Arrow Magnolia International, Inc.

What Arrow Magnolia International, Inc. does

Arrow Magnolia International, Inc. is a Dallas, Texas-based manufacturer of industrial and institutional cleaning, maintenance, and sanitation chemicals founded in 1927 (as Magnolia Chemical) and reorganized through the 1985 merger of Arrow Chemical and Magnolia Chemical, the 1990 acquisition of ChemCo Chemical, and a 1992 NASDAQ IPO. The company was taken private in 2005 by the Tippeconnic family and operates today as a Native American, Woman-owned business (Choctaw Nation), manufacturing an in-house catalog of more than 400 specialty products organized across categories including cleaners/degreasers, drain and water treatments, environmental and bioremediation, floor care, housekeeping, deodorants/disinfectants, lubricants, and specialty kits.

The technical foundation is proprietary chemical and biological formulation rather than software: bio-enzymatic cultures with 100 billion+ active microorganisms per gallon (CULTURES), D'limonene-based citrus solvents (RLP 9000, PWS 2000, GTM-11), microbial bioremediation blends (MICRO CLEAN, LFS-1, MICRO CLEAN GREEN), and aviation-grade chemistries (CARBON-X) approved by Boeing (D6-17487 Rev L) and Douglas Aircraft (CSO #1). The company sells through three channels: direct e-commerce at arrowmagnolia.com, a national network of independent Sales Partners supported by the AMCloud portal, and the GSA Advantage program for federal procurement. Pricing is unit-based across multiple pack sizes (4x1 gallon cases, 5-gallon pails, 55-gallon drums), with specialty kits priced at $174.99 and premium concentrates ranging from $176.99 to $264.99 per gallon.

Customer concentration is spread across at least 12 verticals, with named anchor relationships in aviation (FBOs and private operators), telecom (NEW GENERAL TELEPHONE CLEANER trusted for 80+ years), food processing (USDA-inspected facilities), concrete (40+ dedicated products), oil and gas (wellhead-to-pump coverage), and government/military. GTM relies on industry association memberships (NRMCA, NBAA, ISSA, NAPA, NMSDC) and the Native American Woman-Owned certification for supplier-diversity access. The business is privately held, with no external institutional investors or PE backing disclosed and revenue figures not publicly reported.

Name

Arrow Magnolia International, Inc.

Legal name

Arrow-Magnolia International, Inc.

Website

https://arrowmagnolia.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Short description

Arrow Magnolia International is a Dallas-based manufacturer of industrial and institutional cleaning chemicals, offering 400+ specialty products across 12 verticals including aviation, concrete, oil and gas, government, and food processing, distributed through direct e-commerce, a national Sales Partner network, and GSA Advantage.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Surface Active Agent Manufacturing (325613)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Industrial cleaning chemicals
• Institutional maintenance products
• Bio-enzymatic cleaners
• Citrus-based solvents
• Specialty degreasers

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Product Sales: Arrow-Magnolia generates revenue through the manufacture and direct sale of industrial and institutional cleaning, maintenance, and sanitation products. Products are sold in various sizes from gallon cases to 55-gallon drums, with pricing varying by product type, concentration, and volume. The company sells directly through its e-commerce website and through a network of Sales Partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Arrow-Magnolia International manufactures and sells its own line of industrial and institutional cleaning, maintenance, and sanitation chemical products. The portfolio spans cleaners/degreasers, drain and water treatments, floor care, environmental remediation, deodorants/disinfectants, lubricants, and specialty kits serving vertical markets such as aviation, concrete, oil and gas, government/military, and general facilities maintenance. Products are sold in various sizes from gallon cases to 55-gallon drums via direct e-commerce and a national Sales Partner network.

Product overview

Arrow Magnolia International, Inc. is a manufacturer and marketer of high-quality industrial and institutional maintenance cleaning products established in 1927. The company offers a diverse portfolio organized across multiple product categories: Drain/Water Treatments (WATER CLEAR, CULTURES, LSM-66, GRAPE APE, GTM-11), Floor Care (NEW MOON, LF-300, X-70, C-SPOT RUN), House Keeping (GRAFFITI REMOVER, MAGIC GROUT, CDA-180 COIL CLEANER, FABULOUS STAIN REMOVER, POWER FOAM, DAZZLE, SPARKLE, KOIL KLEAN, HOUDINI, ULTRA SOFT, SPONGE SORB, LDHD LAUNDRY), Environmental products (MICRO CLEAN, MICRO CLEAN GREEN, OIL SPONGE, LFS-1, SPILL KIT products), Cleaners/Degreasers (ARCS-250, PWS 2000, BRAKE MAGIC, BRUTE, OXIDE+, MARINE BRITE, TENT & TARP CLEANER, SUPER CARBURETOR CLEANER, RLP 9000, FLEET MAGIC, BULLDOZER, DP CONTACT CLEANER, MACH I, NATURE SOLV, MAGNATHENE, ARROW FRESH), Specialty items (BOOT PREP & SEALER, ROAD BOSS SC, MAGIC GASKET MAKER variants, CHAMPION GRAFFITI REMOVER WIPES, CITRA WIPES, various cleaning kits), Deodorants/Disinfectants (BRISA FRESCA variants, ABSOLUTE, BLUE LAGOON, JET AIRE, DEO-GRAN, DEO GEL, CHLOR-O-KLEEN, GANJA GONE, CLEAR LAGOON, METERED AEROSOL), and Lubricants (HI-SLIP, CD-80, FLEX-O-LUBE, MOLY MITE, DRI-SLIK, LOCK FREE ANTI-SEIZE, INSTA-LUBE, BELT DRESSING, WRENCH, TOOL KOOL). These products serve markets including asphalt, aviation, concrete, oil and gas, hand care, drain and sewer, odor control, government/military, housekeeping, restroom care, and insecticide/herbicide applications.

