What Primate Labs Inc. does

Primate Labs Inc. is a Toronto-based, privately-held software company founded in 2007 by John Poole that develops cross-platform performance benchmarking applications. Its core product, Geekbench 6, is a CPU and GPU benchmark that runs standardized workloads across Android, iOS, macOS, Windows, and Linux, producing comparable scores across heterogeneous hardware and operating systems. In August 2024, the company extended this capability with Geekbench AI, a dedicated benchmark for evaluating AI framework and runtime performance on the same five platforms, positioning it to capture demand from the AI hardware evaluation market.

The company operates a product-led growth model with a free tier driving adoption and a one-time paid Pro license priced at $99 covering all three desktop platforms (macOS, Windows, Linux). Revenue is generated exclusively through these perpetual software licenses sold via the company's direct e-commerce storefront, with no subscription model, no enterprise sales motion, and no disclosed institutional funding. The company also maintains the Geekbench Browser, a community resource containing thousands of user-submitted results that reinforces brand engagement and provides a comparative dataset for hardware buyers, developers, technology media, and AI/ML practitioners. A secondary product, VoodooPad (acquired December 2017 from Plausible Labs), is a personal wiki application for macOS and iOS that contributes modest incremental revenue but is not a strategic priority.

Primate Labs is bootstrapped, has 1-10 employees, and is operationally lean, with John Poole serving as founder and primary developer. The company has demonstrated sustained execution through consistent major and minor product releases (e.g., Geekbench 5 in 2019, Geekbench 6 in 2023, Geekbench AI in 2024, and Geekbench 6.7 in 2026), and has shown responsiveness to industry integrity issues such as the April 2026 release of Intel BOT detection to flag inflated benchmark scores.

Name

Primate Labs Inc.

Legal name

Primate Labs Inc.

Website

https://primatelabs.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Primate Labs develops cross-platform CPU, GPU, and AI benchmarking software (Geekbench 6 and Geekbench AI) for Android, iOS, macOS, Windows, and Linux, serving developers, hardware reviewers, and AI/ML professionals through a freemium, one-time-license model.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licenses: Primate Labs generates revenue primarily through the sale of software licenses for Geekbench Pro versions. Customers purchase a single-user professional license that covers multiple platforms (macOS, Windows, and Linux).
2. Geekbench 6 Pro License: Professional tier license for Geekbench 6 providing advanced features over the free version, sold as a one-time purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Primate Labs develops and sells cross-platform performance benchmarking software, principally Geekbench 6 (CPU and GPU) and Geekbench AI (AI/ML workloads), available on Android, iOS, macOS, Windows, and Linux. The company sells one-time paid Pro licenses while offering free downloadable versions, and additionally maintains the VoodooPad personal wiki application for macOS and iOS.

Product overview

Primate Labs Inc. offers a portfolio of cross-platform benchmarking applications. The core products are Geekbench 6 (CPU and GPU benchmark) and Geekbench AI (AI benchmark), both available across major desktop and mobile operating systems. The company also acquired VoodooPad, a personal wiki application for macOS and iOS. Wiinote, a discontinued tool for controlling Keynote with a Wii Remote, is no longer supported. The products target developers, hardware enthusiasts, and professionals who need to evaluate and compare system performance across different platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Geekbench: Cross-platform CPU and GPU benchmarking application available for Android, iOS, macOS, Windows, and Linux
• Geekbench AI
• VoodooPad

Products and services

• Geekbench 6 Cross-platform CPU and GPU benchmark that measures processor and memory performance across Android, iOS, macOS, Windows, and Linux.
• Geekbench AI Cross-platform AI benchmark that measures AI framework and runtime performance on CPUs and GPUs across Android, iOS, macOS, Windows, and Linux.
• VoodooPad Personal wiki application for macOS and iOS that allows users to organize notes and thoughts in a flexible, expandable format.

Quantifiable outcome

• Geekbench 6.7 adds Intel BOT detection to flag unrealistic CPU scores
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAr1oShRa70bzaEYwvyLWig/feed
• Facebookfacebook.com/160110250742177
• Instagraminstagram.com/primatelabs
• Xx.com/primatelabs
• LinkedInlinkedin.com/company/3093269

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primate Labs Inc.