Havaianas

What Havaianas does

Havaianas specializes in producing a variety of rubber flip-flops. Its products are available for men, women, and children in different colors and designs. It also comes in classic styles that outlast any trend. Havaianas are designed, marketed, and manufactured by the Brazilian company Sao Paulo Alpargatas S.A.

Name

Havaianas

Legal name

Havaianas

Website

https://us.havaianas.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Havaianas specializes in producing a variety of rubber flip-flops.

Ownership category

akta.pro rank

Product category

Casual Footwear

NAICS

Shoe Retailers (4582), Footwear Merchant Wholesalers (42434)

SIC

Rubber & Plastics Footwear (3021), Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Sandals, Flip-Flops & Open-Toe Footwear Manufacturing (IMAOAIAG), Luxury & Designer Footwear (CRAAACAI)

Keywords

• Rubber flip flops
• Casual footwear
• Sandal manufacturing
• Beach footwear
• Designer collaborations

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Flip-Flop and Sandal Sales: Core revenue from manufacturing and selling rubber flip-flops and sandals across multiple product lines including Top, Slim, Square, Urban, and Kids collections. Products sold through direct e-commerce, retail partners, and international distributors.
2. Licensing and Brand Collaborations: Revenue from branded collaborations including The Devil Wears Prada 2 partnership creating limited-edition merchandise and marketing activations tied to film releases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Havaianas manufactures and sells rubber flip-flops and sandals inspired by traditional Japanese Zori sandals, with core product lines including Top, Slim, Square, Urban, and Kids collections. The brand also offers designer collaborations (Isabel Marant, Farm Rio, The Devil Wears Prada 2), the Kitten Heel fashion model, and 3D-printed flip-flops produced with Zellerfeld. Products are distributed through direct-to-consumer e-commerce sites across 30+ countries, retail partners such as Academy Sports + Outdoors, and international department stores.

Product overview

Havaianas is a Brazilian footwear brand founded in 1962, originally inspired by traditional Japanese Zori sandals. The company offers a portfolio of flip-flops and sandals centered on its iconic Top and Slim styles, with variations including Square toe designs and elevated Wedges & Platforms. The product line includes core flip-flop offerings for women, men, and kids, complemented by premium collaborations with designers like Isabel Marant and Farm Rio, as well as innovative partnerships like the Zellerfeld 3D printed collection. In August 2026, Havaianas expanded beyond its traditional flip-flop heritage by launching its first-ever Kitten Heel at Copenhagen Fashion Week as part of its 'Taking New Heights' global strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Square Flip Flops Casual and beach-friendly flip-flops with a modern twist featuring a square silhouette.
• Sandals Sandals and footwear styles beyond traditional flip-flops, part of Havaianas' ongoing product line expansion.
• Wedges & Platforms Elevated footwear styles including wedges and platforms, expanding beyond classic flip-flop designs.
• Slim Flip Flops Women's flip-flops with a slim shape, thinner straps, and lightweight rubber sole; a best-selling sleek and sophisticated style priced $34-$38.
• Top Flip Flops Original best-selling flip-flops with comfortable and straightforward design catering to a wide range of foot shapes; great for everyday wear. Women's priced at $24, Men's at $24-$40.
• Kitten Heel Havaianas' first-ever heel model — a rubber kitten-heel thong sandal that reimagines the iconic toe-post silhouette with toe caps and low asymmetrical heels. Available in black, off-white, and slime green.
• Brazil Logo Flip Flops Men's flip-flops featuring the Brazilian flag on the strap; launched to celebrate the 1998 World Soccer Championship and still one of the best-selling flip-flops globally.
• Farm Rio Collaboration Collaborative collection with Brazilian brand Farm Rio featuring flip-flops with colorful tropical prints; includes Nina and Sweet Forest styles priced at $42.
• Isabel Marant Collaboration Premium collaboration with French designer Isabel Marant featuring the Top Ikat style with distinctive patterned designs, priced at $120.
• Zellerfeld 3D Printed Flip-Flops First 3D printed flip-flops developed in partnership with Zellerfeld using a patented single-piece printing process for on-demand, waste-free production, retaining the iconic rice grain footbed texture.
• Kids Flip Flops Flip-flop styles designed for children, available in various colors and designs.
• Feita de Brasil Collection Collection celebrating Brazilian energy and culture, featuring summer-ready styles with Brazilian-inspired designs.

