Exclusive Hotels

What Exclusive Hotels does

Exclusive Collection is a privately held, family-owned (Pecorelli family, founded in the 1980s) portfolio of eight luxury country house hotels and estates across southern England: Ansty Hall, Fanhams Hall, Lainston House, Pennyhill Park, Royal Berkshire, South Lodge, The Castle Inn, and The Manor House. The collection totals approximately 603 rooms across 500+ acres and serves affluent leisure travellers, couples, families, wedding parties, and corporate/MICE clients seeking distinctive historic properties, Michelin-level dining, award-winning spas, championship golf, and curated experiences.

The core offering spans seven integrated revenue streams: luxury accommodation (room rates from £126 at Ansty Hall to £625+ at Pennyhill Park and South Lodge), 11 dining venues including three Michelin-starred restaurants (Latymer, Bybrook, The Pass) and gastropub outlets, two 44,000+ sq ft spas at Pennyhill Park and South Lodge, an 18-hole par-72 golf course at The Manor House, corporate meetings and events across 60+ rooms, the Season Cookery School at Lainston House, and weddings and private celebrations. The technology backbone is a set of eight property-specific cloud-based reservation portals covering rooms, restaurants, spa days, golf tee times, and cookery classes, complemented by phone reservations, a dedicated MICE sales team, and a third-party Skchase gift-voucher storefront. The collection is the first UK hotel group to achieve B Corp certification and distributes primarily through direct-to-consumer channels with property-specific Instagram and Facebook presences.

Commercial mechanics rely on per-night accommodation rates, multi-component Dine & Stay and spa packages, golf green fees and memberships, event and wedding venue hire with catering, and cookery class fees. The business operates as a unified brand (Exclusive Collection / Exclusive Hotels) with sub-branded properties and restaurants. The company has not raised external funding, has no parent, and remains entirely under family control, with revenue not publicly disclosed.

Name

Exclusive Hotels

Legal name

Exclusive Collection

Website

https://exclusive.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Exclusive Collection is a family-owned UK group of eight luxury country house hotels and estates offering accommodation, Michelin-starred dining, award-winning spas, golf, cookery school, weddings, and corporate events across southern England.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Luxury country hotels
• Fine dining restaurants
• Spa wellness retreats
• Corporate event venues
• Championship golf courses

Headquarters

HQ city

Bagshot

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Accommodation: Room and suite bookings across 8 unique properties ranging from 12 to 124 rooms each, with individual pricing per property
2. Fine Dining & Restaurants: 11 distinct dining venues including Michelin-starred restaurants (Latymer, Bybrook, The Pass) and gastropub offerings
3. Spa & Wellness Services: Award-winning spa facilities at Pennyhill Park (45,000 sq ft) and South Lodge (44,000 sq ft) offering day packages, treatments, and memberships
4. Golf Operations: 18-hole championship par-72 golf course at The Manor House with green fees, memberships, and clubhouse dining
5. Corporate Events & Meetings: Conference and meeting space rentals across all properties with catering, team building, and exclusive use options
6. Cookery School: Season Cookery School at Lainston House offering culinary classes, group hire, and cook-stay packages
7. Wedding & Celebration Events: Wedding venues, celebration events, and private dining across all properties

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Exclusive Hotels operates a portfolio of eight luxury country house hotels and estates across southern England offering 603 bedrooms, eleven distinct dining venues (including three Michelin-starred restaurants: Latymer, Bybrook, and The Pass), two award-winning spas totaling 89,000+ sq ft, an 18-hole championship golf course, a cookery school, weddings, celebrations, and corporate meetings and events. Revenue is generated through overnight room and suite bookings, restaurant covers, spa day packages and treatments, golf green fees and memberships, cookery classes, and venue hire for private and corporate events.

Product overview

Exclusive Collection is a portfolio of eight luxury country house hotels and unique properties across England, operated as individual distinctive destinations unified by shared standards of hospitality and culinary excellence. The portfolio includes Ansty Hall (62 rooms, Warwickshire), Fanhams Hall (77 rooms, Hertfordshire), Lainston House (50 rooms, Hampshire), Pennyhill Park (124 rooms, Surrey), Royal Berkshire (66 rooms, Berkshire), South Lodge (96 rooms, Sussex), The Castle Inn (12 rooms, Cotswolds), and The Manor House (50 rooms, Wiltshire). Properties offer diverse dining experiences including Michelin-starred restaurants (Bybrook, Latymer, The Pass), award-winning spas (Pennyhill Park's 45,000 sq ft facility, South Lodge's 44,000 sq ft nature-inspired spa), championship golf (The Manor House), and the Season Cookery School. Business services include meeting venues, corporate retreats, and exclusive use options across all properties. The collection operates as a unified brand under family ownership since the 1980s and holds B Corp certification as the UK's first hotel group to achieve this status.

Differentiator

Problem solved

Functional benefit

Brands

• Ansty Hall: Luxury country house hotel in Coventry, Warwickshire with Twine restaurant
• Fanhams Hall
• Lainston House
• Pennyhill Park
• Royal Berkshire
• South Lodge
• The Castle Inn
• The Manor House
• The Manor House Golf Club
• Season Cookery School
• Twine
• Botanica
• Bybrook
• Camellia
• The Pass
• The Wellhouse
• The Avenue
• Latymer
• Hillfield
• Fork

Products and services

• Ansty Hall A red-bricked country house hotel in Ansty, Coventry set in 8 acres of landscaped Warwickshire grounds with 62 bedrooms and suites, the Twine restaurant offering British classics with modern and Indian influence, meeting rooms, and wedding facilities including a local church. Blends 600 years of history with contemporary design and 17th-century period features.
• Fanhams Hall A 4-star Jacobean-style country house hotel in Ware, Hertfordshire with 77 bedrooms, eclectic historic interiors, Japanese gardens with a tea house, wisteria walkway, natural woodland, modern conference facilities, and wedding venues. Located 30 minutes from London Stansted.
• Lainston House A 17th-century Queen Anne country house hotel in Sparsholt, Winchester, Hampshire with 50 rooms and suites, two restaurants (The Avenue with tasting menu by MasterChef champion Tom Hamblet and The Wellhouse with wood-fired cooking), the Season Cookery School, a walled garden, and 63 acres of grounds.
• Pennyhill Park Hotel & Spa A 5-star luxury spa and hotel retreat in Bagshot, Surrey set in 120 acres of parkland with 124 tastefully designed bedrooms, a 45,000 sq ft award-winning spa, and two restaurants including Michelin-starred Latymer and farm-to-fork Hillfield. Hosts high-performance corporate retreats, weddings, and elite sports training camps.
• Royal Berkshire A country house hotel dating back to 1705 outside Ascot in Windsor with 66 bedrooms and suites, 15 acres of manicured lawns, 11 meeting rooms, the Fork restaurant for relaxed British dining, and wedding facilities with a walled garden. Located 20 minutes from London Heathrow near Windsor Castle and Legoland.
• South Lodge A luxury country house hotel in 93 acres of Sussex countryside with South Downs views, 96 bedrooms, three restaurants (Michelin-starred The Pass, 3 AA Rosette Camellia, and plant-based Botanica), a 44,000 sq ft nature-inspired spa, and 8 lakeside lodges. Operates sustainably with a natural swimming pool and vineyard.
• The Castle Inn A traditional English gastropub in Castle Combe, Cotswolds with 12 characterful rooms, an award-winning seasonal menu using local and homegrown ingredients, private dining spaces, and a terrace. Holds 2 AA Rosettes and is sister property to The Manor House.
• The Manor House A 14th-century countryside retreat in Castle Combe, Wiltshire with 50 rooms, the Michelin-starred Bybrook restaurant, an 18-hole par-72 championship golf course, Italian gardens, fairytale wedding facilities with pavilion, and corporate retreat capabilities with exclusive use options on 365 acres.
• Pennyhill Park Spa A 45,000 sq ft luxury spa complex at Pennyhill Park with Mediterranean-style pools, thermal experiences, sauna, ice igloo, extensive treatment rooms, and dedicated relaxation areas offering day packages, treatments, and memberships.
• South Lodge Spa A 44,000 sq ft sustainably-designed nature-inspired spa at South Lodge featuring a wild swimming pool, ecologically inspired treatments, thermal experiences, state-of-the-art fitness facilities, and the Botanica restaurant. Awarded AA Spa of the Year 2023.
• The Manor House Golf Club An 18-hole par-72 championship parkland golf course in Wiltshire with natural elevation providing views and challenging gameplay, including a USGA driving range, practice areas, clubhouse with dining, golf shop, and membership options.
• Season Cookery School A cookery school at Lainston House, Hampshire, featuring state-of-the-art indoor kitchens and an outdoor kitchen garden for barbecuing and wood-fired classes. Led by award-winning chefs, offering classes for all skill levels along with cook-and-stay packages.
• Bybrook Restaurant A Michelin-starred fine dining restaurant at The Manor House, Castle Combe, offering a modern British tasting menu by Executive Chef Robert Potter using ingredients from the hotel's kitchen garden and orchard, with 4 AA Rosettes.
• Latymer Restaurant A Michelin-starred fine dining restaurant at Pennyhill Park offering an exquisite discovery tasting menu by Head Chef Steve Smith using sustainably sourced seasonal ingredients. Holds 5 AA Rosettes, one of only 19 UK restaurants with this distinction.
• The Pass Restaurant A Michelin-starred tasting menu restaurant at South Lodge where diners watch Head Chef Ben Wilkinson's team prepare seasonal dishes overlooking the kitchen. Holds 4 AA Rosettes.
• The Avenue Restaurant A fine dining restaurant at Lainston House offering a tasting menu led by BBC MasterChef: The Professionals champion Tom Hamblet, with an elegant main restaurant, an intimate private dining room, and a Chef's Table overlooking the kitchen.
• The Wellhouse Restaurant A unique wood-fired restaurant at Lainston House, one of few UK restaurants where all dishes are cooked exclusively by wood fire, set in a historic rustic-luxe space with local beers and the estate's own sparkling cider.
• Camellia Restaurant A modern seasonal restaurant at South Lodge with 3 AA Rosettes, serving Mediterranean-inspired cuisine using produce plucked directly from the hotel's walled garden.
• Botanica Restaurant A Mediterranean-inspired, dairy-free, zero-waste spa restaurant at South Lodge featuring plant-based dishes, lean meats, and fish with locally sourced ingredients and a natural approach to wellness cuisine.
• Hillfield Restaurant A farm-to-fork restaurant at Pennyhill Park showcasing Surrey's finest produce from the estate, Surrey Hills, and wider county, with a relaxed, sunny atmosphere and modern British menu suitable for family meals, long lunches, and Sunday roasts. Holds 2 AA Rosettes.
• Fork Restaurant A relaxed contemporary restaurant at Royal Berkshire serving breakfast and dinner with comforting dishes, bathed in natural light with views across the landscaped garden.
• Twine Restaurant An elegant restaurant at Ansty Hall offering British classics with a modern twist and Indian influence, featuring mid-century styling, a curated wine list, and serving breakfast, dinner, and Sunday lunch.
• Business Meetings & Events Corporate meeting, conference, and event venues across all Exclusive Collection properties featuring traditionally appointed rooms with dramatic views, advanced AV equipment, breakout spaces, and vast outdoor areas. Suitable for large conferences, intimate meetings, company off-sites, team building, leadership meetings, and exclusive-use events.
• Flock Network A peer-to-peer business network connecting like-minded business leaders, entrepreneurs, and Exclusive Collection partners, complemented by the Flair network for senior PAs, EAs, and event bookers.

