Southwest Mississippi Regional Medical Center

What Southwest Mississippi Regional Medical Center does

Southwest Mississippi Regional Medical Center (SMRMC) is a 165-bed, nonprofit acute care hospital and the flagship facility of Southwest Health System, an integrated regional healthcare delivery network founded in 1969 and headquartered in McComb, Mississippi. The system serves residents of Southwest Mississippi and Southeast Louisiana through a multi-site model spanning a main hospital campus, an Ambulatory Surgery Center with five operating rooms, and more than ten affiliated specialty and primary care clinics covering cardiology, oncology, orthopedics, gastroenterology, pulmonology, urology, women's health, rehabilitation, sleep medicine, behavioral health, and family medicine. Advanced clinical technology includes the Philips Ingenia Ambition 1.5T MRI (first deployment in Mississippi), a daVinci robotic surgical system, Genius 3D mammography, Fibroscan liver elastography, and full EPIC electronic medical records integrated through a partnership with St. Dominic Hospital and the Franciscan Missionaries of Our Lady Health System.

The organization operates as a community-based, mission-driven provider with no public ownership, generating revenue primarily through fee-for-service patient care reimbursed by Medicare, Medicaid, and commercial payers. Its go-to-market is direct healthcare delivery supported by physician referral networks, a 24/7 Level III Trauma Center, an Ambulatory Surgery Center for outpatient procedures, St. Luke Home Health & Hospice for in-home care, and limited telemedicine for virtual visits. Specialized clinical capabilities such as open-heart surgery, electrophysiology, and bone marrow transplant access are delivered through strategic affiliations with Ochsner Health System, while graduate medical education is delivered through a Family Medicine Residency Program created in partnership with the University of Mississippi Medical Center.

Strategically, SMRMC pursues a regional depth-over-breadth model, leveraging DNV accreditation, Mississippi State Department of Health COVID-19 Center of Excellence designation, and a network of community clinics to capture patient volume that would otherwise migrate to larger metropolitan medical centers. The system is governed by a Board of Trustees, led by CEO Charla Rowley and CMO Kevin M. Richardson, MD, and supported by approximately 1,071 employees with a $67 million payroll as of 2022.

Name

Southwest Mississippi Regional Medical Center

Legal name

Southwest Mississippi Regional Medical Center

Website

https://smrmc.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Southwest Mississippi Regional Medical Center is a 165-bed nonprofit regional hospital and integrated delivery network in McComb, Mississippi, serving Southwest Mississippi and Southeast Louisiana through acute care, specialty clinics, cardiovascular surgery, oncology, orthopedics, rehabilitation, and home health services.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Outpatient Care Centers (6214), Offices of Physicians (62111), Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFAAAB

Community & Regional General Hospitals

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

SECONDARYHLAFABAA

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLAFADAC

Hospital-Operated Urgent Care Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency & Urgent Care Services

SECONDARYHLAFAAAM

Hospital-Integrated Cancer Centers (Acute Oncology Programs)

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

SECONDARYHLADAFAB

Hospital-Based/Home Health System-Affiliated Skilled Home Health

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

Keywords

• Acute care services
• Cardiovascular care
• Cancer treatment
• Emergency medicine
• Surgical services

Headquarters

HQ city

Mccomb

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Acute care hospital services, emergency medicine, surgical procedures, diagnostic imaging, laboratory services, and outpatient clinic visits for patients in Southwest Mississippi and Southeast Louisiana

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Southwest Mississippi Regional Medical Center provides integrated acute care hospital services through a 165-bed main campus in McComb, MS, together with outpatient specialty clinics, ambulatory surgery, rehabilitation, cancer treatment, cardiovascular care, and home health/hospice services across Southwest Mississippi and Southeast Louisiana. It also operates graduate medical education through its Family Medicine Residency Program in partnership with the University of Mississippi Medical Center.

Product overview

Southwest Mississippi Regional Medical Center is a 165-bed acute care hospital system providing integrated healthcare services across southwest Mississippi and bordering Louisiana. The organization operates as a multi-facility network comprising the main hospital in McComb with multiple specialty centers including the Cardiovascular Institute of Mississippi (offering interventional cardiology and open-heart surgery), The Mississippi Cancer Institute (providing chemotherapy and radiation oncology), The Mississippi Orthopedic Institute (musculoskeletal care), Ambulatory Surgery Center (outpatient surgical procedures), Southwest Center for Rehabilitation (physical/occupational therapy), Southwest Health Sleep Center (sleep disorder diagnosis), Digestive Diseases Center (gastroenterology), and the Family Medicine Residency Program (graduate medical education). Additional services include acute care/emergency medicine, women's health/labor & delivery, pharmacy (via Proxsys Rx), home health & hospice, pulmonology, urology, and psychiatric services. The hospital utilizes Epic electronic medical record software through a partnership with St. Dominic Hospital for integrated patient records and MyChart patient portal access.

