Toast Design

What Toast Design does

Toast Design (legally Toast Design Consultancy Limited) is a UK-based designer-led creative agency founded in 1997 and headquartered in Banbury, Oxfordshire. The firm operates a 16-person team that delivers branding and logo design, brochure and annual/impact report design, packaging, magazine and catalogue layout, infographics, signage, and bespoke WordPress website design and build — all performed 100% in-house with no account-manager layer. Clients engage the agency on either an ad hoc project basis or through retained creative subscriptions, with services priced per quote and contracts running on multi-year cadences.

The agency's underlying technology stack is built around WordPress as the primary CMS (including WooCommerce for e-commerce builds), Adobe InDesign for print production, and supporting tools including HubSpot Forms for lead capture, Google Analytics/Search Console, and YouTube for content. Toast has extended its technology surface with an AI Design Service (AI image generation, AI design systems, 'Claude Design Systems') and Alvey, an AI-powered WordPress management tool. The firm is self-attested GDPR compliant, holds an EU registered trademark, and operates on a bootstrapped, privately held basis with no external investors.

Toast serves a diversified mix of enterprise clients (KFC Central & Eastern Europe, Travelodge, Gatwick Airport, Imperial College London, Richard Mille, KOHLER UK, VIVOBAREFOOT, Europcar, Eadon Green), charities and NGOs (Alzheimer's Society, Elton John AIDS Foundation, National Lottery Community Fund, WRAP, RefuAid), educational institutions (Open University, Trinity College London, Winchester College), government bodies (The National Archives, Westminster Group), and SMBs (Hook Norton Brewery, Cotswold Gold, The Grown Up Chocolate Company). Revenue is generated through professional services fees for design projects, recurring design subscriptions/retailers, and managed WordPress services spanning hosting, maintenance, and technical SEO.

Name

Toast Design

Legal name

Toast Design Consultancy Limited

Website

https://toastdesign.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Toast Design is a UK designer-led creative agency (founded 1997, 16 staff) providing branding, print, packaging, and bespoke WordPress website services to enterprise, charity, and SMB clients, alongside AI-augmented design offerings and managed hosting.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Graphic design services
• WordPress web design
• Brand identity design
• Print design agency
• Creative marketing services

Headquarters

HQ city

Banbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Design Services: Individual design projects for branding, brochures, reports, websites, and packaging. Clients provide briefs and receive creative work delivered on time and within budget. Works on ad hoc or retained basis.
2. Retained Creative Services: Ongoing creative support for clients needing regular design work. Design subscription model providing on-tap creative services.
3. WordPress Services: Website design, build, hosting, maintenance, and SEO services for WordPress websites

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Toast Design is a designer-led creative agency providing custom WordPress website design and build, brand identity and logo design, print design (brochures, annual reports, impact reports, magazines, catalogues), packaging design, and AI-powered design services. The 16-strong creative team works directly with clients on both ad hoc project basis and retained creative subscriptions, serving UK-based SMB to enterprise businesses across sectors such as food and drink, charity, technology, and corporate communications.

