What AdTiming does

AdTiming is a global mobile marketing and ad mediation platform that connects mobile app developers (publishers) with advertisers through a unified AI-powered supply chain spanning user acquisition, mediation, retargeting, and connected TV (CTV) inventory. Founded in 2016 and headquartered in Singapore (with primary operations in Beijing, China), the company serves more than 2,000 advertisers, developers, enterprises, and networks across 140-200+ countries, integrated with 30+ ad exchanges. Named customers and case studies span mobile gaming (Dancing Line, Drift Max Pro), utilities (Xiaomi UI, Tecno), and photo/video apps (Camera360, Videoshow).

The platform's core technology stack centers on AdTiming DUO, an AI-powered analytics system using a two-way tag system with 30,000+ customized audience and media tags, complemented by a proprietary Deep Forest model for CTR prediction. AdTiming delivers multiple ad formats (rewarded video, interstitial, native, banner) plus AdMuing, an open-source interactive video ad format with on-screen comments, and supports SDK integration for iOS and Android. Infrastructure runs on AWS (including Graviton2 for algorithm services), and the portfolio has expanded to include a DSP, CTV, and retargeting products. The OpenMediation product was spun off in December 2020 as an independent SaaS mediation business.

AdTiming's revenue model is a hybrid of marketplace commissions on mediated ad spend, transaction-based revenue share with publishers, and direct advertiser fees. Developer payouts follow a take-rate structure with monthly billing and minimum payment thresholds of $1,000 (wire) or $300 (PingPong/PayPal). Distribution is multi-channel: direct sales with dedicated account managers, self-serve dashboards, SDK integration, and event-driven marketing at major gaming conferences (Pocket Gamer Connects, Game Connection Europe, ChinaJoy, White Nights). The company is private, has no disclosed institutional funding rounds or revenue figures, and operates with 101-250 employees.

Name

AdTiming

Legal name

ADTIMING TECHNOLOGY PTE. LTD

Website

https://adtiming.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

AdTiming is a Singapore-headquartered AI-powered mobile ad mediation and marketing platform founded in 2016, connecting 2,000+ developers and advertisers across 140+ countries through 30+ integrated ad exchanges.

Ownership category

akta.pro rank

Product category

Mobile Ad Mediation and Marketing Platform

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Performance Marketing Automation & Bid Management Services (MPAAACAM), Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Mobile ad mediation
• App monetization platform
• User acquisition services
• Programmatic mobile advertising
• Audience segmentation technology

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Ad Mediation Services: AdTiming operates as a mediation platform that connects mobile app developers (publishers) with advertisers. The platform facilitates ad monetization for developers by optimizing ad placement, fill rates, and eCPM through waterfall technology and audience segmentation. Revenue is generated through service fees and revenue share arrangements with publishers.
2. Developer SDK Integration & Monetization: Developers integrate AdTiming SDK into their mobile applications to serve ads and earn revenue. AdTiming pays developers based on ad performance (clicks, impressions, conversions). Payment thresholds: $1000 for wire transfer, $300 for PingPong or PayPal, paid within 45 days after month end.
3. User Acquisition / Advertising Services: Advertisers use AdTiming's platform to acquire users for their mobile apps through targeted advertising campaigns. The company serves advertisers across 200+ countries and regions, connecting with 30+ channel partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

AdTiming operates a global mobile ad mediation and marketing platform that connects mobile app developers (publishers) with advertisers across 200+ countries. The platform provides ad monetization through waterfall optimization and AI-powered audience segmentation for developers, and user acquisition, retargeting, DSP, and CTV advertising services for advertisers. Core products include the AdTiming Platform, OpenMediation (independent SaaS mediation), DSP, CTV, Retargeting, XTiming, and the AdMuing interactive rewarded video tool.

Product overview

AdTiming is a data-driven mobile marketing platform offering a unified portfolio of products for both publishers (monetization) and advertisers (user acquisition). The core platform combines ad mediation, audience targeting, and multiple ad formats. Key products include AdTiming Platform (core mediation), OpenMediation (independent SaaS mediation), DSP, CTV, and Retargeting for advertisers, plus AdMuing (innovative rewarded video with on-screen comments), and AdTiming DUO (AI-powered audience segmentation with 30,000+ tags). The ecosystem serves 2,000+ advertisers/developers across 140+ countries with support for rewarded video, interstitial, native, and banner ad formats, all powered by AI-driven analytics and algorithms.

Differentiator

Problem solved

Functional benefit

Brands

• AdMuing: An open-source on-screen commenting tool for rewarded video ads that enhances user interaction and engagement. Available on iOS and Android, free for Chinese users, and compatible with major ad networks such as Unity and Vungle.
• OpenMediation
• XTiming

Products and services

• AdTiming Platform Global mobile marketing and ad mediation platform that maximizes revenue and improves advertising efficiency through comprehensive supply chain management from advertisement to monetization. Connects over 2,000 advertisers, developers, and enterprises across 140+ countries.
• OpenMediation Independent SaaS-based ad mediation platform providing developers with open, transparent and efficient ad mediation services for one-stop globalization. Available in both SaaS and in-House versions with dedicated SDK.
• AdTiming DSP Demand-side platform for advertisers to programmatically purchase mobile advertising inventory with targeting and optimization capabilities across the AdTiming network and integrated ad exchanges.
• AdTiming CTV Connected TV advertising solution enabling advertisers and publishers to monetize and target audiences on smart TV and streaming platforms through programmatic advertising.
• AdTiming Retargeting User acquisition and retargeting solution for advertisers to re-engage existing users and optimize campaign performance across mobile advertising inventory.
• XTiming Timing-related monetization product within the AdTiming ecosystem offering comprehensive monetization services with waterfall implementation consultation.
• AdMuing Innovative rewarded video ad format with on-screen comments feature that enhances user interaction and engagement. Open-source tool available on GitHub, compatible with iOS and Android, supporting 16 languages and multiple ad networks including Unity and Vungle.

Quantifiable outcome

• 21.63% revenue increase on iOS platform through audience segmentation
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud infrastructure services including Gravaton2 for algorithm services, S3 for data storage, backup solutions, and machine learning capabilities. AdTiming leverages AWS cloud services to support its mobile advertising platform operating across 200+ countries.
• PocketGamercoreGTM or Marketing PartnerLeading mobile games media outlet and event organizer. AdTiming participates as sponsor and exhibitor at Pocket Gamer Connects events globally. The partnership includes Gold Level Sponsorship at Helsinki and London events, booth presence, speaking opportunities, and exclusive party sponsorship.
• TheDrumminorGTM or Marketing PartnerIndustry media partner listed on AdTiming's website for content and marketing collaboration.
• MorketingcoreGTM or Marketing PartnerMajor mobile Internet and marketing industry media platform. AdTiming won the Top 10 Most Valuable International Marketing Platform award at Morketing Awards 2018. Morketing hosts the annual MS (Morketing Summit) where AdTiming participates in game sessions and workshops.
• Beluga (Beluga Group)minorGTM or Marketing PartnerIndustry media partner. Invited AdTiming to participate in the Global Traffic Conference (GTC) as a pilot to overseas markets, facilitating discussions on challenging issues facing the mobile advertising industry.
• 30+ AdExchange PlatformscoreTechnology or IntegrationAdTiming has partnered with over 30 AdExchange Platforms including programmatic exchanges, SSPs, and ad networks to provide comprehensive inventory access across global markets for advertisers and publishers.

Scale indicators14 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adtimingcn
• LinkedInlinkedin.com/company/adtiming

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdTiming