Hauni Maschinenbau

What Hauni Maschinenbau does

Hauni Maschinenbau is the historical legal name of what is now Körber Business Area Technologies, an operating unit of Körber AG headquartered in Hamburg, Germany. Founded in 1946, the unit designs, manufactures, and integrates industrial machinery, process equipment, measuring instruments, flavors, software, and services primarily for the global tobacco industry, with adjacent offerings in smokable hemp / pre-roll manufacturing and exploratory concepts for battery cell production. The product portfolio spans six categories — process equipment, machines (including the M5 platform), services, digital solutions (including the KMS Co-Pilot AI knowledge management tool), instruments (including the HAUNI E44 for cigarette end stability measurement), and flavor products — unified under a "Körber ecosystem" go-to-market positioning that delivers turnkey supply chain solutions through a single contact person.

The business operates on a multi-stream revenue model: hardware sales of capital equipment and instruments, subscription/recurring software revenue from digital products and remote support, professional services for productivity optimization (e.g., Advanced Services for the M5), and product sales of flavors. Pricing is quote-based for an enterprise field sales motion targeting global tobacco OEMs through a network of approximately 25 service locations. Roughly 4,000 employees work within Business Area Technologies, out of around 13,000 across the broader Körber Group.

In September 2022, Hauni and several sibling entities (Garbuio, Decouflé, Borgwaldt, Borgwaldt Flavor, Sodim, Kodis) were rebranded under the unified Körber brand, consolidating previously separate machinery, instrument, flavor, and software businesses. In 2025 the unit accelerated its digital and services roadmap with the launches of the KMS Co-Pilot (an AI-powered "ChatGPT for the Shopfloor"), end-to-end logistics solutions, Advanced Services for the M5 machine, expanded technical remote support, and a sustainability-focused co-development partnership with H.B. Fuller on sustainable adhesives for the tobacco sector. Leadership transitioned to Arungalai Anbarasu as President & Chairwoman in 2025, with a stated mandate to reshape the market through technology.

Name

Hauni Maschinenbau

Legal name

Körber AG

Website

https://hauni.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hauni Maschinenbau (now Körber Business Area Technologies) designs, manufactures, and services industrial machinery, instruments, software, flavors, and supply chain solutions primarily for global tobacco manufacturers, with emerging offerings for smokable hemp and battery cell production.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Machinery and Equipment Sales: Sale of process equipment and machines for tobacco and hemp manufacturing, including the M5 machine and related production equipment.
2. Software and Digital Solutions: Digital products and software solutions including the KMS Co-Pilot, remote support services, and end-to-end logistics software.
3. Services: Technical remote support, advanced services for machine performance optimization, and comprehensive global service offerings.
4. Instruments: Measuring instruments including the HAUNI E44 for quality control parameters such as diameter, weight, pressure drop, and ends stability.
5. Flavor Products: Tobacco and hemp flavoring solutions including Borgwaldt Flavor products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hauni Maschinenbau (now operating as Körber Business Area Technologies) manufactures and integrates machinery, process equipment, measuring instruments, digital/software solutions, flavors, and technical services for the tobacco and smokable hemp industries. Its portfolio includes the M5 production machine, HAUNI E44 quality control instrument, KMS Co-Pilot AI knowledge management software, Advanced Services, Technical Remote Support, end-to-end logistics solutions, and Borgwaldt Flavor products.

Product overview

Körber Business Area Technologies (formerly Hauni Maschinenbau) operates as a platform-plus-modules architecture offering integrated solutions for the tobacco and hemp industries. The portfolio spans six product categories: Process Equipment (industrial manufacturing equipment), Machines (including the M5 machine), Services (including Technical Remote Support and Advanced Services), Digital (including KMS Co-Pilot AI-powered knowledge management), Instruments (including the HAUNI E44 quality control instrument), and Flavor products. The ecosystem approach combines these building blocks with software and industry expertise to create holistic solutions, enabling customers to achieve Factory of Excellence. The company serves industries including tobacco, smokable hemp/pre-roll manufacturing, food and beverage, and battery cell production.

