Pinpoint Laser Systems

What Pinpoint Laser Systems does

Pinpoint Laser Systems, Inc. is a privately held manufacturer of precision laser alignment and measurement tools founded in 1995 by Mory Creighton and headquartered in Peabody, Massachusetts. The company designs, develops, and manufactures its full product line in the United States, serving enterprise customers in aerospace, aircraft, helicopter, medical imaging, shipbuilding, automotive, energy, manufacturing, electronics, and adjacent industrial verticals. Its technology is built on collimated laser beams used as reference axes paired with position-sensing digital receivers and touchscreen display units, with fixed optics permanently fused in place to deliver sub-micron (0.0001 inch) measurement resolution without moving internal components.

The product portfolio centers on three core laser alignment systems — the Microgage PRO Plus (flagship digital system with onboard processing), the Microgage 2D (dual-axis production workhorse), and the Microgage 2000 (single-axis large-scale machinery tool) — supplemented by approximately ten specialized alignment kits (Straight, Spindle, Squareness, Parallel, Flat, Roll, Gantry, Mud Pump, Propeller Shaft), the proprietary Capture™ Windows software for data collection and reporting with support for up to eight receivers, and a custom alignment equipment service line for OEM and unique industrial applications. Pinpoint generates revenue primarily through one-time hardware sales of these systems and accessories, supplemented by Capture software licensing and bespoke engineering services for custom configurations.

Pinpoint operates a direct sales-led go-to-market model with both field/enterprise and inside sales motions, supported by a network of international manufacturer representatives in Taiwan, Australia/New Zealand, and India. Pricing is quote-based and not publicly disclosed. Marketing relies on whitepapers, technical video tutorials, free application consultations, case studies, trade shows (including IMTS), SEO-optimized FAQ and terminology content, and social channels. The company employs between 11 and 50 staff, expanded its Peabody manufacturing facility in 2021-2022 to support growth, and currently services over 25 years of continuous operation with a marquee customer roster that includes Boeing, Lockheed Martin, Airbus, GE Healthcare, Tesla, Electric Boat, Newport News Shipbuilding, Sandia National Labs, and the U.S. Navy.

Name

Pinpoint Laser Systems

Legal name

Pinpoint Laser Systems, Inc.

Website

https://pinpointlaser.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinpoint Laser Systems is a Massachusetts-based manufacturer of precision laser alignment and measurement tools sold to aerospace, medical imaging, shipbuilding, defense, automotive, and industrial customers worldwide. The company designs, engineers, and builds its Microgage hardware systems, Capture software, and custom alignment solutions in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Peabody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations

Revenue model

1. Laser Alignment Equipment Sales: Sale of laser alignment and measurement systems including transmitters, receivers, and display units. Core revenue driver comprising the Laser Microgage PRO Plus, Laser Microgage 2D, and Laser Microgage 2000 product lines along with their respective kits and configurations.
2. Proprietary Software (Capture): Windows-based Capture software license/sale for data collection, real-time analysis, and alignment reporting. Connects computer to Laser Microgage systems for expanded functionality and data management.
3. Alignment Accessories and Mounts: Sales of mounting accessories, fixtures, alignment kits, and specialized components. Includes items such as the 90-Line right angle beam redirector, Leveler Rotational Mount, magnetic mounts, tripods, and bore alignment accessories.
4. Custom Alignment Solutions: Custom-designed laser alignment and measuring systems tailored to specific customer requirements. Engineering design services and custom fabrication capability for OEM applications and unique industrial alignment challenges.
5. Training and Support Services: On-site training, video training, and engineering support services. Online video conferencing for application discussions and technical support at no additional charge.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pinpoint Laser Systems manufactures and sells precision laser alignment and measurement products for industrial and manufacturing customers. Its portfolio centers on three core product lines — the Laser Microgage PRO Plus, Laser Microgage 2D, and Laser Microgage 2000 — along with proprietary Pinpoint Capture™ software, alignment kits, and custom-engineered alignment solutions built at its Peabody, Massachusetts facility.

Product overview

Pinpoint Laser Systems offers a portfolio of precision laser alignment and measurement tools centered on three core product lines: Laser Microgage PRO Plus (advanced multi-axis with onboard processing), Laser Microgage 2D (dual-axis production workhorse), and Laser Microgage 2000 (single-axis for large-scale machinery). The ecosystem includes specialized alignment kits (Straight, Spindle, Squareness, Parallel, Flatness, Roll, Gantry, Mud Pump, Propeller Shaft) built around these core systems, proprietary Pinpoint Capture™ software for data collection and reporting, and the Pro-Line visual alignment kit for simpler applications. All products are engineered in Peabody, Massachusetts with solid machined aluminum housings and glass optics, designed for handheld production line use since 1995.

