Melco

What Melco does

Melco is a Swiss-based industrial equipment and software company headquartered in Steckborn, founded in 1972, with 51-100 employees. The company manufactures SUMMIT embroidery machines, a line of industrial embroidery hardware, and in October 2025 launched SUMMIT Manager, a production management software that connects directly to SUMMIT machines to provide real-time machine monitoring, design prep automation, and job queuing. The company's primary customer segment is embroidery production facilities of varying sizes, ranging from small operations to large-scale production houses, served through an event-driven go-to-market approach anchored at industry trade shows such as PRINTING United Expo. The data also references a separate but associated casino/hospitality business operating the €600 million City of Dreams Mediterranean integrated resort in Limassol, Cyprus, which opened in 2023 and is currently underperforming against revenue projections per a Gaming and Casino Supervision Authority risk report. That casino-resort faces incoming competitive pressure from new casino developments in Greece (Hellinikon) and the UAE. Revenue mechanics span hardware sales of embroidery equipment, software licensing for SUMMIT Manager, and transaction-fee-based gaming and hospitality operations at City of Dreams Mediterranean.

Name

Melco

Website

https://melco.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Melco is a Swiss embroidery equipment and software manufacturer founded in 1972, producing SUMMIT embroidery machines and SUMMIT Manager production management software for small and large-scale embroidery production facilities worldwide.

Ownership category

akta.pro rank

Product category

Industrial Embroidery Equipment

NAICS

Industrial Machinery Manufacturing (33324), Industrial Machinery Manufacturing (3332)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial embroidery machines
• Embroidery production software
• Production management software
• Machine monitoring solutions
• Product personalization configurator

Headquarters

HQ city

Steckborn

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Casino Gaming Operations: Revenue from casino gaming operations at the City of Dreams Mediterranean resort in Limassol, Cyprus. The casino is currently underperforming against revenue projections, creating strategic risks for covering operational obligations.
2. Embroidery Software and Equipment: Revenue from SUMMIT embroidery machines and associated software solutions including the SUMMIT Manager production management software. Software enables real-time monitoring, design prep automation, and job queuing.
3. Hospitality and Entertainment: Revenue from the integrated casino-resort property including hotel, dining, and entertainment services at the €600 million City of Dreams Mediterranean facility.

Go-to-market motion1 record

Core offering

Melco designs, manufactures, and sells SUMMIT industrial embroidery machines together with the SUMMIT Manager production management software. The software connects directly to Melco's SUMMIT machines to provide real-time machine monitoring, design prep automation, and job queuing for embroidery production facilities of varying scale.

Product overview

Melco offers embroidery production solutions comprising SUMMIT Embroidery Machines (the core hardware product line) and SUMMIT Manager software (production management software). The SUMMIT Manager software is designed to work in conjunction with SUMMIT embroidery machines, enabling real-time monitoring, design prep automation, and job queuing across production facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• SUMMIT Embroidery Machines Industrial embroidery machines manufactured by Melco, forming the core hardware product line that SUMMIT Manager software is designed to connect with and manage. Targeted at small and large-scale embroidery production facilities.
• SUMMIT Manager Production management software that enables real-time machine monitoring, design prep automation, and job queuing for embroidery production facilities. Connects directly with Melco SUMMIT embroidery machines.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Tajima Industries: One of the world's largest manufacturers of industrial embroidery machines and multi-head systems, directly competing with Melco's SUMMIT embroidery hardware for the same apparel decoration and personalization customers.
• Ricoma: Embroidery machines and digitizing software provider competing for small and mid-size production shops, overlapping with the lower end of Melco's targeted customer base.
• ZSK Stickmaschinen: German industrial embroidery machine builder providing machines and networked production management software for embroidery factories, directly comparable to Melco's combination of SUMMIT hardware and SUMMIT Manager software.
• Wilcom: Developer of EmbroideryStudio and other professional embroidery digitizing and production software widely used in industrial embroidery facilities, comparable to Melco's SUMMIT Manager on the software side of the stack.
• Happy Japan: Manufacturer of industrial embroidery machines serving apparel personalization customers globally; competes for the same production-facility segment that Melco targets with its SUMMIT product line.
• Barudan: Long-standing Japanese embroidery machine maker offering commercial multi-head machines with associated digitizing and production software, directly comparable to Melco's integrated hardware-plus-software stack for production facilities.
• Pulse Microsystems: Provider of embroidery digitizing and production software integrated with industrial embroidery machines, directly comparable to SUMMIT Manager as a software layer for embroidery production workflows.
• SWF Embroidery: Industrial embroidery machine maker whose products are sold into commercial embroidery shops and apparel decoration facilities, directly overlapping with Melco's core end market.

Broad incumbents

• Janome: Larger sewing and embroidery equipment maker with industrial embroidery units; competes broadly in the same equipment category as Melco while serving a wider product portfolio beyond embroidery.
• Brother Industries: Diversified Japanese electronics and industrial equipment manufacturer whose industrial embroidery machines (PE series) compete across the full range of embroidery production customers served by Melco.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/melcoUSA
• LinkedInlinkedin.com/company/melco-embroidery-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melco