SSA - São Salvador Alimentos

What SSA - São Salvador Alimentos does

SSA - São Salvador Alimentos S/A is a privately held, vertically integrated Brazilian poultry protein company headquartered in Itaberaí, Goiás. The company controls the full production chain — fertile egg production, matrix breeding, a dedicated breeder feed factory, hatchery operations, contracted broiler growing across 814 farms in 34 municipalities, slaughter, and processing — supported by two industrial complexes in Itaberaí and Nova Veneza with a combined daily capacity of approximately 560,000 birds. Its consumer-facing brand portfolio consists of SuperFrango, focused on chicken protein (frozen, chilled, sausages, breaded, including the 2023 first-to-market Zero Oil baked line), and Boua, a diversified processed-foods brand covering frozen fries, dairy, fish, sausages, and other items.

The company generates revenue primarily through B2B sales of chicken and processed food products to Brazilian wholesalers (atacadistas) and supermarket chains, with execution supported by an automated logistics fleet managing more than 90,000 monthly deliveries to over 30,000 active customers across 20+ Brazilian states and the Federal District. Internationally, SSA exports to 96 countries across Africa, Central America, Asia, Europe, and Oceania, holding export certifications for over 150 jurisdictions including China (since 2015) and Europe. Backed by an S&P AA+ Brazil credit rating and access to agribusiness receivables certificates (CRA), SSA combines operational scale, regulatory reach, and brand positioning to compete among the largest poultry producers in Brazil.

Name

SSA - São Salvador Alimentos

Legal name

São Salvador Alimentos S/A

Website

https://ssa-br.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vertically integrated Brazilian poultry producer with two Goiás plants at ~560,000 birds/day capacity. Serves 30,000+ domestic wholesale and retail customers across 20+ states and exports to 96 countries via the SuperFrango and Boua brands.

Ownership category

akta.pro rank

Product category

Poultry Processing

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (11232), Animal Slaughtering and Processing (3116)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Ground & Formed Poultry Products (Ground, Sausages, Formed Portions) (AFANACAE), Poultry Export & Specialty Certification Processing (Halal/Kosher, Organic, Antibiotic-Free, Traceability Programs) (AFANACAL)

Keywords

• Poultry processing
• Frozen chicken products
• Processed meat products
• Animal feed manufacturing
• Food distribution services

Headquarters

HQ city

Itaberaí

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Poultry Product Sales: SSA generates revenue through the production and sale of chicken protein products under SuperFrango brand (frozen, chilled, sausages, and breaded products) and diversified portfolio products under Boua brand (frozen fries, dairy products, fish, sausages, and other processed foods). Revenue comes from domestic B2B sales to wholesalers and supermarkets and international exports.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SSA - São Salvador Alimentos produces and sells chicken protein products through a fully vertically integrated operation covering fertile egg production, hatching, feed manufacturing, broiler farming, slaughtering, and processing. Its portfolio is sold under the SuperFrango brand (frozen, chilled, sausage, and breaded chicken) and the Boua brand (frozen fries, dairy, fish, sausages, and processed foods), distributed via wholesale distributors, supermarket chains, and direct international exports to 96 countries.

Product overview

SSA - São Salvador Alimentos operates as a vertically integrated poultry protein company with two main consumer-facing brands: SuperFrango (specialist chicken protein brand offering frozen, chilled, sausages, and breaded products) and Boua (diversified portfolio brand including frozen french fries, dairy, fish, sausages, and processed foods). The company manages the full poultry production chain from fertile egg production, matrix breeding, incubators, feed manufacturing, chicken processing, to distribution. Key products include fresh/frozen chicken cuts, sausages, breaded products (including the innovative Zero Oil baked breaded line), and various processed foods. The operational infrastructure includes processing plants in Itaberaí and Nova Veneza (GO), feed factories, incubatories, matrix facilities, and grain warehouses.

Differentiator

Problem solved

Functional benefit

Brands

• SuperFrango: Expert chicken protein line present in frozen, chilled, sausage, and breaded segments. Includes traditional and special chicken cuts, stuffed sausages, and breaded products like fillets and steaks.
• Boua

Products and services

• SuperFrango (Chicken Protein Brand) SSA's specialist chicken protein brand present in the frozen, chilled, sausage, and breaded segments, offering traditional and specialty chicken cuts, stuffed sausages, and breaded products such as fillets (filezinho) and steaks; sold through Brazilian wholesale and retail channels and exported internationally.
• Boua (Diversified Processed Foods Brand) SSA's diversified processed foods brand offering frozen french fries, dairy products, fish, sausages, smoked products, hamburgers, pork cuts, and other processed items; positions the company in adjacent food categories beyond chicken.
• Fresh and Frozen Chicken Cuts In natura chicken protein products including traditional and specialty cuts, processed for domestic Brazilian distribution and international export markets.
• Sausages (Embutidos) Sausage products including stuffed sausages and Calabrian sausage, produced under both the SuperFrango and Boua brands.
• Breaded Products (including Zero Oil) Breaded chicken products including fillets (filezinho), steaks, and baked breaded products; the baked (zero-oil) line was launched in 2023 as Brazil's first zero-oil breaded product.
• Processed Foods Industrialized and processed chicken products produced at SSA's dedicated processed foods factory inaugurated in 2022.

Quantifiable outcome

• 35% revenue growth in 2019, reaching R$1.687 billion gross revenue
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LincroscoreTechnology or Integration · 28 October 2020SSA uses Lincros logistics management solutions for automated route planning and delivery management. The partnership enables management of over 90,000 monthly deliveries with approximately 250 vehicles operating daily, replacing manual route planning based on team experience.
• Central Única das Favelas (CUFA)minorStrategic or Co-development Partner · 21 October 2020SSA partnered with CUFA and TIM operator for the 'Alô Social: Mães da Favela ON' digital inclusion project, distributing free mobile chips to 230 mothers from low-income families in Itaberaí, benefiting over 1,000 people including children with access to educational content.
• TIM (Telecom Italia Mobile)minorStrategic or Co-development Partner · 21 October 2020TIM provided free mobile chips with 2GB internet/month, unlimited calls and WhatsApp for six months for the Alô Social digital inclusion project in partnership with CUFA and SSA.
• UNESCOminorStrategic or Co-development Partner · 21 October 2020UNESCO curated educational, business, and cultural digital content accessible through the TIM chips provided in the Alô Social project, without consuming internet data limits.
• Prefecture of ItaberaíminorStrategic or Co-development Partner · 20 April 2020Partnership with the municipal government of Itaberaí for community support initiatives including COVID-19 response activities such as mask production and food donations.
• Camisaria Executiva and MM ConfecçãominorStrategic or Co-development Partner · 20 April 2020Textile manufacturers that produced 55,000 protective cloth masks without cost for distribution to the population of Itaberaí region during COVID-19 pandemic.
• Organização das Voluntárias de Goiás (OVG)minorStrategic or Co-development Partner · 20 April 2020SSA donated food products to OVG as part of COVID-19 pandemic relief efforts.
• Federação da Indústria do Estado de Goiás (Fieg)minorStrategic or Co-development Partner · 20 April 2020SSA contributed to Fieg food donation campaign during COVID-19 pandemic.

Scale indicators14 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• BRF S.A. Brazil's largest poultry and processed foods exporter (Sadia, Perdigão brands), competing head-to-head with SSA in Brazilian poultry processing, further-processed products, and export markets including halal-certified geographies.
• Aurora Alimentos: Brazilian cooperative poultry and pork processor with similar scale to SSA in branded chicken, sausages, and further-processed products sold through Brazilian supermarket and wholesale channels.
• Marfrig Global Foods: Major Brazilian protein processor with growing poultry operations through the BRF partnership and standalone plants, directly competing with SSA in Brazilian chicken, hamburger, and processed foods categories.

Broad incumbents

• JBS S.A. (Seara): Diversified global protein giant whose Seara division is SSA's largest domestic competitor in branded poultry, sausages, and frozen processed foods across Brazilian retail and foodservice.
• Cargill Protein & Animal Nutrition: Global agribusiness with animal nutrition, poultry processing, and food ingredients operations; comparable to SSA in feed manufacturing capability and supply-chain integration.
• Tyson Foods: Largest US poultry processor with vertically integrated operations, comparable to SSA in scale of daily bird processing, branded value-added chicken, and international export footprint.
• Pilgrim's Pride: Global poultry processor (JBS-owned) operating in US, Europe, and Mexico; comparable to SSA in further-processed chicken, foodservice supply, and export-driven growth strategy.

Regional players

• Industrias Bachoco: Mexico's largest poultry producer with similar vertically integrated model from feed to processing; comparable in scale and export orientation but serving the Mexican and Latin American market rather than Brazil.
• Maple Leaf Foods: Canadian vertically integrated protein company with poultry and further-processed foods; comparable business model but operating primarily in North America rather than Brazil/South America.
• Nippon Ham Group: Japanese integrated protein company with poultry, processed foods, and overseas operations; comparable in vertical integration and value-added chicken focus but serving Asian markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saosalvadoralimentos
• Xx.com/ssa_brasil
• Facebookfacebook.com/saosalvadoralimentosbr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSA - São Salvador Alimentos