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Primate Labs Inc.

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uuid000d79y

Namestring
Primate Labs Inc.
Legal namestring
Primate Labs Inc.
Websiteurl
primatelabs.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

Primate Labs Inc. is a Toronto-based, privately-held software company founded in 2007 by John Poole that develops cross-platform performance benchmarking applications. Its core product, Geekbench 6, is a CPU and GPU benchmark that runs standardized workloads across Android, iOS, macOS, Windows, and Linux, producing comparable scores across heterogeneous hardware and operating systems. In August 2024, the company extended this capability with Geekbench AI, a dedicated benchmark for evaluating AI framework and runtime performance on the same five platforms, positioning it to capture demand from the AI hardware evaluation market.

The company operates a product-led growth model with a free tier driving adoption and a one-time paid Pro license priced at $99 covering all three desktop platforms (macOS, Windows, Linux). Revenue is generated exclusively through these perpetual software licenses sold via the company's direct e-commerce storefront, with no subscription model, no enterprise sales motion, and no disclosed institutional funding. The company also maintains the Geekbench Browser, a community resource containing thousands of user-submitted results that reinforces brand engagement and provides a comparative dataset for hardware buyers, developers, technology media, and AI/ML practitioners. A secondary product, VoodooPad (acquired December 2017 from Plausible Labs), is a personal wiki application for macOS and iOS that contributes modest incremental revenue but is not a strategic priority.

Primate Labs is bootstrapped, has 1-10 employees, and is operationally lean, with John Poole serving as founder and primary developer. The company has demonstrated sustained execution through consistent major and minor product releases (e.g., Geekbench 5 in 2019, Geekbench 6 in 2023, Geekbench AI in 2024, and Geekbench 6.7 in 2026), and has shown responsiveness to industry integrity issues such as the April 2026 release of Intel BOT detection to flag inflated benchmark scores.

Short descriptiontext

Primate Labs develops cross-platform CPU, GPU, and AI benchmarking software (Geekbench 6 and Geekbench AI) for Android, iOS, macOS, Windows, and Linux, serving developers, hardware reviewers, and AI/ML professionals through a freemium, one-time-license model.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersToronto, Canada
HQ citystring
Toronto
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
cross-platform benchmarking, CPU performance testing, GPU performance testing, AI workload benchmarking, hardware performance comparison
NAICS code1 code
  • Software Publishers51321
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Performance Benchmarking Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Software Licenses
TypeOne Time License
Description

Primate Labs generates revenue primarily through the sale of software licenses for Geekbench Pro versions. Customers purchase a single-user professional license that covers multiple platforms (macOS, Windows, and Linux).

primatelabs.com
2Geekbench 6 Pro License
TypeOne Time License
Description

Professional tier license for Geekbench 6 providing advanced features over the free version, sold as a one-time purchase.

primatelabs.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Pricing details1 tier
1Geekbench 6 Pro - Single-user professional license for macOS, Windows, and Linux
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

$99 for a single-user professional license covering all three platforms (macOS, Windows, Linux). Includes all features of the Pro version over the free tier.

primatelabs.com
GTM typeB2C
B2C
Offering typeSoftware
Software
Brand1 of 3 records shown
1Geekbench
Description

Cross-platform CPU and GPU benchmarking application available for Android, iOS, macOS, Windows, and Linux

primatelabs.com
+2 more records
Core offering1 text field

Primate Labs develops and sells cross-platform performance benchmarking software, principally Geekbench 6 (CPU and GPU) and Geekbench AI (AI/ML workloads), available on Android, iOS, macOS, Windows, and Linux. The company sells one-time paid Pro licenses while offering free downloadable versions, and additionally maintains the VoodooPad personal wiki application for macOS and iOS.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Geekbench 6.7 adds Intel BOT detection to flag unrealistic CPU scores
+1 more record
Product overview1 text field

Primate Labs Inc. offers a portfolio of cross-platform benchmarking applications. The core products are Geekbench 6 (CPU and GPU benchmark) and Geekbench AI (AI benchmark), both available across major desktop and mobile operating systems. The company also acquired VoodooPad, a personal wiki application for macOS and iOS. Wiinote, a discontinued tool for controlling Keynote with a Wii Remote, is no longer supported. The products target developers, hardware enthusiasts, and professionals who need to evaluate and compare system performance across different platforms.

Product and service3 records
1Geekbench 6
CategoryPerformance Benchmarking Software
Description

Cross-platform CPU and GPU benchmark that measures processor and memory performance across Android, iOS, macOS, Windows, and Linux.

2Geekbench AI
CategoryPerformance Benchmarking Software
Description

Cross-platform AI benchmark that measures AI framework and runtime performance on CPUs and GPUs across Android, iOS, macOS, Windows, and Linux.