Differentiator

Problem solved

Functional benefit

Products and services

• CULTURES - Bio-enzymatic Waste Degrader Bio-enzymatic drain and waste treatment product with over 100 billion active microorganisms per gallon, designed to break down grease, fats, oils, and organic waste in grease traps, drain lines, and septic systems for industrial and food service facilities.
• WATER CLEAR - Microbial Pond/Lake Treatment All-natural microbial pond and lake treatment that uses proprietary naturally occurring microbes to reduce organic sediment, sludge, and improve water clarity for golf courses, municipalities, and commercial properties.
• GTM-11 - D'limonene Grease Trap Maintainer D'limonene-based all-natural grease trap maintainer solvent that floats on top of grease trap liquid to deodorize and prevent buildup of greases and oils in food service operations.
• CARBON X - Aviation Exterior Cleaner Aviation exterior surface cleaner approved by Douglas Aircraft and Boeing, water soluble, biodegradable, non-flammable, and non-toxic, used by FBOs and private operators for aircraft exterior cleaning.
• MACH I - Aircraft Citrus Cleaner Highly concentrated citrus-based degreaser for the aircraft industry with combined solvent power and emulsifier system, water soluble, biodegradable, non-flammable, non-toxic concentrate with corrosion protection.
• MICRO CLEAN GREEN - Eco-friendly Hydrocarbon Remediator Eco-friendly bio-enzymatic cleaner combining organic bacteria and dispersants to break down hydrocarbons into water, carbon dioxide, and fatty acids, with no VOCs, used for environmental remediation.
• OIL SPONGE - Hydrocarbon Absorbent Environmentally responsible oil absorbent made from reclaimed cotton fibers, nut pith, and hydrocarbon-digesting microbes that absorbs up to 8x more than clay-based products.
• RLP 9000 - Premium Citrus Solvent Powerful citrus-based solvent delivering dry-cleaning strength without environmental and health risks of chlorinated or hydrocarbon solvents, used in industrial degreasing applications.
• BULLDOZER - Industrial Cleaner/Degreaser All-purpose industrial cleaner and degreaser with water-based formula that is non-toxic, non-flammable, and 100% biodegradable for cutting through oil, grease, grime, and sludge.
• LSM-66 - Lift Station Cleaner Lift station and wet well cleaner with powerful degreasing and detergent properties to remove sewage, oils, greases, and soap deposits from vertical surfaces in wastewater systems.
• GRAPE APE - Wastewater Cleaner/Degreaser Powerful cleaner, degreaser, and deodorizer for lift stations, wet wells, and wastewater systems with fresh grape scent that forms a floating barrier for continuous odor control.
• NEW GENERAL TELEPHONE CLEANER Industry-standard telecom equipment cleaner trusted for over 80 years, removing grease, stains, gum, paint, and grime without affecting plastic or bleaching color.
• CHLOR-O-KLEEN - Food Processing Cleaner Heavy-duty foaming degreaser and cleaner with bleach for poultry, meat, and seafood processing facilities, approved for USDA-inspected food processing equipment.
• ROAD BOSS SC - Soil Stabilizer/Dust Control Soil stabilization and dust control chemical that seals surface pores to form a hard, durable crust, preventing erosion, eliminating dust lift-off, and improving soil compaction.
• SPILL KIT 55 GAL DRUM Spill containment kit packaged in a 55-gallon open top rolling drum for any liquid or oil-only spills, including pads, socks, trash bags, absorbent, goggles, gloves, and hazardous labels.
• SPILL KIT POLY 6GAL Spill kit packaged in a pail with everything needed to pick up a 6-gallon spill, including socks, pads, trash bags, rubber gloves, goggles, and hazardous labels.
• SPILL KIT 6 GAL BAG (Vehicle) Spill kit packaged in a duffel bag that fits easily into a truck cab for 6-gallon any liquid spill or oil-only spill, including socks, pads, bags, gloves, and labels.
• MECHANIC'S KIT Kit containing 10 popular products for mechanics including Brake Magic II, CD-80, Dri-Slik, InstaLube, Koil Klean, Nature Solv, Safety Solv, Sparkle, Tar Gone, and Wrench.
• BATHROOM KIT Kit containing products for bathroom maintenance including Absolute, Arrow-Fresh, Brisa-Fresca Azure, Brute, Deo Gel, Free Drain, Magic Grout, Oxide+, Pink Pearl, Sparkle, and Urinal Screen.
• AVIATION KIT Case of 10 popular aviation products including Absolute, Aero Glaze, Blue Lagoon, Carbon X, Fleet Wash, Jet Aire, Mach 1, Magic Geni, Power Foam, and Ultra Soft.
• BUILDING MAINTENANCE KIT Top products for building maintenance including BE GONE, Bulldozer, CD-80, Cold Kill, DP Contact Cleaner, Hi-Slip, Koil Klean, Slime X, Weed Out, and Free Drain.
• FLEET MAGIC - Vehicle Detergent Super concentrated balanced vehicle detergent with premium-grade surfactants, hardness sequestrants, foaming agents, and waxing agents for vehicle shampoo, wheel/tire cleaning, and prep area cleaning.

Quantifiable outcome

• CULTURES contains over 100 billion active microorganisms per gallon
• +4 more outcomes

Named customers6 records

Segments12 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and moderate.

• National Ready Mix Concrete Association (NRMCA)minorOthersIndustry association membership supporting the concrete industry vertical. Arrow-Magnolia is a member and gains visibility and credibility within the concrete producer community.
• National Business Aviation Association (NBAA)minorOthersIndustry association membership supporting the aviation vertical. Membership provides visibility among business aviation operators and FBOs.
• ISSAminorOthersThe worldwide cleaning industry association. Membership demonstrates commitment to industry standards and provides networking opportunities within the cleaning and maintenance industry.
• National Minority Supplier Development Council (NMSDC)minorOthersOrganization supporting minority-owned businesses. Arrow-Magnolia's Native American Woman-owned status may provide access to supplier diversity programs and corporate member connections.
• General Services Administration (GSA)moderateChannel Partner/ Reseller/ DistributorArrow-Magnolia products are listed on GSA Advantage (gsaadvantage.gov), enabling streamlined procurement by federal government agencies. This channel supports the government/military customer segment.
• NAPA (National Asphalt Pavement Association)minorOthersIndustry association for asphalt pavement producers. Membership supports the asphalt industry vertical market segment.
• Women's Business Enterprise Southwest (WBC Southwest)minorOthersCertification and support organization for women-owned businesses. Supports Arrow-Magnolia's Native American Woman-owned business identity and provides access to corporate member diversity programs.
• Choctaw NationminorOthersNative American tribal organization. The Tippeconnic family (Choctaw Nation) acquired AMI in 2005, making Arrow-Magnolia a Native American Woman-owned business.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Zep Inc. Direct competitor manufacturing specialty cleaning and maintenance chemicals for industrial and institutional markets; overlapping product categories in degreasers, floor care, and vehicle wash chemicals make it the closest direct peer to Arrow-Magnolia.
• Spartan Chemical Company: Manufacturer of industrial and institutional cleaning products including degreasers, disinfectants, and floor care; comparable mid-sized private competitor serving similar verticals (food service, healthcare, government) with analogous direct + distributor GTM.
• National Chemical Laboratories (NCL): Specialty chemical manufacturer focused on cleaning, sanitizing, and maintenance products for institutional and industrial customers; competes directly in floor care, restroom care, and general cleaning categories with similar mid-market positioning.
• Betco Corporation: Manufacturer of professional cleaning and facility maintenance products including degreasers, disinfectants, and floor finishes; closely comparable in size, product breadth, and focus on janitorial/distributor channels for institutional buyers.
• Claire Manufacturing Co. Specialty manufacturer of industrial aerosol and liquid cleaning chemicals (degreasers, lubricants, deodorizers); directly comparable product mix including specialty/solvent formulations and overlap with Arrow-Magnolia's lubricant and cleaner lines.
• Kano Laboratories: Manufacturer of specialty penetrants, lubricants, and industrial chemicals (e.g., Kroil brand); comparable specialty-chemicals niche with overlapping customer base in industrial maintenance and similar private, family-held profile.

Broad incumbents

• Ecolab Inc. Global leader in water, hygiene, and infection-prevention solutions serving industrial, institutional, and food-service markets; broad incumbent with overlapping product categories (degreasers, sanitizers, floor care) but vastly larger scale and R&D footprint.
• Diversey Holdings: Global provider of cleaning, hygiene, and infection-prevention products for institutional and industrial customers; broad incumbent competing in many of the same verticals (food processing, building care, floor care) with much larger product portfolio and geographic reach.
• Clorox Professional Products: Professional division of Clorox serving commercial cleaning, healthcare, and food service markets with branded disinfectants, cleaners, and wipes; broad incumbent where Arrow-Magnolia competes in adjacent rather than overlapping niches.

Emerging players

• Jelmar (CLR Brands): Manufacturer of CLR-branded specialty household and industrial descalers, cleaners, and stain removers; comparable specialty cleaning brand with growing presence in industrial channels as an emerging player competing in similar chemical-cleaner categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow Magnolia International, Inc.