Danmarks Medie- og Journalisthøjskole

What Danmarks Medie- og Journalisthøjskole does

Danmarks Medie- og Journalisthøjskole (DMJX) is a private Danish higher education institution founded in 1946, headquartered in Copenhagen with a second campus in Aarhus. It delivers education across three tiers: full degree programs in Journalism, Communication, Media Production and Leadership, TV and Media Planning, Visual Communication, and Photojournalism; accredited diploma programs (Diplomuddannelser) in Communication, Digital Journalism, Social Media Management, and Visual Journalism, which carry ECTS credits and are VAT-exempt; and a catalog of more than 40 short professional courses priced between DKK 4,950 and DKK 27,800, with full professional diplomas priced up to DKK 120,200. DMJX also runs custom in-company training (virksomhedskurser) delivered at client locations, targeting employers seeking to upskill communication and media staff. The institution is supported by three research and knowledge centers — Center for AI, Nordisk Journalistcenter, and Center for Læring, Studiestøtte og Kvalitet — and a financial partnership with Pressens Uddannelsesfond (PU) dating to 1975.

Its customer base spans three primary segments: working journalists and media practitioners seeking accredited or non-accredited continuing education; corporate communicators, PR professionals, and marketing managers pursuing strategic communication, AI, and leadership development; and visual designers/content creators upgrading editorial and digital design skills. Customer evidence is largely long-tail and individual, with named testimonial cases spanning public-sector employers (Region Hovedstaden, SDU), nonprofit housing (Boligkontoret Aarhus), and professional freelancers, alongside Scandinavian reach for select programs such as Podcast for professionelle.

Go-to-market relies on direct enrollment through dmjx.dk, a free weekly newsletter reaching 18,036 subscribers, organic social presence on LinkedIn, Instagram, TikTok, and Facebook, and earned media generated through research outputs and project announcements. Operationally DMJX is positioned as Denmark's primary credentialing institution for journalism and media education, and its recent product development has skewed toward AI literacy (Center for AI, AI for Communicators, Vibe coding) and cross-disciplinary formats (Coded Design BA, podcast and video storytelling at external venues including Christiansborg and Soundhub Denmark in Struer).

Name

Danmarks Medie- og Journalisthøjskole

Legal name

Danmarks Medie- og Journalisthøjskole

Website

https://dmjx.dk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Danmarks Medie- og Journalisthøjskole (DMJX) is a private Danish higher education institution founded in 1946, offering degree programs, ECTS-bearing diploma programs, and 40+ short professional courses in journalism, communication, media production, and visual communication across its Copenhagen and Aarhus campuses for working practitioners and aspiring media professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Degree and diploma program tuition: DMJX generates revenue primarily through tuition for accredited degree programs and diploma-level continuing education courses (diplomuddannelser). These programs carry ECTS points and are offered at defined course fees, with some programs eligible for government support.
2. Professional development course fees: Short courses and workshops in journalism, communication, AI, video, audio, design, and leadership are offered at fixed per-course prices ranging from approximately DKK 4,950 to 27,800. These are non-degree professional development offerings for working practitioners.
3. Corporate / in-company training: DMJX offers custom in-company courses (virksomhedskurser) tailored to specific organizational needs, delivered at the client's location. This represents a B2B revenue stream targeting employers seeking professional development for their communications and media staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Danmarks Medie- og Journalisthøjskole (DMJX) is a Danish higher education institution that delivers journalism, communication, and media production education through university-level degree programs, accredited professional diploma programs, and a catalog of short continuing-education courses for working practitioners. Offerings are priced per participant per course (DKK 4,950–27,800 for short courses; multi-module fees for diplomas such as the Fagjournalistuddannelsen at DKK 120,200), and supplemented by custom in-company corporate training and applied research through dedicated centers including Center for AI and Nordisk Journalistcenter.

