SERIES Seating

What SERIES Seating does

SERIES Seating is a privately held, vertically integrated manufacturer of ergonomic fixed and stackable public seating systems, founded in 1982 in Bogota, Colombia and currently headquartered in Miami, Florida. The company designs, engineers, and produces its seating in-house across two manufacturing facilities — a 202,969 sq ft plant in Mount Olive, North Carolina (acquired 2017) and a 60,000 sq ft plant in Chía, Colombia — with a regional sales office in Australia. Its product portfolio spans more than 60 SKUs organized across eight vertical segments: performing arts, worship, cinemas, education, sports, waiting areas, healthcare, and hospitality, with named installations including Hollywood Bowl, the Winspear Opera House, Harvard Klarman Hall, University of Oregon Hayward Field, Allianz Arena (Munich), Arena do Gremio (Brazil), and National Stadium Singapore.

The company's technical differentiation rests on mechanical and ergonomic engineering rather than software: stamped and welded 3/4-inch tubular steel frames rated to 600 lb loads, patented Active Sitting technology, an Axis tablet arm tested for 100,000 anti-panic cycles, the SurfaceGlide silent self-closing mechanism, products tested beyond 200,000 cycles, and a 15-year parts availability guarantee. Customization is central to the model — the company develops 60-70 new performing-arts seating styles annually and supports specifiers through CAD/Revit downloads, seating layout design assistance, and field checks.

SERIES generates revenue primarily through project-based hardware sales of custom-configured seating systems to enterprise venues, supplemented by professional services (layout design, project coordination, delivery, installation, and upholstery replacement). Pricing is quote-based and not publicly disclosed; commercial channels include direct enterprise sales with dedicated project coordinators, state purchasing contracts in Alabama, Pennsylvania, South Carolina, and Georgia, and the NCPA cooperative purchasing alliance. The company is founder-led (CEO Mauricio Olarte), with no disclosed institutional funding, no parent company, and a global distribution footprint spanning the Americas, Europe, the Middle East, Asia, and Oceania.

Name

SERIES Seating

Legal name

SERIES Seating LLC

Website

https://seriesseating.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

SERIES Seating is a privately held, vertically integrated manufacturer of ergonomic fixed and stackable public seating systems for performing arts, worship, cinema, education, sports, healthcare, and hospitality venues, selling custom-configured seating through direct enterprise sales and state purchasing contracts worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Seating Systems (Fixed and Loose): Primary revenue from manufacturing and selling fixed auditorium seating systems and loose/stackable chairs. Products include named models like Vera, Surface, SurfaceGlide, Model-h, Academy, Arrow Elite, Suitemax, and custom designs. Revenue is project-based with one-time purchases per venue installation.
2. Professional Services: Additional revenue from services including seating layout design assistance, field checks, project coordination, delivery, and installation services. Also includes upholstery replacement services and parts sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SERIES Seating designs, engineers, manufactures, and installs ergonomic fixed and loose public seating systems for commercial venues across performing arts, worship, cinema, education, sports, waiting area, healthcare, and hospitality segments. The company sells over 60 named product models (including Vera, Model-h, Surface, SurfaceGlide, SuiteMax, Arrow, Academy, Madison, Via, Galaxy, Optima, Model-VW, and Cavea) manufactured in-house at facilities in North Carolina and Colombia, with bundled project services including seating layout design, field checks, project coordination, delivery, installation, and upholstery services.

Product overview

SERIES Seating is a manufacturer of ergonomic public seating systems offering over 60 products across 8 market segments: Performing Arts, Worship, Cinemas, Education, Sports, Waiting Areas, Healthcare, and Hospitality. The product portfolio includes fixed auditorium seating (VERA, Academy, Madison, Via, Surface, SuiteMax), stacking chairs (Model-h, Model-K, Artflex), stadium seating (Arrow Elite, Galaxy, Zeus), and specialty seating (Model-VW for outdoor venues). Each product can be customized with various finishes including fabrics, coated fabrics, leather, laminates, and wood options. The company designs, engineers, and manufactures all components in-house, and offers supplementary services including seating layout design, field checks, project coordination, delivery, installation, and upholstery services.

Differentiator

Problem solved

Functional benefit

Brands

• Cavea: Fixed Audience Seating system developed in partnership with Wenger Corporation for K-12 schools
• VERA
• Model-h
• AVATA
• SurfaceGlide
• SuiteMax
• Axis Tablet

