Ashirvad

What Ashirvad does

Ashirvad is a Bengaluru-headquartered Indian manufacturer and distributor of plastic fluid handling systems, founded in 1998 and operating as a wholly-owned subsidiary of Belgium-based Aliaxis SA, a global materials solutions group. The company designs and produces CPVC (FlowGuard Plus, FlowPro+) and UPVC (Aqualife+, Aqualife Reclaim) piping systems, water storage tanks with nano silver antimicrobial and foam-insulation technology, SWR and Silent SWR drainage systems, BlazeMaster CPVC fire sprinkler lines, agricultural pipes (column, casing, agri, HDPE), Dynaflo OPVC water transmission pipes, and specialty fittings (electrofusion, FIP valves, Straub couplings, grease interceptors, sewage treatment plants). Differentiated technologies include three-layer low-noise SWR pipes (~13 dB, Fraunhofer IBP Stuttgart tested), Stack-Aerator v2.0 single-stack drainage, Studor P.A.P.A. active ventilation, and antimicrobial water tanks (JIS Z2801, ASTM G21/G29, ISO 21702 validated), all developed and tested across NABL-accredited (ISO 17025) innovation centers in Bengaluru and Toronto with 60+ innovation experts and 130+ testing instruments.

The company monetizes primarily through one-time sale of physical product to dealers, distributors, and direct enterprise customers; pricing is not publicly disclosed. It operates a horizontal go-to-market across five segments — Residential/Homeowners, Enterprise/Commercial Buildings (high-rise residential, hospitality, IT campuses, airports), Agriculture, Infrastructure, and Industrial — reached through 360+ town dealer and distributor coverage, regional wholesalers (e.g., Jai Hanuman Enterprises, Sapphire Sales, Kaveri Poly Infra), and direct enterprise engagement supported by in-house design, BIM library, plumbing calculator, and on-site installation assistance. Strategic partnerships with Lubrizol (CPVC raw materials and WASH programs), Smile Foundation (plumber training), Jadavpur University (polymer R&D), and Art of Living (groundwater recharge) extend reach beyond product sales. The company holds multiple certifications (BIS pioneer for CPVC, ISO 9001/14001/45001, NSF/ANSI 61, CIDC approved-vendor) and has won the Prime Minister's National Award (2007) and consecutive FKCCI Export Excellence Awards (2015, 2022).

Name

Ashirvad

Legal name

Ashirvad

Website

https://ashirvad.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ashirvad is an India-based Aliaxis subsidiary that manufactures and distributes CPVC, UPVC, and HDPE piping systems, water storage tanks, drainage, and fire protection products for residential, commercial, agricultural, and infrastructure customers through a 360+ town dealer network.

Ownership category

akta.pro rank

Product category

Plastic Piping and Plumbing Systems

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (22131)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Plumbing & Utility Systems (Potable/Non-Potable Water, Sanitary, Storm, Sewage Lift) (EUAEAFAF)

akta.pro secondary industries

Treated Water Storage & Pressure Management (Reservoirs, Tanks, Booster Stations) (EUANAAAD), Decentralized/Package Wastewater Systems (Small/Remote) (EUANADAE)

Keywords

• Plastic piping systems
• Water management solutions
• CPVC pipe manufacturing
• Plumbing fittings supply
• Water storage tanks

Headquarters

HQ city

Jigani

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CPVC and UPVC Piping Systems: Manufacture and sale of CPVC and UPVC pipes and fittings for plumbing applications. Products include FlowGuard Plus CPVC, Aqualife+ UPVC, and specialized piping systems for residential, commercial, and industrial use.
2. Water Storage Tanks: Manufacture and sale of water storage tanks in various capacities (500, 700, 1500, 2000 liters) with advanced features like nano silver technology, foam insulation, and UV protection.
3. Drainage and Sewerage Systems: SWR piping systems, underground drainage (UGD) systems, and specialty fittings for sewerage and drainage applications.
4. Fire Protection Systems: BlazeMaster CPVC fire protection piping systems for residential and commercial buildings.
5. Agricultural Pipes: Column pipes, casing pipes, flat cables, agri pipes, and HDPE pipes for agricultural water extraction and irrigation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Ashirvad manufactures and distributes plastic fluid handling systems — CPVC and UPVC pipes and fittings, roto-molded water storage tanks, soil/waste/rainwater (SWR) drainage systems, BlazeMaster fire protection piping, agricultural column and casing pipes, HDPE/OPVC water transmission systems, and specialty drainage ventilation products. The portfolio serves residential, commercial, industrial, agricultural, and infrastructure customers across the entire water lifecycle from groundwater extraction and supply to storage, drainage, fire protection, and recycled water management, distributed through a nationwide dealer and distributor network.

Product overview

Ashirvad is a comprehensive plumbing solutions provider offering a unified portfolio of piping systems, water management products, and specialized fittings for residential, commercial, industrial, and agricultural applications. The core product lines include FlowGuard Plus and FlowPro+ CPVC piping systems for hot and cold water plumbing, Aqualife+ UPVC systems for cold water and drainage, SWR and Silent SWR systems for sewerage management, and Blazemaster for fire protection. Supporting products include Water Tanks (Weather Guard) with nano silver technology, agricultural pipes (Agri Pipes, Column Pipes, Casing Pipes), HDPE and Dynaflo OPVC for water transmission, and specialty fittings including Korrosafe for industrial use. Innovation products include Stack-aerator V2.0, Studor P.A.P.A., Maxi-Vent, and Mini-Vent for active drainage ventilation. The company provides comprehensive solutions across the water lifecycle: bringing water into homes (CPVC/UPVC piping, water tanks), drawing groundwater (casing/column pipes, flat cables), managing wastewater (SWR, UGD, grease interceptors, STPs), and ensuring sustainability (RainBank, Aqualife Reclaim for recycled water). All products are supported by design services, BIM library, and plumbing calculators.

Differentiator

Problem solved

Functional benefit

Products and services

• Ashirvad FlowGuard Plus CPVC Piping System Hot and cold water plumbing system using CPVC pipes and fittings for residential and commercial buildings including hotels and hospitals.
• Ashirvad FlowPro+ CPVC Piping System Enterprise-grade hot and cold plumbing solution using CPVC piping for commercial and high-rise building applications.
• Ashirvad Aqualife+ UPVC Piping System Cold water plumbing system using UPVC pipes for water supply, underground drainage, and sewage lines.
• Ashirvad Aqualife Reclaim UPVC Piping System Recycled water plumbing system using UPVC piping for sustainable water reuse applications in residential and commercial buildings.
• Ashirvad SWR Piping System Soil, waste, and rainwater drainage system using uPVC pipes for efficient sewerage management in buildings.
• Ashirvad Silent SWR Piping System Low-noise drainage system with three-layer construction that restricts noise to approximately 13 dB, designed for high-rise buildings where noise reduction is critical.
• Ashirvad UGD Piping System Underground drainage piping solution for effective and hygienic waste disposal in large facilities.
• Ashirvad Water Tanks (Weather Guard) Water storage tanks manufactured with Roto Mold Technology, featuring nano silver antibacterial technology, foam insulation layer for temperature regulation, and UV stabilization. Available in 500, 700, 1500, and 2000 Liter capacities.
• Ashirvad BlazeMaster Fire Protection System CPVC-based fire sprinkler system that is corrosion-resistant and ensures 100% water flow from sprinkler heads, suitable for high-rise residential and commercial buildings.
• Ashirvad Casing Pipes Pipes for drawing groundwater from borewells, designed to withstand tough conditions and deliver reliable performance for agricultural and residential groundwater extraction.
• Ashirvad Column Pipes Pipes for groundwater extraction from borewells, built to withstand tough conditions and deliver reliable water supply for agricultural and residential use.
• Ashirvad Agri Pipes Lightweight and long-lasting agricultural pipes for irrigation and water distribution, suitable for small farms and large fields.
• Ashirvad HDPE Pipes High-Density Polyethylene pipes for irrigation, water transmission, and industrial applications, known for durability and chemical resistance.
• Ashirvad Korrosafe CPVC & UPVC Piping Systems Chemical-resistant piping system for industrial applications, built for high-stress environments with exceptional durability.
• Ashirvad RainBank Rainwater harvesting and stormwater management system for sustainable water usage in residential and commercial buildings.
• Ashirvad Grease & Solid Interceptor Wastewater management solution for intercepting grease and solid waste before discharge, ensuring clean discharge and seamless operations.
• Ashirvad Sewage Treatment Plant Complete sewage treatment solution for wastewater management, enabling clean discharge and environmental compliance.
• Ashirvad Siphonic Roof Drainage Storm and rainwater management system using siphonic technology to prevent waterlogging and embrace sustainability.
• Ashirvad Dynaflo OPVC Pipes Oriented PVC pipes for water transmission solutions, designed for reliable long-range water transmission with lifelong performance.
• Ashirvad Stack-Aerator v2.0 Innovative single-stack drainage aerator providing higher flowrate of 8.0 l/s, eliminating need for separate vent pipe and reducing installation time by 33% and material costs by 10%.
• Ashirvad Studor Maxi-Vent with Global Connector One-way valve drainage vent that opens to nullify negative pressure transients and remains closed atmospherically, preventing foul smells from escaping stacks.
• Ashirvad Studor Mini-Vent with Global Connector Compact one-way valve for drainage systems that handles smaller flow requirements while preventing negative pressure transients.
• Ashirvad Studor P.A.P.A. (Public Automated Plumbing Assistance) Active drainage ventilation system that prevents loss of water seals in traps, eliminating bad odors and maintaining health and sanitation in multi-story buildings.
• Ashirvad SWR 4K Low Noise Pipes Enhanced performance three-layer silent SWR pipe product line with acoustic performance of ~13–16 dB and anti-rodent additive formulation, manufactured per EN 1401-1:2019 and validated at Fraunhofer Institute IBP Stuttgart. Type A and Type B pipes from 40mm to 315mm diameters.
• Ashirvad SWR Pr Pipes Enhanced performance SWR pipe product line manufactured per EN 1401-1:2019, validated through rigorous laboratory testing. Includes Type A and Type B pipes from 40mm to 315mm diameters.

Quantifiable outcome

• Single stack solution reduced installation time by 33% and material costs by 10%
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Smile FoundationcoreStrategic or Co-development PartnerPartnership for organizing seminars on innovative plumbing technologies focused on workforce development in India's plumbing sector. Initiative aims to build a future-ready plumbing ecosystem and accelerate technology adoption and training for 44% of the plumbing workforce with modern techniques.
• LubrizolcoreTechnology or IntegrationPartnership where Lubrizol supplies FlowGuard Plus CPVC plumbing pipes and fittings for WASH infrastructure installations. Ashirvad Pipes supplies the pipes for durable, corrosion-resistant water distribution systems in school projects.
• Jal Seva Charitable FoundationminorImplementation/ SI/ Consulting PartnerImplementation partner supporting WASH infrastructure installation across government schools in Pune district. Project provides safe drinking water to 565+ students and 26 staff members.
• The Art of LivingminorStrategic or Co-development PartnerGroundwater recharge initiative in Bundelkhand implementing 238 recharge wells across 42.82 square kilometres. Ashirvad Pipes contributed to the project supporting water security in drought-affected region.
• Jadavpur UniversityminorStrategic or Co-development PartnerAcademic alliance for innovation and research collaboration in polymer technology and plumbing solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Astral Limited: Leading Indian manufacturer of CPVC and UPVC plumbing pipes and fittings, with strong brand presence in residential and commercial plumbing. Highly comparable to Ashirvad's FlowGuard Plus and Aqualife+ product lines.
• Finolex Industries: Major Indian PVC pipes and fittings manufacturer serving agriculture, housing, and infrastructure. Overlaps with Ashirvad in UPVC plumbing, agricultural pipes, and water management solutions.
• Jain Irrigation Systems: Diversified Indian company in irrigation, plastic pipes (PVC, PE), and water management. Comparable to Ashirvad's agricultural pipes (column, casing, agri) and HDPE water transmission lines.
• Cello World: Indian consumer durables company with strong presence in water storage tanks (Cello, Welkin, Pureit). Closest direct competitor to Ashirvad's Weather Guard water tank line with nano silver technology.
• Supreme Industries: India's largest plastic processor with a comprehensive pipe portfolio (CPVC, UPVC, PVC, SWR, HDPE) plus water tanks. Most direct large-scale Indian competitor to Ashirvad across building plumbing and agricultural piping.
• Prince Pipes and Fittings: CPVC, UPVC, and PPR pipe manufacturer with pan-India distribution. Direct competitor to Ashirvad in residential and commercial plumbing, with comparable product breadth and dealer network focus.
• Wavin (Aliaxis): Global plastic pipe systems brand and sister company under Aliaxis. Operates the Studor drainage ventilation range (Maxi-Vent, Mini-Vent, P.A.P.A.) which Ashirvad distributes in India — making it both a sibling and a comparable benchmark.

Broad incumbents

• Georg Fischer (GF Piping): Swiss global leader in plastic and metal piping systems for utilities, industrial, and building applications. Comparable to Ashirvad's industrial (Korrosafe) and infrastructure pipe offerings, though more diversified across geographies and end markets.
• Uponor: Finnish global provider of plumbing, heating, and cooling solutions including PEX and plastic pipe systems. Comparable as an international benchmark for Ashirvad's hot/cold plumbing and radiant/infrastructure product set.
• Reliance Worldwide Corporation: Global manufacturer of plumbing and water management products (SharkBite, Cash Acme brands). Comparable to Ashirvad's broader plumbing portfolio, though focused more on fittings and valves than full pipe systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AshirvadPipe
• Facebookfacebook.com/ashirvadpipesofficial
• LinkedInlinkedin.com/company/ashirvadpipes
• Instagraminstagram.com/ashirvadbyaliaxis

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashirvad