Farm Progress Companies
Farm Progress is a U.S. agricultural media division of Informa PLC that publishes digital, print, podcast, and video content for farmers and runs major outdoor farm shows serving agribusiness advertisers and producers.
- Company typePublic
- Founded2019
- HeadquartersSaint Charles, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Farm Progress Companies does
Farm Progress Companies is a U.S. agricultural media business operating as a division within Informa PLC's Informa Markets Division. The company functions as a multi-platform agricultural publisher serving U.S. farmers (primarily commercial row-crop producers, livestock operators, and specialty/organic growers) and the ag-input businesses that market to them. Its core product is the farmprogress.com digital portal, which delivers daily agricultural news, commodity market coverage, weather forecasts, crop and livestock management guidance, and farm business content. The platform is supplemented by regional print publications (Prairie Farmer, Wisconsin Agriculturist, Missouri Ruralist, Southeast Farm Press), email newsletters, podcast library (including This Week in Agribusiness and Max Armstrong programming), and video series such as Field Check.
The business runs three primary revenue streams: (1) print and digital subscriptions to regional agricultural magazines and premium content, (2) advertising and sponsored content across web, podcast, and event properties (including a sponsored Crop Health section in partnership with Corteva Agriscience), and (3) exhibitor fees and sponsorships from four major live farm shows — Farm Progress Show (Boone, Iowa, described as the nation's largest outdoor farm event with 600+ exhibitors), Husker Harvest Days (Nebraska), New York Farm Show, and Organic Grower Summit. The company monetizes a hybrid audience of farmer-consumers and B2B agribusiness advertisers through a content-marketing and event-driven go-to-market motion. Farm Progress is part of Informa PLC, a publicly traded UK-based events and publishing conglomerate (LSE: INF), which provides shared infrastructure, cross-vertical content syndication, and global scale.
Farm Progress Companies firmographics
Firmographics- Name
- Farm Progress Companies
- Legal name
- Informa PLC
- Website
- https://farmprogress.com
- Company type
- Public
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Farm Progress is a U.S. agricultural media division of Informa PLC that publishes digital, print, podcast, and video content for farmers and runs major outdoor farm shows serving agribusiness advertisers and producers.
- Ownership category
- akta.pro rank
Farm Progress Companies industry classification
Industry- Product category
- Agricultural Media
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
- akta.pro secondary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where Farm Progress Companies is headquartered
LocationHeadquarters
- HQ city
- Saint Charles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Farm Progress Companies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print and Digital Subscriptions: Farm Progress publishes multiple regional agricultural magazines (Prairie Farmer, Southeast Farm Press, etc.) and digital content available via subscription.
- Advertising: The website and publications generate revenue through display advertising, sponsored content, and branded partnerships with agricultural brands including Corteva.
- Events and Sponsorships: Major farm shows (Farm Progress Show, Husker Harvest Days, New York Farm Show, Organic Grower Summit) generate revenue through exhibitor fees and sponsorships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Farm Progress Companies product offering
Product offeringCore offering
Farm Progress Companies is an agricultural media business that publishes daily farming news, commodity market information, weather forecasts, and crop and livestock management content through the farmprogress.com digital platform, regional print magazines, podcasts, and video. It also operates major U.S. farm shows including the Farm Progress Show, Husker Harvest Days, New York Farm Show, and Organic Grower Summit, serving both farmers as information consumers and agribusiness suppliers as advertisers and exhibitors.
Product overview
Farm Progress Companies operates as a multi-platform agricultural media company providing news, information, and event services to the farming community. The core offering is the Farm Progress website (farmprogress.com), a comprehensive digital news portal delivering agricultural news, crop reports, livestock updates, and market information. This core platform is supplemented by a Weather Service providing location-specific agricultural weather forecasts, a Podcasts library featuring agricultural audio content, and the Crop Health Program offering crop protection resources in partnership with Corteva. The company also operates a portfolio of major agricultural events including the Farm Progress Show (the nation's largest outdoor farm event with 600+ exhibitors in Boone, Iowa), Husker Harvest Days (Nebraska field demonstrations), New York Farm Show (Northeastern regional show), and Organic Grower Summit (specialty organic farming event). Additional products include Farm Futures (agricultural marketing intelligence), This Week in Agribusiness (TV/radio programming), and Ag Marketing IQ (marketing education platform). The company is part of the Informa Markets Division of Informa PLC.