3VoodooPad
CategoryProductivity Software
Description

Personal wiki application for macOS and iOS that allows users to organize notes and thoughts in a flexible, expandable format.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Primate Labs Inc.

Performance Benchmarking Softwareprimatelabs.com

Primate Labs develops cross-platform CPU, GPU, and AI benchmarking software (Geekbench 6 and Geekbench AI) for Android, iOS, macOS, Windows, and Linux, serving developers, hardware reviewers, and AI/ML professionals through a freemium, one-time-license model.

What Primate Labs Inc. does

Primate Labs Inc. is a Toronto-based, privately-held software company founded in 2007 by John Poole that develops cross-platform performance benchmarking applications. Its core product, Geekbench 6, is a CPU and GPU benchmark that runs standardized workloads across Android, iOS, macOS, Windows, and Linux, producing comparable scores across heterogeneous hardware and operating systems. In August 2024, the company extended this capability with Geekbench AI, a dedicated benchmark for evaluating AI framework and runtime performance on the same five platforms, positioning it to capture demand from the AI hardware evaluation market.

The company operates a product-led growth model with a free tier driving adoption and a one-time paid Pro license priced at $99 covering all three desktop platforms (macOS, Windows, Linux). Revenue is generated exclusively through these perpetual software licenses sold via the company's direct e-commerce storefront, with no subscription model, no enterprise sales motion, and no disclosed institutional funding. The company also maintains the Geekbench Browser, a community resource containing thousands of user-submitted results that reinforces brand engagement and provides a comparative dataset for hardware buyers, developers, technology media, and AI/ML practitioners. A secondary product, VoodooPad (acquired December 2017 from Plausible Labs), is a personal wiki application for macOS and iOS that contributes modest incremental revenue but is not a strategic priority.

Primate Labs is bootstrapped, has 1-10 employees, and is operationally lean, with John Poole serving as founder and primary developer. The company has demonstrated sustained execution through consistent major and minor product releases (e.g., Geekbench 5 in 2019, Geekbench 6 in 2023, Geekbench AI in 2024, and Geekbench 6.7 in 2026), and has shown responsiveness to industry integrity issues such as the April 2026 release of Intel BOT detection to flag inflated benchmark scores.

Primate Labs Inc. firmographics

Firmographics
Name
Primate Labs Inc.
Legal name
Primate Labs Inc.
Website
https://primatelabs.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
1–10 employees
Short description
Primate Labs develops cross-platform CPU, GPU, and AI benchmarking software (Geekbench 6 and Geekbench AI) for Android, iOS, macOS, Windows, and Linux, serving developers, hardware reviewers, and AI/ML professionals through a freemium, one-time-license model.
Ownership category
akta.pro rank

Where Primate Labs Inc. is headquartered

Location

Headquarters

HQ city
Toronto
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Primate Labs Inc. business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

  1. Software Licenses: Primate Labs generates revenue primarily through the sale of software licenses for Geekbench Pro versions. Customers purchase a single-user professional license that covers multiple platforms (macOS, Windows, and Linux).
  2. Geekbench 6 Pro License: Professional tier license for Geekbench 6 providing advanced features over the free version, sold as a one-time purchase.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goGeekbench 6 Pro - Single-user professional license for macOS, Windows, and Linux

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Primate Labs Inc. product offering

Product offering

Core offering

Primate Labs develops and sells cross-platform performance benchmarking software, principally Geekbench 6 (CPU and GPU) and Geekbench AI (AI/ML workloads), available on Android, iOS, macOS, Windows, and Linux. The company sells one-time paid Pro licenses while offering free downloadable versions, and additionally maintains the VoodooPad personal wiki application for macOS and iOS.

Product overview

Primate Labs Inc. offers a portfolio of cross-platform benchmarking applications. The core products are Geekbench 6 (CPU and GPU benchmark) and Geekbench AI (AI benchmark), both available across major desktop and mobile operating systems. The company also acquired VoodooPad, a personal wiki application for macOS and iOS. Wiinote, a discontinued tool for controlling Keynote with a Wii Remote, is no longer supported. The products target developers, hardware enthusiasts, and professionals who need to evaluate and compare system performance across different platforms.

Differentiator

Problem solved

Functional benefit

Brands

  • Geekbench: Cross-platform CPU and GPU benchmarking application available for Android, iOS, macOS, Windows, and Linux
  • Geekbench AI
  • VoodooPad

Products and services

  • Geekbench 6 Cross-platform CPU and GPU benchmark that measures processor and memory performance across Android, iOS, macOS, Windows, and Linux.
  • Geekbench AI Cross-platform AI benchmark that measures AI framework and runtime performance on CPUs and GPUs across Android, iOS, macOS, Windows, and Linux.
  • VoodooPad Personal wiki application for macOS and iOS that allows users to organize notes and thoughts in a flexible, expandable format.

Quantifiable outcome

  • Geekbench 6.7 adds Intel BOT detection to flag unrealistic CPU scores
  • +1 more outcomes

Companies that use Primate Labs Inc.

Customer profile

Segments3 records

Ideal customer profiles3 records

Primate Labs Inc. technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Primate Labs Inc. partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Primate Labs Inc. competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Primate Labs Inc. social profiles

Digital presence

Primate Labs Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Primate Labs Inc. leadership team

Management profile

Number of profiles

Profiles4 records

Primate Labs Inc. subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Primate Labs Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Primate Labs Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primate Labs Inc.

What does Primate Labs Inc. do?

Primate Labs develops and sells cross-platform performance benchmarking software, principally Geekbench 6 (CPU and GPU) and Geekbench AI (AI/ML workloads), available on Android, iOS, macOS, Windows, and Linux. The company sells one-time paid Pro licenses while offering free downloadable versions, and additionally maintains the VoodooPad personal wiki application for macOS and iOS.

Is Primate Labs Inc. a public or private company?

Primate Labs Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Primate Labs Inc. founded?

Primate Labs Inc. was founded in 2007. It employs 1 to 10 people.

Where is Primate Labs Inc. based?

Primate Labs Inc. is headquartered in Toronto, Canada, in the North America region.

How does Primate Labs Inc. make money?

Two revenue lines are on record. Software Licenses are the primary driver. The others are geekbench 6 Pro License.

Does Primate Labs Inc. have an API?

No public API is recorded for Primate Labs Inc..

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Live signals
KitGuruGeekbench 7 arrives with redesigned multi-core testing and CUDA supportPrimate Labs has released Geekbench 7, a cross-platform benchmark suite now available across Android, iOS, Windows, macOS, and Linux. The update introduces real-world CPU workloads including AV1 video encoding, Opus audio compression, and Whisper speech recognition, alongside redesigned multi-core testing that only runs workloads multi-threaded if corresponding real-world applications do. GPU benchmarks have been expanded with machine learning and creation tasks, and native CUDA support has been added alongside existing OpenCL, Vulkan, and Metal API support.Tech TimesGeekbench 7 Arrives: Old CPU Scores No Longer Count, AI Workloads Now MeasuredPrimate Labs released Geekbench 7 on July 23, representing the most significant overhaul to its cross-platform processor benchmark in roughly 3.5 years, with scores from the previous version (Geekbench 6) no longer directly comparable due to fundamental methodology changes. The key changes include a new multi-core testing approach that only runs workloads in parallel when the real-world application being modeled actually benefits from multithreading, a new reference baseline using the AMD Ryzen 7 7700, and expanded workloads including AI and machine learning tests along with CUDA support for Nvidia GPUs. Independent testing by Signal65 found that Arm-based processors like Qualcomm's Snapdragon X2 Elite and Apple's M5 show minimal performance degradation on battery power compared to significant drops on x86 chips from Intel and AMD, while the Snapdragon X2 Elite gained approximately 16% in multi-core scores under the new methodology.9to5MacGeekbench 7 is out with overhauled performance tests for CPU and GPU workloadsPrimate Labs released Geekbench 7, featuring overhauled performance tests for CPU and GPU workloads that more closely reflect real-world usage across everyday tasks, gaming, and AI workloads. The update introduces new GPU benchmarks with machine learning workloads including face tracking, image upscaling, and background blur effects, adds Nvidia CUDA support alongside OpenCL, Vulkan, and Metal, and revises multi-core handling to better match real-world threading behavior. The launch is accompanied by a 20% discount on Geekbench 7 Pro through August 6.Tom's HardwareGeekbench 7 introduces biggest overhaul yet — real-world CPU testing, new media workloads, AI benchmarks, and CUDA supportPrimate Labs has released Geekbench 7, the latest version of its cross-platform benchmark software, featuring redesigned workloads that better reflect real-world application behavior rather than simply stressing all available CPU cores. The update introduces new media workloads including AV1 video encoding, Opus audio compression, and OpenAI Whisper-based live captioning, along with a Game Physics benchmark powered by the Jolt Physics engine and expanded GPU testing for machine learning and content creation tasks. The new version also adds support for Nvidia's CUDA API alongside existing OpenCL, Vulkan, and Metal options, and updates benchmark datasets to handle larger, more complex files representative of modern workflows.MacworldGeekbench 7 is out now with new, modern workloads and better multi-core testsPrimate Labs released Geekbench 7, featuring redesigned multi-core tests and modern workloads like AV1 encoding and machine learning. Early M5 MacBook Air results show 3,608 single-core and 17,470 multi-core CPU scores, with GPU benchmark at 72,514. Scores are not comparable to previous versions.