Peoria Civic Center

What Peoria Civic Center does

Peoria Civic Center is a multi-purpose convention and entertainment venue complex located in downtown Peoria, Illinois, founded in 1982. The facility combines three core venues under one roof — an Arena, a Convention Center (with exhibit halls, ballroom, and flexible meeting spaces), and the Prairie Home Alliance Theater — and is augmented by premium and service offerings including the Lexus Club (a 2,717 sq ft upscale event space renovated in 2024) and the Toyota Box Office. The venue is owned and governed by the Peoria Civic Center Authority (PCCA), a public board of seven commissioners appointed by the Mayor with City Council consent, and is operated under a third-party management contract by Legends Global. It serves Central Illinois and broader Midwest markets.

The customer base spans three distinct segments: individual event attendees purchasing tickets for concerts, family shows, sports, and community events through Ticketmaster or the on-site Toyota Box Office; corporate and association event planners booking conventions, trade shows, banquets, receptions, and meetings in the Convention Center and ballroom spaces; and nonprofit organizations participating in the NPO Fundraising Program, which staffs volunteer concession stands during arena and theater events in exchange for 10% of food sales, 5% of beverage sales, and 100% of tips. Revenue mechanics combine ticket sales, private venue rentals, naming-rights and sponsorship fees (Toyota, PNC Bank, Ameren Illinois, CEFCU, Heart Technologies, ParADice, Busey Bank, Lexus of Peoria), and concession operations partially shared with nonprofit fundraisers. No public revenue figures are disclosed.

The underlying technology stack is operationally straightforward: ticketing is delivered exclusively through Ticketmaster (no proprietary platform, no API, no SDK), distribution combines the on-site Toyota Box Office with online Ticketmaster reach, and digital marketing is limited to a website events directory, an email newsletter, and organic social channels. The venue employs 51–100 staff, has no disclosed AI/ML capabilities, holds no patents, and operates no parent-subsidiary structure beyond Legends Global's role as venue operator. Brand assets include a recognized Peoria Civic Center logo and sub-branded venues (Arena, Convention Center, Prairie Home Alliance Theater, Lexus Club, Toyota Box Office).

Name

Peoria Civic Center

Legal name

Peoria Civic Center

Website

https://peoriaciviccenter.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Peoria Civic Center is a publicly owned, multi-purpose convention and entertainment venue complex in downtown Peoria, Illinois, comprising an Arena, Convention Center, and Prairie Home Alliance Theater. Managed by Legends Global, it hosts concerts, conventions, sports, and corporate events for individual attendees, corporate/association planners, and local nonprofits across Central Illinois.

Ownership category

akta.pro rank

Product category

Convention & Event Venue Services

NAICS

Amusement, Gambling, and Recreation Industries (713), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Event venue services
• Convention facilities
• Sports arena hosting
• Live entertainment venue
• Convention center management

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels3 records

Marketing channels3 records

Core offering

The Peoria Civic Center is a multi-venue event complex in downtown Peoria, Illinois, that rents physical space and sells tickets for live entertainment, sporting events, conventions, trade shows, corporate meetings, banquets, and theatrical performances. Operated under the Peoria Civic Center Authority and managed by Legends Global, the complex includes an arena, a convention center, the Prairie Home Alliance Theater, and the Lexus Club, with tickets distributed via Ticketmaster and the on-site Toyota Box Office.

Product overview

Peoria Civic Center is a multi-purpose entertainment venue complex located in downtown Peoria, Illinois, consisting of three primary venues: the Arena, the Convention Center (including Exhibit Halls, Ballroom, and flexible meeting spaces), and the Prairie Home Alliance Theater. The venue operates services including ticket sales through the Toyota Box Office, premium club experiences at the Lexus Club, and an NPO Fundraising Program that enables local nonprofits to raise funds through concession stand operations during events. The venue is managed by Legends Global and serves as a central hub for entertainment, sports, conventions, and cultural events in Central Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• Lexus Club: An upscale lounge and event space located on the vomitory level of the Convention Center, renovated in 2024. The 2,717 sq ft space features a built-in presentation stage, large wall-mounted monitors, catering peninsula, and bar room with private restrooms.

