps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veeps
What does Veeps do?
Veeps is a live music streaming platform that enables artists to broadcast concerts and live performances directly to fans worldwide. The company sells individual pay-per-view event tickets as well as an All Access subscription that grants unlimited streaming of live concerts, with viewing available across web, mobile, and connected TV applications.
Is Veeps a public or private company?
Veeps is a private company. It is classified as unknown and is currently operating.
When was Veeps founded?
Veeps was founded in 2017. It employs 11 to 50 people.
Where is Veeps based?
Veeps is headquartered in Los Angeles, United States, in the North America region.
How does Veeps make money?
Three revenue lines are on record. VEEPS All Access Subscription is the primary driver. The others are individual Pay-Per-View Tickets and merchandise Add-Ons.
Does Veeps have an API?
No public API is recorded for Veeps.
What industry is Veeps in?
Veeps's product category is Live Music Streaming. Its primary akta.pro industry code is MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances), with a secondary code of MPAGAOAG, Virtual Fan Events & Meet-and-Greets (Q&A, VIP Access). Its NAICS code is 711130 and its SIC code is 7990.