DipYourCar

What DipYourCar does

DipYourCar is a Coral Springs, Florida-based direct-to-consumer e-commerce company, founded in 2011 by Fonzie, that specializes in DIY automotive paint and surface customization. Its catalog is anchored in peelable coatings (HyperDip and Plasti Dip product lines) and has expanded into permanent refinish systems through the Luna ONE 2K platform and the legacy Luna line. The storefront operates on Shopify and is differentiated by a 200,000+ OEM paint color database that lets customers match factory colors and place orders online, supported by DYC University tutorials, a 40,000+ member Facebook community, and an 11,433+ review base.

Name

DipYourCar

Legal name

DipYourCar

Website

https://dipyourcar.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

DipYourCar is a Coral Springs, Florida-based DTC e-commerce company founded in 2011 that sells DIY peelable and permanent automotive paint systems, OEM color-matched coatings, and accessories to enthusiast car owners and professional installers.

Ownership category

akta.pro rank

Product category

Automotive Paints and Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

Keywords

• Peelable automotive coatings
• Permanent automotive paint
• Automotive paint kits
• OEM color matching
• Vehicle refinishing products

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: DipYourCar generates revenue primarily through direct-to-consumer e-commerce sales via dipyourcar.com. Customers purchase paint products, kits, accessories, and sprayers through the Shopify-powered website. The business operates on a standard retail model with one-time product purchases, though subscription options exist for certain products.
2. Wholesale and Distribution: The company operates a wholesale accounts program for businesses wanting to resell DipYourCar products, and an installer program for professional applicators.
3. International Distribution: The company offers international shipping for customers outside the US, with specialized freight carriers handling international orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

DipYourCar develops and sells peelable and permanent automotive paint systems, including HyperDip, Plasti Dip, Luna ONE, and Luna, as well as factory-matched OEM paint. It packages coatings, sprayers, application accessories, and preparation supplies into kits for DIY vehicle customization and sells the portfolio through direct e-commerce to consumers and professional installers.

Product overview

DipYourCar operates as a dual-system automotive paint company offering both peelable and permanent paint solutions. The core product portfolio centers on two distinct paint systems: (1) Peelable Paints including HyperDip and Plasti Dip formulations that provide temporary, removable color changes; and (2) Luna ONE and the Luna Permanent Paint System for professional-grade, long-lasting finishes with OEM color matching. The company offers comprehensive DIY kits (car kits, wheel kits, emblem kits, grille/trim kits), individual paint products in various formats (gallons, quarts, aerosols), color-shift and pearl effect additives, professional spray equipment (G-Force DipSprayer), and aftercare products. Additional offerings include OEM factory-matched paint for specific vehicle makes/models and educational resources through DYC University. The business serves both DIY consumers and professional installers through direct-to-consumer e-commerce with international shipping capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• HyperDip: A smoother formula peelable paint product line for wheels, emblems, and trim.
• Plasti Dip
• Luna ONE
• Luna
• Dip Armor
• Ultra High Gloss
• DYC University

Products and services

• Luna ONE All-in-one 2K permanent paint system combining primer, basecoat, and clearcoat functionality in a single aerosol or kit. It applies directly to metal, plastics, fiberglass, carbon fiber, and other compatible surfaces without separate primer, adhesion promoter, or clearcoat products.
• HyperDip Enhanced peelable automotive coating with a smoother finish than Plasti Dip. It is sold in aerosol cans, gallon kits, wheel-specific kits, and ColorShift and HyperShift color options for removable vehicle customization.
• Plasti Dip Original peelable rubber coating for automotive customization, available in aerosol cans, gallon quantities, and preconfigured car and wheel kits. Its removable formulation permits color changes without permanently changing the underlying finish.
• Luna Permanent Paint System Professional-grade permanent automotive paint system comprising basecoats, midcoats, clearcoats, primers, and sealers. It offers over 188,000 color options and supports long-lasting refinishing and OEM color matching.
• OEM Paint Factory-matched paint for specific vehicle makes and models, with 188,135 OEM colors searchable by vehicle, paint code, or color name. It is available in 2-ounce touch-up bottles, aerosols, and ready-to-spray gallons.
• Peelable Car Kits Complete DIY vehicle-color-change kits containing gallons of peelable coating, a sprayer system, application accessories, and preparation supplies. They are offered in HyperDip and Plasti Dip formulations with solid, metallic, ColorShift, and HyperShift finishes.
• HyperDip Wheel Kits Preconfigured wheel-painting kits containing HyperDip, application materials, and accessories for wheel-surface customization. They are available in Piano Black, Shadow Black, Anthracite Grey, Bronze Gold, and other colors.
• Plasti Dip Wheel Kits Complete wheel-coating kits using Plasti Dip, with 172 color options across solid, ColorShift, and HyperShift finishes. Each kit supplies coating and materials needed for wheel customization.
• HyperDip Emblem & Badges Kit Specialized coating kit for automotive emblems and badges containing two HyperDip cans, PreDip spray, alcohol preparation pads, masking tape, a spudger tool, and a microfiber towel.
• HyperDip Grille/Mirror/Trim Kit Kit for coating automotive grilles, mirrors, and trim, containing three HyperDip cans, 3/4-inch masking tape, and tape-and-drape materials. It is offered in multiple solid and metallic color options.
• Pearl & Flake Additives Powder additives for adding Solid Pearl, HyperShift, ColorShift, holographic, interference, and micro-flake visual effects to base paint.
• G-Force DipSprayer Professional-grade spray gun for applying peelable and permanent paints. It is part of a sprayer range that also includes the Ultimate DipSprayer system, replacement guns, and specialty adapters.
• Dip Coat Ceramic Protective Spray Spray-on ceramic protective coating for maintaining and protecting painted surfaces within DipYourCar's car-wash and aftercare product line.
• Pearl TopCoat Colors Pearl-effect topcoats that add depth and visual effects to peelable paint jobs. The collection includes 102 ColorShift, gold, green, orange, pink, red, silver or grey, tan or brown, and white options.
• Luna Midcoat Aerosols Permanent-paint midcoat aerosols for the Luna system, with 101 ColorShift, HyperShift, and Solid Pearl color options in 400-milliliter aerosol cans.

Quantifiable outcome

• Paint can last 5-7+ years when maintained correctly
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers the dipyourcar.com e-commerce platform, providing website hosting, payment processing infrastructure, and checkout functionality. The company uses Shopify's platform for all online sales operations.
• Shopify PaymentscoreTechnology or IntegrationShopify Payments processes customer transactions on dipyourcar.com as the primary payment processor.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/dipyourcar
• YouTubeyoutube.com/dipyourcar
• Facebookfacebook.com/DipYourCar
• Instagraminstagram.com/dipyourcar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DipYourCar