Sun Country Highway

What Sun Country Highway does

Sun Country Highway is a Canadian privately-held designer, distributor, and service provider of electric vehicle (EV) charging equipment, founded in 2011 by Kent Rathwell and headquartered in Calgary, Alberta. The company sells Level I, Level II, and Level III (DC fast) EV chargers through a portfolio spanning the Compact Series (15A-30A, up to 4.8kW), EV Series (40A-64A, up to 15.4kW), SCH Series (40A-100A, up to 19.2kW), SPC-AC networked chargers, and SPC-DC fast chargers (up to 360kW with CCS1 and CHAdeMO connectors). Notable technical features include Power Sharing (Share2/EcoShare Lite) for two-vehicle charging on a single circuit, COSMOS load management with UART/digital interfaces, ChargeGuard key-based access control, a smart re-closure system for power fault recovery, NEMA 4 weatherproof enclosures rated from -30°C to 50°C, and the EV OS web portal for autonomous station operation and monitoring. Hardware is manufactured through a partnership with California-based ClipperCreek.

The business model is hardware-led, monetized through direct e-commerce (separate Canadian and US storefronts), retail channels (Costco Canada, Peavey Mart), professional services (consultation, installation support, EV testing and validation), and a growing networked services layer using the 2022 HONK partnership for contactless payment processing and transaction fees. The company serves three primary use-case segments: residential homeowners, commercial/business properties, and fleet operators, with additional vertical solutions for hospitality (hotels), golf courses, and retail. Go-to-market combines direct sales (dedicated Canadian and US sales reps) with deep channel partnerships including Peavey Mart (all Canadian stores), Best Western (Endorsed Supplier), Petro-Canada, IKEA Canada (all Canadian locations), Costco, and the Tesla Destination Program. Sun Country has deployed more than 4,000 charging stations across North America, including 80+ free public stations along the Trans-Canada Highway spanning 10,125 km, which the company describes as the world's longest EV charging network. The company is founder-owned, has never raised institutional capital, and does not publicly disclose revenue.

Name

Sun Country Highway

Legal name

Sun Country Highway Global Inc.

Website

https://suncountryhighway.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Country Highway is a Canadian privately-held EV charging equipment provider, founded in 2011 by Kent Rathwell. It designs, distributes, and services Level I, II, and III chargers for residential, commercial, fleet, and hospitality customers across North America, with 4,000+ stations deployed.

Ownership category

akta.pro rank

Product category

Electric Vehicle Charging Equipment

NAICS

Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Services (4911)

akta.pro primary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK), Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK)

Keywords

• EV charging stations
• Level 2 charging
• DC fast charging
• Networked charging
• EV infrastructure

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of EV charging stations including Level I, Level II, and Level III (DC fast charging) equipment. Products include Compact Series, EV Series, SCH Series, networked chargers, and accessories. Revenue is generated through one-time hardware purchases via e-commerce store and retail channels.
2. Professional Services: Expert consultation and advice, EV infrastructure planning and development strategies, installation services, and ongoing technical support. The company provides independent EV testing and equipment validation.
3. Networked Services: Networked charging solutions with payment processing capabilities through HONK partnership. Enables monetization with automatic fund transfers, pricing configuration, and loyalty program integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Sun Country Highway designs, manufactures, and distributes electric vehicle (EV) charging stations across multiple power levels (Level I, Level II up to 19.2kW, and Level III DC fast charging up to 360kW) for residential, commercial, and fleet customers. The company operates the world's longest free EV charging network along the Trans-Canada Highway and offers professional consultation, EV infrastructure planning, installation services, and the EV OS cloud-based station management platform.

Product overview

Sun Country Highway is a full-service EV solution provider offering a comprehensive portfolio of electric vehicle charging products across multiple series and power levels. The core product lines include the Compact Series (15A-30A, up to 4.8kW for limited power applications), EV Series (40A-60A, up to 11.5kW for home/commercial use including ruggedized 5-year warranty variants), and SCH Series (40A-100A, up to 19.2kW - the most powerful Level II chargers). For fast charging, they offer Level III DC Fast Chargers (SPC-DC series) with up to 360kW power and CCS1/CHAdeMO connectors. Networked charging solutions (SPC-AC series) enable access control and payment processing. Add-on features include ChargeGuard (key-based access control), Share2/EcoShare Lite (power sharing between two vehicles), and COSMOS (building energy management integration). Products are supported by the EV OS web portal for station management and the Sun Country Highway Navigator smartphone app. All products feature universal J1772 connectors compatible with all EV brands.

Differentiator

Problem solved

Functional benefit

Products and services

• SCH Series High-power Level II EV charging stations available in 40A, 60A, and 100A circuit options with up to 19.2kW power output, NEMA 4 weatherproof casing, built-in smart re-closure system, and universal J1772 connector. Designed for residential and commercial use.
• EV Series

Quantifiable outcome

• Up to 400% faster charging compared to 25 amp chargers
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• HONKcoreTechnology or Integration · 5 May 2022Partnership with HONK, North America's leading provider of contactless payments for parking, to create an end-to-end paid EV charging solution. Sun Country charging stations can now run payment processing directly through HONK while utilizing standard parking enforcement, eliminating need for ongoing networking fees and third-party contracts.
• Vtrux CanadacoreChannel Partner/ Reseller/ Distributor · 1 January 2021Exclusive EV Charging Equipment supplier to Vtrux Canada.
• Saskatoon Car Share Co-operativeminorStrategic or Co-development Partner · 1 March 2018Partnered to launch Canada's first 100% solar powered ride share vehicle program. Sun Country developed the IP, provided charging hardware, and integrated car share technology.
• Affinity Credit UnionminorOthers · 1 March 2018Location partner for solar-powered car share EV charging station at Affinity Credit Union building on Seventh Avenue North in Saskatoon.
• IKEAcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Installed EV chargers at all Canadian IKEA locations, making sustainable shopping more accessible for EV-driving customers.
• Tesla MotorscoreChannel Partner/ Reseller/ Distributor · 1 January 2015Initiated Destination Program partnership with Tesla Motors, installing thousands of EV chargers across North America as part of Tesla's destination charging network.
• Best WesterncoreChannel Partner/ Reseller/ Distributor · 1 January 2014Partnership with Best Western International to install EV chargers at participating hotel properties. Sun Country is also an Endorsed Supplier for EV Charging Equipment and Solar/CoGen for Best Western Hotels & Resorts.
• Petro-CanadacoreChannel Partner/ Reseller/ Distributor · 1 January 2014Installed charging stations at participating Petro-Canada locations across Canada. Partnership enables free charging for RBC customers with a Petro-Canada card.
• Peavey MartcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Partnership to install EV chargers at all Peavey Mart store locations across Canada. First Canadian company to make this commitment to EV charging infrastructure.
• ClipperCreekcoreTechnology or Integration · 1 January 2011In 2011, Kent Rathwell worked with California-based ClipperCreek to build a more effective charging station. ClipperCreek manufactures the charging stations and warrants products to be free from defects in material, manufacture and design.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/suncountryhwy
• YouTubeyoutube.com/user/suncountryhwy
• Facebookfacebook.com/suncountryhighway
• LinkedInlinkedin.com/company/sun-country-highway-ltd
• Instagraminstagram.com/suncountryhwy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Country Highway