Differentiator

Problem solved

Functional benefit

Brands

• Microgage: Product line of laser alignment and measurement tools including Microgage PRO Plus, Microgage 2D, and Microgage 2000 models.
• Pinpoint Capture

Products and services

• Laser Microgage PRO Plus Pinpoint's most advanced laser alignment tool featuring digital receivers and an integrated onboard processing unit. Delivers real-time data, automated reporting, and sub-micron resolution for aerospace, medical, and precision manufacturing applications.
• Laser Microgage 2D Dual-axis (X & Y) laser alignment workhorse for machine tool alignment and production floor use. Handles complex alignment challenges across horizontal and vertical planes simultaneously.
• Laser Microgage 2000 Single-axis laser alignment tool purpose-built for robust, large-scale machinery alignment. Excels at long-range straightness, flatness, and parallelism measurements on heavy industrial equipment in shipbuilding and energy sectors.
• Pro-Line Laser Kit Precision visual alignment laser combining transit, infinitely long straightedge, and laser alignment system in one compact, portable design. Produces a crisp collimated laser reference beam with bulls-eye pattern for visual alignment.
• Pinpoint Capture™ Software Windows-based proprietary alignment software that analyzes industrial equipment and production machinery performance. Interfaces with up to 8 receivers, provides real-time data, and exports to spreadsheets for analysis.
• Microgage Cylindrical Laser Transmitter Precision cylindrical laser transmitter producing straight reference line for machine alignment with operating distance up to 180 feet and resolution of 0.0001 inch (2.5 micron). Customizable shank diameter and length.
• Microgage Laser Transmitter Standard rectangular housing laser transmitter with flat machined reference surfaces and threaded mounting points. Measures in X & Y directions with resolution up to 0.0001 inch.
• Leveler Rotational Mount Precision rotational mounting plate providing precise planar alignment with fine adjustment capability. Allows laser to swing through complete circle to define flat plane accurate to 0.001 inch over 12 feet.
• 90-Line Right angle laser beam redirector using internal penta-prism optic that turns laser light exactly 90 degrees. Accurate to 0.0006 degrees or 2 arc-seconds.
• Custom Alignment Equipment Custom-designed laser alignment solutions configured to customer specifications including receiver housing units, laser light sources, OEM sub-systems, and various alignment related systems.
• Microgage Scanner Bed Medical scanner alignment system for CAT scan, PET scan and MRI machines. Provides 0.0001 inch (2.5 micron) accuracy for patient table travel straightness, gantry alignment and positioning sensors.

Quantifiable outcome

• Measurement resolution to 0.0001 inch (2.5 microns) on flagship systems
• +4 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Renishaw: Renishaw is a global precision measurement and metrology company with laser interferometers (XL-80), encoders, and probing systems used in machine tool and industrial alignment — broad incumbent with overlapping laser product line and similar enterprise industrial customers.
• Taylor Hobson: Taylor Hobson (part of AMETEK) makes precision optical/contact measurement instruments for surface finish and form metrology — broad industrial metrology incumbent with overlapping customer base in precision manufacturing.
• Nikon Metrology: Nikon Metrology provides industrial metrology solutions including laser radar, optical CMMs and portable probing — a broader-incumbent peer selling precision measurement to aerospace, automotive and medical manufacturers similar to Pinpoint's accounts.
• Hexagon Manufacturing Intelligence: Hexagon MI is the global leader in industrial metrology and includes API and Leica Geosystems — competes broadly across laser alignment, laser trackers and large-volume industrial measurement, with deep relationships at the same Fortune 500 manufacturers Pinpoint serves.
• FARO Technologies: FARO is a public, large-cap 3D measurement and imaging company selling laser scanners and coordinate measurement systems used in industrial metrology — adjacent product category with broader scope and similar industrial accounts.

Direct peers

• Optodyne: Optodyne makes laser interferometers, laser alignment systems, and optical measurement instruments for industrial and machine tool use — a direct specialty peer in laser-based alignment and metrology.
• API (Automated Precision Inc.): API produces laser-based metrology systems (laser trackers, interferometers) for machine tool and large-scale industrial alignment, overlapping with Pinpoint on precision laser measurement for production environments. Now part of Hexagon, it is one of the closest functional competitors.
• Hamar Laser: Hamar Laser manufactures laser-based alignment systems for machine tools, rolls, and industrial machinery — directly comparable in product (laser alignment tools), customer base (aerospace, paper, power), and pricing model. It is the closest category analog to Pinpoint's Microgage line.
• Brunson Instrument Company: Brunson manufactures optical alignment instruments, levels, and bar/laser reference tools for industrial and aerospace production environments — closely comparable to Pinpoint's fixed-optics, alignment-tool product set.
• Nedo GmbH: Nedo manufactures precision measurement and alignment instruments (lasers, levels, inclinometers) used in construction, industrial and machine alignment — directly comparable niche specialty vendor to Pinpoint's fixed-optics handhelds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/pinpointlaser
• Facebookfacebook.com/PinpointLaserSystems
• LinkedInlinkedin.com/company/pinpoint-laser-systems-inc-
• Xx.com/pinpointlaser

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinpoint Laser Systems