Differentiator
Problem solved
Functional benefit
Brands
- Farm Futures: Agricultural marketing intelligence and market analysis brand providing grain marketing advice and market commentary
- This Week in Agribusiness
- Max Armstrong
Products and services
- Farm Progress Website (farmprogress.com) Primary digital platform providing agricultural news, market information, crop reports, livestock updates, and farm business planning resources for farmers and agricultural professionals.
- Farm Progress Show Annual outdoor agricultural exhibition event held in Boone, Iowa, featuring over 600 exhibitors showcasing farming equipment, technology, and agricultural products.
- Husker Harvest Days Annual farm show event in Nebraska featuring field demonstrations, equipment showcases, and agricultural training programs.
- New York Farm Show Regional farm exhibition event held in New York showcasing agricultural equipment and services for northeastern farmers.
- Organic Grower Summit Specialized agricultural event focused on organic farming practices, organic crop production, and sustainable agriculture.
- Farm Progress Weather Service Agricultural weather forecasting platform providing location-based weather data, hourly forecasts, extended forecasts, and agriculture-specific weather maps including soil moisture and precipitation tracking.
- Crop Health Program Sponsored agricultural resource program providing crop protection information, pest control guidance, soil health resources, and weed management advice in partnership with Corteva Agriscience.
- Farm Futures Agricultural marketing intelligence and market analysis service providing grain marketing advice, price forecasting, and farm business planning tools.
- This Week in Agribusiness Television and radio program providing weekly agricultural news coverage, market updates, and farm industry reporting.
- Ag Marketing IQ Agricultural marketing education platform offering in-depth market analysis, pricing strategies, and marketing advisory content for farmers.
- Farm Progress Podcasts Audio content featuring agricultural news, market analysis, and farming updates through multiple podcast series including Max Armstrong's programming.
Companies that use Farm Progress Companies
Customer profileSegments2 records
Ideal customer profiles2 records
Farm Progress Companies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Farm Progress Companies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Corteva AgriscienceminorCorteva sponsors the Crop Health section of Farm Progress website, providing educational content about crop protection, weed control, and agronomy. Content includes sponsored articles, videos, and resources about herbicide products and nitrogen management.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Farm Progress Companies competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Farm Progress Companies social profiles
Digital presenceFarm Progress Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farm Progress Companies leadership team
Management profileNumber of profiles
Profiles4 records
Farm Progress Companies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farm Progress Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farm Progress Companies
What does Farm Progress Companies do?
Farm Progress Companies is an agricultural media business that publishes daily farming news, commodity market information, weather forecasts, and crop and livestock management content through the farmprogress.com digital platform, regional print magazines, podcasts, and video. It also operates major U.S. farm shows including the Farm Progress Show, Husker Harvest Days, New York Farm Show, and Organic Grower Summit, serving both farmers as information consumers and agribusiness suppliers as advertisers and exhibitors.
Is Farm Progress Companies a public or private company?
Farm Progress Companies is a public company. It is classified as corporate owned and is currently operating.
When was Farm Progress Companies founded?
Farm Progress Companies was founded in 2019. It employs 51 to 100 people.
Where is Farm Progress Companies based?
Farm Progress Companies is headquartered in Saint Charles, United States, in the North America region.
How does Farm Progress Companies make money?
Three revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising and events and Sponsorships.
Does Farm Progress Companies have an API?
No public API is recorded for Farm Progress Companies.
What industry is Farm Progress Companies in?
Farm Progress Companies's product category is Agricultural Media. Its primary akta.pro industry code is AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support), with a secondary code of AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing). Its NAICS code is 115116 and its SIC code is 700.