City & County Credit Union

What City & County Credit Union does

City & County Credit Union (CCCU) is a Minnesota state-chartered, NCUA-insured cooperative credit union headquartered in Saint Paul, Minnesota, operating since 1928 with 101-250 employees. It serves two primary member segments: (1) General Mills employees, retirees, and their families nationwide — accessed via the Mill City division and 5 on-site branches at General Mills facilities in Minneapolis, Cedar Rapids, Hannibal, and Murfreesboro, and (2) residents of eight Minnesota counties (Anoka, Carver, Dakota, Hennepin, Ramsey, Scott, Washington, Wright) and three Wisconsin counties (St. Croix, Pierce, Polk) under its community charter. The credit union also serves a small business banking segment within its field of membership.

CCCU operates a platform-plus-modules product architecture. The core banking platform spans four checking tiers (Free, iSelect, Advantage, AdvantagePlus), four savings products (Share Savings, Money Market, Certificate of Deposit, Youth Savings), and seven lending categories (Personal, Auto, Home Equity, Mortgage, Credit Card, Student, RV). Digital access is delivered through the PC First online banking platform and the Mill City mobile banking app, with Apple Pay/Google Pay/Samsung Pay wallet support and Quicken/QuickBooks transaction export. The modular add-on layer includes SavvyMoney credit monitoring, Banzai financial education, GreenPath homebuyer counseling, CU Student Choice student lending, and TruStage wealth/insurance products.

Revenue is generated through four streams: net interest income on the loan portfolio (auto, mortgage, personal, credit card), fee income (overdraft, ATM, wire, stop payment), the deposit interest spread between savings/CDs and loan yields, and fee-based financial services revenue from insurance, investment, and third-party financial product partnerships. As a not-for-profit cooperative, surplus is returned to members through lower rates and reduced fees rather than distributed to shareholders. GTM is community-led and direct-to-consumer, combining the General Mills employer-affiliation channel with geographic field-of-membership acquisition, distributed through 8 Twin Cities retail branches and the digital banking platform.

Name

City & County Credit Union

Legal name

City & County Credit Union

Website

https://cccu.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

City & County Credit Union is a Minnesota-chartered, NCUA-insured cooperative credit union headquartered in Saint Paul, serving General Mills employees and families nationwide via the Mill City division plus residents of eight Minnesota counties and three Wisconsin counties, offering full retail and small business banking.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Employer/Occupational Credit Unions (FSABAEAB)

Keywords

• Retail banking services
• Consumer lending
• Deposit accounts
• Mortgage financing
• Credit union services

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income on Loans: Primary revenue source from interest charged on various loan products including auto loans, mortgages, personal loans, and credit cards. As a not-for-profit credit union, interest rates are typically lower than traditional banks while still generating sufficient margin to cover operations.
2. Fee-based Services: Various fee income from account services including overdraft fees, ATM fees (when using out-of-network ATMs), wire transfer fees, stop payment fees, and other account service charges
3. Deposit Interest Spread: Revenue generated from the spread between interest paid on deposits (savings accounts, checking accounts, certificates of deposit) and interest earned on loans
4. Financial Services Revenue: Revenue from supplementary financial products and services including insurance products, investment services, and other third-party financial products offered through partnerships

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

City & County Credit Union is a not-for-profit, member-owned cooperative financial institution providing personal and business banking services. It offers checking, savings, certificates of deposit, consumer and business loans (auto, mortgage, personal, home equity, SBA, commercial), credit cards, digital banking, and wealth/insurance products to eligible members across Minnesota, Wisconsin, and the General Mills employee community.

Product overview

City & County Credit Union offers a comprehensive suite of financial products organized as a platform-plus-modules architecture. The core banking platform consists of multiple checking account tiers (Free Checking, iSelect Checking, Advantage Checking, AdvantagePlus Checking), savings products (Share Savings, Money Market, Certificate of Deposit, Youth Savings), and a full range of lending products including Personal Loans, Auto Loans, Home Equity, Mortgages, Credit Cards, Student Loans, and RV Loans. Digital banking access is provided through two primary channels: the PC First Online Banking platform for web access and the Mill City mobile banking sub-brand for smartphone users, supplemented by Digital Wallet support. The modular add-on layer includes SavvyMoney credit monitoring, Banzai financial wellness education, and TruStage-backed wealth services covering estate planning, investment services, and insurance. The Mill City sub-brand operates as a distinct mobile-first banking division while sharing the same account infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Mill City: A division of City & County Credit Union serving General Mills employees, retirees, and their families nationwide.

Products and services

• Free Checking A no-monthly-fee personal checking account with no minimum balance requirement, providing basic banking services including online and mobile access.
• iSelect Checking A checking account option designed for members seeking specific features or benefits, with selectable account terms.
• Advantage Checking A premium personal checking account with enhanced features and benefits for members who maintain higher balances.
• AdvantagePlus Checking The highest-tier personal checking account offering the most comprehensive features, higher dividend rates, and additional perks for qualifying members.
• Share Savings The foundational savings account required for credit union membership, earning competitive dividend rates on deposited funds.
• Money Market Account A savings account offering tiered dividend rates based on balance, providing higher yields for larger deposits while maintaining liquidity.
• Certificate of Deposit (CD) Fixed-term savings product with promotional rates, requiring funds to remain on deposit for the specified term to earn the advertised APY.
• Youth Savings Savings accounts designed for young members, including Kids Club accounts for children and student accounts for teenagers, fostering early financial literacy.
• Personal Loans Unsecured loans for individual borrowing needs including debt consolidation, home improvements, or major purchases, with fixed rates and terms.
• Auto Loans Financing for new and used vehicle purchases, offering competitive rates with flexible terms through an online lending platform.
• Home Equity Loans and Lines of Credit Secured lending products allowing members to borrow against accumulated home equity for major expenses, renovations, or debt consolidation.
• Mortgages Home purchase financing through various mortgage products including conventional, FHA, VA, and jumbo loans, available via an online lending platform.
• Credit Cards Visa credit card products offering various reward structures, interest rates, and benefits to suit different member spending habits.
• Student Loans Education financing products for undergraduate and graduate studies, helping members fund college expenses.
• Recreational Vehicle (RV) Loans Specialized financing for motorhomes, travel trailers, and other recreational vehicles, with terms tailored to the higher purchase amounts.
• Business Checking A checking account for small businesses located within the credit union's field of membership.
• Business Savings A savings/deposit account designed for small businesses within the credit union's field of membership.
• Commercial Real Estate Loans Commercial loan product for real estate purchases and financing for business borrowers within the field of membership.
• Equipment Loans Business lending product for financing equipment purchases and working capital needs.
• Business Lines of Credit Revolving credit facility for small businesses to manage cash flow and short-term financing needs.
• SBA Loans SBA-guaranteed loan products for qualifying small business borrowers.
• Business Vehicle Loans Financing for commercial vehicles and fleet purchases for business borrowers.
• Online Banking (PC First) Web-based digital banking platform enabling members to view accounts, transfer funds, pay bills, export transactions, and manage finances from any browser.
• Mobile Banking

Quantifiable outcome

• Better rates and fewer fees compared to traditional banks

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• General Mills (Mill City Division)coreChannel Partner/ Reseller/ DistributorGeneral Mills provides credit union membership access to employees and their families as an employee benefit. The credit union operates on-site branches at multiple General Mills facilities. This partnership represents a significant member acquisition channel and primary customer segment for City & County Credit Union.
• GreenPath Financial WellnessminorOthersGreenPath provides financial education resources including a home buying course that the credit union offers to members to support homeownership and financial literacy goals.
• CU Student ChoiceminorOthersCU Student Choice provides student loan products and resources that the credit union offers to members, supporting educational financing needs.
• BanzaiminorOthersBanzai provides financial education content and tools that the credit union offers to members, supporting financial literacy initiatives for youth and adults.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wings Financial Credit Union: Minnesota-headquartered credit union serving employer groups and the broader Twin Cities community with consumer and business banking. Most directly comparable to CCCU given similar employer-affiliated origins, community-charter expansion, and product breadth.
• SPIRE Credit Union: Twin Cities-based cooperative credit union offering full consumer and business banking. Comparable to CCCU in product scope, geographic concentration in MN, and member-owned structure.
• Hiway Credit Union: Twin Cities credit union with employer-affiliated roots (originally serving teacher and education cooperatives) and a community charter. Directly comparable to CCCU in structure, scale, and member segment strategy.
• Affinity Plus Federal Credit Union: Minnesota-based, state-employee-originated credit union with a community charter and full consumer and business banking offering. Directly comparable to CCCU given employer-affiliated heritage and Minnesota community focus.
• TopLine Financial Credit Union: Twin Cities metro credit union offering consumer and business banking, mortgages, and wealth services. Comparable in scale, community charter model, and product breadth.
• Minnesota State Employees Credit Union (MSECU): Minnesota employer-affiliated credit union serving state employees and broader community. Closely comparable business model to CCCU's General Mills-anchored member base.
• First Alliance Credit Union: Minnesota-based credit union serving select employer groups and community members with full banking and lending products. Directly comparable in employer-affiliated, community-charter hybrid model.

Broad incumbents

• SchoolsFirst Federal Credit Union: Large California credit union originally serving school employees, now operating under a broad community charter. Comparable employer-affiliated origin and member-owned model, but materially larger scale and broader geographic reach.
• BECU (Boeing Employees Credit Union): One of the largest US credit unions, originating from Boeing employees and expanded to a broader community charter. Highly comparable employer-affiliated DNA and cooperative structure, but operating at significantly greater scale.

Regional players

• Connexus Credit Union: Wisconsin-headquartered credit union with multi-state community charter, serving members in MN-adjacent geographies. Comparable in cooperative model and consumer/business product set, though operating primarily from a different state footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City & County Credit Union