Circ-Cell Skincare

What Circ-Cell Skincare does

Circ-Cell Skincare is a private, direct-to-consumer luxury skincare brand founded by Maya Crothers and operated with a small team of 1-10 employees through its e-commerce storefront at circcell.com. The company develops performance-based, "clean" skincare that combines botanical inputs (clays, essential oils, herbal extracts, marine-derived elements) with dermatologist-grade actives, organized around proprietary branded complexes such as the Oxygen Enriched Complex (ABO line), Salisporene-8 (hydration), Illumine 7 (a seven-ingredient brightening blend powering Lucent serum), and a fermented-face-oil technology used across three targeted Extraordinary Face Oil SKUs (Jacqueline's Blend for anti-aging, Nancy's Blend for sensitive skin, Wooshie's Blend for oily/acneic skin).

The product portfolio is anchored by three cleansers (Geothermal Clay Cleanser, Tetra Acidic Facial Cleanser, Mandarin Cleansing Milk), the ABO Face and Eye Serums, Lucent Dramatic Brightening Potion, Creme ER3 moisturizer, four wellness tools (Amethyst Eye Mask, Amethyst Roller, Glow Roller, Facial Cupping Tools), and a deep catalog of curated bundles and travel kits. Individual SKUs are priced $30-$190; bundles run $68-$378. Distribution is primarily DTC via the Shopify storefront, augmented by a Subscribe & Save recurring program (10-15% off, 30/45/60-day cadence) run on Recharge Payments, an influencer/affiliate channel operated on Dovetale, wholesale to authorized sellers, and a B2B professional spa channel offering three branded facials (Collagen Lift, Purity, Illuminate). Marketing mix spans Journal content, a 45-second skin-type quiz, organic social (Instagram, Facebook, Twitter), email capture (15% first-purchase incentive), and earned media in InStyle, Byrdie, Who What Wear, US Magazine, W Magazine, Paper City, and IPSY. The store ships to the US, Canada, China, Hong Kong SAR, Singapore, and additional international destinations, and integrates Rebuy (upsell), Yotpo (reviews), and Afterpay (BNPL).

Customer engagement signals are concentrated but not quantified: aggregate reviews of ~1,298 across the catalog yield a 4.6-star average, with individual SKUs such as Daily Basics Trio (611 reviews), Day to Night Cleansing Ritual (484-516 reviews), and Geothermal Clay Cleanser (391 reviews) showing meaningful repeat-buyer traction, while newer SKUs (The Basics Kit, 6 reviews) signal ongoing catalog refresh. No revenue, funding, or headcount disclosure is available, and the firm has no parent company, no institutional capital, and no M&A activity on record.

Name

Circ-Cell Skincare

Legal name

Circcell Skincare LLC

Website

https://circcell.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Circ-Cell Skincare is a private DTC luxury skincare brand selling clean, performance-based cleansers, serums, oils, and treatments through its e-commerce site, Subscribe & Save subscription, and professional spa channel, serving consumers seeking anti-aging and brightening solutions.

Ownership category

akta.pro rank

Product category

Premium Clean Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Natural/Organic & Clean Skincare (CRABAAAH), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Clean luxury skincare
• Anti-aging facial serums
• Botanical facial cleansers
• Hyperpigmentation treatments
• Professional facial treatments

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of individual skincare products and bundled sets/kits through e-commerce website.
2. Subscription/Recurring: Subscribe & Save program offering 10-15% discount with automatic deliveries every 30, 45, or 60 days. Powered by Recharge Payments.
3. Professional Spa Treatments: Three professional facial treatments (Collagen Lift, Purity, Illuminate) offered to spa partners using Circcell products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Circ-Cell Skincare manufactures and sells a curated line of clean, high-performance facial skincare products, including cleansers (Geothermal Clay Cleanser, Tetra Acidic Facial Cleanser, Mandarin Cleansing Milk), treatment serums (ABO Face and Eye Serums, Lucent brightening potion, Dew Perfector), moisturizers (Creme ER3), fermented face oils, and complementary skincare tools. The brand sells direct-to-consumer through circcell.com via one-time purchases, recurring subscriptions, and curated bundles, and extends a professional product line to spa partners for three signature facial treatments.

