Body & Earth

What Body & Earth does

Body & Earth is a privately held multi-brand personal care company founded in 2008 and headquartered in King of Prussia, Pennsylvania. The company designs, develops, and distributes bath, body, and wellness products — including bath sets, spa kits, skincare items, shampoo bars, and seasonal gifting collections — under four distinct brand identities: Body & Earth (core line), BFF Love (playful, trend-focused), Spa Luxetique (luxury at-home spa), and Green Canyon Spa (nature-inspired). Products are formulated with safe ingredients and are marketed as cruelty-free, nut-free, and gluten-free.

The company sells primarily through mass and online retail partnerships with Walmart, Target, and Amazon, supplemented by an owned direct-to-consumer Shopify storefront (bodyandearth.shop) and a wholesale program open to additional retailers and distributors. Go-to-market relies on a combination of physical shelf placement at national chains, marketplace listings, and an Instagram-centric marketing strategy with a formal influencer collaboration program. The company claims a vertically integrated supply chain supporting product development from concept through delivery.

Core technology or proprietary AI/ML capabilities are not disclosed. Customer targeting spans multiple consumer personas — general self-care users, trend-focused bath enthusiasts, nature-oriented women, and luxury-at-home seekers — with no enterprise or B2B customer concentration disclosed. The company is privately held with no parent company, institutional investors, or funding rounds identified in available sources.

Name

Body & Earth

Legal name

Body & Earth

Website

https://bodyandearth.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Body & Earth is a privately held multi-brand bath, body, and wellness products company founded in 2008, selling through Walmart, Target, Amazon, its own Shopify storefront, and wholesale channels. It targets general self-care consumers with four differentiated sub-brands.

Ownership category

akta.pro rank

Product category

Bath and Body Personal Care

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Bath body products
• Spa gift sets
• Wellness self-care
• Natural bath care
• Personal care brand

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Retail Product Sales: Design, develop, and distribute bath, body, and wellness products including luxurious bath sets, spa kits, skincare, and seasonal gifting collections through major retail partners and direct e-commerce channels.
2. Wholesale Distribution: Wholesale distribution program allowing retailers and distributors to carry Body & Earth branded products. Interested parties can apply through the wholesale portal.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Body & Earth designs, develops, and distributes bath, body, and wellness products including luxurious spa sets, bath kits, skincare, and seasonal gifting collections. The company operates a multi-brand portfolio (Body & Earth, BFF Love, Spa Luxetique, Green Canyon Spa) and sells these branded physical products through Walmart, Target, Amazon, its own Shopify storefront, and a wholesale program.

Product overview

Body & Earth is a multi-brand personal care company offering bath, body, and wellness products since 2008. The portfolio includes four distinct sub-brands: the core Body & Earth collection (innovative body and wellness products with safe ingredients), BFF Love (trendy playful line with colorful packaging), Spa Luxetique (luxurious at-home spa products with natural components like essential oils and shea butter), and Green Canyon Spa (nature-inspired lifestyle brand with rustic, earthy elements). The company distributes products including luxurious bath sets, spa kits, skincare, and seasonal gifting collections through major retailers like Target, Walmart, and Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• Body & Earth (Core Brand): Core collection delivering innovative and desirable body and wellness products with on-trend, relevant formulations and fragrances.
• BFF Love
• Spa Luxetique
• Green Canyon Spa

Products and services

• Body & Earth (Core Brand) The core Body & Earth collection delivering innovative and desirable body and wellness products with on-trend, relevant formulations and fragrances; formulated with safe ingredients and no harsh chemicals, targeted at general consumers seeking everyday self-care.
• BFF Love Trendy and playful bath and body line for bath enthusiasts who love to use and display their bath products, featuring colorful, bright packaging and new unique fragrances; targeted at style-conscious individual consumers.
• Spa Luxetique Luxury at-home spa line created with natural components including essential oils, shea butter, and vitamin E, inspired by luxurious surroundings and romantic fragrances; designed for consumers seeking elevated relaxation and spa experiences at home.
• Green Canyon Spa Lifestyle brand for women in touch with nature, incorporating rustic, natural, and earthy elements into designs and fragrances to deliver a wholesome outdoor-inspired spa experience in the bathroom.
• Body & Earth Sage Sea Salt Spa Tote Bag Set 9-piece bath and body spa set featuring sage and sea salt fragrances, sold as a tote bag gift set through Target and other retail channels for everyday self-care and gifting.
• Body & Earth Lily Spa Basket Set Spa basket set featuring lily fragrances, sold through Target as a bath and body gifting product for self-care use.
• Body & Earth Lavender Spa Tin Set 11-piece lavender-scented spa tin set positioned for relaxation and calm, sold at Target and other retailers as a multi-piece bath gift set.
• Body & Earth Vanilla Flower Tote Bag 10-piece vanilla and flower scented tote bag set for bath and body self-care and gifting, distributed at Target.
• Body & Earth Ocean Sport Set 5-piece ocean-scented bath and body sport set positioned for refresh and relief, sold at Target.
• Body & Earth Cherry Blossom Bath Set Cherry blossom scented bath set positioned for uplift and restoration, sold at Target and other retail channels as a 4-piece bath and body set.
• Body & Earth Starry Jasmine Spa Set 11-piece starry jasmine scented spa tote set for bath and body self-care and gifting, sold at Target.
• Body & Earth Rock Crystal Bath Bombs Bath bombs featuring a rock crystal design, sold as standalone bath items for self-care use through Body & Earth's retail and e-commerce channels.
• Body & Earth Shampoo Bars Solid shampoo bars formulated to last up to 50 washes, sold as part of the Body & Earth hair care offering for individual consumers.
• Body & Earth Lavender & Honey Spa Set Spa set featuring lavender and honey fragrances positioned to soothe anxiety and relax mind and body, sold as a bath and body gift set for self-care use.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bodyandearthofficial
• Facebookfacebook.com/BodyAndEarth01
• LinkedInlinkedin.com/company/bodyandearth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body & Earth