Watts

What Watts does

Watt's S.A. is a Chilean food conglomerate founded in 1941 and headquartered in San Bernardo, Chile. The company manufactures and sells a diversified portfolio spanning dairy (Loncoleche, Calo, Calán, Activia, Danone, Oikos), juices and nectars (Watt's, Yogu Yogu, Frugo via the Promarca JV with CCU), edible oils and margarines (Belmont, Sureña, Astra, Cristal, Crucina, Mazola), jams and preserves (Watt's, Regimel, Wasil), frozen fruits and vegetables (Frutos del Maipo), fresh pasta (Chef), and wines (Santa Carolina, Casablanca, Ochagavía). It operates 35+ brands across 700+ SKUs and 12+ categories and is reported as #1 in Chilean jams, nectars, edible oils, and margarines. Underlying technology is conventional for a consumer staples company: SAP as the value-chain ERP and the Microsoft W365 program for internal operations; no proprietary AI/ML or platform is disclosed.

The business serves three primary customer sets: (1) Chilean mass-market retail through shelf placement in Walmart and Cencosud (where Watt's is a top-5 food supplier), (2) B2B/industrial customers via the Watt's Industrial division serving food service, bakeries, and ingredient buyers, and (3) government channels, most notably as the long-standing supplier of Purita milk to Chile's PNAC complementary food program since the 1970s. Direct-to-consumer touchpoints include the "El Buen Vecino" showroom locations and a consumer care line. Geographic reach is anchored in Chile, with a subsidiary in Peru (37.49% stake in Laive), a sales office in Shanghai (China), Watt's Alimentos Paraguay, and exports to more than 30 countries, complemented by 6 production plants and 9 distribution centers.

The revenue model is hardware/product sales of branded consumer staples through retail, B2B industrial, government, and export channels, with no disclosed SaaS, subscription, or usage-based pricing. Watt's has historically grown through acquisition (Loncoleche 1980, Chef/Cristal 2004, Astra/Palmin 2007, Frutos del Maipo 2014, Danone Chile 2017) and joint ventures (Promarca with CCU in 2006), with selected divestitures (Lácteos Conosur Argentina, 2012). Investor-grade credit quality is evidenced by Feller Rate A+ and Humphreys AA- stable solvency ratings, and the group was recognized by Kaizen as the third-best company globally in operational excellence.

Name

Watts

Legal name

Watt's S.A.

Website

https://watts.cl

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Watt's S.A. is a Chilean food conglomerate (founded 1941) producing dairy, juices, jams, edible oils, margarines, frozen foods, pasta, and wines under 35+ brands. It serves Chilean mass retailers (Walmart, Cencosud), B2B industrial customers, and government programs, exporting to 30+ countries.

Ownership category

akta.pro rank

Product category

Packaged Foods / Consumer Packaged Goods (Food Manufacturing)

NAICS

Food Manufacturing (311), Beverage Manufacturing (3121), Dairy Product Manufacturing (3115), Wineries (31213)

SIC

Food And Kindred Products (2000), Dairy Products (2020), Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ)

akta.pro secondary industry

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Dairy products
• Frozen foods
• Edible oils
• Food manufacturing
• Packaged foods

Headquarters

HQ city

San Bernardo

HQ country

Chile

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food Products: Watts generates revenue through manufacturing and selling a wide variety of food products including dairy, beverages, jams, preserves, edible oils, margarines, frozen fruits and vegetables, fresh pasta, and wines primarily in the Chilean market with exports to over 30 countries.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Watt's S.A. is a Chilean food conglomerate that manufactures and sells a wide portfolio of food and beverage products including dairy (Loncoleche, Calo, Calán, Oikos, Yogu Yogu), juices and nectars (Watt's core brand, Frugo, Promarca JV), jams and preserves (Regimel, Wasil), edible oils and margarines (Belmont, Sureña, Astra, Cristal, Crucina, Mazola), frozen fruits and vegetables (Frutos del Maipo), fresh pasta (Chef), and wines (Santa Carolina). The company operates 6 production plants and 9 distribution centers in Chile, exporting to over 30 countries through subsidiaries in Peru and China.

Product overview

Watt's S.A. is a leading Chilean food conglomerate with a diversified portfolio of over 35 brands across dairy products, edible oils, juices and nectars, jams and preserves, frozen fruits and vegetables, fresh pasta, and wines. The company operates as a unified corporate entity with multiple sub-brands and licensed Danone brands (Activia, Danone Light & Free), organized under key product categories including dairy (Loncoleche, Calo, Calán, Oikos), beverages (Watt's nectars/juices, Yogu Yogu, Frugo), oils and margarines (Belmont, Sureña, Astra, Cristal, Crucina), preserved foods (Wasil, Regimel), frozen products (Frutos del Maipo), fresh pasta (Chef), and wines (Santa Carolina). Watt's Industrial division serves the B2B/food service market. The company exports to over 30 countries and has operations in Peru through its Laive subsidiary and commercial presence in China.

Differentiator

Problem solved

Functional benefit

Brands

• Chef: Fresh pasta brand
• Frutos del Maipo
• Danone Light & Free
• Belmont
• Activia
• Griego/Oikos
• Calán
• Regimel
• Calo
• Las Parcelas
• Loncoleche
• Wasil
• Sureña
• Santa Carolina
• Yogu Yogu
• Frugo
• Astra
• Crucina
• Cristal
• Mazola
• Promarca

Products and services

• Loncoleche Leading Chilean dairy brand offering liquid milk, powdered milk, cheese, butter, and protein-enriched milk beverages for retail consumers and households.
• Watt's core brand (jams, nectars, juices, preserves) Watt's core brand for nectars, juices, jams, and preserves, positioned as a leading brand in the Chilean market for retail consumers.
• Calán yogurt Yogurt brand acquired from Danone Chile in 2017, serving the Chilean dairy and fermented milk market.
• Activia (licensed) Danone-licensed probiotic yogurt brand, part of Watt's portfolio under long-term brand license agreement for retail consumers.
• Danone Light & Free Danone-licensed light yogurt and dairy brand including SKYR and fruit chunk varieties, produced and sold under long-term license.
• Oikos (formerly Griego) Greek yogurt Greek yogurt brand positioned as a premium high-protein yogurt, including the Oikos Proteínas variant launched in 2024 for health-conscious consumers.
• Yogu Yogu dairy beverages Popular dairy beverage brand for children, featuring various flavors with biodegradable paper straws for retail consumers.
• Calo dairy and margarine Dairy and margarine brand including spreadable butter and chocolate coatings for retail consumers.
• Belmont edible oils Edible oil brand including heart-healthy oils and cooking products for retail consumers.
• Sureña margarine Margarine brand including Sureña Mix with higher butter content for retail consumers.
• Chef fresh pasta Fresh pasta brand serving both retail consumers and food service channels.
• Frutos del Maipo frozen fruits and vegetables Frozen fruits and vegetables brand offering frozen produce, prepared dishes, and Veggie line products for retail consumers.
• Wasil canned fruits and vegetables Canned fruits, vegetables, and frozen product brand including preserves and canned legumes for retail consumers.
• Regimel canned fruits and preserves Canned fruit and preserve brand serving the Chilean retail market.
• Las Parcelas de Valdivia cheese Premium cheese brand from the Los Lagos region, positioned as artisanal-style cheeses for retail consumers.
• Astra butter and margarine Butter and margarine brand acquired from Unilever Bestfoods Chile in 2007.
• Cristal edible oil Edible oil brand acquired from Unilever Bestfoods Chile in 2004 as part of the entire edible oil division acquisition.
• Crucina baking fats Baking fat and shortening brand for industrial and bakery use.
• Frugo fruit beverages Fruit beverage brand positioned in the domestic fruit drinks market through the Promarca joint venture with CCU.
• Santa Carolina wines Wine and vineyard brand, one of Chile's oldest and most prestigious wineries, sold primarily abroad as part of the Watt's Group.
• Mazola corn oil Corn oil brand serving the edible oils retail market.
• Watt's Industrial Industrial division offering B2B food products, ingredients, and services for food service operators, bakeries, and industrial customers.