Products and services

• VERA Auditorium Chair Smart auditorium chair line with sleek non-intrusive style incorporating classic and contemporary influences, available in Signature (premium), Dynamic (active-environment), and Stacker (flexible venue) variants, compatible with any environment including worship venues such as Calvary Church Michigan.
• Model-h Stacking Chair High density upholstered stacking chair with simple design and comfort that stacks up to 30 high on a dolly; variants include Model-h Barstool and Model-h Tablet (with integrated tablet arm) for venues requiring flexible seating configurations.
• Arrow Stadium Seating Clean and simple stadium seating design with minimalistic arm styling for tight spaces; available in Arrow Elite and Arrow Edge variants for sports venues, with Elite Sport edition installed at Arena do Gremio (57,000 seats).
• Surface Self-Lifting Stadium Seat Patented self-lifting seat technology with modern space efficiency for stadium seating; Surface Plus is an enhanced variant with additional features.
• SurfaceGlide Self-Closing Seating Thin contemporary design seating with silent self-closing activated seat and a back-and-armrest glide mechanism; variants include SurfaceGlide Outdoors (outdoor-rated) and SurfaceGlide BRF.
• SuiteMax VIP and Suite Seating Simple elegant design seating for suites and VIP areas with integrated steel cupholder; available in 3.5 and 5.0 inch arm widths, and an Axis variant with integrated tablet arm, used in premium stadium and arena suites.
• Milano Glide Seating Sleek designed seating with glide mechanism; Milano Zero Wall variant is engineered for zero wall clearance installations.
• Via Tablet Arm Auditorium Chair Timeless design tablet arm auditorium chair with a wide array of sizes and options; variants include Via Axis (core tablet arm), Via Winspear (elegant VIP application at opera houses), and Via-FS (fixed seating variant).
• Academy Performing Arts Seating Performing Arts soft rounded styled seating with outstanding aesthetics, acoustic characteristics, and comfort, targeted at performing arts venues and concert halls.
• Madison Performing Arts Seating Performing Arts rectilinear styled seating with outstanding aesthetics, acoustic characteristics, and comfort, targeted at performing arts venues and concert halls.
• Galaxy Beam Seating System Beam seating system with steel seat and back construction for high-traffic waiting areas and public venues.
• Idea Premium Auditorium Seating Transitional styling auditorium seating with extreme comfort, targeted at discerning customers in premium venues.
• Optima Worship Seating Seating style incorporating pew-style benches equipped with comfortable self-lifting seats, providing a modern alternative to traditional fixed pew seating for worship centers.
• Platinum Cinema and Theater Seating Premium tier seating product engineered for cinema and theater applications requiring enhanced comfort and finish quality.
• Musica Concert Hall Seating Seating designed for music venues and concert halls with acoustic and aesthetic considerations specific to musical performances.
• Zeus Ergonomic Premium Seating Premium seating product with ergonomic design, targeted at venues prioritizing active ergonomic support for audiences.
• Model-K Auditorium Chair Award-winning chair design with high durability and strength, recognized with the 2017 WFX New Product Award for worship industry use.
• Model-V Versatile Seating Versatile seating model for various auditorium and venue applications with broad configuration flexibility.
• Model-VW Outdoor Custom Seating Custom-designed outdoor seating constructed from solid hardwoods with curved seat and back for maximum comfort and weather resistance; installed at the Hollywood Bowl outdoor amphitheater Super Seats sections.
• Artflex Flexible Seating Flexible seating solution adaptable to various venue environments and configurations.
• Cavea Fixed Audience Seating Fixed Audience Seating system launched October 2022 in partnership with Wenger Corporation for the K-12 education market, with ergonomic patented design features, economical pricing, durable construction, easy installation, and mix-and-match wood, plastic, fabric, and accessory options.

Quantifiable outcome

• 20-40% more space efficiency with Axis tablet arm design
• +6 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Wenger CorporationcoreStrategic or Co-development Partner · 13 October 2022SERIES Seating and Wenger Corporation partnered to introduce the Cavea Fixed Audience Seating system specifically for the K-12 education market. This partnership combines SERIES seating expertise with Wenger's education market presence to provide high-quality, durable seating with advanced technology. The Cavea system offers ergonomic design with patented features, economical pricing, and a wide range of design options for educational auditoriums and performance spaces.
• FedExminorGTM or Marketing PartnerFedEx featured Series Seating in a corporate blog article about custom chair design. FedEx serves as a transportation/logistics partner and provides marketing exposure through their corporate communications channels.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kusch+Co: Kusch+Co is a German manufacturer of premium fixed and mobile seating for auditoriums, stadiums, airports, and public buildings. It is a direct competitor in European stadium and public-sector projects and competes on similar dimensions of design quality and durability.
• Figueras International Seating: Figueras is a Spanish/global manufacturer of premium fixed seating for cinemas, auditoriums, and VIP venues. It is one of SERIES's main global competitors in the high-end cinema and performing arts segments and competes for landmark installations such as opera houses and concert halls.
• Audience Systems: Audience Systems is a UK manufacturer of fixed and retractable seating for theaters, schools, and sports venues. It directly competes with SERIES in performing arts, worship, and education installations across the UK and Europe.
• Ferco Seating Systems: Ferco is a UK-based manufacturer of fixed and motorized seating for theaters, auditoriums, and conference venues. It is a direct competitor in performing arts and education installations in EMEA and overlaps with SERIES's UK, Middle East, and Asia-Pacific project footprint.
• Hussey Seating Company: Hussey Seating manufactures fixed and telescopic seating for sports venues, theaters, and educational facilities, with a strong US dealer network. It competes head-to-head with SERIES in stadium and auditorium installations and shares the same project-based enterprise sales model.
• Irwin Seating Company: Irwin Seating is a US-based manufacturer of fixed and telescopic venue seating for theaters, auditoriums, stadiums, churches, and educational institutions. It is the most direct US-headquartered competitor to SERIES Seating with overlapping product lines, customer segments, and direct enterprise sales motion.

Others

• Wenger Corporation: Wenger is a US manufacturer of music education equipment, performing arts room furnishings, and audience seating. While historically a partner (the Cavea K-12 seating line is co-developed with SERIES), Wenger is also an adjacent competitor in K-12 and performing arts markets and a relevant ecosystem participant.

Regional players

• Camatic Seating: Camatic is an Australia-based manufacturer of premium seating for stadiums, arenas, and cinemas across APAC. It competes with SERIES's Hadley Australia operations for regional stadium contracts in Oceania and Asia and shares the same sports-venue customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Seriesseating
• YouTubeyoutube.com/Seriesseating
• Facebookfacebook.com/Seriesseating
• LinkedInlinkedin.com/company/series-seating
• Instagraminstagram.com/series_seating

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERIES Seating