Custom Building Products

What Custom Building Products does

Custom Building Products, LLC is a US-based manufacturer of complete tile and flooring installation systems, founded in 1964 and headquartered in Atlanta, Georgia (registered under Georgia jurisdiction). The company operates as a wholly-owned subsidiary of The QUIKRETE Companies, a diversified construction materials conglomerate. Its product portfolio spans six functional categories: surface preparation (self-leveling underlayments, primers, waterproofing membranes including the RedGard family of liquid-applied, fabric, and uncoupling mat systems, crack prevention underlayments, and patching compounds), tile setting (polymer-modified thin-sets, large format mortars such as ProLite and MegaLite, rapid-setting mortars, mastics, and pre-mixed options), grout materials (single-component Fusion Pro, epoxy, cement, and pre-mixed grouts), care and maintenance (sealers, cleaners, enhancers, problem solvers), and the Aqua Mix sub-brand for professional stone and tile care. Technical differentiators are anchored in patented chemistry, including three US patents (8,349,068; 8,357,238; 8,876,966) protecting the Fusion Pro single-component grout formulation, Microban antimicrobial licensing, proprietary cross-linking moisture cure technology in RedGard SpeedCoat, and ANSI A118.15/A118.11/A118.7-certified formulations with LEED-contributing recycled content.

The company serves professional contractors, architects, and specifiers across residential and commercial construction in the United States and Canada, with vertical specialization in healthcare, hospitality, retail, high-rise and multi-family residential, pools and wet environments, and exterior facades. It markets two flagship category-leading brands: Polyblend, positioned as North America's #1 grout, and RedGard, positioned as the #1 liquid-applied waterproofing membrane. The CustomTech sub-brand supplies surface preparation systems and the Aqua Mix sub-brand supplies care and maintenance, with the Custom Building Products name trusted since 1964.

The business model is a traditional specialty chemicals manufacturer-distributor model: Custom Building Products produces installation systems and sells exclusively through an authorized distributor/dealer network rather than direct to consumers, with a 'Find Distributor' locator on its website directing buyers to channel partners. Pricing is not publicly disclosed and is set by distributors under a pay-as-you-go transactional model. The company supplements its channel with technical enablement including dedicated customer support, technical services, and architectural services phone lines, the CUSTOM Training University (CTU) online training platform, AIA/CES continuing education seminars for architects, ARCAT specification wizard integration, and a multilingual library of Technical Data Sheets, Safety Data Sheets, and CAD drawings in English, French, and Spanish. Revenue streams are primarily one-time product purchases tied to construction project cycles across both new construction and renovation markets.

Name

Custom Building Products

Legal name

Custom Building Products, LLC

Website

https://custombuildingproducts.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Custom Building Products manufactures tile and flooring installation systems (mortars, grouts, waterproofing membranes, surface prep) for professional contractors and architects across residential and commercial construction in North America, sold through authorized distributors under parent QUIKRETE Companies.

Ownership category

akta.pro rank

Product category

Construction Materials - Tile and Flooring Installation Systems

NAICS

Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industries

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL), Flooring Adhesives & Underlayments (IMADAOAE)

Keywords

• Tile installation systems
• Waterproofing membranes
• Tile mortars
• Grout products
• Surface preparation

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tile and Flooring Installation Products: Custom Building Products generates revenue through the sale of tile setting materials, grout products, waterproofing membranes, surface preparation compounds, and flooring adhesives to professional contractors, architects, and distributors in the construction industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Custom Building Products manufactures and distributes complete tile and flooring installation systems, including polymer-modified mortars, grouts, waterproofing and crack-prevention membranes, surface preparation products, and flooring adhesives. The portfolio covers surface prep, setting, grouting, and care/maintenance for residential and commercial construction projects, sold under the CUSTOM, Aqua Mix, and CustomTech brands.

Product overview

CUSTOM Building Products is a manufacturer of tile and flooring installation systems, offering a comprehensive portfolio of products for surface preparation, tile setting, grouting, and care/maintenance. The product lineup includes mortars (ProLite, VersaBond, MegaLite, FlexBond, SpeedSet, SimpleSet), waterproofing membranes (RedGard family including SpeedCoat, Fabric Membrane, Uncoupling Mat), grout materials (Prism, Polyblend, Fusion Pro, SimpleGrout), flooring adhesives, and CustomTech surface preparation systems. The company also offers the Aqua Mix sub-brand for professional stone and tile care. Products are distributed through The QUIKRETE Companies family of brands and serve both residential and commercial construction markets.

