Think IT Then Ink IT

What Think IT Then Ink IT does

Think It Then Ink IT is a privately held promotional products and branded apparel company headquartered in Middleton, Wisconsin, serving businesses, sports teams, and event organizers primarily across Wisconsin and the broader Madison area. The company's core services are screen printing and embroidery applied to t-shirts, polos, sweatshirts, jackets, hats, uniforms, workwear, and a broad catalog of promotional items (drinkware, bags, pens, electronics, golf products, trade show items). It also operates a custom-branded corporate web store platform and recurring corporate fulfillment programs that enable on-demand reordering of branded merchandise for enterprise clients. Named customers include Hooper Corporation (construction), Madison Futsal Team (sports), Renk Seed (agriculture), and Country Kitchen (food service), with case-study work spanning employee safety rewards, team spiritwear stores, and corporate stocking programs.

The business operates with a vertically integrated design and fulfillment model: the in-house team handles design assistance, decoration (screen print and embroidery), and order fulfillment, while distribution runs through direct website sales, phone, email, custom corporate web stores, and a PromoPlace marketplace storefront. Revenue is generated primarily through one-time sales of customized apparel and promotional products, complemented by a subscription-style recurring stream from corporate fulfillment programs; pricing is quote-based and not publicly disclosed, with payment accepted via credit card, debit card, or purchase order for qualified customers. The company markets through an educational blog, an active Twitter presence, and participation in industry trade shows (PPAI Expo in Las Vegas, ASI Chicago).

The firm was founded around 2009, relocated within the Madison area in 2016 (headquarters now at 8505 University Green, STE 110, Middleton, WI 53562), and operates as an independent, founder/locally owned entity with no disclosed institutional investment, acquisitions, or subsidiaries. Geographic operations are concentrated domestically with Canada explicitly excluded, and the company maintains 11-50 employees under the leadership of founder/owner Tim Bruner. No patents, certifications, regulatory actions, or AI/ML capabilities were identified in the source data.

Name

Think IT Then Ink IT

Legal name

Think It Then Ink It

Website

https://thinkittheninkit.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Think It Then Ink IT is a privately held Middleton, Wisconsin-based company that provides screen printing, embroidery, branded apparel, and promotional products to corporate clients, sports teams, and event organizers across Wisconsin and the Madison area, with custom corporate web stores and recurring fulfillment programs.

Ownership category

akta.pro rank

Product category

Branded Apparel & Promotional Products

NAICS

Commercial Screen Printing (323113)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Branded apparel
• Screen printing
• Embroidery services
• Promotional products
• Corporate fulfillment

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Branded Apparel: Screen printing and embroidery on t-shirts, polos, sweatshirts, jackets, and other apparel items. One-time product sales with custom branding.
2. Promotional Products: Wide range of promotional items including drinkware, bags, pens, tech accessories, and corporate gifts with logo customization.
3. Corporate Fulfillment Programs: Custom web stores and branded merchandise fulfillment programs for corporate clients with recurring orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Think IT Then Ink IT provides custom branded apparel and promotional products through screen printing and embroidery decoration services. The company designs, decorates, and fulfills merchandise such as t-shirts, polos, sweatshirts, jackets, uniforms, hats, drinkware, bags, pens, tech accessories, and trade show items. It also builds custom corporate web stores and runs corporate fulfillment programs that enable on-demand reordering of branded merchandise for businesses, sports teams, and event organizers.

