Orona

Vertical transportation equipment manufacturingorona-group.com

Orona S. Coop. is a Spanish cooperative that designs, manufactures, installs, and services elevators, escalators, moving ramps, and accessibility solutions under the Orona Next brand, serving residential, commercial, healthcare, hospitality, stadium, and public-administration customers across 10+ European countries and Brazil via 40+ regional offices.

Company typePrivate
Founded1964
HeadquartersSan Sebastian, Spain
Headcount5,001–10,000
GTM typeB2B
OfferingHardware or Manufacturing

What Orona does

Orona S. Coop. is a Basque-cooperative elevator and vertical-mobility company headquartered in Hernani, Gipuzkoa (near San Sebastian), Spain, founded in 1964. The company designs, manufactures, installs, and services elevators (lifts), escalators, moving ramps, moving walkways, and accessibility solutions under the Orona Next product family, which spans six lift models — Essentia, Smart, Smart+, Flex, Rise, and Cargo — plus an online cabin customization tool called Orona Ambiences. Its offering covers the full equipment lifecycle: new-build installation, maintenance contracts (24-hour service), modernization, and full lift replacement, with IoT-enabled connectivity in the Smart and Smart+ lines.

Orona operates a pan-European direct-sales and service model through 40+ wholly-owned regional offices across Spain, the United Kingdom, France, Portugal, Poland, Norway, the Netherlands, Ireland, Belgium, and Luxembourg, with a first disclosed presence in Brazil. Customer segments are diversified across residential, retail/commercial, healthcare, hotels, offices, stadiums, urban-mobility/public-administration, heavy-loads/goods, and metro/airport infrastructure. The customer base includes municipalities (Bilbao, Eibar, Palamós), healthcare providers (Hospital del Mar), cultural venues (Museo de Málaga, Museo Helga de Alvear, Teatro Soho), retail (Eroski, Centro Comercial Garbera), stadiums (Estadio Metropolitano de Madrid), and large residential complexes (Bethelpark Delft, Residencial Fabra i Coats). Pricing is custom and quote-based, structured around multi-year contracts that combine one-time hardware sales with recurring maintenance revenue.

In 2024 Orona reported revenue of €1,009 million (up 12.6% YoY) and 6,111 employees. The company is structured as a cooperative (Sociedad Cooperativa) with worker-member ownership, has no external parent or PE/VC backing, and supports its commercial activity with the Orona Ideo innovation center and the Orona Foundation. Distribution is purely direct — no third-party channel partners are referenced — and customer engagement is augmented by a self-serve customer portal (area.orona-group.com) and online solution-finder tools.

Orona firmographics

Firmographics

Name: Orona
Legal name: Orona S. Coop.
Website: https://orona-group.com
Company type: Private
Founded year: 1964
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Orona S. Coop. is a Spanish cooperative that designs, manufactures, installs, and services elevators, escalators, moving ramps, and accessibility solutions under the Orona Next brand, serving residential, commercial, healthcare, hospitality, stadium, and public-administration customers across 10+ European countries and Brazil via 40+ regional offices.
Ownership category
akta.pro rank

Orona industry classification

Industry

Product category: Vertical transportation equipment manufacturing
NAICS: Elevator and Moving Stairway Manufacturing (333921)
akta.pro primary industry: Smart Elevators, Escalators & Vertical Transportation (HSAPAPAH)
akta.pro secondary industries: Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE), Accessibility & Platform Lift Service (Wheelchair/Vertical Platform Lifts) (BPABAIAI), Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD)

Keywords

Elevator manufacturing
Vertical mobility solutions
Escalators and moving walkways
Accessibility lifts
Lift maintenance services

Where Orona is headquartered

Location

Headquarters

HQ city: San Sebastian
HQ country: Spain
HQ region: Europe

Offices41 records

Markets served

Orona business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Elevator equipment sales: Sale of new elevators including residential, commercial, and industrial applications under the Orona Next product family
Escalators and ramps: Escalators, moving ramps, and moving walkways for commercial and public spaces
Maintenance and service contracts: 24-hour maintenance services, modernization, and lift replacement services for existing buildings
Accessibility solutions: Platform elevators, stairlifts, and cabin platforms for accessibility applications

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom quote-based pricing for all elevator and mobility solutions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Orona product offering

Product offering

Core offering

Orona designs, manufactures, installs, and maintains elevators, escalators, moving ramps, and accessibility solutions through the Orona Next product family (Essentia, Smart, Smart+, Flex, Rise, Cargo). The company also delivers comprehensive lifecycle services including 24-hour maintenance, lift modernization, and full lift replacement, supported by the Orona Ambiences online cabin customization tool.

Product overview

Orona is an elevator and mobility solutions company offering a comprehensive portfolio of vertical transportation products organized around the Orona Next family of lifts. The core product line includes six residential lift models (Orona Next Essentia, Smart, Smart+, Flex, Rise, and Cargo) designed for homes, complemented by commercial lifts, goods lifts, escalators, moving ramps, and accessibility solutions including platform lifts and stairlifts. The company provides full lifecycle services including installation, maintenance, replacement, and modernization. Products are marketed through a network of regional offices across Europe, with the Orona Next Experience service brand underpinning customer support.

