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Colombina

Full company profile

uuid000d6oy

Namestring
Colombina
Legal namestring
Colombina S.A.
Company typeenum
Private
Founded yearint
1927
Descriptiontext

Colombina is a Colombian multinational food manufacturer founded in 1928 and headquartered in Cali, Colombia, operating through a vertically integrated model that combines 7 production plants (5 in Colombia, 1 in Guatemala, 1 in Spain), 39 distribution centers, an 8,359-employee workforce, and a 2,000+ person direct sales force serving 750,000+ clients across more than 90 countries. Its revenue base of approximately $885M USD is generated through the manufacture and sale of an 18-category product portfolio — confectionery, cookies, frozen desserts, sauces, preserves, canned fish, and coffee — organized around 40+ owned brands, with Bon Bon Bum (Latin America's #1 bubble gum lollipop at 2 billion units annually) anchoring the portfolio alongside Nucita, Millows, Choco Break, Piazza, Van Camp's, and La Constancia.

The company generates revenue through a sales-led go-to-market motion combining direct B2B distribution to 70,000+ retail stores in Colombia, channel partnerships with major retailers (Éxito, Carulla, Jumbo), last-mile delivery through Rappi, an owned retail chain of 76 Markets Colombina stores, and direct export to 90+ countries. Product innovation accounts for 27% of total sales, and recent growth has been amplified by cross-brand collaborations (Bon Bon Bum x Tajín, Choco Break x Bon Bon Bum Red, Chocoramo ice cream with Ramo) targeting premium and youth consumer occasions across Latin America, the U.S., and Europe.

Colombina differentiates through manufacturing scale (the La Paila hard-candy plant is among the world's largest indoor facilities), sustainability credentials (9 consecutive years in the S&P Global Sustainability Yearbook Top 10%, #4 globally in 2026 with an 83/100 score; 100% renewable electricity in Colombia; Zero Waste Gold across all 5 Colombian plants; first sustainable-linked loan for a LatAm food/Bev company from BBVA), and a structural supplier-development moat through its Big Brother Program (210+ mentored companies). Financed via equity (388,028,232 ordinary shares), three bond issuances between 2007 and 2019, and the BBVA sustainable loan, the company continues to deploy capital toward renewable energy, geographic expansion into the U.S. and Europe, and consumer-brand extensions.

Short descriptiontext

Colombina is a Colombian multinational food manufacturer founded in 1928, operating 7 plants across Colombia, Guatemala, and Spain to produce and sell confectionery, cookies, frozen desserts, sauces, and coffee through 40+ brands — most notably Bon Bon Bum — to 750,000+ clients in 90+ countries via direct sales, retail chains, its own Markets stores, and exports.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersCali, Colombia
HQ citystring
Cali
HQ countrystring
Colombia
HQ regionstring
Latin America
Markets served

Serves global market

Offices9 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
confectionery manufacturing, consumer packaged foods, baked goods production, frozen desserts, food manufacturing
Industry5 codes
1Confectionery Manufacturing (Chocolate, Candy, Gum)
CodeAFAKAAADPrimaryYes
2Cookies, Biscuits & Crackers
CodeCRADABADPrimaryNo
3Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole)
CodeCRADACAGPrimaryNo
4Coffee & Tea Concentrates, Syrups & Extracts
CodeCRADAHAIPrimaryNo
5Jams, Jellies, Preserves & Marmalades Manufacturing
CodeAFAKACAJPrimaryNo
NAICS code4 codes
  • Food Manufacturing311
  • Nonchocolate Confectionery Manufacturing311340
  • Cookie, Cracker, and Pasta Manufacturing31182
  • Fruit and Vegetable Preserving and Specialty Food Manufacturing3114
SIC code4 codes
  • Sugar & Confectionery Products2060
  • Bakery Products2050
  • Canned, Frozen & Preservd Fruit, Veg & Food Specialties2030
  • Food And Kindred Products2000
Product category
Confectionery and Packaged Food Manufacturing
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1Food Manufacturing and Sales
TypeOne Time License
Description

Colombina generates revenue through the manufacture and sale of a diverse food product portfolio including candies, chewing gum, chocolates, snacks, cookies, cakes, ice cream, sauces, canned fish, and coffee. The company serves over 750,000 clients worldwide through its own sales force and retail channels. Annual sales are approximately $885 million USD.

colombina.com
2Colombina Markets Retail
TypeOne Time License
Description

Colombina operates its own chain of branded retail stores (Markets Colombina) — 76 owned points of sale (73 in Colombia and 3 in Guatemala) — generating direct retail revenue from end consumers.

colombina.com
3International Trade and Export
TypeOne Time License
Description

Revenue generated from exports to 90+ countries. The company operates 7 production plants across Colombia, Guatemala, and Spain to serve regional markets including Latin America, Europe, Africa, Middle East, and the United States.

colombina.com
4Sustainable Financing and Bond Programs
TypeLicensing Royalties
Description

Colombina has a bond issuance program with a global cap of up to 300,000 million Colombian pesos (300,000 ordinary bonds). Has obtained Colombia's first long-term sustainable loan from BBVA under Sustainability-Linked Loan Principles for a food and beverage company in Latin America.

colombina.com
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components7 values
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 46 records shown
1Bon Bon Bum
Description

Bubble gum lollipop, the #1 in Latin America, sold in 67 countries with 2 billion units per year.

colombina.com
+45 more records
Core offering1 text field

Colombina manufactures and sells a diversified portfolio of food products across confectionery, cookies and baked goods, frozen desserts, sauces and preserves, canned fish, coffee, and snacks. The company operates 7 production plants across Colombia, Guatemala, and Spain, and distributes through a direct sales force, owned retail stores (Markets Colombina), and major third-party retailers to reach more than 750,000 clients in over 90 countries.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 10 values shown
  • 45% reduction in carbon footprint per ton produced versus base year
+9 more records
Product overview1 text field

Colombina is a global food company with a diversified portfolio organized around a strong umbrella brand and multiple sub-brands across confectionery, bakery, frozen desserts, preserves, coffee, and snacks. The core product is Bon Bon Bum, the #1 bubble gum lollipop in Latin America selling 2 billion units annually. The portfolio includes confectionery brands (Colombina, Nucita, Millows, Grissly, Choco Break, Fruly), cookie brands (Piazza, Crakeñas, Moments, Robin Hood), coffee brands (Coffee Delight, Café Buendía), pantry brands (Van Camp's canned fish, La Constancia sauces), and frozen desserts (ice cream, popsicles). The company also operates Big Brother supplier development program, Rall-e Sales B2B marketplace serving 63,000 stores, and owns 83 retail Markets Colombina stores. Products are distributed across 82+ countries with significant presence in Latin America.

Product and service19 records
1Bon Bon Bum
CategoryConfectionery
Description

Iconic bubble gum lollipop, the #1 bubble gum lollipop in Latin America, selling 2 billion units per year across 67 countries.

2Nucita
CategoryConfectionery
Description

Dairy caramel and confectionery brand available in more than 15 countries.

3Choco Break
CategoryChocolate Confectionery
Description

Chocolate bar brand with liquid center flavors.

4Millows
CategoryConfectionery
Description

Marshmallow brand offering classic and flavored marshmallow products.

5Piazza
CategoryBaked Goods
Description

Cookie and biscuit brand offering sweet cookies and wafer products.

6Van Camp's
CategoryCanned Foods
Description

Canned fish and preserves brand offering tuna and sardine products.

7La Constancia
CategorySauces and Condiments
Description

Hot dog and sausage sauces brand including traditional Colombian condiments.

8Coffee Delight
CategoryBeverages
Description

Coffee brand offering cappuccino and coffee-based beverages in miniature format.

9Café Buendía
CategoryBeverages
Description

Coffee brand offering various coffee products for domestic consumption.

10Fruly
CategoryFrozen Desserts
Description

Frozen fruit bar brand offering ice pops and frozen desserts.

11Grissly
CategoryConfectionery
Description

Gummy candy brand offering fruit-flavored gummy products in various shapes.

12Menta Helada
CategoryConfectionery
Description

Mint candy brand featuring refreshing mint-flavored confectionery products.

13Colombina 100%
CategoryClean-Label Confectionery
Description

Natural and clean-label product line positioned as 100% natural alternatives.

14Rall-e Sales Marketplace
CategoryDigital B2B Platform
Description

Digital B2B marketplace platform developed by Colombina to enhance store competitiveness, serving over 63,000 monthly shopkeepers.

15Markets Colombina Retail Chain
CategoryRetail
Description

Owned retail chain with 76 stores offering direct-to-consumer sales of the company's full product portfolio.

16Bon Bon Bum x Tajín Remix
CategoryConfectionery
Description

Limited-edition co-branded bubble gum lollipop with Tajín chili-lime flavor.

17Nucita Masticable
CategoryConfectionery
Description

Chocolate-filled chewy caramel candy launched in the Andean Region and Central America.

18Helado de Chocoramo
CategoryFrozen Desserts
Description

Limited-edition ice cream collaboration with Ramo's Chocoramo brand.

19Bon Bon Bum x Postobón Manzana
CategoryConfectionery
Description

Limited-edition cross-brand product between Bon Bon Bum and Postobón Manzana flavors.

Scale indicator34 records

Each record includes

Type, Value, Description, Source

Partnership15 partners
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2025-10-01
Description

First-ever collaboration between Bon Bon Bum and Manzana Postobón — a limited-edition cross-brand product with swapped flavors (Bon Bon Bum flavored Postobón drink and gummies). A 100% Colombian brand collaboration leveraging two iconic local brands.

Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2025-09-10
Description

Joint launch of limited-edition Chocoramo ice cream — combining Ramo's iconic Chocoramo cake with Colombina's ice cream manufacturing. Available across all Markets Colombina ice cream outlets (neveritas azules) nationwide. Demonstrates cross-brand collaboration even between competitors in the broader snacks market.

Strategic tierFlagshipTypeGTM or Marketing PartnerAnnounced on2025-07-18
Description

Bon Bon Bum x Tajín limited-edition product collaboration — a co-branded bubble gum lollipop with Tajín chili-lime seasoning flavor. Launched in Colombia, USA, Guatemala, El Salvador, and Puerto Rico with projected first-year sales of $5 million. This collaboration emerged from organic social media demand, representing a flagship GTM partnership leveraging both iconic brands.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2025-05-06
Description

KFC partnered with Fiesta (Colombina's Spain brand) to reimagine the classic Fresquito lollipop in a new version shaped like a chicken drumstick. Children participated in Madrid by painting the city's iconic spots for the launch event.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2025-04-08
Description

Bon Bon Bum became a sponsor of Miami FC (US football/soccer club), marking Bon Bon Bum's entry into U.S. sports marketing. Reinforces the brand's commitment to determination and sportsmanship, expanding beyond Latin America into the U.S. market.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Colombina signed an agreement with the ILO in 2025 to strengthen productivity and promote better work opportunities. The company was previously recognized by the ILO as the first private sector company to voluntarily participate in the evaluation of jobs without gender bias, applying Convention 100. This partnership strengthens dialogue with Sintracolombina union.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Following 2025 engagement efforts by Sinergia Animal, Colombina was among 12 companies (alongside Cargill and IKEA) that improved transparency and strengthened cage-free egg commitments. The company also participated in Thailand's first supermarket ranking for cage-free policies, with 61% cage-free eggs used in 2025 and full transition targeted by 2027.

Strategic tierMinorTypeOthersAnnounced on2024-10-16
Description

Through the Obras por Impuestos mechanism, Colombina delivered $4,000 million COP in high-technology medical equipment to the public hospital, contributing to healthcare infrastructure and access in the Valle del Cauca region.

9USAID
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2024-07-31
Description

The Colombina Foundation partnered with USAID through the 'Generando Equidad' program to promote gender equity and natural resource stewardship in Santander de Quilichao, supporting community development near the production plant.

stage.colombina.com
10Compromiso Valle and Tuluá Chamber of Commerce
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2024-07-10
Description

Three-way partnership through the Big Brother Entrepreneurs program. The Colombina Foundation, Compromiso Valle, and the Tuluá Chamber of Commerce launched a joint call for entrepreneurs to award seed capital for business development.

colombina.com
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2024-05-23
Description

Solar energy project inaugurated at the Escuintla, Guatemala production plant. Rooftop solar installation covers 8,000 sqm area, produces 1,860,000 kWh/year, covering 20% of the plant's energy consumption and reducing CO2 emissions by 750 tons/year. Foods supplied to Central America, Mexico, and the Dominican Republic now manufactured with cleaner energy.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2024-01-01
Description

Partnership with ANDI for the implementation of the Vision 30/30 project, targeting 30% utilization of packaging and containers placed on the national market by 2030. Also partnered for the donation of 3,816 multi-packs of cookies to communities affected by flooding in Santander de Quilichao.

Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2023-03-21
Description

Exclusive collaboration at Festival Estéreo Picnic (FEP) — McDonald's offered a Sundae with Bon Bon Bum red lollipop sauce, creating a limited-edition festival experience combining two iconic Colombian brands. Bon Bon Bum sells 2 million lollipops daily globally.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2020-11-18
Description

Solar energy farm partnership at the Santander de Quilichao cookie plant. C.E.O. erected a 4,890-panel solar grid over 22,000 sqm on Colombina-owned land, generating over 2,716,000 kWh/year. Colombian President Duque toured the facility at inauguration.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2020-11-11
Description

Solar energy farm partnership at the La Paila Confectionery Production Plant. Celsia installed a 4,890-panel solar grid across 22,000 square meters, generating 2,716,000+ kWh/year for the plant. This partnership enables 100% renewable energy for one of the world's largest confectionery facilities.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight7 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

US confectionery leader with chocolate and sweets portfolio; comparable in branded CPG economics and Latin American expansion ambitions, though with different geographic emphasis.

TypeRegional player
Description

Peruvian food conglomerate with dairy, beverages, and packaged foods. Comparable as a Latin American multi-category food platform, though with less confectionery focus than Colombina.

TypeEmerging player
Description

Mondelez's emerging markets confectionery unit, including the Cadbury brand portfolio, competes directly with Colombina's chocolate and sugar confectionery offerings across Latin America.

TypeRegional player
Description

Brazilian chocolate and confectionery brand under Nestlé, providing a regional comparator for Colombina's chocolate and sweet confectionery business in the broader Latin American market.

5Grupo Arcor
TypeDirect peer
Description

Argentina-based global confectionery and food manufacturer with a similar multi-category portfolio (candies, cookies, chocolates, ice cream) and strong Latin American distribution. Closely comparable to Colombina in scale, brand portfolio breadth, and regional market positioning.

TypeBroad incumbent
Description

Mexican multinational baked goods leader with comparable scale, Latin American distribution dominance, and adjacent product overlap (cookies, snacks, confectionery).

TypeBroad incumbent
Description

Global food and beverage giant with broad confectionery, dairy, and coffee portfolios that overlap Colombina's categories. Operates at vastly larger scale across the same Latin American modern trade channels.

TypeBroad incumbent
Description

Global confectionery and pet care company (M&M's, Snickers, Wrigley's gum) with overlapping product categories including chewing gum — a direct competitive overlap with Colombina's portfolio.

TypeBroad incumbent
Description

Italian confectionery multinational (Nutella, Tic Tac, Kinder) competing in chocolates and adjacent categories across Latin American retail, with similar brand-led premium positioning.

TypeBroad incumbent
Description

Global confectionery leader (Cadbury, Milka, Toblerone, Trident gum) with overlapping Latin American distribution and direct competition in chewing gum, chocolate, and biscuits.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries9 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance14 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Colombina

Confectionery and Packaged Food Manufacturingcolombina.com

Colombina is a Colombian multinational food manufacturer founded in 1928, operating 7 plants across Colombia, Guatemala, and Spain to produce and sell confectionery, cookies, frozen desserts, sauces, and coffee through 40+ brands — most notably Bon Bon Bum — to 750,000+ clients in 90+ countries via direct sales, retail chains, its own Markets stores, and exports.

What Colombina does

Colombina is a Colombian multinational food manufacturer founded in 1928 and headquartered in Cali, Colombia, operating through a vertically integrated model that combines 7 production plants (5 in Colombia, 1 in Guatemala, 1 in Spain), 39 distribution centers, an 8,359-employee workforce, and a 2,000+ person direct sales force serving 750,000+ clients across more than 90 countries. Its revenue base of approximately $885M USD is generated through the manufacture and sale of an 18-category product portfolio — confectionery, cookies, frozen desserts, sauces, preserves, canned fish, and coffee — organized around 40+ owned brands, with Bon Bon Bum (Latin America's #1 bubble gum lollipop at 2 billion units annually) anchoring the portfolio alongside Nucita, Millows, Choco Break, Piazza, Van Camp's, and La Constancia.

The company generates revenue through a sales-led go-to-market motion combining direct B2B distribution to 70,000+ retail stores in Colombia, channel partnerships with major retailers (Éxito, Carulla, Jumbo), last-mile delivery through Rappi, an owned retail chain of 76 Markets Colombina stores, and direct export to 90+ countries. Product innovation accounts for 27% of total sales, and recent growth has been amplified by cross-brand collaborations (Bon Bon Bum x Tajín, Choco Break x Bon Bon Bum Red, Chocoramo ice cream with Ramo) targeting premium and youth consumer occasions across Latin America, the U.S., and Europe.

Colombina differentiates through manufacturing scale (the La Paila hard-candy plant is among the world's largest indoor facilities), sustainability credentials (9 consecutive years in the S&P Global Sustainability Yearbook Top 10%, #4 globally in 2026 with an 83/100 score; 100% renewable electricity in Colombia; Zero Waste Gold across all 5 Colombian plants; first sustainable-linked loan for a LatAm food/Bev company from BBVA), and a structural supplier-development moat through its Big Brother Program (210+ mentored companies). Financed via equity (388,028,232 ordinary shares), three bond issuances between 2007 and 2019, and the BBVA sustainable loan, the company continues to deploy capital toward renewable energy, geographic expansion into the U.S. and Europe, and consumer-brand extensions.

Colombina firmographics

Firmographics
Name
Colombina
Legal name
Colombina S.A.
Website
http://www.colombina.com
Company type
Private
Founded year
1927
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Colombina is a Colombian multinational food manufacturer founded in 1928, operating 7 plants across Colombia, Guatemala, and Spain to produce and sell confectionery, cookies, frozen desserts, sauces, and coffee through 40+ brands — most notably Bon Bon Bum — to 750,000+ clients in 90+ countries via direct sales, retail chains, its own Markets stores, and exports.
Ownership category
akta.pro rank

Colombina industry classification

Industry
Product category
Confectionery and Packaged Food Manufacturing
NAICS
Food Manufacturing (311), Nonchocolate Confectionery Manufacturing (311340), Cookie, Cracker, and Pasta Manufacturing (31182), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
SIC
Sugar & Confectionery Products (2060), Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
akta.pro primary industry
Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)
akta.pro secondary industries
Cookies, Biscuits & Crackers (CRADABAD), Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI), Jams, Jellies, Preserves & Marmalades Manufacturing (AFAKACAJ)

Keywords

  • Confectionery manufacturing
  • Consumer packaged foods
  • Baked goods production
  • Frozen desserts
  • Food manufacturing

Where Colombina is headquartered

Location

Headquarters

HQ city
Cali
HQ country
Colombia
HQ region
Latin America

Offices9 records

Markets served

Colombina business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

  1. Food Manufacturing and Sales: Colombina generates revenue through the manufacture and sale of a diverse food product portfolio including candies, chewing gum, chocolates, snacks, cookies, cakes, ice cream, sauces, canned fish, and coffee. The company serves over 750,000 clients worldwide through its own sales force and retail channels. Annual sales are approximately $885 million USD.
  2. Colombina Markets Retail: Colombina operates its own chain of branded retail stores (Markets Colombina) — 76 owned points of sale (73 in Colombia and 3 in Guatemala) — generating direct retail revenue from end consumers.
  3. International Trade and Export: Revenue generated from exports to 90+ countries. The company operates 7 production plants across Colombia, Guatemala, and Spain to serve regional markets including Latin America, Europe, Africa, Middle East, and the United States.
  4. Sustainable Financing and Bond Programs: Colombina has a bond issuance program with a global cap of up to 300,000 million Colombian pesos (300,000 ordinary bonds). Has obtained Colombia's first long-term sustainable loan from BBVA under Sustainability-Linked Loan Principles for a food and beverage company in Latin America.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Colombina product offering

Product offering

Core offering

Colombina manufactures and sells a diversified portfolio of food products across confectionery, cookies and baked goods, frozen desserts, sauces and preserves, canned fish, coffee, and snacks. The company operates 7 production plants across Colombia, Guatemala, and Spain, and distributes through a direct sales force, owned retail stores (Markets Colombina), and major third-party retailers to reach more than 750,000 clients in over 90 countries.

Product overview

Colombina is a global food company with a diversified portfolio organized around a strong umbrella brand and multiple sub-brands across confectionery, bakery, frozen desserts, preserves, coffee, and snacks. The core product is Bon Bon Bum, the #1 bubble gum lollipop in Latin America selling 2 billion units annually. The portfolio includes confectionery brands (Colombina, Nucita, Millows, Grissly, Choco Break, Fruly), cookie brands (Piazza, Crakeñas, Moments, Robin Hood), coffee brands (Coffee Delight, Café Buendía), pantry brands (Van Camp's canned fish, La Constancia sauces), and frozen desserts (ice cream, popsicles). The company also operates Big Brother supplier development program, Rall-e Sales B2B marketplace serving 63,000 stores, and owns 83 retail Markets Colombina stores. Products are distributed across 82+ countries with significant presence in Latin America.

Differentiator

Problem solved

Functional benefit

Brands

  • Bon Bon Bum: Bubble gum lollipop, the #1 in Latin America, sold in 67 countries with 2 billion units per year.
  • Nucita
  • Choco Break
  • Café Buendía
  • Piazza
  • La Constancia
  • Millows
  • Van Camp's
  • Xtime
  • Max
  • Moments
  • Grissly
  • Colombina 100%
  • Menta Helada
  • Crakeñas
  • Fruly
  • Capri
  • Fruticas
  • Mordisquetas
  • Snacky
  • Kick Back
  • Fun Mix
  • Muuu
  • Bridge
  • Brinky
  • Chocmelos
  • Choco Disk
  • Chupileta
  • Coffee Delight
  • Críos Colombina 100%
  • Quimbaya
  • Robin Hood
  • Pirulito
  • Ponky
  • Snow Mint
  • Splot
  • Tentazione
  • Tipitin
  • Twist
  • Amazon
  • Mini Bum
  • Max Coco
  • Maxilatto
  • Snake
  • Rall-e Ventas
  • Markets Colombina

Products and services

  • Bon Bon Bum Iconic bubble gum lollipop, the #1 bubble gum lollipop in Latin America, selling 2 billion units per year across 67 countries.
  • Nucita Dairy caramel and confectionery brand available in more than 15 countries.
  • Choco Break Chocolate bar brand with liquid center flavors.
  • Millows Marshmallow brand offering classic and flavored marshmallow products.
  • Piazza Cookie and biscuit brand offering sweet cookies and wafer products.
  • Van Camp's Canned fish and preserves brand offering tuna and sardine products.
  • La Constancia Hot dog and sausage sauces brand including traditional Colombian condiments.
  • Coffee Delight Coffee brand offering cappuccino and coffee-based beverages in miniature format.
  • Café Buendía Coffee brand offering various coffee products for domestic consumption.
  • Fruly Frozen fruit bar brand offering ice pops and frozen desserts.
  • Grissly Gummy candy brand offering fruit-flavored gummy products in various shapes.
  • Menta Helada Mint candy brand featuring refreshing mint-flavored confectionery products.
  • Colombina 100% Natural and clean-label product line positioned as 100% natural alternatives.
  • Rall-e Sales Marketplace Digital B2B marketplace platform developed by Colombina to enhance store competitiveness, serving over 63,000 monthly shopkeepers.
  • Markets Colombina Retail Chain Owned retail chain with 76 stores offering direct-to-consumer sales of the company's full product portfolio.
  • Bon Bon Bum x Tajín Remix Limited-edition co-branded bubble gum lollipop with Tajín chili-lime flavor.
  • Nucita Masticable Chocolate-filled chewy caramel candy launched in the Andean Region and Central America.
  • Helado de Chocoramo Limited-edition ice cream collaboration with Ramo's Chocoramo brand.
  • Bon Bon Bum x Postobón Manzana Limited-edition cross-brand product between Bon Bon Bum and Postobón Manzana flavors.

Quantifiable outcome

  • 45% reduction in carbon footprint per ton produced versus base year
  • +9 more outcomes

Companies that use Colombina

Customer profile

Named customers8 records

Ideal customer profiles3 records

Colombina technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Colombina partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

  • PostobóncoreGTM or Marketing Partner · 1 October 2025First-ever collaboration between Bon Bon Bum and Manzana Postobón — a limited-edition cross-brand product with swapped flavors (Bon Bon Bum flavored Postobón drink and gummies). A 100% Colombian brand collaboration leveraging two iconic local brands.
  • RamocoreGTM or Marketing Partner · 10 September 2025Joint launch of limited-edition Chocoramo ice cream — combining Ramo's iconic Chocoramo cake with Colombina's ice cream manufacturing. Available across all Markets Colombina ice cream outlets (neveritas azules) nationwide. Demonstrates cross-brand collaboration even between competitors in the broader snacks market.
  • TajínflagshipGTM or Marketing Partner · 18 July 2025Bon Bon Bum x Tajín limited-edition product collaboration — a co-branded bubble gum lollipop with Tajín chili-lime seasoning flavor. Launched in Colombia, USA, Guatemala, El Salvador, and Puerto Rico with projected first-year sales of $5 million. This collaboration emerged from organic social media demand, representing a flagship GTM partnership leveraging both iconic brands.
  • KFC / FiestaminorGTM or Marketing Partner · 6 May 2025KFC partnered with Fiesta (Colombina's Spain brand) to reimagine the classic Fresquito lollipop in a new version shaped like a chicken drumstick. Children participated in Madrid by painting the city's iconic spots for the launch event.
  • Miami FCminorGTM or Marketing Partner · 8 April 2025Bon Bon Bum became a sponsor of Miami FC (US football/soccer club), marking Bon Bon Bum's entry into U.S. sports marketing. Reinforces the brand's commitment to determination and sportsmanship, expanding beyond Latin America into the U.S. market.
  • International Labour Organization (ILO / OIT)coreStrategic or Co-development Partner · 1 January 2025Colombina signed an agreement with the ILO in 2025 to strengthen productivity and promote better work opportunities. The company was previously recognized by the ILO as the first private sector company to voluntarily participate in the evaluation of jobs without gender bias, applying Convention 100. This partnership strengthens dialogue with Sintracolombina union.
  • Sinergia AnimalminorStrategic or Co-development Partner · 1 January 2025Following 2025 engagement efforts by Sinergia Animal, Colombina was among 12 companies (alongside Cargill and IKEA) that improved transparency and strengthened cage-free egg commitments. The company also participated in Thailand's first supermarket ranking for cage-free policies, with 61% cage-free eggs used in 2025 and full transition targeted by 2027.
  • Hospital San Antonio de RoldanillominorOthers · 16 October 2024Through the Obras por Impuestos mechanism, Colombina delivered $4,000 million COP in high-technology medical equipment to the public hospital, contributing to healthcare infrastructure and access in the Valle del Cauca region.
  • USAIDminorStrategic or Co-development Partner · 31 July 2024The Colombina Foundation partnered with USAID through the 'Generando Equidad' program to promote gender equity and natural resource stewardship in Santander de Quilichao, supporting community development near the production plant.
  • Compromiso Valle and Tuluá Chamber of CommerceminorStrategic or Co-development Partner · 10 July 2024Three-way partnership through the Big Brother Entrepreneurs program. The Colombina Foundation, Compromiso Valle, and the Tuluá Chamber of Commerce launched a joint call for entrepreneurs to award seed capital for business development.
  • EnertivacoreStrategic or Co-development Partner · 23 May 2024Solar energy project inaugurated at the Escuintla, Guatemala production plant. Rooftop solar installation covers 8,000 sqm area, produces 1,860,000 kWh/year, covering 20% of the plant's energy consumption and reducing CO2 emissions by 750 tons/year. Foods supplied to Central America, Mexico, and the Dominican Republic now manufactured with cleaner energy.
  • ANDI (National Association of Entrepreneurs of Colombia)minorStrategic or Co-development Partner · 1 January 2024Partnership with ANDI for the implementation of the Vision 30/30 project, targeting 30% utilization of packaging and containers placed on the national market by 2030. Also partnered for the donation of 3,816 multi-packs of cookies to communities affected by flooding in Santander de Quilichao.
  • McDonald's ColombiacoreGTM or Marketing Partner · 21 March 2023Exclusive collaboration at Festival Estéreo Picnic (FEP) — McDonald's offered a Sundae with Bon Bon Bum red lollipop sauce, creating a limited-edition festival experience combining two iconic Colombian brands. Bon Bon Bum sells 2 million lollipops daily globally.
  • C.E.O. (Compañía Energética de Occidente)coreStrategic or Co-development Partner · 18 November 2020Solar energy farm partnership at the Santander de Quilichao cookie plant. C.E.O. erected a 4,890-panel solar grid over 22,000 sqm on Colombina-owned land, generating over 2,716,000 kWh/year. Colombian President Duque toured the facility at inauguration.
  • Celsia (Compañía Energética de Occidente)coreStrategic or Co-development Partner · 11 November 2020Solar energy farm partnership at the La Paila Confectionery Production Plant. Celsia installed a 4,890-panel solar grid across 22,000 square meters, generating 2,716,000+ kWh/year for the plant. This partnership enables 100% renewable energy for one of the world's largest confectionery facilities.

Scale indicators34 records

Recent moves6 records

Expansion highlights7 records

Colombina competitors and assessment

Company assessment

Broad incumbents

  • Hershey: US confectionery leader with chocolate and sweets portfolio; comparable in branded CPG economics and Latin American expansion ambitions, though with different geographic emphasis.
  • Grupo Bimbo: Mexican multinational baked goods leader with comparable scale, Latin American distribution dominance, and adjacent product overlap (cookies, snacks, confectionery).
  • Nestlé: Global food and beverage giant with broad confectionery, dairy, and coffee portfolios that overlap Colombina's categories. Operates at vastly larger scale across the same Latin American modern trade channels.
  • Mars, Incorporated: Global confectionery and pet care company (M&M's, Snickers, Wrigley's gum) with overlapping product categories including chewing gum — a direct competitive overlap with Colombina's portfolio.
  • Ferrero: Italian confectionery multinational (Nutella, Tic Tac, Kinder) competing in chocolates and adjacent categories across Latin American retail, with similar brand-led premium positioning.
  • Mondelez International: Global confectionery leader (Cadbury, Milka, Toblerone, Trident gum) with overlapping Latin American distribution and direct competition in chewing gum, chocolate, and biscuits.

Regional players

  • Grupo Gloria: Peruvian food conglomerate with dairy, beverages, and packaged foods. Comparable as a Latin American multi-category food platform, though with less confectionery focus than Colombina.
  • Garoto (Nestlé Brasil): Brazilian chocolate and confectionery brand under Nestlé, providing a regional comparator for Colombina's chocolate and sweet confectionery business in the broader Latin American market.

Emerging players

Direct peers

  • Grupo Arcor: Argentina-based global confectionery and food manufacturer with a similar multi-category portfolio (candies, cookies, chocolates, ice cream) and strong Latin American distribution. Closely comparable to Colombina in scale, brand portfolio breadth, and regional market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Colombina social profiles

Digital presence

Colombina compliance and trust

Trust signal

Compliance14 records

Colombina financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Colombina leadership team

Management profile

Number of profiles

Profiles3 records

Colombina subsidiaries and ownership

Company hierarchy

Subsidiaries9 records

Colombina funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Colombina M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colombina

What does Colombina do?

Colombina manufactures and sells a diversified portfolio of food products across confectionery, cookies and baked goods, frozen desserts, sauces and preserves, canned fish, coffee, and snacks. The company operates 7 production plants across Colombia, Guatemala, and Spain, and distributes through a direct sales force, owned retail stores (Markets Colombina), and major third-party retailers to reach more than 750,000 clients in over 90 countries.

Is Colombina a public or private company?

Colombina is a private company. It is classified as unknown and is currently operating.

When was Colombina founded?

Colombina was founded in 1927. It employs 5,001 to 10,000 people.

Where is Colombina based?

Colombina is headquartered in Cali, Colombia, in the Latin America region.

How does Colombina make money?

Four revenue lines are on record. Food Manufacturing and Sales are the primary driver. The others are colombina Markets Retail, international Trade and Export and sustainable Financing and Bond Programs.

Who are Colombina's main competitors?

Broad incumbents on record are Hershey, Grupo Bimbo, Nestlé, Mars, Incorporated, Ferrero and Mondelez International. Regional players are Grupo Gloria and Garoto (Nestlé Brasil). Cadbury (Mondelez India / emerging markets unit) is listed as an emerging player. Grupo Arcor is listed as a direct peer.

Does Colombina have an API?

No public API is recorded for Colombina.

What industry is Colombina in?

Colombina's product category is Confectionery and Packaged Food Manufacturing. Its primary akta.pro industry code is AFAKAAAD, Confectionery Manufacturing (Chocolate, Candy, Gum), with a secondary code of CRADABAD, Cookies, Biscuits & Crackers. Its NAICS code is 311 and its SIC code is 2060.

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Live signals
LarepublicaDe cada 10 personas, siete compran golosinas para temporada de HalloweenColombina expects double-digit sales growth for Halloween, citing the holiday's evolution into a family celebration. Fenalco data shows 73% of Colombians celebrate with family and 77% buy candy to give. The company expands its portfolio to include cookies and ice cream.SAP CommunityColombina + SAP: Faster Delivery, Stronger Security, AI ReadinessColombina migrated to SAP S/4HANA Cloud Private Edition across 16 countries, integrating SAP Fiori, SuccessFactors, and other solutions. The move reduced downtime, improved customer response times by over a third, and enabled next-day delivery. The company is preparing to activate Joule Agents and implement SAP Databricks for AI readiness.Portafolio.coOlímpica, Nutresa y Colombina comprarán directamente a productores chocoanos ¡Hasta viche llevarán!On September 7, Colombian business leaders including Nutresa, Olímpica, and Colombina met with President De La Espriella and Chocó's governor to discuss reconstruction after an earthquake. They committed to buying directly from Chocó's cocoa and viche producers, with viche to be sold through Antioquia's Central Mayorista.ElespanolLa empresa de caramelos Fiesta esquiva las pérdidas gracias al cobro de un dividendo de 2,6M€ de su filial en GuatemalaFiesta Colombina avoided losses in 2025 by collecting a €2.6M dividend from its Guatemala subsidiary, posting a net profit of €1.7M, down 21.3% from the prior year. Sales fell 6.6% due to a 20.6% drop in export markets and competitive pressure, while financial debt fell 15.7% and new products accounted for 6.9% of sales.Semana“La solidaridad es contagiosa”, dice el presidente de Colombina, al destacar la reacción empresarial frente a la tragedia que originó el terremotoCésar Caicedo, president of Colombina, emphasized the role of corporate solidarity in supporting recovery efforts following the August 10 earthquake in southwestern Colombia. He highlighted the collaboration between the private sector and the government to maximize resource impact and ensure transparent reconstruction.LarepublicaColombina donará $10.000 millones para atender la emergencia por el terremotoColombina will donate $10 billion to assist with the emergency caused by a magnitude 7.4 earthquake that struck on August 10. This decision was approved by the company's board and the funds will be channeled through Propacífico to meet the needs of the affected areas. Colombina's contribution aligns with efforts from various companies to support affected communities.LarepublicaLas empresas más grandes de Cali y el Valle vendieron $52,5 billones el año pasadoAccording to the most recent report from the Superintendencia de Sociedades, the 20 largest companies in Cali and Valle del Cauca generated combined operational revenues of $52.5 trillion pesos in 2025, with the top five alone accounting for $19.4 trillion. Celsia Colombia led the ranking with $5.3 trillion in revenues despite a year-on-year decline, followed by Colombina ($3.54 trillion, up 7.04%), Tecnoquímicas ($3.53 trillion, up 12.92%), Carvajal ($3.50 trillion), and Emcali ($3.4 trillion, down 0.83%). The top 20 companies span manufacturing (12), services (4), commerce (3), and agribusiness (1), reflecting the diversity and scale of the regional economy.PR NewswireBon Bon Bum® y Tajín® lanzan paletas llenas de sabor con un toque dulce y picosoBon Bon Bum, the bubblegum-filled lollipop brand owned by Colombina, and Tajín, the Mexican chile-lime seasoning brand, have launched a collaborative product combining watermelon and passion fruit flavored lollipops with Tajín seasoning packets. The 20-unit packages are now available nationwide in stores and online for $11.99. The collaboration, themed "La mezcla que pega" (The mix that hits), marks a cross-brand partnership between two consumer food brands with significant global presence.ColombinausSatisfying the Sweet Tooth of Businesses: Explore the B2B Lines of Colombina Candy ManufacturersColombina, a leading candy manufacturer in Latin America, has expanded its B2B operations to include bulk candy, private label manufacturing, industrial peppers, and food service lines. The company reports annual B2B sales of approximately $600,000 and maintains partnerships with major US retailers such as Dollar Tree, Wal-Mart, and Target. These strategic moves have established Colombina's presence across more than 70 countries with operations in key US regions including the tri-state area and Florida.PR NewswireSAP® C/4HANA Suite Enables Businesses and Partners to Transform CRMSAP SE announced at its Customer Experience LIVE event in Barcelona that Colombina S.A., AVL List GmbH, Deutsche Telekom AG, and MEWA Textil-Service AG & Co. Management OHG have selected the SAP C/4HANA suite to drive digital transformation and customer experience modernization. The company also introduced new context-driven services in SAP Commerce Cloud featuring real-time customer behavior tracking and personalized shopping capabilities to reduce cart abandonment and drive sales. SAP highlighted its partnership with Microsoft and Adobe in the Open Data Initiative to unify siloed customer data across multiple systems.