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Belmond (LVMH): Luxury hotel portfolio under LVMH operating heritage properties and resorts globally, including UK properties such as Le Manoir aux Quat'Saisons. Directly comparable as a collection of distinctive luxury properties with destination dining and high-end positioning.
• Rosewood Hotels & Resorts: Global ultra-luxury hotel group expanding into heritage estate properties in the UK. Comparable as a luxury incumbent with overlapping clientele and heritage-property positioning.

Direct peers

• Firmdale Hotels: UK-based collection of individually designed luxury boutique hotels. Comparable as a multi-property UK luxury hotel group focused on design-led, individually distinct properties with strong F&B offerings.
• Beaverbrook Estate: Surrey-based luxury country house hotel set in 400+ acres with Michelin dining, spa, and extensive grounds. Comparable heritage estate property with destination dining and luxury leisure positioning.
• Lime Wood Group: UK luxury country house hotel group including Lime Wood and The Pig hotels. Comparable as a collection of luxury countryside retreats with award-winning dining, spa, and heritage property positioning.
• The Calcot Collection: UK collection of luxury country house hotels and restaurants in the Cotswolds. Comparable multi-property luxury hospitality operator with countryside estate positioning and F&B focus.
• Hand Picked Hotels: UK collection of 18+ country house hotels with spa facilities and award-winning dining. Comparable multi-property luxury hotel group with similar heritage estate and leisure positioning.
• Le Manoir aux Quat'Saisons (Belmond): Oxfordshire luxury country house hotel with two Michelin stars, renowned gardens, and cookery school. Highly comparable on Michelin-starred dining, heritage estate, and culinary school offerings.
• Cliveden House: National Trust-managed heritage luxury hotel in Berkshire. Comparable as a heritage luxury country house hotel with Michelin-tier dining and premium leisure positioning.
• Whatley Manor: Cotswolds luxury country house hotel with Michelin-starred Dining Room restaurant and spa. Comparable heritage luxury property with destination dining and wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ExclusiveHotel
• Instagraminstagram.com/exclusive_uk
• Xx.com/Exclusive_Hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exclusive Hotels