Product overview

Think IT Then Ink IT is a promotional products and branded apparel company offering screen printing, embroidery, and fulfillment services. The core offerings include screen printing and embroidery services applied to a wide range of apparel (t-shirts, polo shirts, jackets, uniforms, workwear) and promotional products (drinkware, bags, office supplies, tech accessories, golf products). The company operates through a vertically integrated design and fulfillment center, providing custom web stores and corporate fulfillment programs that enable on-demand access to branded merchandise. The main products and services include Screen Printing, Embroidery, Apparel, Promotional Products, Web Stores, Corporate Fulfillment Programs, Team Apparel, Corporate Apparel, and T-Shirts as their flagship product.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing Custom screen printing services that allow customers to print their logos and designs on t-shirts, sweatshirts, and other garments for corporate, team, and event branding.
• Embroidery High-quality embroidery services for corporate apparel, polo shirts, and team wear, providing a professional embroidered finish for logos and branding.
• Branded Apparel Branded apparel including t-shirts, sweatshirts, polo shirts, jackets, outerwear, hats, uniforms, and workwear, supplied for corporate, sports team, and event customers.
• Promotional Products An extensive catalog of promotional items including badges, buttons, lanyards, bags, drinkware, office supplies, electronics, golf products, and trade show items, customizable with logos for corporate, event, and fundraiser buyers.
• Custom Web Stores Custom web-based storefronts built for organizations to manage branded merchandise ordering for teams, employees, and corporate programs, providing on-demand access to customized products.
• Corporate Fulfillment Programs Corporate branded stocking and fulfillment programs that provide businesses with on-demand access to customized products for recurring employee, client, and event merchandise needs.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• CustomInk: CustomInk is a B2B-focused custom apparel and accessories platform offering screen printing, embroidery, and promotional products to businesses, teams, and organizations. It competes head-to-head with Think IT Then Ink IT on the same core service (custom screen printing/embroidery) with similar customer segments, but at significantly greater scale and with a more sophisticated online ordering experience.
• RushOrderTees: RushOrderTees is a B2B custom screen printing and embroidery company specializing in fast-turnaround decorated apparel for businesses, teams, and events. It directly overlaps Think IT Then Ink IT's core offering of custom screen-printed branded apparel, with a similar sales-led motion targeting corporate and team buyers.
• Boundless: Boundless (formerly HALO) is a leading B2B provider of branded merchandise, corporate apparel, and recognition solutions with custom online stores and fulfillment programs. It is directly comparable to Think IT Then Ink IT's web store and corporate fulfillment model, but operates nationally and at materially greater scale.
• Underground Printing: Underground Printing is a custom apparel screen printing and embroidery company serving businesses, Greek life, and teams. It competes directly with Think IT Then Ink IT on custom screen-printed apparel and team wear, with overlapping customer segments in the team and corporate markets.
• Quality Logo Products: Quality Logo Products is a promotional products distributor offering decorated apparel, drinkware, bags, and a wide assortment of branded merchandise. It directly overlaps Think IT Then Ink IT's promotional product catalog and custom decoration services for B2B customers.
• HALO: HALO is a global leader in branded merchandise, corporate apparel, and recognition programs with custom online stores and managed fulfillment. It directly competes with Think IT Then Ink IT's corporate web store and fulfillment offerings, serving enterprise customers at significantly greater scale.

Broad incumbents

• 4imprint: 4imprint is one of the largest North American distributors of promotional products and branded merchandise, serving B2B customers across a vast product catalog. It competes with Think IT Then Ink IT across both apparel decoration and broader promotional products, but at a much larger scale with national distribution and a much wider assortment.
• Crestline: Crestline is a large promotional products distributor serving businesses, schools, and organizations with custom branded merchandise. It competes with Think IT Then Ink IT across apparel decoration and the broader promotional products catalog, but at a significantly larger national scale.
• Vistaprint: Vistaprint (part of Cimpress) is a large custom printing platform offering business cards, signage, apparel, and promotional products primarily to small and mid-sized businesses. It overlaps with Think IT Then Ink IT on custom-printed branded merchandise but addresses a much broader set of print needs and customer segments.

Others

• alphabroder: alphabroder is a wholesale distributor of blank and decorated apparel, supplying decorators, screen printers, and promotional product distributors. It is adjacent to Think IT Then Ink IT as a potential supplier of blank apparel that the company decorates, rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/thinkitthenink
• Facebookfacebook.com/thinkittheninkit
• LinkedInlinkedin.com/company/think-it-then-ink-it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think IT Then Ink IT