Differentiator

Problem solved

Functional benefit

Products and services

• HAUNI E44 Instrument Precision measuring instrument used by tobacco manufacturers to assess the stability of plain and filter cigarette ends as part of quality control.
• M5 Machine High-performance tobacco production machine offered with an Advanced Services package that supports long-term productivity gains, reduced operator effort, and precise production planning.
• KMS Co-Pilot (ChatGPT for the Shopfloor) AI-powered knowledge management software (Knowledge Management System Co-Pilot) built on ChatGPT technology that gives shopfloor workers natural-language access to maintenance knowledge to improve MTBF.
• Technical Remote Support Digital service providing remote customer support via headset interaction and a digital machinery interface, helping customers maintain smooth operational processes.
• Process Equipment Industrial process equipment for tobacco and hemp manufacturing operations.
• Digital Solutions Digital technology solutions combining state-of-the-art software and AI capabilities for the tobacco industry.
• Flavor Products (Borgwaldt Flavor) Flavor solutions for tobacco and hemp products, marketed under the Borgwaldt Flavor brand.
• Advanced Services for M5 Machine Long-term productivity optimization service for the M5 machine that increases productivity, reduces operator effort, and enables precise production planning.
• End-to-End Logistics Solutions Integrated logistics service package providing tobacco manufacturers with a single point of contact for seamless goods receipt through goods issue processes.

Quantifiable outcome

• Improved Mean Time Between Failures (MTBF) through AI-powered knowledge management
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• H.B. FullercoreStrategic or Co-development Partner · 10 April 2025H.B. Fuller partnered with Körber to develop sustainable adhesive solutions for the tobacco sector. H.B. Fuller's adhesive specialists tested new sustainable glue formulations using Körber's equipment, demonstrating joint commitment to sustainability in manufacturing.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• G.D S.p.A. G.D is the closest direct competitor to Hauni, an Italy-based manufacturer of cigarette making and packing machinery, filter equipment, and related production lines serving the same global tobacco OEMs. Competes head-to-head on primary equipment, makers, and packers across the same end customers.
• Krones AG: Krones is a global leader in packaging and processing machinery for the food & beverage industry. Directly comparable to Hauni's stated expansion into food & beverage process equipment, and competes for industrial line integration work in adjacent verticals.
• SASIB / CFT Group: SASIB (now part of CFT Group) designs and manufactures complete production lines for the tobacco industry, including makers, packers, and filter equipment. Directly comparable to Hauni in the integrated tobacco machinery value chain.
• Marden Edwards: Marden Edwards specializes in overwrapping and bundle packing machinery for tobacco, pharma, and confectionery. A direct peer in tobacco packaging equipment, addressing the same downstream packaging stages of cigarette production as Hauni's solutions.
• ITM (Innovative Tobacco Machinery): ITM Group supplies a broad range of equipment and technology to the tobacco industry, including primary processing, cigarette making, and packaging. Competes with Hauni on both machinery and aftermarket services for global tobacco customers.
• Molins PLC: Molins is a UK-listed industrial group with a long-standing cigarette making machinery business alongside its packaging solutions. Directly comparable to Hauni in core tobacco machinery, especially in primary processing and assembly equipment supplied to global tobacco customers.

Broad incumbents

• Tetra Pak: Tetra Pak is a large incumbent in food processing and packaging equipment, relevant to Hauni's stated food & beverage vertical. While not a tobacco competitor, both firms share an integrated solutions model selling machinery, materials, and services to consumer goods manufacturers.
• Honeywell International: Honeywell's process solutions and sensing businesses overlap with Hauni's industrial measurement instruments (HAUNI E44) and process control offerings, supplying instrumentation and automation to similar heavy industrial customers including tobacco OEMs.
• Barry-Wehmiller Companies: Barry-Wehmiller is a diversified industrial machinery and consulting group with packaging and converting machinery businesses. Comparable to Hauni in the integrated machinery-plus-services model for consumer goods manufacturers, though broader in end markets.
• Siemens AG (Digital Industries): Siemens is a broad industrial automation and digitalization incumbent whose factory automation, controls, and analytics offerings overlap with Hauni's digital solutions layer (KMS Co-Pilot, end-to-end logistics software). Competes indirectly for the digital layer of tobacco and adjacent factories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/hauni-maschinenbau-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hauni Maschinenbau