Product overview

Toast Design is a full-service design agency that operates as a designer-led creative studio, not a software platform. Their offering is a portfolio of professional design services organized around core disciplines: WordPress Design and Build (custom websites, WooCommerce e-commerce, migrations), Branding & Logo Design (strategy, identity, logos, rebranding), Print Design (brochures, annual reports, impact reports, magazines, catalogues, infographics, packaging), and Digital Marketing (SEO, social media, video). They also offer AI Design Services including AI-powered website management (Alvey), AI image generation, and AI support for marketing teams. Services are delivered through project-based work, design subscriptions, and retained agency arrangements. The 16-person team works directly with clients without account managers, providing creative execution, creative strategy, and business positioning services.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Design and Build Custom WordPress website design, development, and build services for businesses and organizations. Includes bespoke website builds, WooCommerce e-commerce, and website migrations, with hosting, SEO, and maintenance options.
• Branding & Logo Design Brand strategy, brand identity design, and logo design services for businesses requiring a full brand presence. Includes brand workshops, naming workshops, and complete brand identity development.
• Rebranding Full rebranding services including brand audits, strategy development, and visual identity redesign for organizations looking to reposition themselves.
• Brochure Design Corporate brochure, sales brochure, and marketing collateral design services including digital and interactive brochures for businesses and organizations.
• Annual Report Design Annual report and corporate publication design services for corporates, charities, and NGOs requiring professional annual reporting.
• Impact Report Design Printed, digital, interactive, and accessible (WCAG-compliant) impact report design services for charities and organizations.
• Magazine & Catalogue Design InDesign-based magazine design, catalogue design, and publication layout services for organizations producing regular or one-off publications.
• Infographic Design Data visualization and infographic design services for reports, websites, and marketing materials to communicate complex information clearly.
• Food Branding & Packaging Design Specialized branding, packaging design, and food label design services for food and drink brands, FMCG, retail, and foodservice sectors.
• Packaging Design Product packaging design services for various industries including food, retail, and consumer goods requiring physical packaging solutions.
• AI Design Service AI-powered design services offering AI image generation, AI design systems, AI-ready websites, and AI support for marketing teams. Includes Claude Design Systems creation for compatibility with AI design tools.
• Alvey: AI WordPress Manager Proprietary AI-powered WordPress website management tool that automates site maintenance and optimization tasks for client websites.
• Design Subscription (Retained Design Services) Ongoing design retainer service providing on-tap creative work for busy marketers and project owners who need regular design deliverables. Offered as a subscription-style recurring engagement.
• Copywriting Professional copywriting and content writing services for websites, brochures, and marketing materials.
• Social Media Marketing Social media graphics design and marketing support services for organizations running social channels.
• Canva Design Services Canva brand kit creation and design services using the Canva platform for clients needing branded templates and assets.
• Video Services Video production and editing services for marketing and promotional content.
• Map Design Illustrated and informational map design services for clients needing custom maps.
• PowerPoint & Deck Design Professional PowerPoint template and presentation deck design services for organizations needing consistent presentations.
• Exhibition Stand Design Trade show and exhibition stand design services including pop-up banners for events and exhibitions.
• Icon Design Custom icon set design services for websites, apps, and marketing materials.
• Business Stationery Design Business cards, letterheads, and corporate stationery design services for organizations needing physical branded materials.
• Livery Design Vehicle livery and fleet branding design services for businesses needing branded vehicles.
• Signage Design Signage and wayfinding design services for physical locations such as offices, retail, and public spaces.
• WordPress Hosting Managed WordPress hosting services for client websites.
• Website Maintenance Ongoing website support, updates, and maintenance services for WordPress websites.
• Technical SEO Search engine optimization services including on-page, off-page, and technical SEO for WordPress websites.

Quantifiable outcome

• 4.9 out of 5 stars based on 61 Google reviews
• +2 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pentagram: Pentagram is one of the world's largest independently owned design firms, offering branding, identity, print, and digital design services. It is comparable to Toast Design because it serves the same enterprise and brand-led brief types, though at vastly greater scale.
• Superunion: Superunion is a WPP-owned brand and creative consultancy with strong UK presence and packaging/branding expertise. It is comparable to Toast Design because both deliver brand identity and packaging work for consumer-facing enterprises.
• Design Bridge: Design Bridge is a global brand and design consultancy with strong packaging and brand-identity capabilities. It is comparable to Toast Design because both serve FMCG and brand-led briefs (Toast has explicit food branding and packaging services), though Design Bridge operates at much greater scale.
• Landor & Fitch: Landor & Fitch is a global brand consulting and design firm offering brand strategy, identity, and design services. It is comparable to Toast Design because both operate in branding and corporate communications for enterprise clients, though Landor & Fitch is far larger and more strategy-led.
• Lippincott: Lippincott is a brand strategy and design consultancy known for corporate identity and brand work. It is comparable to Toast Design because both serve corporate rebranding and brand identity briefs for enterprise clients, though Lippincott is more strategy-led and global.

Direct peers

• dn&co: dn&co is a London-based creative agency specializing in branding, editorial design, and cultural-sector work. It is comparable to Toast Design because both are boutique UK studios delivering brand identity and editorial/print work for similar client types, including charities and cultural institutions.
• Studio Output: Studio Output is a London-based independent design agency offering branding, digital, and motion design. It is comparable to Toast Design because both are UK mid-sized studios with overlapping brand, digital, and motion design offerings for enterprise clients.
• Big Group: Big Group is a UK-based design, branding, and digital agency with a long-standing client roster across hospitality and leisure. It is comparable to Toast Design because both serve UK hospitality and brand-led briefs with similar-sized creative teams and full-service design offerings.
• Carter Wong: Carter Wong is a London-based graphic design and brand identity agency offering branding, print, and digital design. It is comparable to Toast Design because both are UK-based mid-sized studios delivering brand identity, brochures, and corporate communications for similar enterprise and charity clients.

Emerging players

• Koto Studio: Koto is an independent branding studio focused on brand identity, naming, and verbal identity for tech-forward and consumer brands. It is comparable to Toast Design because both deliver branding and identity work, though Koto leans more tech-startup while Toast spans FMCG, charity, and corporate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toastdesign
• YouTubeyoutube.com/@ToastDesign
• Facebookfacebook.com/wearetoast
• LinkedInlinkedin.com/company/toast-design
• Instagraminstagram.com/toast_design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toast Design