Autonics
Autonics is a South Korean industrial automation company (founded 1977) manufacturing approximately 6,000 sensor, controller, motion, safety, and connectivity products, distributed globally through 11 overseas subsidiaries and more than 100 channel partners to manufacturing customers across automotive, packaging, pharmaceutical, semiconductor, and process industries.
- Company typePrivate
- Founded1977
- HeadquartersBusan, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Autonics does
Autonics Corporation is a South Korean industrial automation company, founded in 1977 and headquartered in the Songdo International Business District, with additional R&D operations in Busan. The company designs, manufactures, and sells a portfolio of approximately 6,000 industrial automation products spanning photoelectric, proximity, fiber optic, ultrasonic, LiDAR, and vision sensors; temperature and pressure field instruments; safety light curtains and safety controllers; temperature controllers, counters, timers, and HMIs; switch-mode power supplies, solid state relays, and power controllers; motion controllers and closed-loop stepper systems; and remote I/O, network converters, and signal conditioners. Supporting software includes IO-Link configuration tools, machine vision software, and HMI/motion control software. Products target vertical markets including automotive manufacturing, packaging, pharmaceutical and medical device production, semiconductor and display, food and beverage, machine tools, logistics, water and wastewater, oil and gas, marine, and battery manufacturing.
The business model is hardware-led, with revenue generated primarily through unit sales of automation components to a mix of direct customers and a global channel network. Autonics operates a direct-to-customer go-to-market through 11 wholly-owned overseas subsidiaries (USA, China, Japan, India, Brazil, Mexico, Russia, Vietnam, Turkey) and reaches broader markets through more than 100 local sales agencies, complemented by an Excellence in Distribution award program. Approximately 50% of total revenue is generated outside Korea. Manufacturing is supported by the wholly-owned Autonics Electronics (Jiaxing) Co., Ltd. facility in China, completed in 2008, which supplies both the Chinese market and global export channels. R&D investment is structurally high: dedicated Sensor and Control & Measurement R&D Institutes employ 20% of total headcount and the company invests 10% of annual revenue in research and technology development.
Recent strategic activity emphasizes technology positioning and product portfolio refresh. In January 2026, Autonics partnered with South Korean AI chipmaker Mobilint to demonstrate edge AI integration at CES 2026 in Las Vegas, showcasing Mobilint's MLX-A1 edge AI box and ARIES accelerator running real-time video analytics and multi-model AI inside Autonics industrial systems. Product launches in 2026 included upgraded BTS and BTF photoelectric sensors with UL Listed/UL Recognized certifications, the iTP Advanced HMI unveiled at Automate 2026, and a final promotional push on the UL-listed, CE-certified SPB-A series switch-mode power supplies. Marketing combines 70+ annual trade show participations worldwide (Automate, ATX West, PACK EXPO, Hannover Messe, Semicon West), a regular webinar series, the Autonics Virtual Exhibition platform launched in 2021, and an Autonicast podcast on machine safeguarding.
Autonics firmographics
Firmographics- Name
- Autonics
- Legal name
- Autonics Corporation
- Website
- https://autonics.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autonics is a South Korean industrial automation company (founded 1977) manufacturing approximately 6,000 sensor, controller, motion, safety, and connectivity products, distributed globally through 11 overseas subsidiaries and more than 100 channel partners to manufacturing customers across automotive, packaging, pharmaceutical, semiconductor, and process industries.
- Ownership category
- akta.pro rank
Autonics industry classification
Industry- Product category
- Industrial Automation Components
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
- akta.pro secondary industries
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)
Keywords
Where Autonics is headquartered
LocationHeadquarters
- HQ city
- Busan
- HQ country
- South Korea
- HQ region
- Asia
Offices18 records
Markets served
Autonics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Industrial Automation Hardware Sales: Autonics generates revenue primarily through the sale of industrial automation hardware products including sensors, controllers, field instruments, safety equipment, motion devices, power electronics, and connectivity products. The company sells to distributors and direct customers globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SPB-A Series Switch Mode Power Supplies - promotional pricing |
| Unit Pricing | Pay-as-you-go | Safety Series products - promotional pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Autonics product offering
Product offeringCore offering
Autonics manufactures and sells industrial automation components, offering roughly 6,000 product models across sensors, field instruments, machine vision systems, safety products, controllers, power electronics, motion devices, industrial networking, and connectivity accessories. Its offerings are targeted at industrial OEMs and end users in sectors such as automotive, packaging, semiconductor, pharmaceutical, and metalworking, with supporting configuration software and technical support services.