Named customers3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CCU (Compañía Cervecerías Unidas)coreStrategic or Co-development PartnerJoint venture with CCU formed Promarca for development, production and marketing of fruit nectars, juices, fruit drinks, milk drinks and other products. Watt's and CCU jointly own Promarca in equal shares. The joint venture aims to develop and enhance Watt's, Yogu Yogu and Shake Shake brands.
• LaivecoreStrategic or Co-development PartnerLaive is one of the leading food companies in Peru with significant presence in liquid milk, yoghurt, juice, cheese, butter, margarine and sausage markets. Watt's S.A. holds 37.49% shareholding and the company is managed through a shareholders' agreement with a local partner.
• Copec EmoaccoreStrategic or Co-development PartnerStrategic alliance with Copec Emoac to operate with 100% renewable energy. This partnership supports Watt's sustainability commitments.
• ASIPLAminorStrategic or Co-development PartnerWatt's participated in ASIPLA initiative to introduce recycled material in yogurt containers, supporting environmental sustainability.
• DanonecoreOEM/ Whitelabel/ Licensing PartnerWatt's took control of Danone Chile assets including the Chillán plant and Calán brand. Long-term license agreement with Compagnie Gervais Danone for Activia, Danone and Danone Light brands.
• IP CulinaryminorStrategic or Co-development PartnerStrategic alliance created with IP Culinary for culinary education and product development.
• Santa CarolinacoreOthersSanta Carolina is one of the most prestigious and traditional vineyards in Chile with over a century of history. Subsidiary of Watt's with wines from renowned brands including Santa Carolina, Casablanca, Planella and Ochagavía, mainly sold abroad.

Scale indicators13 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Agrosuper: Chilean family-controlled food conglomerate spanning pork, poultry, salmon, dairy and processed foods — comparable to Watts as a Chilean-headquartered multi-category packaged-protein and dairy platform with similar export orientation.
• Colún: Chilean dairy cooperative producing milk, yogurt, cheese, butter and powdered milk — a regional direct peer to Watts' dairy-focused brands (Loncoleche, Calo, Las Parcelas) with similar raw-milk sourcing network.
• Carozzi: Chilean food CPG conglomerate (cookies, pasta, chocolates, juices, ice cream, fruit drinks, oils), directly comparable to Watts as a multi-brand, multi-category packaged-food manufacturer serving Walmart and Cencosud through Tresmontes Lucchetti and Ambrosoli brands.
• Compañía Cervecerías Unidas (CCU): Chile's largest beverage company (beer, soft drinks, juices, water, wine) and Watts' JV partner in Promarca for nectars, juices, fruit drinks and milk drinks — overlapping CPG beverage portfolio and retail channels.
• Soprole: Leading Chilean dairy processor (milk, yogurt, cheese, butter) owned by Fonterra — directly competes with Watts' Loncoleche, Calo, Calán and Oikos dairy brands in the same Chilean retail channels.
• Concha y Toro: Chile's largest wine producer and exporter — directly comparable to Watts' Santa Carolina Wines subsidiary, sharing wine heritage, export footprint and family-controlled governance.

Broad incumbents

• Lactalis: World's largest dairy group — competes with Watts indirectly via dairy ingredient sourcing and global cheese/yogurt brands, providing international scale-comparable context for Watts' dairy operations.
• Danone: Global dairy and plant-based beverage major and Watts' long-term licensor for Activia, Danone and Danone Light in Chile — directly comparable product mix (yogurt, dairy) but operates globally with a much broader brand portfolio.
• Nestlé Chile: Chilean operations of the global packaged-food major — overlaps with Watts across dairy, beverages and culinary, but as part of a globally diversified portfolio rather than a Chile-focused conglomerate.

Regional players

• Gloria S.A. Peruvian food and dairy conglomerate (milk, yogurt, cheese, juices, evaporated milk) where Watts holds a 37.68% minority stake — operates in the same product categories as Watts' dairy and beverage portfolio but in the Peruvian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/watts_cl
• Xx.com/Watts_cl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watts