TrustBank
- Company typePrivate
- Founded1920
- HeadquartersOlney, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What TrustBank does
TrustBank is a privately held community bank headquartered in Olney, Illinois, operating across Illinois and Arizona as a subsidiary of Rich Land Bancorp, Inc. Founded over a century ago (circa 1912/1920), the bank serves individual consumers, small and medium businesses, and high-net-worth households with a bundled offering of personal banking, business banking, commercial and SBA lending, wealth management, trust and estate planning, and retirement services. Customer acquisition is relationship-led through branch presence and community engagement, supplemented by digital channels.
TrustBank firmographics
Firmographics- Name
- TrustBank
- Legal name
- Rich Land Bancorp, Inc.
- Website
- https://trustbank.net
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
TrustBank industry classification
Industry- Product category
- Community Banking
- NAICS
- Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218), Trusts, Estates, and Agency Accounts (52592)
- SIC
- State Commercial Banks (6022), Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Mutual Savings Banks & Mutual Thrifts (FSABAEAD)
- akta.pro secondary industries
- Corporate Trust Services (Trustee, Agent & Escrow Roles) (FSAEAKAB), Estate Planning, Trust Structuring & Governance (FSAAADAF), Real Estate (Commercial Property, REITs) (FSABACAH)
Keywords
Where TrustBank is headquartered
LocationHeadquarters
- HQ city
- Olney
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TrustBank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Interest Income: Traditional bank interest income from lending activities including personal loans, business loans, commercial real estate loans, and credit cards.
- Deposit Account Fees and Service Charges: Fees from checking and savings accounts, overdraft protection services, wire transfers, and other deposit-related services.
- Wealth Management and Brokerage Services: Trust and wealth management services, retirement planning, and investment services through partnerships with Cetera Investment Services and WealthAdvisors.
- Trust Services: Estate planning services including revocable and irrevocable trusts, trust administration, and trustee services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Checking and Savings Accounts |
| Subscription | Monthly | Business Banking Services |
| Subscription | Monthly | Wealth Management Services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
TrustBank product offering
Product offeringCore offering
TrustBank is a privately held regional community bank that provides personal banking (checking, savings, mortgages, credit cards), business banking (business checking, treasury management), consumer and commercial lending (operating lines of credit, term loans, SBA 7(a) and 504 loans, commercial real estate financing), and wealth management and trust services (investment advisory, retirement planning, estate planning) to consumers, small and mid-sized businesses, and high-net-worth households across Illinois and Arizona.
Product overview
TrustBank is a regional bank offering a unified suite of banking and wealth management products. The core offerings include MyTrustBank™ Online/Mobile Banking for digital account management, and Trust & Wealth Management services encompassing Personal Focus, Business Growth, Legacy Building, and Wealth Strategy modules. Related financial products include business lending solutions (operating lines of credit, term loans, commercial real estate, SBA loans), retirement services, and investment services through partners like Cetera. Customers access services through multiple channels including online banking, mobile app, branch locations, and dedicated wealth management portals.
Differentiator
Problem solved
Functional benefit
Brands
- TrustBank Wealth Management: Comprehensive wealth management services including investment management, retirement planning, and legacy building solutions.
- MyTrustBank
- WealthAdvisors
Products and services
- MyTrustBank Online Banking Self-service digital banking platform providing personal and business customers 24/7 access to accounts, transfers, bill pay, and account information through the FundsXpress-powered gateway.
- TrustBank Mobile App Mobile banking application for Android (and iOS) built on Apiture, enabling customers to bank on the go with mobile check deposit, bill payment, account access, and location-based fraud detection.
- Business Lending Solutions
Quantifiable outcome
- Third consecutive year named to Newsweek's America's Best Regional Banks 2026
Companies that use TrustBank
Customer profileSegments3 records
Ideal customer profiles3 records
TrustBank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
TrustBank partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cetera Investment ServicescoreBrokerage services provided through Cetera Investment Services for wealth management and investment advisory offerings. TrustBank wealth page indicates brokerage services are provided and offered through Cetera.