Product overview

Circ-Cell Skincare is a performance-based, clean luxury skincare brand offering a unified portfolio of high-performance botanical skincare products. The product line centers on three core cleanser formulations (Geothermal Clay Cleanser, Tetra Acidic Facial Cleanser, and Mandarin Cleansing Milk) as the essential first step, followed by treatment products including the ABO Face and Eye Serums featuring oxygenating technology, the Lucent Dramatic Brightening Potion with proprietary Illumine 7 complex, and the Creme ER3 anti-aging moisturizer. The brand offers three Extraordinary Face Oils (Jacqueline's Blend for anti-aging, Nancy's Blend for sensitive skin, and Wooshie's Blend for oily/acneic skin) and specialized tools including Amethyst Eye Mask, Amethyst Skin Roller, Glow Facial Roller, and Facial Cupping Tools. Circ-Cell bundles products into curated sets including the Daily Basics Trio, Day to Night Cleansing Ritual, ABO +/- Collection, The Basics Kit, Discovery Set, and Fresh Eyes Travel Kit, along with targeted treatment bundles for brightening, hydration, and sculpting. All products are cruelty-free, paraben and phthalate free, and made in America.

Differentiator

Problem solved

Functional benefit

Products and services

• Geothermal Clay Cleanser

Quantifiable outcome

• 100% of consumers noticed improvement in uneven skin tone with Lucent
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• DovetalecoreGTM or Marketing PartnerInfluencer and affiliate marketing platform powering Circcell's Collabs program. Offers gifting, discount codes, affiliate marketing, campaigns, content creation, usage rights, and paid partnerships with creators and brand ambassadors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eminence Organic Skin Care: Professional-spa-led botanical skincare brand with strong B2B spa channel and premium DTC offering. Highly comparable to Circ-Cell's dual-channel (DTC + professional spa treatments) strategy and natural/botanical positioning.
• Tatcha: Luxury skincare brand with proprietary ingredient stories (Hadasei-3), premium AOV, and a regimen-based portfolio spanning cleansers, serums, and moisturizers — closely overlapping Circ-Cell's full-regimen, premium-tier model.
• Drunk Elephant: Clean, clinical-grade skincare brand sold DTC and through Sephora, with proprietary blends (e.g., L+C serums, vitamin blends) and a premium price tier — directly analogous to Circ-Cell's Illumine 7 and Oxygen Enriched Complex positioning.
• Tata Harper: Direct-to-consumer clean luxury skincare brand built around botanical, high-performance formulations and proprietary complexes. Closely comparable to Circ-Cell on positioning (clean + luxury), DTC motion, and ingredient-led premium pricing.

Emerging players

• Cocokind: Clean, ingredient-conscious skincare brand with a DTC-first motion and direct-to-consumer subscriptions. Comparable on clean positioning and DTC subscription infrastructure, though at a lower price tier than Circ-Cell.
• Allies of Skin: Clinical-grade clean skincare brand with proprietary complexes targeting hyperpigmentation, anti-aging, and barrier repair. Comparable to Circ-Cell on science-forward, clean-luxury positioning and premium serum-led portfolio.
• Klur: Independent clean skincare brand focused on performance-driven botanical formulations and a curated, regimen-led portfolio. Comparable to Circ-Cell on founder-led, clean-luxury DTC model and ingredient-forward storytelling.
• The Outset: Celebrity-founded clean skincare brand with a regimen-driven portfolio of cleansers, serums, and moisturizers in a similar premium DTC lane. Comparable on target customer (clean-conscious prestige buyers) and product architecture.

Broad incumbents

• Juice Beauty: Organic, clinical skincare brand with a broader portfolio including a professional spa channel (similar to Circ-Cell). Comparable on clean/organic formulation promise and dual DTC + professional distribution.
• Beautycounter: Larger clean beauty brand with broad product portfolio (skincare, body, makeup) sold DTC and via consultant/channel partners. Comparable on clean formulation promise and multi-channel GTM, though significantly broader and more established than Circ-Cell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/circcell
• Facebookfacebook.com/circcell
• Instagraminstagram.com/circcell
• LinkedInlinkedin.com/company/circ-cell-skincare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circ-Cell Skincare