Catalogue

What Catalogue does

Catalogue is a privately held house of brands operating in the Washington DC metropolitan area, consolidating five distinct hospitality concepts under a single umbrella controlled by parent company Salis Holdings. The portfolio comprises Kramers, an iconic bookstore-restaurant and events space dating to 1976; Ted's Bulletin, an all-day American classics concept with eight DMV locations since 2010; Federalist Pig, a craft BBQ restaurant opened in 2016 and three-time Michelin Bib Gourmand winner; Sidekick, a bakery and café launched in 2019; and Honeymoon, a premium fried chicken brand launched in 2022 that earned Michelin Bib Gourmand recognition within three months. Catalogue makes money principally through direct-to-consumer food and beverage sales at dine-in and takeout counters; secondarily through catering (notably at Federalist Pig and Honeymoon), multi-brand gift cards sold through the Toasttab platform, and the 2024-launched Catalogue Club loyalty program on Spendgo. The company employs 501-1,000 staff and is led by founder, chairman and CEO Steve Salis.

The operating model is deliberately direct: Catalogue does not list with third-party delivery platforms, requiring customers to order through brand websites or apps to qualify for loyalty accrual and to keep first-party customer relationships. The technology stack is intentionally lean and third-party operated: Toasttab powers gift card purchase and balance management, while Spendgo powers catalogue-wide rewards. There is no proprietary technology, API, SDK, or AI capability disclosed; ai_modalities and ai_capability_types are empty in the source data, and the company itself states the core technology is "Not applicable" as a hospitality operator.

Customer acquisition relies on organic social media (brand-specific Twitter, Instagram, Facebook), earned media across regional outlets (Washington City Paper, Eater DC, Washingtonian, Southern Living, NBC4 Washington, WUSA9), in-store cultural programming at Kramers and Ted's Bulletin, and the cross-brand Catalogue Club loyalty program. Geographic concentration is a defining risk: all operations sit in Washington DC and adjacent Maryland markets, with no disclosed multi-region expansion despite a stated intent to discover, acquire or invest in additional consumer brands.

Name

Catalogue

Legal name

Catalogue

Website

https://catalogue.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Catalogue is a privately held Washington DC house-of-brands hospitality operator consolidating five restaurant concepts (Kramers, Ted's Bulletin, Federalist Pig, Sidekick, Honeymoon) under parent Salis Holdings, serving DC metro diners via direct dine-in, takeout, catering and a cross-brand loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food & Beverage Sales: Revenue generated from dine-in and takeout orders at five restaurant brands: Kramers (bookstore café), Federalist Pig (craft BBQ), Ted's Bulletin (American classics), Sidekick (bakery & café), and Honeymoon (fried chicken). All-day breakfast, lunch, and dinner service.
2. Catering Services: Catering packages available at Federalist Pig (holiday and limited time offerings) and Honeymoon Chicken (original Petworth location and Bethesda satellite).
3. Gift Cards: Catalogue gift cards redeemable across all family of brands, sold through Toasttab platform.
4. Loyalty Program Points: Catalogue Club rewards program - customers earn 1 point per $1 spent, and 150 points converts to $15 reward. One account works across all brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Catalogue is a house of brands operating a network of five distinct restaurant and hospitality concepts in the Washington DC metropolitan area: Kramers (bookstore/café), Federalist Pig (craft BBQ), Ted's Bulletin (American classics with all-day breakfast), Sidekick (bakery/café), and Honeymoon (premium fried chicken). The brands are unified by a cross-brand loyalty program (Catalogue Club), gift cards redeemable across all concepts, and catering services, targeting local diners seeking premium quality at accessible prices.

Product overview

Catalogue is a house of brands—a multi-brand hospitality network comprising five distinct restaurant and retail concepts that share a unified loyalty program. The portfolio includes: Kramers (an iconic DC bookstore, restaurant, and events space since 1976), Federalist Pig (a Michelin-recognized craft BBQ restaurant opened in 2016), Ted's Bulletin (an all-day breakfast/dinner eatery with 8 DMV locations since 2010), Sidekick (a bakery and café serving breakfast sandwiches and ice cream treats since 2019), and Honeymoon (a premium fried chicken brand opened in 2022, Michelin Bib Gourmand winner). The brands are unified by Catalogue Club, a cross-brand loyalty program allowing points earned at any location to be redeemed at all Catalogue restaurants. The company also offers gift cards redeemable across all brands.

Differentiator

Problem solved

Functional benefit

Brands

• Kramers: Iconic independent bookstore, versatile events space, award-winning restaurant and bar offering books, dining and events.
• Federalist Pig
• Ted's Bulletin
• Sidekick
• Honeymoon
• Catalogue Club

Products and services

• Kramers An iconic independent bookstore, events space, restaurant, and bar in Washington DC offering books, dining, and cultural events including jazz performances and comedy nights.
• Federalist Pig A craft BBQ restaurant serving Kansas City, Carolina, and Texas-inspired barbecue including brisket, ribs, wings, and creative sandwiches; caters to carnivores, vegetarians, and vegans and has earned three Michelin Bib Gourmand Awards.
• Ted's Bulletin An all-day breakfast, lunch, and dinner eatery with 8 DMV locations offering creative contemporary American dishes and cocktails, known for Ted's Tarts, 22 milkshake flavors (including boozy options), and all-day brunch.
• Sidekick A neighborhood bakery and café serving savoury and sweet fare including Slidekick breakfast sandwiches, Snowday ice cream treats, inventive croissant series, and seasonal rotating menu items.
• Honeymoon A premium fried chicken brand combining funky and fancy preparations, featuring the Hot Honey Dipped Chicken Sandwich and catering options at its Petworth, DC location and Bethesda, MD satellite.
• Catalogue Club A cross-brand loyalty and rewards program where customers earn 1 point per $1 spent at any Catalogue brand (Ted's Bulletin, Federalist Pig, Honeymoon Chicken, Kramers restaurant) and redeem rewards at all locations, with 150 points converting to a $15 reward and a free membership tier.
• Catalogue Gift Cards Redeemable gift cards for food and drink across the Catalogue family of brands, available for purchase and balance checking through the Toast Tab platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Ensemble Digital KitchenminorChannel Partner/ Reseller/ DistributorHoneymoon Chicken operates a satellite location at Ensemble Digital Kitchen in Bethesda, MD, in addition to their original Petworth, DC spot. This provides additional distribution for the fried chicken brand.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cataloguebrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalogue