True Health

What True Health does

True Health, legally known as Central Florida Family Health Center, Inc., is a nonprofit Federally Qualified Health Center (FQHC) founded in 1977 and headquartered in Sanford, Florida. The organization operates nine health center locations across Orange, Seminole, and Volusia counties in Central Florida, supplemented by mobile medical unit outreach to community sites including churches. Its service portfolio spans adult primary care, behavioral health, dental, OB/GYN, pediatrics, pharmacy, podiatry, telehealth, and recently launched weight management. As an FQHC operating under Section 330 of the Public Health Service Act (42 U.S.C. 254b), True Health holds Federal Tort Claims Act Deemed Facility status, providing statutory professional liability protections, and is accredited by AAAHC with Patient-Centered Medical Home recognition.

The organization's technology stack centers on an integrated electronic health record (Epic MyChart patient portal) supporting online scheduling, prescription refills, and patient record access, combined with six on-site pharmacies — one featuring an automated dispensing robot — and integrated laboratory and X-ray services. Telehealth infrastructure supports extended-hours virtual consultations on Fridays. The 340B federal pharmacy discount program is a material operational layer, allowing True Health to procure medications at federal ceiling prices across its integrated pharmacy footprint. Multi-location clinical operations are coordinated under the Patient-Centered Medical Home model, integrating primary care, specialty services, and pharmacy into a unified delivery platform.

True Health funds operations through three primary revenue streams: patient service fees (billed to insurance, Medicaid, Medicare, or discounted via a sliding fee scale based on household income), 340B pharmacy program revenue (the spread between discounted acquisition cost and reimbursement), and a federal Health Center Program grant under Section 330. Pricing is structured on a sliding scale for uninsured and underinsured patients in alignment with FQHC mission requirements. The customer base spans the general uninsured and underinsured population, women and families needing OB/GYN services, pediatric patients, dental patients, and behavioral health patients in Central Florida, with no individual payor or employer representing a material concentration of revenue. Marketing is community-embedded, relying on health fairs, the annual Be Healthy 5K partnership with AdventHealth, sponsorship programs, social media, and mobile unit outreach rather than paid digital acquisition.

Name

True Health

Legal name

Central Florida Family Health Center, Inc.

Website

https://mytruehealth.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

True Health is a nonprofit Federally Qualified Health Center (Central Florida Family Health Center, Inc.) operating nine health center locations plus mobile outreach across Orange, Seminole, and Volusia counties, delivering primary care, behavioral health, dental, OB/GYN, pediatrics, pharmacy, and podiatry services to uninsured and underinsured populations in Central Florida.

Ownership category

akta.pro rank

Product category

Community Healthcare Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (6211), Other Outpatient Care Centers (62149)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

akta.pro secondary industries

Independent Primary Care Practices (HLAFAGAA), Community & Public Health Dentistry Clinics (FQHC/School-Based/Nonprofit) (HLABAAAF)

Keywords

• Community health services
• Primary medical care
• Behavioral health services
• Pharmacy discount program
• Mobile health unit

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Revenue generated from providing comprehensive healthcare services including adult care, behavioral health, dental, OB/GYN, pediatrics, pharmacy, and podiatry. Services are billed to insurance, Medicaid, Medicare, or provided on a sliding fee scale based on patient income.
2. 340B Pharmacy Program: Revenue from the 340B pharmacy discount program which allows the health center to purchase medications at reduced prices and provide them to patients while generating program revenue.
3. Federal Health Center Grant: Funding as a Health Center Program grantee under 42 U.S.C. 254b, supporting operations as a federally qualified health center providing care to underserved populations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

True Health is a nonprofit Federally Qualified Health Center (FQHC) operating as Central Florida Family Health Center, Inc., delivering comprehensive multi-specialty healthcare services — including adult primary care, behavioral health, dental, OB/GYN, pediatrics, pharmacy, podiatry, telehealth, and weight-loss programs — across nine physical locations and a mobile medical unit in Central Florida, with on-site pharmacies, sliding-fee-scale pricing, and the 340B drug discount program.

Product overview

True Health is a Federally Qualified Health Center (FQHC) operating as Central Florida Family Health Center, Inc. The organization provides a unified, multi-service healthcare platform offering adult care, behavioral health, dental, OB/GYN, pediatrics, pharmacy, podiatry, telehealth, and weight loss services across multiple locations in Central Florida. The integrated service model combines clinical care with on-site pharmacy (including 340B discount program), laboratory services, and mobile unit outreach to provide comprehensive healthcare under one roof. Patient engagement is facilitated through MyChart portal and online scheduling. True Health also offers Express Walk-In services and special programs like Healthy Start for maternal/infant health.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Bee: Child health mascot/character used in community health education and outreach programs
• True Champions
• Be Healthy 5K

Products and services

• Adult Care Primary medical care services providing regular medical care and first contact for continuing care for adult patients across all medical needs.
• Behavioral Health

Quantifiable outcome

• Multiple HRSA program awards recognizing quality and access performance in 2024

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• AdventHealthcoreGTM or Marketing PartnerDiamond-Level Sponsor of True Health. AdventHealth is a major healthcare system that partners with True Health for community health initiatives including the annual Be Healthy 5K event. This sponsorship relationship supports True Health's community outreach and health promotion activities.
• Flys SFB (Sanford Orlando)majorGTM or Marketing PartnerPlatinum-Level Sponsor and Gold-Level Sponsor of True Health. The Sanford-Orlando area business organization supports True Health's community health initiatives through sponsorship at multiple tiers.
• IOA USAmajorGTM or Marketing PartnerPlatinum-Level Sponsor of True Health. Insurance and benefits organization supporting True Health's community health programs through sponsorship.
• OneDigitalmajorGTM or Marketing PartnerPlatinum-Level Sponsor of True Health. HR and benefits consulting firm supporting True Health's community health initiatives through sponsorship.
• Hajgden CollegeminorGTM or Marketing PartnerGold-Level Sponsor of True Health. Educational institution supporting True Health's community health programs through sponsorship.
• United Methodist Church (New Smyrna Beach)coreStrategic or Co-development PartnerHost site for True Health's mobile medical unit services, providing regular weekly community outreach locations for onsite medical services and health information. This partnership enables True Health to reach underserved populations in the New Smyrna Beach area.
• New Smyrna Beach Shrine ClubcoreStrategic or Co-development PartnerHost site for True Health's mobile medical and dental unit services, providing regular community locations for True Health's mobile healthcare outreach programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Central Florida Health Care: Federally Qualified Health Center operating multiple sites across Central Florida (Polk, Highlands, and Hardee counties). Highly comparable FQHC peer with the same integrated multi-specialty model, sliding fee scale, 340B pharmacy, and HRSA funding model serving uninsured/underinsured populations in adjacent Central Florida geography.
• Florida Community Health Centers: Large Florida-based FQHC operating multiple sites across Palm Beach, St. Lucie, Martin, Hendry, and Okeechobee counties. Directly comparable as a multi-site FQHC serving uninsured and underinsured populations with comprehensive primary care, dental, and pharmacy services funded through the federal Health Center Program.
• Suncoast Community Health Centers: Federally Qualified Health Center serving Hillsborough, Pasco, and Polk counties in Florida. Comparable FQHC peer operating under the same federal Section 330 grant framework with sliding fee scale, integrated primary care, behavioral health, dental, and pharmacy services targeting underserved populations.
• Tampa Family Health Centers: Multi-site FQHC in the Tampa Bay area providing comprehensive primary medical, dental, behavioral health, and pharmacy services to uninsured and underinsured populations. Directly comparable in mission, funding structure, and integrated care delivery model to True Health.
• Community Health Centers of Pinellas: Federally Qualified Health Center operating multiple sites in Pinellas County, Florida, delivering primary care, pediatrics, OB/GYN, dental, behavioral health, and pharmacy services. Directly comparable FQHC peer with similar patient demographic and care model.
• Jessie Trice Community Health System: Miami-Dade County FQHC providing comprehensive primary care, dental, behavioral health, and pharmacy services through multiple locations. Comparable FQHC peer with similar sliding fee scale, HRSA funding, and underserved-population focus.
• Broward Community & Family Health Centers: Federally Qualified Health Center operating multiple sites in Broward County, Florida. Directly comparable as a multi-site FQHC with integrated primary care, dental, behavioral health, OB/GYN, and pharmacy services for uninsured and underinsured populations.
• Miami Beach Community Health Center: Federally Qualified Health Center serving Miami-Dade County with multiple locations providing primary care, dental, behavioral health, and pharmacy services. Comparable FQHC peer operating under the same federal Section 330 framework.

Broad incumbents

• Health Care District of Palm Beach County: Public healthcare safety-net organization operating Federally Qualified Health Centers and a teaching hospital in Palm Beach County. Comparable as a broader safety-net healthcare provider with FQHC operations serving similar uninsured/underinsured populations, though with wider portfolio scope (including a hospital) than True Health's pure-ambulatory model.
• AdventHealth: Major regional not-for-profit health system operating across Central Florida, including flagship hospitals and ambulatory networks. Sponsorship partner (Diamond-level) of True Health and a broader incumbent whose ambulatory expansion into underserved ZIP codes represents direct competitive overlap with True Health's primary care and pharmacy services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/truehealthfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Health