- WealthAdvisorscoreInvestment platform partner providing client portal access for wealth management clients. Referenced as 'WealthAdvisors Investments' login portal.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TrustBank competitors and assessment
Company assessmentDirect peers
- Wintrust Financial Corporation: Chicago-area community-oriented banking franchise with multiple specialty community bank charters, wealth management, and commercial lending. Comparable community banking DNA with broader scale.
- First Busey Corporation: Illinois-headquartered community bank holding company with comparable community banking, wealth management, and commercial lending focus across the Midwest. Highly comparable scale, geography, and product mix to TrustBank.
- Heartland Financial USA (HTLF): Multi-state community bank holding company operating across the Midwest, Southwest, and West. Comparable strategy of operating community banks with wealth management and trust services across multiple states.
- Midland States Bancorp: Midwest community bank with personal, business, and wealth management services. Similar size and scope to TrustBank with overlapping Illinois operating territory.
- Pinnacle Financial Partners: Community-focused bank with strong SBA lending, commercial banking, and wealth management. Comparable relationship-banking GTM and SMB/middle-market focus.
- First Mid Bancshares: Illinois-based community bank holding company offering personal banking, business banking, and wealth management. Operates in similar Midwestern footprint with overlapping product suite to TrustBank.
Regional players
- Cullen/Frost Bankers: Texas-headquartered regional bank with relationship-based community banking model and full wealth management offering. Comparable full-service regional model though in a different primary geography.
Others
- Cetera Investment Services: Broker-dealer partner providing wealth management infrastructure to TrustBank. Not a competitor but an ecosystem participant whose partnership economics directly influence TrustBank's wealth revenue.
Broad incumbents
- Old National Bancorp: Large Midwest-headquartered community bank with personal, business, and wealth management services. Wider scale and footprint but similar community banking philosophy and product set.
- Commerce Bancshares: Midwest super-regional bank offering personal, business, and wealth services with a relationship-driven approach. Larger than TrustBank but operates similar full-service community bank model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TrustBank social profiles
Digital presenceTrustBank compliance and trust
Trust signalCompliance6 records
TrustBank financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustBank leadership team
Management profileNumber of profiles
Profiles1 record
TrustBank subsidiaries and ownership
Company hierarchySubsidiaries3 records
TrustBank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustBank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustBank
What does TrustBank do?
TrustBank is a privately held regional community bank that provides personal banking (checking, savings, mortgages, credit cards), business banking (business checking, treasury management), consumer and commercial lending (operating lines of credit, term loans, SBA 7(a) and 504 loans, commercial real estate financing), and wealth management and trust services (investment advisory, retirement planning, estate planning) to consumers, small and mid-sized businesses, and high-net-worth households across Illinois and Arizona.
Is TrustBank a public or private company?
TrustBank is a private company. It is classified as corporate owned and is currently operating.
When was TrustBank founded?
TrustBank was founded in 1920. It employs 101 to 250 people.
Where is TrustBank based?
TrustBank is headquartered in Olney, United States, in the North America region.
How does TrustBank make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are deposit Account Fees and Service Charges, wealth Management and Brokerage Services and trust Services.
Who are TrustBank's main competitors?
Direct peers on record are Wintrust Financial Corporation, First Busey Corporation, Heartland Financial USA (HTLF), Midland States Bancorp, Pinnacle Financial Partners and First Mid Bancshares. Cullen/Frost Bankers is listed as a regional player. Cetera Investment Services is listed as an others. Broad incumbents are Old National Bancorp and Commerce Bancshares.
Does TrustBank have an API?
No public API is recorded for TrustBank.
What industry is TrustBank in?
TrustBank's product category is Community Banking. Its primary akta.pro industry code is FSABAEAD, Mutual Savings Banks & Mutual Thrifts, with a secondary code of FSAEAKAB, Corporate Trust Services (Trustee, Agent & Escrow Roles). Its NAICS code is 5221 and its SIC code is 6022.