Quantifiable outcome

• Q2 2026 net profit increased 95.1% to R$169.70 million
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• The Devil Wears Prada 2 (Disney/20th Century Studios)flagshipGTM or Marketing Partner · 28 April 2026Havaianas participated in the extensive branded collaboration campaign for the May 2026 release of The Devil Wears Prada 2 sequel. The partnership is part of a multi-brand collaboration spanning fashion, beauty, automotive, and food sectors. The 2006 original grossed over $326 million worldwide on a $35 million budget.
• Studio ConstancecoreStrategic or Co-development Partner · 5 August 2025Havaianas launched its first heel model, the Kitten Heel, at Copenhagen Fashion Week during Studio Constance's Spring/Summer 2027 runway show. The partnership is part of Havaianas' global 'Taking New Heights' strategy to expand beyond traditional flip-flops. Content creators wore the new model throughout Copenhagen Fashion Week.
• ZellerfeldcoreStrategic or Co-development Partner · 4 July 2025Havaianas partnered with 3D-printed footwear pioneer Zellerfeld to launch its first 3D printed flip-flops, debuting at Copenhagen Fashion Week. The collaboration retains Havaianas' iconic design elements including the rice grain footbed texture while utilizing Zellerfeld's patented single-piece printing process for on-demand, waste-free production. The collection launched in September 2025 in five colors, exclusively on zellerfeld.com.
• Farm RiocoreStrategic or Co-development PartnerDesigner collaboration on exclusive flip-flop collections including Women's FARM Rio Nina Flip Flops ($42) and Women's FARM Rio Sweet Forest Flip Flops ($42). These collaborations combine Havaianas' footwear expertise with Farm Rio's Brazilian aesthetic.
• Isabel MarantcoreStrategic or Co-development PartnerDesigner collaboration on Women's Isabel Marant Top Ikat Flip Flops priced at $120, a premium tier product leveraging the French designer's fashion reputation.
• Academy Sports + OutdoorscoreChannel Partner/ Reseller/ DistributorAcademy Sports + Outdoors became the exclusive brick-and-mortar retailer for Havaianas flip-flops in the US, launching in over 70 stores. The partnership was announced as part of Academy's expansion of branded footwear categories.
• Alan CrocettiminorStrategic or Co-development PartnerBrazilian jewelry designer collaboration for Havaianas-hosted event at Green Island during Copenhagen Fashion Week, featuring product presentations and customization collaboration.
• H&MminorGTM or Marketing PartnerHavaianas Brazil president Fernando Rosa participated in NRF 2025: Retail's Big Show alongside H&M Americas head Linda Li to discuss social commerce growth strategies, with Havaianas planning TikTok Shop launch in Brazil.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ipanema: Ipanema is the closest Brazilian flip-flop/sandals competitor to Havaianas, owned by Grendene, with overlapping casual sandal lines, similar Brazilian heritage positioning, and comparable pricing across mass-market channels.
• Reef: Reef is a surf-lifestyle flip-flop and sandal brand targeting beach and casual use cases that directly overlap with Havaianas' core customer, with similar pricing tiers and surf/aquatic distribution.
• Rainbow Sandals: Rainbow Sandals is a heritage flip-flop and sandal brand positioned around durability and the classic leather-toe-post silhouette, competing with Havaianas for the premium casual sandal customer.
• Teva: Teva is a sandals and outdoor footwear brand with sport and casual lines, competing with Havaianas in unisex casual sandals and summer footwear, particularly across outdoor and lifestyle retail channels.
• Roxy: Roxy is a surf-lifestyle women's brand with flip-flops and sandals that compete for the same female beach/casual consumer as Havaianas' women's Slim and Top lines.
• Sanuk: Sanuk is a relaxed/casual footwear brand known for sandals and slip-ons that competes with Havaianas in the lifestyle/beach casual footwear category, with similar price points and surf-adjacent branding.

Broad incumbents

• Crocs: Crocs is a global casual lifestyle footwear leader with iconic molded clog and sandal offerings that compete for the same casual-everyday wear occasions as Havaianas, though at broader scale and via different channel mix.
• Birkenstock: Birkenstock is an established global sandal and footwear brand with strong heritage and growing casual-fashion relevance, competing in the same casual/everyday sandal occasion as Havaianas but with a much broader orthopedic positioning.
• Grendene: Grendene is a Brazilian footwear manufacturer that owns Ipanema and Melissa, operating as a direct Brazilian incumbent competitor to Havaianas' parent Alpargatas with overlapping mass-market flip-flop and sandal categories.

Emerging players

• Oofos: Oofos is a recovery-focused slide and sandal brand emerging in the casual footwear space with a comfort-led value proposition that overlaps Havaianas' casual comfort positioning, particularly in the athleisure-adjacent consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/havaianasus
• Facebookfacebook.com/havaianas.us
• Instagraminstagram.com/havaianas.us
• TikToktiktok.com/@havaianas.us?lang=en
• LinkedInlinkedin.com/company/havaianas-nac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havaianas