Products and services

• Arena
• Convention Center Convention facility used to host trade shows, conventions, corporate meetings, conferences, and banquets for corporate, association, and trade show organizers.
• Prairie Home Alliance Theater Theater venue used to host theatrical productions, comedy shows, concerts, and other performing arts events for the public.
• Lexus Club Premium private club space used for VIP hospitality, corporate entertaining, and upscale group events, named for sponsor Lexus of Peoria.
• Toyota Box Office On-site box office for walk-up ticket sales for events at the Peoria Civic Center, named for sponsor Toyota.
• NPO Fundraising Program Dedicated fundraising program that partners with regional nonprofit organizations to host fundraising events at the Peoria Civic Center venues.
• Corporate & Association Event Planning Services Event planning services for corporations, associations, and trade show organizers to book and produce conventions, meetings, and banquets at the Peoria Civic Center.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Lexus of PeoriacoreGTM or Marketing PartnerLexus Club is a 2,717 sq ft renovated (2024) upscale reception and event space located on the vomitory level at the Peoria Civic Center. Features include built-in presentation stage, large wall-mounted monitors, catering peninsula, and bar room with private restrooms. Sponsored by Lexus of Peoria located at 7301 Allen Road, Peoria.
• Legends GlobalcoreOthersLegends Global is the property management company that manages Peoria Civic Center operations on behalf of the Peoria Civic Center Authority.
• ToyotaminorGTM or Marketing PartnerVenue partner - automotive dealership supporting the venue's box office naming rights
• PNC BankminorGTM or Marketing PartnerVenue partner - financial institution supporting the venue
• Ameren IllinoisminorGTM or Marketing PartnerVenue partner - utility company supporting the venue
• CEFCUminorGTM or Marketing PartnerVenue partner - credit union supporting the venue
• Heart TechnologiesminorGTM or Marketing PartnerVenue partner - technology services company supporting the venue
• ParADiceminorGTM or Marketing PartnerVenue partner - hotel casino supporting the venue
• Busey BankminorGTM or Marketing PartnerVenue partner - bank supporting the venue

Recent moves6 records

Expansion highlights4 records

Direct peers

• Iowa Events Center: Multi-venue civic complex in Des Moines (Wells Fargo Arena, Hy-Vee Hall, Community Choice Credit Union Convention Center) that mirrors Peoria Civic Center's arena-plus-convention-center-plus-meeting-space structure in a comparable mid-size Midwest market.
• BOK Center: ASM Global/Legends-style managed arena in Tulsa, Oklahoma, hosting concerts, family shows, and sporting events for a mid-size U.S. market—directly comparable in scale and programming to Peoria Civic Center's Arena.
• Bank of Springfield Center: Multi-purpose arena and convention/events venue in Springfield, Illinois, operated by OVG; geographically the closest comparable mid-size Illinois civic venue and a direct competitor for touring acts in central Illinois.
• PPL Center: Mid-size U.S. city arena (Allentown, PA) hosting concerts, family shows, and sporting events under professional venue management—comparable in programming, scale, and management structure to Peoria Civic Center's Arena.
• Times Union Center: Multi-purpose arena in Albany, New York, hosting concerts, sporting events, and family entertainment for a mid-size Northeast market; parallels Peoria Civic Center's arena programming and mid-market positioning.
• Bon Secours Wellness Arena: Greenville, South Carolina arena hosting concerts, family shows, and sporting events for a mid-size Southeast market; closely comparable in scale, programming mix, and audience profile to Peoria Civic Center.
• CHI Health Center: Omaha arena and convention/event venue managed at scale for a mid-size Midwest market; comparable in combining arena and convention/event space under a professionally managed civic complex.
• Crown Coliseum: Multi-purpose entertainment complex in Fayetteville, North Carolina, hosting concerts, sporting events, family shows, and conventions—a comparable mid-market multi-venue civic facility.
• Pensacola Bay Center: Bayfront arena in Pensacola, Florida, hosting concerts, sporting events, and family shows for a mid-size regional market; parallels Peoria Civic Center's arena programming and municipal venue profile.
• Broadmoor World Arena: Colorado Springs arena hosting concerts, family shows, and sporting events for a mid-size U.S. market; similar scale, programming mix, and municipal/regional venue role to Peoria Civic Center's Arena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PeoriaCivicCntr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peoria Civic Center