SoundHouse

What SoundHouse does

SoundHouse (operating publicly as round2media) is a Nashville-based private financial services company founded in 2016 that purchases music streaming royalty income from recording artists, music producers, and record labels. The company's core product enables rights holders to convert expected future royalty payments from SoundExchange, Spotify, SiriusXM, and other streaming platforms into immediate capital, transferring the risk of future streaming performance to SoundHouse in exchange for an upfront purchase price. The company operates through a defined three-step workflow — Evaluate (value the royalty stream), Offer (extend a purchase price), and Verify (confirm ownership and assets before payment) — and monetizes the spread between the upfront payment made to the seller and the total future royalty income ultimately collected.

The business model is transaction-based rather than recurring: each customer engagement is an individually underwritten royalty purchase at a customized price, with no standard published pricing tiers. Revenue is generated through the discount (spread) between the lump-sum paid to the seller and the present and future royalty receipts SoundHouse collects over time. The company sells directly to its three target segments — solo artists, music producers, and record labels — via its corporate website, with no disclosed channel partnerships, broker relationships, or intermediary distribution. Customer acquisition appears to rely on organic discovery through the website rather than outbound sales infrastructure, consistent with the company's lean 1-10 employee footprint.

Operationally, the company has secured two funding rounds — an initial 2016 round from Spark Capital and a 2019 round from Eastward Capital Partners — to capitalize its royalty purchase activities. Leadership consists of founder Michael Rosenblatt serving as CEO and President, alongside Jeff Patterson as COO and CFO. The company has not disclosed patents, formal technology platforms, or AI-driven valuation tools, and its underlying technology stack is built on a Squarespace-hosted website. Geographic operations are domestic (United States), and there is no evidence of international expansion, third-party platform integrations, or technology partnerships in the source material.

Name

SoundHouse

Website

https://soundhousellc.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SoundHouse (operating as round2media) is a Nashville-based specialty financier founded in 2016 that purchases future music streaming royalty income from recording artists, producers, and record labels at a discount, providing immediate capital in exchange for the rights to future streaming receipts from platforms like SoundExchange, Spotify, and SiriusXM.

Ownership category

akta.pro rank

Product category

Music Royalty Financing

NAICS

Music Publishers (51223), Music Publishers (512230)

akta.pro primary industry

Royalty Financing, Advances & Securitization (Catalog Finance) (MPAIAKAH)

akta.pro secondary industries

Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD), Royalty Analytics, Forecasting & Valuation Services (MPAIAKAG)

Keywords

• Music royalty financing
• Royalty advance services
• Music rights purchasing
• Streaming royalty acquisition
• Artist royalty advances

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Royalty Income Purchase: SoundHouse purchases music streaming royalty income from artists, producers, and labels at an upfront value, pulling forward future royalty payments. The company locks in the value of streaming royalties and assumes the risk of future performance. Revenue is generated through the spread between the upfront payment and the total future royalty stream purchased.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SoundHouse purchases music streaming royalty income from recording artists, music producers, and record labels, paying an upfront cash advance in exchange for the right to collect a defined share of future streaming royalty earnings. The transaction converts otherwise illiquid future royalty streams into immediate capital for rights holders.

Product overview

round2media offers a single financial service product that helps recording artists, producers, and labels access immediate capital by selling their future music streaming royalty income. The service operates through a three-stage process: (1) Evaluate — determining the value of royalty income from SoundExchange, Spotify, and SiriusXM; (2) Offer — extending a purchase offer for the royalty income stream; and (3) Verify — verifying ownership and assets before payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Royalty Income Purchase Acquires a defined share of music streaming royalty income from recording artists, music producers, and record labels in exchange for an upfront cash advance, with the right to collect future streaming royalties on the purchased share.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Primary Wave Music Publishing: Independent music publisher and rights acquirer that purchases catalogs and acquires publishing/royalty rights from legacy artists and estates. Comparable on the buy-side of the music royalty market but at much larger deal sizes and with a broader publishing-and-administration mandate.
• Hipgnosis Songs Fund: Investment vehicle that acquires full music catalogs (publishing and recorded rights) from established songwriters, artists, and estates at scale. Operates in the same royalty-acquisition theme but at institutional scale with diversified holdings rather than individual stream purchases.
• Concord Music Group: Independent music company with significant recorded and publishing catalog, actively acquiring rights and managing royalties across a large portfolio. Overlaps with SoundHouse through rights acquisition activity but at enterprise scale across multiple music rights categories.
• Reservoir Media: Independently owned music publisher with a sizable catalog of publishing and recorded rights, now operating globally and acquired Lyric Financial. Combines music publishing with the royalty financing service that directly competes with SoundHouse's offerings.

Direct peers

• Royalty Advance: Provides cash advances secured by future music royalties to artists and rights holders. Same buyer-of-royalty-streams business model, smaller niche competitor in the artist-direct advance market.
• Lyric Financial: Specialty finance firm offering advances against unpaid royalties to recording artists, songwriters, and producers. Functional overlap is direct: both purchase or advance against future royalty streams rather than administering ongoing royalty flows.
• Sound Royalties: Royalty financing company that provides advances and direct purchases of music royalties from artists, producers, songwriters, and labels. Operates an identical pull-forward-of-future-royalty model targeting the same customer segments as SoundHouse.
• Royalty Exchange: Online marketplace that auctions music royalty streams and other royalty assets directly to investors, with sellers including artists, songwriters, and small labels. Most directly comparable to SoundHouse's model of buying streaming royalty income at a discount to facilitate immediate liquidity.

Emerging players

• Kobalt Music Group: Independent music publisher and rights administrator using technology to track and collect royalties for songwriters and rights holders at scale. Adjacent business model of administering-and-financing royalty streams, with a heavier emphasis on collection technology than balance-sheet purchasing.

Others

• Shamrock Holdings: Family-office investment firm that has been an active buyer of music IP and royalty streams, including acquisitions of artist catalogs. Plays the same buy-side of the royalty-financing market but as a private investment vehicle rather than an operating counterparty to individual artists.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soundhouse-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoundHouse