What BellatRx does

BellatRx is a privately held, founder-owned manufacturer of packaging machinery and integrated packaging line solutions, founded in 2002 and headquartered in Sainte-Anne-de-Bellevue, Quebec, Canada (legal entity BellatRx Inc., incorporated in Delaware). The company designs and builds filling, capping, labeling, counting, unscrambling, and conveying equipment for rigid containers, serving pharmaceutical, nutraceutical, food and beverage, chemical, biotechnology/diagnostics, cannabis, and cosmetics manufacturers across the United States, Canada, and international markets. Its product portfolio spans liquid-filling monoblocs (Aquarius, Constellation, Hydra), electronic and slat solid-dose counters (Rx-12, Rx-Fill PLUS, Gemini gummy counter), powder auger fillers, an extensive capper/torquer family, Notaris servo-driven labeling systems, conveyors, and de-bottling equipment, with cGMP-compliant documentation packages as standard for pharmaceutical deployments.

The underlying technology platform is servo-driven packaging automation: electronic counting replaces mechanical slat counters to deliver higher accuracy and tool-less changeover, vision-based image analysis underpins the Gemini gummy counter (99.99% accuracy claim), and recipe-driven servo synchronization characterizes the Notaris labeling line. Supporting software and service layers include LunaLink OEE monitoring software, the STAR augmented-reality remote-service platform (resolving 80% of service calls within four hours), and an in-house CNC fabrication capability (CNC router, machining center, lathe, precision honing) that enables parts delivery within hours. The company also offers complete turn-key line integration with PMP-certified project managers, averaging eleven line integration projects per year, plus multi-vendor coordination, special-environment builds (ISO5 clean rooms, Class 1/Div 1 hazardous areas), and an aftermarket support network spanning parts, field service, training, and tiered Service Level Agreements.

BellatRx monetizes through three revenue streams: (1) capital equipment sales of custom-configured machines and turn-key lines at quote-based pricing; (2) professional services including line integration, project management, and commissioning; and (3) recurring aftermarket support via spare parts, field service, remote AR service, training, and annual Service Level Agreements at Basic, Standard, and Premium tiers. Go-to-market is direct enterprise field sales supplemented by trade show participation (Pack Expo Las Vegas, Interpack Düsseldorf), a 150+ video library, and an active PMMI membership with the founder holding a seat on the association's Strategic Planning Committee.

Name

BellatRx

Legal name

BellatRx Inc.

Website

https://bellatrx.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

BellatRx is a privately held Canadian manufacturer of servo-driven packaging machinery — including fillers, counters, cappers, labelers, and turn-key line solutions — serving pharmaceutical, nutraceutical, food/beverage, chemical, biotech, cannabis, and cosmetics manufacturers across North America and international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sainte-anne-de-bellevue

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Packaging Equipment Manufacturing and Sales: BellatRx designs, manufactures, and sells complete packaging lines and individual packaging machines including liquid filling systems, solid dose counters, powder fillers, cappers, labelers, bottle unscramblers, and accumulation systems. Revenue is generated through capital equipment sales, with projects ranging from standalone machines to complete turn-key packaging lines. Pricing is quote-based given the customized nature of equipment configurations.
2. Aftermarket Support and Service: Comprehensive aftermarket support including spare parts, field service, remote service with augmented reality, preventative maintenance, training, and Service Level Agreements (Basic, Standard, Premium tiers). Parts are precision machined and either on the shelf or fabricated in-house within hours. Field service technicians are available globally for on-site support.
3. Project Management and Integration Services: PMP Certified project managers provide end-to-end project management for packaging line installations, including scope development, scheduling, sample management, layout approvals, and coordination of multi-vendor integration projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

BellatRx designs and manufactures packaging machinery for rigid containers, including filling, capping, labeling, and electronic counting equipment, plus integrated conveyor and turnkey line solutions. The equipment is built to cGMP standards and serves pharmaceutical, nutraceutical, food, beverage, chemical, cannabis, and cosmetic manufacturers requiring precise, automated primary and secondary packaging operations.

Product overview

BellatRx is a manufacturer of packaging equipment and complete packaging line solutions operating from Quebec, Canada. The product portfolio spans multiple machine categories that work together in integrated packaging lines: liquid filling equipment (Aquarius Monobloc, Constellation Monobloc, Hydra Monobloc, VP-1 & VP-1S Piston Fillers, Inline Fillers); solid dose filling systems (Rx-12 Tablet Counter, Rx-Fill PLUS Tablet Counter, Rx-Desiccant, Rx-Desiccant PLUS, Gemini Gummy Counting Machine, Tablet Elevator); powder filling machines (B400 Single Auger Filler, B500 Twin Auger Filler, Rotary Powder Filler); capping and torquing equipment (Magna Capper, Secure Star Capper, Secure Chuck Capper, Prime Capper, CPC Capper, CPC High-Speed Capper, Rotary Capper and Torquer, Secure Chuck Torquer, Prime Plugger, Cap Inspection); bottle unscrambling systems (Taurus Belt & Hook Unscrambler, Bell-Sort 100 Unscrambler); banding and sleeving machines (SL Neck and Body Banders, Shrink Tunnels); labeling systems (Notaris PLUS Labeler, Notaris Wrap Labeler, Notaris Panel Labeler, Notaris Front & Back Labeler, Notaris Top Labeler); conveyors and accumulation systems (Bi-Directional Table, Surge and Turntable, Conveyors, Glass Bottle Feeder, Robotic Bottle Handling); de-bottling equipment (Automatic Bottle RecoveRx); and aftermarket support software (LunaLink OEE). The company also provides complete turn-key line solutions, line integration, project management, and special environment packaging services.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquid Filling Machines Servo-driven liquid filling equipment designed to dispense precise volumes of liquid products into rigid containers for pharmaceutical, nutraceutical, food, beverage, chemical, and cosmetic manufacturers.
• Solid Dose Counting Machines Electronic counting machines that accurately count tablets, capsules, and gummies into rigid containers using vibratory feed trays and vision-based verification, intended for pharmaceutical and nutraceutical packagers.
• Powder Filling Systems Powder filling equipment engineered to dose and fill dry powder products into rigid containers with precision suitable for nutraceutical, pharmaceutical, food, and chemical applications.
• Capping Machines Automatic and semi-automatic capping machines that apply caps and closures to rigid containers at production speeds required by regulated packaging operations.
• Labeling Systems Labeling equipment that applies wrap, front-and-back, or top labels to rigid containers as part of a packaging line for manufacturers in regulated consumer-goods sectors.
• Conveyors and Line Integration Custom conveyor systems and line integration services that link filling, capping, labeling, and counting equipment into a single automated packaging line.
• Turnkey Complete Packaging Lines End-to-end packaging line solutions combining unscrambling, filling, capping, counting, labeling, conveying, and inspection equipment into a factory-ready system for rigid-container manufacturers.
• LunaLink OEE Software Real-time OEE monitoring and analytics software that connects to BellatRx packaging equipment to track production performance, downtime, and throughput for plant managers and operators.

Quantifiable outcome

• 99.99% counting accuracy for gummy products
• +3 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PMMI (The Association for Packaging and Processing)minorOthersBellatRx is an active member and participant with PMMI. Company founder Alan Shuhaibar sits on the Strategic Planning Committee for PMMI. This membership provides industry networking, professional development, and thought leadership opportunities in the packaging and processing industry.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Coesia: Coesia is a large Italian industrial group with multiple packaging machinery brands spanning filling, labeling, and complete line solutions. Broadly comparable to BellatRx through its subsidiary companies in pharmaceutical and consumer goods packaging.
• GEA Group: GEA is a large global engineering company with packaging and processing equipment for food, dairy, and pharmaceutical customers. Overlaps with BellatRx in filling and packaging lines for regulated industries, though GEA operates at much larger scale and scope.
• Krones AG: Krones is a global leader in packaging and bottling machinery, primarily serving beverage and food customers. Comparable to BellatRx in filling, capping, and labeling equipment categories, though more beverage-focused and at significantly larger scale.

Direct peers

• IMA Group: IMA is a leading Italian-based manufacturer of packaging machinery for pharmaceutical, cosmetics, and food industries. Directly comparable to BellatRx in pharmaceutical filling, capping, and counting equipment with cGMP documentation.
• ProMach: ProMach is one of the largest North American packaging machinery conglomerates with broad portfolios across filling, capping, labeling, and end-of-line systems. Directly competes with BellatRx across multiple product categories and serves overlapping pharmaceutical, food, and beverage customers.
• Federal Manufacturing: Federal Manufacturing designs and builds packaging machinery for filling, capping, and container handling across chemical, food, and personal care end-markets. Directly comparable to BellatRx in mid-sized turn-key liquid filling and capping lines for regulated industries.
• Douglas Machine: Douglas Machine is a North American manufacturer of secondary packaging equipment including case packers, shrink wrappers, and conveyors. Closely comparable to BellatRx as a mid-sized North American packaging machinery specialist serving CPG and industrial customers.
• OPTIMA Packaging Group: OPTIMA is a German manufacturer of packaging machinery for pharmaceutical, consumer, and food applications. Directly competes with BellatRx in pharma filling, capping, and turn-key line integration projects.
• Syntegon (formerly Bosch Packaging Technology): Syntegon is a global packaging machinery leader with strong pharmaceutical and food processing equipment portfolios. Directly competes with BellatRx in solid dose filling, liquid filling, and complete line solutions for regulated industries.
• Marchesini Group: Marchesini specializes in packaging machinery for the pharmaceutical and cosmetics industries, offering filling, capping, and complete line solutions. Closely comparable to BellatRx in regulated-industry primary packaging equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BellatRx
• LinkedInlinkedin.com/company/bellatrx-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BellatRx