Differentiator

Problem solved

Functional benefit

Products and services

• Acute Care Emergency treatment and critical care services for patients suffering from serious injuries, illnesses, or medical conditions, including emergency services, cardiac care, neonatal intensive care, intensive care, and coronary care.
• Emergency Medicine 24/7 emergency department classified as a Level III Trauma Center providing emergency care for acute conditions, trauma, and life-threatening events.
• Cardiovascular Institute of Mississippi Comprehensive cardiovascular care including interventional cardiology, thoracic surgery, and open-heart surgery; recipient of the American College of Cardiology's National Cardio Data Registry Platinum Performance Award.
• The Mississippi Cancer Institute Cancer treatment facility providing complete cancer care including chemotherapy, radiation oncology, and infusion therapy for oncology patients.
• Ambulatory Surgery Center Outpatient and same-day surgery facility with five operating rooms (including dedicated Cystoscopy and Stereotactic Breast Biopsy rooms), nine pre-operative and recovery beds, and four post-anesthesia recovery bays; accredited by DNV.
• Southwest Center for Rehabilitation Inpatient and outpatient rehabilitation services including physical therapy, occupational therapy, and sports medicine for post-surgery, post-injury, and post-illness recovery.
• The Mississippi Orthopedic Institute Diagnosis and treatment of musculoskeletal conditions and injuries including complex joint replacement, arthroscopy, rotator cuff repair, and sports injuries with same day/next day appointments and in-clinic x-rays.
• Women's Health Comprehensive women's health services including OB/GYN care, labor and delivery, and maternity services for women requiring obstetric and gynecological care.
• Labor & Delivery Maternity services including labor and delivery with neonatal care at the Southwest Regional Women's Center Maternity Suites.
• Gastroenterology / Digestive Diseases Center Diagnosis and treatment of digestive disorders including colonoscopy, endoscopy, liver diseases, and pancreatitis at the Digestive Diseases Center.
• Southwest Health Sleep Center Diagnostic and treatment services for sleep disorders including sleep apnea at the Southwest Health Sleep Center.
• General Surgery General surgical procedures including laparoscopic, robotic (daVinci), and open surgeries covering same-day surgery, hernia repair, endoscopy, lumpectomy/mastectomy, colon resection, and reconstruction surgery.
• Infusion Therapy Infusion services including chemotherapy, monoclonal antibody treatment, and other intravenous therapies for oncology and other patients.
• Pulmonology Pulmonary and respiratory care services including Southwest Pulmonary Medicine practice.
• Urology Urological care provided through the Southwest Urology Clinic.
• St. Luke Home Health & Hospice Home health and hospice services providing in-home nursing, therapy, and end-of-life care for patients in their homes; achieved five-star patient satisfaction rating.
• Pharmacy On-site pharmacy operated by Proxsys Rx providing prescription services, bedside pharmacist counseling, and discharge prescription delivery at the Medical Center.
• Serenity Psychiatric Outpatient, LLC Outpatient psychiatric services for mental health care provided through Serenity Psychiatric Outpatient, LLC.
• Gynecology Care Gynecological care services for women's reproductive health delivered through Women's Health Center and McComb Women's OB/GYN.
• Lawrence County Hospital Affiliated hospital facility in Lawrence County providing primary care, wound healing services, and other acute care to local residents; houses the Lawrence County Hospital Wound Healing Center which achieved RestorixHealth Clinical Distinction Award with 90% healing rate and 96%+ patient satisfaction.
• Family Medicine Residency Program Graduate medical education program training family medicine physicians with rotations across multiple specialties including emergency medicine, ICU, surgery, OB, and pediatrics, operated in partnership with the University of Mississippi Medical Center (UMMC).