Differentiator

Problem solved

Functional benefit

Brands

Orona Next: Product line of elevator solutions including Essentia, Smart, Smart+, Flex, Rise, and Cargo models
Orona Ideo
Orona Foundation
Orona Ambiences

Products and services

Orona Next Essentia Entry-level Orona Next residential and commercial passenger lift with customizable cabin aesthetics configured via the Orona Ambiences online tool.
Orona Next Smart Smart residential elevator with IoT-enabled connectivity for enhanced user experience in connected home environments.
Orona Next Smart+ Enhanced commercial-grade smart elevator with robust cabin design and perimeter protections for demanding environments such as retail, healthcare and cultural venues.
Orona Next Flex Flexible Orona Next passenger lift adaptable to various residential building configurations and space constraints.
Orona Next Rise Urban mobility Orona Next passenger lift designed for efficient vertical transportation in multi-story residential and urban buildings.
Orona Next Cargo Heavy-duty Orona Next goods lift designed for transporting cargo within residential, commercial and industrial buildings.
Escalators and moving ramps Escalators, moving ramps and moving walkways for pedestrian flow management in commercial, retail and public spaces.
Accessibility solutions Platform lifts, stairlifts, cabin platforms and other accessibility equipment for persons with reduced mobility in residential and public environments.
Lift maintenance services 24-hour maintenance and ongoing service support for installed lifts to ensure safety, reliability and regulatory compliance.
Lift replacement Complete replacement of existing lifts in older buildings with modern Orona Next elevator solutions.
Lift modernization Upgrading existing lifts with new technology, drives and features to improve performance, energy efficiency and aesthetics.

Quantifiable outcome

Revenue growth of 12.6% year-over-year in 2024

Companies that use Orona

Customer profile

Named customers16 records

Segments9 records

Ideal customer profiles5 records

Orona technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

Orona partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Orona competitors and assessment

Company assessment

Direct peers

Schindler: Swiss global elevator and escalator manufacturer with strong European service footprint and roughly comparable mid-tier positioning. Direct competitor across new installs, modernization, and service contracts in Orona's core geographies.
Kone: Finnish elevator company with a service-heavy business model and heavy European presence. Closest analog in terms of lifecycle service orientation and maintenance-led revenue mix.
TK Elevator: German-headquartered elevator company that operates as a standalone entity focused on new equipment, modernization, and service across Europe. Direct competitor on enterprise and public infrastructure projects.
Stannah: UK-based privately held elevator and stairlift specialist with strong residential and accessibility positioning. Comparable mid-sized independent with similar B2B/B2B-via-dealer go-to-market in Europe.
Kleemann: Greek elevator manufacturer with a Europe-wide distribution network. Similar mid-tier positioning and customer segments including residential, commercial, and accessibility.

Broad incumbents

Otis: World's largest elevator manufacturer and service provider. Competes with Orona across every customer segment but at materially greater scale, R&D budget, and global footprint.
Mitsubishi Electric (Elevator & Escalator Division): Japanese conglomerate with a substantial global elevator and escalator business. Overlaps with Orona in European commercial real estate and high-end residential projects as a premium competitor.
Hitachi (Building Systems): Japanese industrial conglomerate operating a global elevator, escalator, and building systems business. Competes in commercial, transit, and accessibility segments across European markets.

Emerging players

Cibes Lifts: Swedish mid-sized specialist in platform lifts, home lifts, and accessibility solutions. Direct overlap with Orona's accessibility product line and Orona Next residential offerings.

Others

Wittur Group: Global components supplier to the elevator industry (doors, gearless machines, safety components). Both a supplier and partial competitor to Orona depending on integration depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Orona financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Orona leadership team

Management profile

Number of profiles

Orona subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

Orona funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Orona M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orona

What does Orona do?

Is Orona a public or private company?

Orona is a private company. It is classified as management employee owned and is currently operating.

When was Orona founded?

Orona was founded in 1964. It employs 5,001 to 10,000 people.

Where is Orona based?

Orona is headquartered in San Sebastian, Spain, in the Europe region.

How does Orona make money?

Four revenue lines are on record. Elevator equipment sales are the primary driver. The others are escalators and ramps, maintenance and service contracts and accessibility solutions.

Who are Orona's main competitors?

Direct peers on record are Schindler, Kone, TK Elevator, Stannah and Kleemann. Broad incumbents are Otis, Mitsubishi Electric (Elevator & Escalator Division) and Hitachi (Building Systems). Cibes Lifts is listed as an emerging player. Wittur Group is listed as an others.

Does Orona have an API?

No public API is recorded for Orona.

What industry is Orona in?

Orona's product category is Vertical transportation equipment manufacturing. Its primary akta.pro industry code is HSAPAPAH, Smart Elevators, Escalators & Vertical Transportation, with a secondary code of BPABAIAE, Elevator Modernization & Retrofit (Controllers, Drives, Door Systems). Its NAICS code is 333921.