Differentiator

Problem solved

Functional benefit

Brands

• Aqua Mix®: Tile and stone care and maintenance products including sealers, enhancers, cleaners, problem solvers, and stone restoration solutions
• CustomTech
• CUSTOM Training University (CTU)

Products and services

• ProLite Premium Large Format Tile Mortar Lightweight large format tile mortar with non-sag, non-slump formula for thin or medium bed applications up to 3/4 inch. A 30lb bag covers the same area as 50lb of traditional mortar. Exceeds ANSI A118.15HET and A118.11 standards. For professional contractors installing large and heavy tile.
• ProLite RS Premium Rapid Setting Large Format Tile Mortar Rapid-setting version of ProLite for large and heavy tile on interior or exterior floors and walls. Grout in 3 hours, open for traffic in 4 hours. Non-slump for floors, sag and slip resistant for walls. For time-sensitive commercial or residential tile installations.
• VersaBond HP High Performance Large and Heavy Tile Mortar Commercial-grade, high-performance, polymer-modified mortar for large and heavy tile applications. Superior bond strength for up to 3/4 inch thick installations with non-slump, non-sag formula for floors and walls. For professional tile contractors on commercial projects.
• MegaLite Ultimate Crack Prevention Large Format Tile Mortar Premium mortar with highest bond strength and most flexibility in the lineup, with crack prevention properties. 40% lighter than traditional mortars with non-sag and non-slump performance. Contains recycled material contributing to LEED points. For demanding tile installations requiring crack isolation.
• FlexBond Premium Crack Prevention Thin-set Mortar Premium polymer-modified mortar with exceptional flexibility and bond strength for difficult-to-bond surfaces such as plywood, vinyl, laminate, and nonporous tile. Exceeds A118.15 and A118.11 standards. For tile installations over challenging substrates.
• SpeedSet Fortified Thin-Set Mortar Fast-setting, polymer-modified mortar for time-critical installations or cold weather jobs. Grout in 3 hours, traffic in 4 hours. For tile repairs and smaller jobs requiring rapid turnaround.
• SimpleSet Pre-Mixed Thin-Set Mortar No-mix, no-mess pre-mixed thin-set mortar for ceramic, porcelain and stone tile up to 8 inches by 8 inches. Ready-to-use alternative to traditional thin-set mortar for interior wall and floor installations. For DIY users and small repair jobs.
• RedGard Waterproofing and Crack Prevention Membrane Liquid-applied waterproofing membrane for commercial and residential tile and stone applications. Creates waterproof barrier and reduces crack transmission. Listed with IAPMO for use as shower pan liner. For tile contractors waterproofing showers and wet areas.
• RedGard SpeedCoat Waterproofing Membrane Ready-to-use, fast-curing liquid-applied waterproofing membrane with cross-linking moisture cure technology. One coat cures in as little as one hour, enabling flood testing and shower system installation in one day. For fast-track commercial and residential projects.
• RedGard Fabric Membrane

Quantifiable outcome

• ProLite 30lb bag provides same coverage as 50lb traditional mortar - 40% weight reduction
• +6 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• The QUIKRETE CompaniesparentOthersCustom Building Products is a subsidiary of The QUIKRETE Companies, one of the nation's largest manufacturers of packaged concrete and masonry products. The company operates alongside other QUIKRETE family brands including Pavestone, Keystone Hardscapes, Rinker Materials, U.S. Pipe, and others.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ARDEX Americas: ARDEX manufactures substrate preparation, tile installation, and flooring products (self-levelers, mortars, grouts) that directly overlap with Custom Building Products' surface prep and tile setting lines.
• Mapei: Mapei is a global manufacturer of tile installation systems, mortars, grouts, and waterproofing membranes that directly competes with Custom Building Products in the same category across commercial and residential construction.
• LATICRETE International: LATICRETE is a privately-held manufacturer of tile and stone installation systems including mortars, grouts, and waterproofing membranes, competing head-to-head with CBP in commercial specifications and residential pro channels.
• Schluter Systems: Schluter manufactures uncoupling membranes, waterproofing systems (KERDI), profiles, and shower systems for tile installations that directly overlap with RedGard waterproofing/uncoupling mat and EasyMat categories.
• TEC (H.B. Fuller Construction): TEC, part of H.B. Fuller, is a direct peer offering tile mortars, grouts, surface preparation, and flooring adhesives targeting many of the same professional contractor channels as Custom Building Products.

Others

• Quikrete Companies: Quikrete is the parent company of Custom Building Products and itself a major manufacturer of packaged concrete, mortars, and masonry products; adjacent rather than directly competing, with cross-selling synergies.

Broad incumbents

• Sika AG: Sika is a global specialty chemicals incumbent with overlapping tile setting, grouting, waterproofing, and flooring system products; competes most directly with CBP in commercial specification-grade projects.
• Bostik (Arkema): Bostik, the adhesives arm of Arkema, is a broad incumbent in construction adhesives and sealants including flooring adhesives and tile setting products that compete with several of CBP's categories.
• Henry Company (Carlisle Construction Materials): Henry, part of Carlisle, produces flooring adhesives, surface preparation, and waterproofing products that compete with several categories in CBP's surface prep and tile setting portfolio.

Emerging players

• Custom Polymer Design / Texrite: Texrite is a smaller specialty manufacturer of tile mortars, grouts, and surface preparation products targeting professional installers, representing an emerging/regional peer in categories where CBP competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/custombldgprod
• YouTubeyoutube.com/user/CustomBuildingProd
• Facebookfacebook.com/CustomBuildingProducts
• LinkedInlinkedin.com/company/custom-building-products
• Instagraminstagram.com/custombuildingproducts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Building Products