Quantifiable outcome

• Patient satisfaction: 96% or higher at St. Luke Home Health & Hospice
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• St. Dominic Hospital / Franciscan Missionaries of Our Lady Health System (FMOLHS)coreTechnology or Integration · 1 July 2022Partnership to implement EPIC electronic medical record platform, enabling real-time patient data sharing across the health system network. As part of FMOLHS, SMRMC gains access to integrated software benefits, improved care coordination, patient registration, scheduling, and clinical integration. Patients can access MyChart patient portal for appointments, communication with doctors, prescription refills, and view test results.
• Mississippi Blood ServicesminorOthers · 1 February 2021Blood drive partnerships with Mississippi Blood Services to maintain adequate blood supply for hospital needs. Mobile blood drives held at SMRMC with incentives such as chances to win trucks to encourage donations.
• University of Mississippi Medical Center (UMMC)coreStrategic or Co-development Partner · 1 February 2020Southwest Health System partnered with UMMC to create an accredited Family Medicine Residency Program in McComb. This affiliation provides medical residents training opportunities while helping address physician shortages in rural Mississippi. The program is designed to train family medicine physicians who may practice in the region after completing training.
• RestorixHealthminorStrategic or Co-development Partner · 1 June 2018RestorixHealth manages the Wound Healing Center at Lawrence County Hospital, providing specialized wound care services. The partnership has achieved Clinical Distinction Award (90% healing rate) and Patient Satisfaction Award (96%+ satisfaction). Services include treatment for diabetic foot ulcers, hard-to-heal wounds, and acute peripheral arterial insufficiency.
• Ochsner Health SystemcoreStrategic or Co-development Partner · 1 May 2018Stroke prevention and treatment partnership with Ochsner Health System. Collaboration includes cardiovascular services, electrophysiology (Dr. Glenn Polin from Ochsner Electrophysiology Department), and cancer care coordination including bone marrow transplants. SMRMC serves as local partner for advanced cardiac and cancer services.
• Ochsner Medical CenterminorStrategic or Co-development Partner · 1 November 2017Cancer care partnership where SMRMC's Mississippi Cancer Institute coordinates with Ochsner for bone marrow transplants and advanced cancer treatments not available locally. Patient Molly Lee received treatment at both facilities.
• Air Ambulance Flight CareminorOthers · 1 January 2017$65 annual household membership program for air ambulance transport services. Flight Care Rescue 9 operates from the McComb base, providing emergency air transport for critically ill or injured patients requiring transfer to advanced medical facilities. The membership covers the entire household for the year.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forrest General Hospital: Forrest General is a 512-bed regional referral hospital in Hattiesburg, MS serving a similar rural/semi-urban southwestern Mississippi footprint. It is a direct operating peer - a community-based regional hospital system with a comparable integrated delivery model, multi-specialty physician base, and similar payer-mix exposure to SMRMC.
• Merit Health Network (Community Health Systems): Merit Health operates multiple community hospitals across Mississippi under the CHS umbrella, with similar community-hospital footprint, staffing scale, and service mix to SMRMC. Closest direct competitor for elective specialty volumes within the state's mid-size community hospital tier.
• North Mississippi Health Services: North Mississippi Health Services is a regional not-for-profit system anchored by a 600-bed community referral hospital in Tupelo. It is structurally equivalent to SMRMC: a regional integrated delivery network serving a rural-anchored Mississippi catchment with quaternary reach, and the most direct peer for system-economics benchmarking.
• Magnolia Regional Health Center: Magnolia Regional is a ~200-bed community hospital in Corinth, MS serving a comparable rural service area with a similar multi-specialty service mix (cardiology, oncology, surgery, women's health). Closest direct analogue for size, service breadth, and rural Mississippi payer-mix dynamics.
• St. Dominic Hospital: St. Dominic is a 571-bed community hospital in Jackson, MS and a direct Epic-integration partner through FMOLHS. As a same-system partner and a community-based Catholic-system peer, it is the most relevant operational comparison for Epic-based care coordination and integration economics.

Broad incumbents

• Ochsner Health System: Ochsner is the dominant Louisiana-based not-for-profit health system and a direct strategic partner of SMRMC (electrophysiology, cancer, stroke). As a larger regional incumbent that both complements and competes with SMRMC in southeast Louisiana, it is the most relevant system-level peer for benchmarking tertiary referral, specialty capacity, and integrated network economics.
• University of Mississippi Medical Center (UMMC): UMMC is Mississippi's only academic medical center and SMRMC's residency program partner. It is a comparable statewide healthcare delivery entity with quaternary capability, and overlapping coverage into southwest Mississippi via telehealth and outreach - the natural benchmark for service breadth and physician pipeline.
• Baptist Memorial Health Care: Baptist Memorial operates a large multi-hospital network across Mississippi and Tennessee with community-based regional hospitals comparable in scope to SMRMC. It is a relevant incumbent peer for revenue scale, system integration, and rural/regional market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smrmc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Mississippi Regional Medical Center