Product overview

Danmarks Medie- og Journalisthøjskole (DMJX) is an educational institution offering journalism and communication education through degree programs, diploma programs, and professional courses. The institution operates as a platform of interconnected educational offerings: undergraduate degree programs in Journalism, Communication, Media Production, TV and Media Planning, and Visual Communication serve as the core academic foundation. Professional diploma programs (Diplomuddannelser) in areas including Communication, Digital Journalism, Social Media Management, and Visual Journalism provide advanced vocational credentials for practitioners. A broad catalog of individual professional courses covers specific skills such as AI for communicators, podcast production, video storytelling, crisis communication, and visual design. Research is supported by dedicated centers including the Center for AI and Nordisk Journalistcenter. Together, these products form a comprehensive media and journalism education ecosystem serving both initial education and continuing professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Journalistik (Journalistuddannelsen) Core journalism education program covering news gathering, reporting, writing, and media production skills for aspiring journalists.
• Kommunikationsuddannelsen Communication degree program teaching strategic communication, audience engagement, and professional communication practices.
• Fotojournalistik (Fotojournalistuddannelsen) Photojournalism degree program developing visual storytelling and editorial photography skills for working photojournalists.
• Medieproduktion og Ledelse Undergraduate degree program combining media production with organizational leadership competencies for media-industry managers.
• Tv- og Medietilrettelæggelse Undergraduate degree program in TV and media planning, covering broadcast production and editorial planning.
• Visuel Kommunikation Undergraduate degree program in visual communication with sub-tracks including Graphic Design (Grafisk Design), Creative Communication (Kreativ Kommunikation), Coded Design, and Interactive Design (Interaktivt Design).
• Diplomuddannelse i Kommunikation Professional diploma program in communication for experienced practitioners seeking advanced credentials; final project module priced at DKK 18,950.
• Diplomuddannelse i Digital Journalistik Professional diploma program in digital journalism covering online news production and digital media strategies.
• Diplomuddannelse i Social Media Management Professional diploma program focusing on social media strategy, content management, and community engagement.
• Diplomuddannelse i Visuel Journalistik Professional diploma program in visual journalism covering photojournalism, video journalism, and multimedia storytelling.
• Fleksibel Diplomuddannelse Flexible professional diploma program enabling practitioners to assemble a tailored module combination for a single diploma credential.
• Fagjournalistuddannelsen Full professional journalist diploma program; full program fee is DKK 120,200 with multiple modules and ECTS credits.
• Virksomhedskurser (In-company courses) Custom in-company courses (virksomhedskurser) tailored to specific organizational needs, delivered at the client's location or DMJX premises; targeted at employers seeking professional development for their communications and media staff.
• Kunstig intelligens for kommunikatører 4-day course teaching communicators to understand, use, and strategically implement artificial intelligence tools including generative AI for text, images, and video, advanced prompting, automations, and AI agents.
• Videnskabsformidling 4-day course (5 ECTS, diploma) teaching participants to translate research, data, and specialized knowledge into stories that meet media requirements for relevance and timeliness.
• Den perfekte videofortælling 6-day course (10 ECTS, diploma) teaching participants to create professional video storytelling covering the entire production process from concept to final edit.
• Podcast A til Z - sådan kommer du i gang Course teaching podcast development, recording, editing, and publishing using Hindenburg audio editing software and Tascam audio recorders.
• Podcast for professionelle 6-day advanced course for becoming a podcast expert covering strategic and practical podcast production with industry professionals Dorte Palle and Tor Arnbjørn; accessible to participants from across Scandinavia.
• Tag scenen: Styr live-interviews og debatter 3-day course training participants to become effective live hosts, moderators, and interviewers for panel discussions and talks in front of live audiences.
• Vibe coding – byg interaktive historier uden at skrive kode 1-day course teaching non-coders to build interactive elements such as infographics, quizzes, and data visualizations using AI tools like Claude and ChatGPT.
• Krisekommunikation 4-day course on crisis communication covering crisis assessment, stakeholder mapping, crisis preparedness planning, and communication management during and after crises.

Quantifiable outcome

• AI technology can boost efficiency by 30% according to multiple studies cited on DMJX's platform.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EU (Projekt Djursland)minorStrategic or Co-development PartnerThe Idekatalog to local journalists was developed as part of the EU-supported development project 'Projekt Djursland.' The project involved DMJX journalism lecturers Annette Holm and Helge Kvam leading journalism students from Aarhus in a local journalism laboratory experiment on Djursland, working with citizen-engaged journalism methods over three iterations with approximately 30 students per session.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roskilde University (RUC) – Journalistik: RUC is one of the four Danish universities identified in the joint 2026 journalism-awareness campaign alongside DMJX, SDU, and Aarhus University. It offers a journalism program directly competing for the same pool of Danish journalism students.
• University of Southern Denmark (SDU) – Journalistik: SDU is a co-partner with DMJX in the joint campaign to attract journalism students in Denmark. SDU's journalism program competes directly for Danish students and produces graduates entering the same media workforce.
• Aarhus University (AU) – Journalistik: Aarhus University runs a journalism program that directly competes with DMJX in Denmark. As a co-partner in the recent joint journalism-awareness campaign, AU and DMJX share the same applicant pool and industry-recognition dynamics.
• Fojo Media Institute: Fojo is a Swedish institute focused on continuing professional development for journalists and media practitioners. It mirrors DMJX's professional-development and diploma-style offerings, though in a Swedish-language context.

Regional players

• Södertörns Högskola – Journalistik: Södertörn University College offers journalism and media education in Sweden, serving the same Nordic market. It is a relevant regional peer for cross-Nordic positioning but does not directly compete in Denmark.
• Høgskulen i Volda – Journalistik: Volda University College in Norway is a long-established Nordic journalism school and a direct functional analogue to DMJX in the Scandinavian market. It competes for Nordic continuing-education interest but in a separate national market.
• Stockholms Universitet – JMK: JMK (Journalistik, medier och kommunikation) at Stockholm University is one of the largest journalism and communication education centers in the Nordics. It is a regional peer with comparable academic rigor and media focus.

Emerging players

• Kaospilot: Kaospilot is a Danish 'school of business design and leadership' offering project-based, non-degree education. It overlaps with DMJX in providing Danish continuing education for communication and leadership skills, though with a different pedagogical model.

Broad incumbents

• Copenhagen School of Design and Technology (KEA): KEA is a broader Danish educational institution offering programs in design, communication, and digital media. It overlaps with DMJX's visual communication, design, and media-production programs as part of a wider portfolio.

Others

• Reuters Institute for the Study of Journalism: Based at the University of Oxford, the Reuters Institute conducts journalism research, training, and executive education for media professionals globally. It is comparable to DMJX's Nordisk Journalistcenter and Center for AI as a research-and-training hub for the industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dmjx.dk
• LinkedInlinkedin.com/school/danmarks-medie--og-journalisthøjskole
• Instagraminstagram.com/dmjx
• Xx.com/dmjx

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danmarks Medie- og Journalisthøjskole