Product overview
Autonics is an industrial automation company offering a comprehensive portfolio of automation components and systems. The product lineup includes sensors (photoelectric, proximity, fiber optic, ultrasonic, LiDAR, rotary encoders), field instruments (temperature and pressure sensors/transmitters), machine vision (vision sensors and smart cameras), safety equipment (light curtains, controllers, door switches), controllers (temperature controllers, counters, timers, HMIs, panel meters, recorders), power electronics (SMPS, solid state relays, power controllers), motion devices (motion controllers, closed loop stepper systems, stepper motor drivers), industrial networking (remote I/O, network converters, signal conditioners), and connectivity solutions (I/O terminal blocks, cables, connectors). The company also provides specialized software including IO-Link configuration tools and machine vision software. These products serve diverse industries including automotive, packaging, food/beverage, semiconductor/display, medical/pharmaceutical, logistics, and industrial manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Sensors
Quantifiable outcome
- Achieved over 70% growth in China market in 2010 compared to previous year
- +1 more outcomes
Companies that use Autonics
Customer profileNamed customers1 record
Segments16 records
Ideal customer profiles1 record
Autonics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Autonics partnerships and signals
Strategic signalScale indicators7 records
Recent moves15 records
Expansion highlights5 records
Autonics competitors and assessment
Company assessmentDirect peers
- Omron Corporation: Japanese industrial automation giant offering sensors, controllers, safety devices, motion components, and vision systems — overlapping with essentially all of Autonics' product categories including photoelectric sensors, temperature controllers, and HMIs.
- Keyence Corporation: Premium Japanese manufacturer of sensors, measurement systems, and machine vision — a direct competitor in photoelectric, proximity, and laser-based sensors, as well as vision inspection systems.
- SICK AG: German sensor and sensor-based automation specialist covering photoelectric, ultrasonic, LiDAR, safety light curtains, encoders, and machine vision — a direct head-to-head competitor across Autonics' sensor and safety catalogs.
- Pepperl+Fuchs: German industrial sensor manufacturer focused on proximity, photoelectric, ultrasonic sensors, and interface technology — directly comparable in factory automation sensing product lines and global distribution model.
- Banner Engineering: US-based industrial automation sensor and LED lighting provider — directly competes in photoelectric sensors, safety light curtains, machine vision, and industrial wireless solutions.
- ifm electronic: German sensor and control systems manufacturer producing proximity, photoelectric, and position sensors plus IO-Link masters and controllers — directly competitive with Autonics' sensor and IO-Link portfolio.
- Turck: German industrial automation company producing sensors, connectivity, and interface devices including IO-Link solutions — directly overlaps with Autonics' sensors, remote I/O, and industrial networking offerings.
- Balluff: German sensor and connectivity specialist covering inductive/photoelectric sensors, RFID, vision, and IO-Link — comparable in mid-market industrial sensor and networking segments.
Broad incumbents
- Panasonic Industrial Devices: Diversified Japanese electronics conglomerate with a substantial industrial automation division offering sensors, PLCs, and motion control — competes with Autonics in select sensor and HMIs categories as part of a much broader portfolio.
- Rockwell Automation: US-based industrial automation incumbent offering controllers, sensors, motion control, and safety products — overlaps with Autonics at the component level but addresses customers with much larger system-level automation solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Autonics social profiles
Digital presenceAutonics compliance and trust
Trust signalCompliance2 records
Autonics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autonics leadership team
Management profileNumber of profiles
Profiles1 record
Autonics subsidiaries and ownership
Company hierarchySubsidiaries6 records
Autonics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autonics M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autonics
What does Autonics do?
Autonics manufactures and sells industrial automation components, offering roughly 6,000 product models across sensors, field instruments, machine vision systems, safety products, controllers, power electronics, motion devices, industrial networking, and connectivity accessories. Its offerings are targeted at industrial OEMs and end users in sectors such as automotive, packaging, semiconductor, pharmaceutical, and metalworking, with supporting configuration software and technical support services.
Is Autonics a public or private company?
Autonics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Autonics founded?
Autonics was founded in 1977. It employs 11 to 50 people.
Where is Autonics based?
Autonics is headquartered in Busan, South Korea, in the Asia region.
How does Autonics make money?
One revenue line is on record: industrial Automation Hardware Sales.
Who are Autonics's main competitors?
Direct peers on record are Omron Corporation, Keyence Corporation, SICK AG, Pepperl+Fuchs, Banner Engineering, ifm electronic, Turck and Balluff. Broad incumbents are Panasonic Industrial Devices and Rockwell Automation.
Does Autonics have an API?
No public API is recorded for Autonics.
What industry is Autonics in?
Autonics's product category is Industrial Automation Components. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers), with a secondary code of IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers). Its NAICS code is 334513 and its SIC code is 3600.