SAMI

What SAMI does

SAMI (Svenska Artisters och Musikers Intresseorganisation) is a Swedish non-profit collective management organization founded in 1963 and headquartered at Regeringsgatan 74 in Stockholm. It is the designated body for collecting and distributing performers' rights royalties in Sweden, ensuring that recording artists and performing musicians are compensated when their recorded music is played publicly by businesses, on radio and television, or via streaming channels.

SAMI's product surface consists of four core offerings: free membership for artists and musicians, a music registration service (members register songs they performed on), the 'Mina Sidor' (My Pages) online portal for tracking registrations and royalties, and music licensing agreements sold to businesses such as restaurants, hotels, venues, and broadcasters. Underlying these offerings is a collective rights management system that tracks registered recordings and public plays across multiple channels, with per-play and per-channel values aggregating into annual royalty distributions to members. Member services are accessed through a self-serve web portal while business licensing is handled via direct outreach supported by phone and email contact points.

SAMI is a non-profit financed entirely by licensing fees paid by music-using businesses; membership for artists and musicians is free. Its commercial distribution combines a digital self-serve channel for members with inside sales and direct outreach for SMB and mid-market business licensees. Beyond Sweden, SAMI extends its reach through a coalition of Nordic peer organizations representing collectively hundreds of thousands of artists and musicians, through which it engages in joint advocacy on issues such as AI, policy, and political representation.

Name

SAMI

Legal name

Svenska Artisters och Musikers Intresseorganisation

Website

https://sami.se

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

SAMI is a Swedish non-profit collective rights management organization that collects public performance licensing fees from businesses and distributes royalties to registered member artists and musicians in Sweden.

Ownership category

akta.pro rank

Product category

Collective Rights Management

NAICS

Other Sound Recording Industries (51229), Other Sound Recording Industries (512290), Sound Recording Industries (5122)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Neighboring Rights (Master Performance Rights) Administration (MPAIAAAH)

akta.pro secondary industries

Neighboring Rights Collection (Sound Recording Performance Rights) (MPAIAKAC), Global Rights Representation & Sub-Publishing/Reciprocal Collection Services (MPAIAKAI), Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK)

Keywords

• Music rights management
• Performer royalty collection
• Public performance licensing
• Collective rights management
• Artist compensation services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public Performance Licensing: SAMI collects licensing fees from businesses (restaurants, venues, hotels, radio/TV stations) that play recorded music publicly. These fees are then distributed to member artists and musicians based on their contributions to registered recordings and actual play frequency across different channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SAMI is a Swedish collective rights management organization that collects licensing fees from businesses (restaurants, hotels, venues, radio, TV stations) that play recorded music publicly, and distributes the collected royalties to its member artists and musicians based on their contributions to registered recordings and actual play frequency across channels. The organization provides free membership for performers, a music registration service, the "Mina Sidor" member portal for tracking plays and earnings, and music licensing agreements for businesses.

Product overview

SAMI (Svenska Artisters och Musikers Intresseorganisation) is a collective rights management organization for Swedish artists and musicians. The organization operates as a single unified service offering membership for performers to register their music and receive royalties when their recordings are played publicly. The core products include SAMI Membership, Music Registration, the Mina Sidor (My Pages) member portal, and Music Agreements for Businesses. These services work together to collect and distribute copyright compensation from public music usage.

Differentiator

Problem solved

Functional benefit

Products and services

• SAMI Membership Free membership organization for artists and musicians that collects copyright royalties when their recorded music is played publicly in Sweden. Members register their performances and receive royalty payouts distributed by SAMI.
• Music Registration Service allowing members to register all songs they have participated in, enabling SAMI to track and collect royalties for their performances across public-play channels.
• Mina Sidor (My Pages) Online member portal where artists and musicians can access their account, view royalties, and manage their registered music.
• Music Agreements for Businesses Licensing service for businesses that want to play music, radio, or TV publicly. Businesses can sign music agreements to legally play recorded music for customers and guests, with fees determined by venue type, size, and usage patterns.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Nordic Artists' and Musicians' Organizations (Coalition)coreStrategic or Co-development Partner · 26 June 2026SAMI collaborates with other Nordic organizations representing hundreds of thousands of artists, musicians, and performing artists. Together they issued an open letter criticizing record labels' growing AI collaborations and demanding influence over how members' music is used in AI systems.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• PlayRight: Belgian CMO managing neighboring rights for performers. Mirrors SAMI's mandate of collecting and distributing royalties when recorded music is used publicly in venues, broadcasts, and digital channels.
• SoundExchange: US-based nonprofit that collects digital performance royalties for sound recording owners and performers. Largest performer CMO globally and the closest functional analog to SAMI outside Europe, though focused on digital rather than general public performance.
• Gramex: Finnish collective management organization for performers' neighboring rights. Directly comparable to SAMI as a Nordic CMO administering master performance rights, with the same revenue model of collecting licensing fees from music-using businesses and distributing royalties to performer members.
• SWISSPERFORM: Swiss neighboring rights society for performers, with the same public-performance licensing and royalty distribution model as SAMI. Both rely on reciprocal agreements with sister CMOs across Europe.
• PPL: UK-based performers' rights CMO that collects and distributes royalties when recorded music is played publicly or broadcast. Operates the same public-performance licensing model as SAMI, with music-user licensing fees funding performer payouts.
• GVL: German collective management organization for neighboring rights of performers and producers. Comparable as a larger EU counterpart administering public-performance royalties from music users to performer members.
• SCPP: French civil society collecting and distributing neighboring rights for performers and producers. Operates the same collective licensing model as SAMI in a larger national market, often used as a benchmark for EU performer CMOs.
• Grammo: Norwegian CMO for performers and producers, collecting neighboring rights royalties when recorded music is played publicly. SAMI explicitly collaborates with Grammo through the Nordic coalition, indicating near-identical mandate, legal framework, and operating model.

Others

• STIM: Swedish Performing Rights Society for songwriters and composers. While STIM administers musical composition rights and SAMI administers neighboring rights for performers, both operate in Sweden under copyright law and often co-license music users, making STIM a closely linked complementary organization.

Regional players

• Koda: Danish PRO for songwriters and composers, part of the Nordic collective rights ecosystem alongside SAMI. Operates a similar collective management model but for musical composition rights rather than performer neighboring rights, providing a useful Nordic benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebooksami.se:443/om-sami/sa-jobbar-vi/sami-i-sociala-medier
• LinkedInsami.se:443/om-sami/sa-jobbar-vi/sami-i-sociala-medier
• Instagramsami.se:443/om-sami/sa-jobbar-vi/sami-i-sociala-medier
• YouTubesami.se:443/om-sami/sa-jobbar-vi/sami-i-sociala-medier
• Xx.com/sami_sverige

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMI