Selectech

What Selectech does

SelecTech, Inc., founded in 1993 in Avon, Massachusetts, is a privately held specialty flooring manufacturer that produces innovative flooring products from recycled plastics and bio-based polymers. The company operates three product divisions—StaticStop (ESD/static-control flooring for electronics manufacturing, healthcare, and aerospace), FreeStyle (commercial and industrial interlocking flooring including BioLock for labs and cleanrooms, EcoLock bio-based tiles, and FreeStyle ESD Plus), and Place N' Go (residential interlocking flooring sold through Home Depot). SelecTech processes approximately one million pounds of recycled materials annually, offers products with up to 100% recycled content that are 100% recyclable, and is the only flooring company in SEFA membership.

The company's core technology is a patented interlocking system—a hidden zipper-lock connection (FreeStyle ESD Classic X) and a vertical interlocking seam (EcoLock)—that enables free-floating installation over existing floors without adhesives, moisture barriers, or subfloor preparation. Product differentiation is layered with conductive additive systems (PolyStyle Factory ESD Floor), metallic composite fibers for custom-colored ESD tiles, MAS Certified Green low-VOC compliance, ANSI/ESD S20.20 certification, and a verified Environmental Product Declaration for EcoLock. The company holds registered patents on its interlocking mechanisms and registered trademarks across its brand portfolio.

SelecTech sells primarily through quote-based direct enterprise sales (phone), distributor networks (Restronics/Repstronics covering Mexico, and Starnet for commercial contractors), the Material Bank sampling platform for design professionals, and Home Depot for residential products. It supports demand generation through trade-show presence (SMTA International, ESDA Symposium, IPC Apex, Lab Design Conference), educational content, podcasts featuring the president, and an e-newsletter. Revenue is generated almost entirely from product sales across ESD, commercial, and residential categories, with named enterprise customers spanning healthcare (Boston Children's Hospital, Brigham & Women's, Waterbury Hospital), electronics manufacturing (Tritium, Astera Labs, Pride Industries, Mini-Circuits, Cobham), aerospace and defense (Leidos, Air National Guard, Amphenol Aerospace), energy (BP), and higher education (Stony Brook University). The company was founded by Tom Ricciardelli and Michael King and remains founder-controlled, with no disclosed institutional funding rounds beyond a 2003 SJF Ventures investment.

Name

Selectech

Legal name

SelecTech, Inc.

Website

https://selectech.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

SelecTech, Inc., founded 1993 in Avon, Massachusetts, manufactures recycled-content flooring through three divisions—StaticStop ESD, FreeStyle commercial/industrial, and Place N' Go residential—using patented zipper-lock interlocking technology for adhesive-free installation in healthcare, electronics manufacturing, aerospace, and lab environments.

Ownership category

akta.pro rank

Product category

Commercial and Industrial Flooring Manufacturing

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Commercial flooring products
• ESD static control flooring
• Recycled flooring tiles
• Interlocking floor tiles
• Industrial flooring solutions

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ESD Flooring Products: Sale of StaticStop branded electrostatic discharge control flooring products including interlocking tiles (SelecTile ESD, FreeStyle ESD), PolyStyle Factory ESD floor coatings, and Ground Floor glue-down vinyl products. Revenue generated through direct sales, distributors, and material sampling platforms.
2. Commercial Flooring Products: Sale of FreeStyle interlocking heavy-duty commercial and industrial flooring, including BioLock, EcoLock, and standard FreeStyle products for labs, healthcare, and commercial applications.
3. Residential Flooring Products: Sale of Place N' Go residential flooring products available through Home Depot retail channel.
4. Product Sampling & E-books: Free downloadable ebook 'Checklist for Replacing Your Laboratory Floor' and sample ordering through Material Bank platform for design professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Selectech manufactures interlocking flooring tiles made from recycled materials, organized into three divisions: StaticStop (ESD/static-control flooring for electronics and industrial facilities), FreeStyle (commercial and industrial decorative flooring), and Place N' Go (residential DIY interlocking tiles sold at Home Depot). The company holds patents on its hidden zipper-lock and vertical interlocking seam technologies and sells its tiles via direct sales, inside sales, and retail channels.

Product overview

SelecTech, Inc. manufactures innovative flooring products from recycled materials through three main divisions: StaticStop (ESD/static control flooring), FreeStyle (commercial/industrial interlocking flooring), and Place N' Go (residential flooring). The StaticStop division includes interlocking tiles (SelecTile ESD, FreeStyle ESD Classic X, FreeStyle ESD Plus, ESDPlus Designer Series), glue-down products (Ground Floor Glue-Down Vinyl), and epoxy coatings (PolyStyle Factory ESD Floor). The FreeStyle division features EcoLock (bio-based PVC-free interlocking tile), FreeStyle BioLock (waterproof interlocking tile), and standard FreeStyle interlocking tiles. Products utilize patented zipper-lock interlocking technology allowing installation over existing floors without adhesives, minimizing downtime. Most products contain recycled materials (up to 100%), are 100% recyclable, and contribute to LEED certification points.

Differentiator

Problem solved

Functional benefit

Brands

• StaticStop: ESD (Electrostatic Discharge) flooring division offering interlocking ESD tiles, SelecTile ESD, Ground Floor glue-down vinyl, and PolyStyle ESD products. Known for static control flooring solutions for electronics manufacturing, healthcare, and cleanroom environments.
• FreeStyle
• Place N' Go
• EcoLock
• BioLock
• SelecTile ESD
• PolyStyle Factory ESD Floor

Products and services

• StaticStop ESD Flooring

Quantifiable outcome

• Products contribute up to 5 LEED certification points
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and strategic.

• Repstronics (Restronics)coreChannel Partner/ Reseller/ DistributorMexico-based distributor for SelecTech StaticStop ESD flooring products with locations in Guadalajara and Monterrey. Brokered significant deals including Astera Labs and Tritium installations.
• Material BankcoreChannel Partner/ Reseller/ DistributorDigital platform making SelecTech product samples (StaticStop ESD and EcoLock) available to design professionals for overnight delivery, reducing carbon footprint for sampling.
• Home DepotcoreChannel Partner/ Reseller/ DistributorRetail distribution partnership for Place N' Go residential flooring products making SelecTech products available to consumer market.
• ESDA (Electrostatic Discharge Association)coreStrategic or Co-development PartnerActive member and contributor. President Tom Ricciardelli chairs ESDA flooring committee developing ESD control standards for healthcare facilities. Regular exhibitor at ESDA Symposium.
• SEFA (Scientific Equipment and Furniture Association)coreStrategic or Co-development PartnerOnly flooring company in SEFA membership. Participates in Flooring committee developing test standards for lab flooring. Regular presenter at SEFA annual meetings.
• SMTA InternationalcoreGTM or Marketing PartnerAnnual exhibitor at SMTA International expo. Member of SMTA organization. Uses event to share ESD flooring expertise with electronics manufacturing professionals.
• SCS Global ServicesstrategicStrategic or Co-development PartnerThird-party environmental certification partner that conducted life cycle assessment (LCA) and verified Environmental Product Declaration (EPD) for EcoLock flooring product.
• HCI (Health Care Institute)strategicStrategic or Co-development PartnerVendor partner relationship for healthcare facilities seeking ESD and commercial flooring solutions.
• IFMA (International Facility Management Association)strategicStrategic or Co-development PartnerInternational Facility Management Association alliance partner for facility management professionals.
• StarnetstrategicChannel Partner/ Reseller/ DistributorInternational flooring contractor cooperative partnership for commercial flooring installations.

Scale indicators4 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• StaticWorx: Specialist US manufacturer of ESD flooring products including static-control vinyl tiles, carpet, and coatings. Closely comparable to SelecTech's StaticStop division in target customer (electronics, healthcare, labs), product category (ESD resilient flooring), and specification-driven sales model.
• R-Tile (R-Tek Manufacturing): UK-based manufacturer of interlocking ESD and commercial floor tiles made from recycled PVC. Highly comparable to SelecTech's FreeStyle and SelecTile lines in product format (loose-lay interlocking tiles), sustainability positioning (recycled content), and modular installation approach.
• ECORE International: US manufacturer of recycled rubber flooring for fitness, commercial, healthcare, and ESD-sensitive applications. Comparable to SelecTech's recycled-content, heavy-duty commercial positioning and overlapping end markets in healthcare and industrial facilities.
• nora by Interface: Manufacturer of rubber flooring for healthcare, laboratories, and education. Directly comparable to SelecTech's BioLock product in healthcare and lab specifications, including chemical resistance, ergonomic comfort, and cleanroom suitability.
• Flowcrete (RPM International): Global manufacturer of resinous floor coatings including epoxy and polyurethane ESD systems. Comparable to SelecTech's PolyStyle Factory ESD Floor in product technology (epoxy-based ESD coatings) and target end markets (warehouses, factories, sensitive working environments).

Broad incumbents

• Tarkett: Global flooring manufacturer offering resilient, vinyl, rubber, and ESD flooring across commercial, healthcare, and education segments. Comparable to SelecTech across all three product divisions but at vastly greater scale and with broader geographic distribution.
• Shaw Industries: Largest US carpet and flooring manufacturer with broad resilient, hardwood, and tile offerings, including commercial specification segments. Competes with SelecTech in commercial and healthcare specifications with substantially greater scale and distribution.
• Mohawk Industries: World's largest flooring manufacturer with resilient, LVT, laminate, and commercial flooring portfolios. Overlaps with SelecTech's commercial and ESD segments through its Performance Accessories and Mohawk Group commercial divisions.
• Armstrong Flooring: Established US manufacturer of resilient flooring including LVT, vinyl sheet, and tile for commercial and residential markets. Direct overlap with SelecTech's resilient tile technology and Home Depot residential channel.
• Mannington Mills: Privately held US flooring manufacturer with commercial and residential resilient, LVT, rubber, and carpet offerings including ESD options through commercial specification. Comparable to SelecTech's commercial and healthcare specification footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@selectechinc
• Xx.com/selectechinc
• Facebookfacebook.com/selectechinc
• LinkedInlinkedin.com/company/selectech-inc-

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectech